COMATEC & Interactiv’ DataBase: when premium packaging becomes agile thanks to PIM
Challenges and objectives
COMATEC, a French manufacturer of premium packaging solutions for the foodservice industry, offers a rich catalog of more than 1,500 references. Faced with the growing number of distribution channels (website, print, technical sheets), the company launched an ambitious project with Interactiv’ Technologies, structured around three main objectives:
Deployment of Interactiv’ DataBase PIM at COMATEC
The project was carried out in three key phases, each marked by a structuring milestone:
Step 1 : scoping and first catalog generation
- Modeling product data within the PIM
- Configuration of the Interactiv’ DataBase PIM software
- Integration of visuals via the built-in DAM (Digital Asset Management)
- Data integration and cleansing
- Connection between Interactiv’ DataBase and EasyCatalog
- Automated creation of technical data sheets
Step 2: skills development and production phase
- Definition and implementation of user roles
- Training of COMATEC teams on the PIM, DAM, and EasyCatalog
- Production of the annual catalog via EasyCatalog by Interactiv’ Technologies and thematic catalogs by COMATEC
Step 3: web launch and full autonomy
- Connection of the new PrestaShop e-commerce website to the PIM
- Full autonomy for COMATEC in print updates and publishing
Key features of the Interactiv’ DataBase solution
Results and tangible benefits
Productivity gains
- Catalog production time reduced by several weeks, with greater confidence in data quality
- Elimination of duplicate data entry between print and web
- More autonomous and proactive marketing team
Improved multichannel consistency
- Consistent product identity across all media
- Enhanced customer experience thanks to enriched product pages
- Perfect alignment between print and web strategies
Sustainable ROI and Increased Autonomy
- “Very satisfied with the services… attentive listening, responsiveness, and expertise throughout the project.”
- “Thanks to the training, we will be able to create our future documents ourselves and update existing ones.”
Summary Overview
| Objective | Tool implemented | Result |
|---|---|---|
| Data centralization | Interactiv’ DataBase (PIM + DAM) | Consistency, fast updates, and elimination of duplicates |
| Print automation | EasyCatalog connected to the PIM | No rekeying, production time divided by 3 |
| Web publishing | PrestaShop PIM connector integrated into Interactiv’ DataBase → e-commerce website | Up-to-date product pages, improved SEO |
FAQ (Frequently Asked Questions)
What was COMATEC’s main challenge before implementing a PIM?
Managing over 1,500 references across Excel, ERP, graphic design, and print without a centralized tool.
Is EasyCatalog easy to use once connected to the PIM?
Yes. Once templates are defined, page generation is smooth and fully controlled by COMATEC teams.
Is the solution suitable for SMEs like COMATEC?
Absolutely. Interactiv’ DataBase PIM is designed for SMEs and mid-sized companies, with tailored support.
Does the website update automatically?
Yes. Thanks to the PIM-web connector, any validated update in the database is automatically reflected on the website.
What is the main return on investment?
Time savings, error reduction, best product image, autonomy, and global consistency.
Is the PIM scalable if the catalog grows?
Yes, the solution is fully scalable.
Conclusion
The COMATEC case perfectly illustrates the power of a well-integrated PIM within an omnichannel ecosystem. Thanks to Interactiv’ DataBase, COMATEC now manages its product content smoothly and consistently across print, web, and other channels, while strengthening internal expertise. An inspiring model for all industrial SMEs in undergoing digital transformation.
Do you want to learn more ?
To test our Interactiv’ DataBase PIM and DAM software solution or discover how this platform can meet your needs, you can contact us by email at contact[at]interactiv.tech or by phone at +33 9 70 24 89 90.