Artificial Intelligence (AI) within a PIM software
Introduction
Nowadays, the volume of data available on the web continues to grow, and managing it is becoming increasingly complex, accelerating the use of Artificial Intelligence (AI) to process data more efficiently.
Indeed, AI is becoming increasingly present in our daily lives, as well as in our professional tools, particularly in Product Information Management (PIM) solutions. By optimizing productivity and the customer experience, the use of AI, both in general and within a PIM, has become a real competitive advantage, enabling companies to remain competitive.
Overview and use of Artificial Intelligence (AI) for businesses
“A field of computer science”, “a technology”, “a process of imitation”… It is difficult to provide a precise definition to describe AI. Therefore, we propose to use the definition given by the European Parliament, which defines it as “the ability of a machine to reproduce behaviors associated with humans, such as reasoning, planning, and creativity.“
In other words, this technology is capable of analyzing the environment in which it operates, of detecting and solving problems, but also of implementing various actions to achieve a goal set by a human being.
For what purposes do companies use AI?
Finance, healthcare, transportation, law, marketing… Regardless of the industry or profession, today every professional can benefit from using AI.
Implementing Artificial Intelligence (AI) in a PIM solution
PIM software overview
PIM stands for “Product Information Management“. A PIM software allows you to centralize, manage, and enrich product data (such as name, description, size, weight, price, etc.) in order to distribute it across various communication channels (website, catalogs, marketplaces, applications, etc.).
Using such a tool ensures that data is accessible and up to date, making it easy to leverage and distribute as needed. Moreover, centralizing product data enables relevant stakeholders (Marketing, Design, Logistics, Management, suppliers, etc.) to work more efficiently.
Interactiv’ DataBase is a PIM/DAM solution developed and deployed by Interactiv’ Technologies. It allows you to centralize your product information, enrich it, and easily distribute it across your various channels. 100% modular, this software adapts to your needs (choice of options, pricing based on data volume, etc.).
Uses and benefits of Artificial Intelligence (AI) within a PIM
These solutions are also incorporating Artificial Intelligence to enhance their PIM/DAM features and optimize their usage. Below is a non-exhaustive list of what AI can currently do within a PIM software:
- generate data,
- detect and correct data entry errors such as spelling mistakes,
- translate content into multiple languages,
- optimize media assets,
- …
Integrating AI into a PIM enables:
- improved quality of product data, boosting competitiveness,
- automation of repetitive tasks, providing significant time savings for teams and greater efficiency in managing product data.
AI within the Interactiv’ DataBase PIM/DAM
Our PIM / DAM solution integrates AI technologies, specifically GPT-4 (an OpenAI tool) and DeepL.
Thanks to these AI technologies, we enable our customers to:
- generate content based on key product characteristics or prompts,
- detect and correct spelling and grammar errors,
- suggest assigning a product to the appropriate product range,
- shorten or expand existing descriptions or sales arguments,
- translate content into multiple languages,
- automatically remove backgrounds from visuals,
- automatically generate image keywords and descriptions,
- …
Within our PIM/DAM solution, AI is easy to use and provides real-time savings for your teams. As a result, it is also possible to define GPT-4’s level of creativity and customize each request. For example, when generating content, users can set a maximum word count, request the removal of repetitions from existing text, or ask for content to be simplified using more accessible terms for a non-specialist audience, etc.
GPT-4 offers users several suggestions, and once one is selected, it can be edited as needed.
Challenges in using Artificial Intelligence (AI) within a PIM
Change management within teams
Adopting new technologies is not always easy. That’s why it is essential to take the time to train teams most impacted by their implementation, as they may sometimes be resistant to change. AI is not the enemy of humans—on the contrary, it supports them in their work by easing their workload.
Our Support and Deployment team is here to assist you with the implementation and use of your Interactiv’ DataBase PIM / DAM. Available by email and phone, 5 days a week from 9 a.m. to 6 p.m., our experts will also guide you in using AI within the PIM.
Continuous monitoring
Artificial Intelligence solutions are constantly evolving and continuously improving. In order to offer an increasingly optimized PIM tool that best meets our clients’ needs, we maintain continuous monitoring of AI-related news and technologies to deliver a solution at the cutting edge of the market.
Conclusion
In summary, integrating AI into a PIM is now a real asset, enabling efficient processing of product data, significant time savings for teams, and improved competitiveness for companies.
However, these results depend on proper implementation and user awareness, as human oversight remains essential—particularly to ensure data quality and consistency.
Would you like an overview of a PIM / DAM software?
Feel free to contact us by email at contact[at]interactiv.tech or by phone at +33 970 248 990 and request a free demo.