The e-commerce PIM
PIM and DAM solution
E-commerce relies more and more on multichannel communication. Using multiple distribution channels requires perfectly consistent product data to avoid pricing errors or incorrect product information (specifications, features, sales arguments, etc.).
This inconsistency can also create marketing difficulties: how can you design advertising campaigns without a unified tone of voice or an adequate knowledge of your target using validated data? How can distributors manage product sheets accurately across their network? And above all, how can you efficiently manage your e-commerce websit ?
Maintaining product flows for marketplaces and
e-commerce
With the rise of major e-commerce websites such as Amazon, Google Shopping, Darty, Boulanger or Cdiscount, leveraging online marketplaces is now essential. In this case, data integrity of pricing data and product names are more crucial than ever.
A PIM (Product Information Management) software such as Interactiv’ DataBase enables you to centralize all your product data in one tool by importing it from an ERP or any other data source such as CSV spreadsheets or CSV/XML exports.
Each user is assigned reading or editing rights according based on their role and needs.
From Interactiv’ DataBase PIM, you can export your product data through data flows compatible with marketplace requirements while respecting their individual constraints.
Whenever a user updates information, the PIM ensures data continuity across all distribution channels, guaranteeing that every marketplace and your own e-commerce website receive the updated data. This greatly increases your marketing reactivity (for promotions, seasonal sales, etc.) and maximizes operational efficiency.
Using a PIM with e-commerce CMS
Whether you use Magento, Prestashop, Thélia or Shopify, you all face the same challenge: ensuring your e-commerce website aligns with your commercial strategy.
The Interactiv’ DataBase PIM software adapts to all e-commerce setups thanks to direct connections with your product distribution platforms. Any change within the PIM updates your e-commerce website, whether it is national or international. Indeed, product data can even be translated directly inside the PIM to support international distribution. Since your data is always up to date, all your product sheets remain consistent. Therefore, the PIM allows you to keep your e-commerce website updated effortlessly.
You need new product visuals in the right format? Your PIM can instantly export new thumbnails or HD photos in the correct format thanks to the integrated DAM module. In this case, you can easily add a promotional label to visuals or update your outdated images without involving an external provider to update your e-commerce website, thus avoiding human errors from manual updates.
Boost cross-products sales with your PIM
In industrial contexts, it is common to associate sub-components of a final product—such as spare parts or complementary items.
With a PIM, these relationships of dependency are easy to define in your Interactiv’ DataBase PIM. You can associate a product to another through a family system and configure your e-commerce website to guide visitors toward compatible or complementary items.
This is ideal for pairing needs-based products and delivering a rich, contextualized browsing experience. Your customer is buying a laptop? Suggest a bundle including a protective case, an extra battery, or a compatible stylus. Theses kinds of actions enable to increase the average cart value and, thus, boost the revenue generated by your e-commerce website.
From 5 to 10 million products… and beyond!
Many companies still manage their product catalog using a simple database or Excel spreadsheet. These systems cannot maintain product data consistency, especially once your catalog reaches a certain size.
A PIM software becomes relevant as early as a few dozen products in order to centralize all your data in one online platform perfectly adapted to your operational structure: Marketing, Sales, and Management departments no longer need manual processes to update products in real time, anywhere in the world.
Interactiv’ DataBase PIM is an excellent alternative to MDM (Master Data Management) systems, which are often heavy and too costly for small organizations. Whether you are a very small business, a small business or a large company, the Interactiv’ DataBase e-commerce PIM will adapt to your needs and budget.
Don’t be afraid of custom requirements
Some e-commerce websites operate with product catalogs subject to strict regulatory constraints—particularly in industrial, healthcare, food, maintenance, pharmaceutical or cosmetics sectors. Traditional CMS solutions are often too generic to meet these requirements, and many customers develop custom e-commerce websites based on frameworks such as Symfony, Django or Zen.
Our e-commerce PIM easily adapts to these structures and meets the operational constraints applied directly within the PIM.
Our tailor-made approach, our team developing the PIM alongside our customers, allows us to offer software that centralizes your data while helping you stay compliant with ISO, European, or international standards.
It is extremely easy within the PIM to attach user manuals, certificates, PDFs, or any other media files to your products. Integrating them into product sheets then becomes effortless.
Who is behind Interactiv’ DataBase PIM?
Interactiv’ Technologies, founded in 2008, develops software dedicated to product data and catalogs, serving more than 1,000 clients. Every day, we work closely with companies facing complex product challenges, which has enabled us to design a PIM solution inspired by real-world operational needs, in particular helping to address their e-commerce issues.
Interested in the PIM ?
Contact us by email at contact[at]interactiv.tech or by phone at +33 9 70 24 89 90.