{"id":8580,"date":"2024-11-05T12:40:36","date_gmt":"2024-11-05T11:40:36","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?p=8580"},"modified":"2025-02-06T10:21:56","modified_gmt":"2025-02-06T09:21:56","slug":"lintelligence-artificielle-ia-au-sein-dun-logiciel-pim","status":"publish","type":"post","link":"https:\/\/www.interactiv-technologies.com\/fr\/lintelligence-artificielle-ia-au-sein-dun-logiciel-pim\/","title":{"rendered":"L\u2019Intelligence Artificielle (IA) au sein d\u2019un logiciel PIM"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-a1c0c5a9aadc8e8be202fda64cb41953\">L\u2019Intelligence Artificielle (IA) au sein d\u2019un logiciel PIM<\/h1>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/LIA-au-sein-du-PIM-1024x426.png\" alt=\"Les avantages de l'IA dans un PIM\" class=\"wp-image-8705\" style=\"width:600px\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/LIA-au-sein-du-PIM-1024x426.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/LIA-au-sein-du-PIM-300x125.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/LIA-au-sein-du-PIM-768x319.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/LIA-au-sein-du-PIM-1536x638.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/LIA-au-sein-du-PIM-2048x851.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p>Aujourd\u2019hui, le volume de donn\u00e9es pr\u00e9sentes sur le web ne fait que cro\u00eetre et la gestion de celles-ci devient de plus en plus complexe, acc\u00e9l\u00e9rant ainsi l\u2019utilisation de <strong>l\u2019Intelligence Artificielle (IA) <\/strong>pour traiter au mieux ces donn\u00e9es.<\/p>\n\n\n\n<p>En effet, l\u2019Intelligence Artificielle est de plus en plus pr\u00e9sente dans notre quotidien, mais \u00e9galement dans nos outils professionnels et notamment dans les solutions de<strong> \u00ab&nbsp;Gestion de l\u2019Information Produit&nbsp;\u00bb ou \u00ab&nbsp;Product Information Management&nbsp;\u00bb (PIM) en anglais.<\/strong> En permettant d\u2019optimiser la productivit\u00e9 et l\u2019exp\u00e9rience client, l\u2019utilisation de l\u2019IA, de mani\u00e8re globale mais \u00e9galement au sein d\u2019un PIM, est aujourd\u2019hui un r\u00e9el avantage concurrentiel qui permet aux entreprises de rester comp\u00e9titives.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-123a282d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading\">Sommaire<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#pr\u00e9sentation-et-usage-IA\">Pr\u00e9sentation et usage de l\u2019Intelligence Artificielle (IA) pour les entreprises<\/a><\/li>\n\n\n\n<li><a href=\"#implementation-IA-solution-PIM\" data-type=\"internal\" data-id=\"#implementation-IA-solution-PIM\">L\u2019impl\u00e9mentation de l\u2019Intelligence Artificielle (IA) dans une solution PIM<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#rappels-logiciels-PIM\">Rappels sur les logiciels PIM<\/a><\/li>\n\n\n\n<li><a href=\"#usages-et-avantages-IA-dans-un-PIM\">Usages et avantages de l\u2019Intelligence Artificielle (IA) au sein d\u2019un PIM<\/a><\/li>\n\n\n\n<li><a href=\"#IA-dans-PIM-DataBase\">L\u2019IA au sein du PIM\/DAM Interactiv&rsquo; DataBase<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#les-defis-IA-dans-un-PIM\">Les d\u00e9fis dans l\u2019utilisation de l\u2019Intelligence Artificielle (IA) au sein d\u2019un PIM<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#la-conduite-du-changement\">La conduite du changement dans les \u00e9quipes<\/a><\/li>\n\n\n\n<li><a href=\"#veille-permanente\">Une veille permanente<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"715\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4-1024x715.png\" alt=\"Pr\u00e9sentation et usages de l'IA dans les entreprises\" class=\"wp-image-8710\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4-1024x715.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4-300x210.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4-768x536.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4.png 1051w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-1a512183 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"pr\u00e9sentation-et-usage-IA\">Pr\u00e9sentation et usage de l&rsquo;Intelligence Artificielle (IA) pour les entreprises<\/h2>\n\n\n\n<p>\u00ab&nbsp;Un domaine de l\u2019informatique&nbsp;\u00bb, \u00ab&nbsp;une technologie&nbsp;\u00bb, \u00ab&nbsp;un processus d\u2019imitation&nbsp;\u00bb\u2026 Il est difficile de donner une d\u00e9finition exacte pour d\u00e9crire l\u2019Intelligence Artificielle. Ainsi, nous vous proposons celle donn\u00e9e par le <a href=\"https:\/\/www.europarl.europa.eu\/topics\/fr\/article\/20200827STO85804\/intelligence-artificielle-definition-et-utilisation\">Parlement europ\u00e9en<\/a>, qui la d\u00e9finit comme \u00ab&nbsp;<em>la possibilit\u00e9 pour une machine de reproduire des comportements li\u00e9s aux humains, tels que le raisonnement, la planification et la cr\u00e9ativit\u00e9.&nbsp;<\/em>\u00bb.<\/p>\n\n\n\n<p>En d\u2019autres termes, cette technologie est capable d\u2019analyser l\u2019environnement dans lequel elle est utilis\u00e9e, de d\u00e9tecter et de r\u00e9soudre des probl\u00e8mes, mais aussi de mettre en place diverses actions pour atteindre un objectif donn\u00e9 par un \u00eatre humain. <\/p>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-99206830 wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:3rem;padding-right:0;padding-bottom:0rem;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--60);text-transform:none\">Dans quels buts les entreprises utilisent-elles l&rsquo;IA ?<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e477a36d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"repeat\" class=\"svg-inline--fa fa-repeat fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M0 224c0 17.7 14.3 32 32 32s32-14.3 32-32c0-53 43-96 96-96l160 0 0 32c0 12.9 7.8 24.6 19.8 29.6s25.7 2.2 34.9-6.9l64-64c12.5-12.5 12.5-32.8 0-45.3l-64-64c-9.2-9.2-22.9-11.9-34.9-6.9S320 19.1 320 32l0 32L160 64C71.6 64 0 135.6 0 224zm512 64c0-17.7-14.3-32-32-32s-32 14.3-32 32c0 53-43 96-96 96l-160 0 0-32c0-12.9-7.8-24.6-19.8-29.6s-25.7-2.2-34.9 6.9l-64 64c-12.5 12.5-12.5 32.8 0 45.3l64 64c9.2 9.2 22.9 11.9 34.9 6.9s19.8-16.6 19.8-29.6l0-32 160 0c88.4 0 160-71.6 160-160z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Automatiser des t\u00e2ches r\u00e9p\u00e9titives et des processus complexes<\/h3>\n\n\n\n<p class=\"has-text-align-center\">V\u00e9ritable gain de temps, ceci permet d&rsquo;accro\u00eetre la productivit\u00e9 des utilisateurs et de r\u00e9duire les erreurs humaines.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"circle-check\" class=\"svg-inline--fa fa-circle-check fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM369 209L241 337c-9.4 9.4-24.6 9.4-33.9 0l-64-64c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l47 47L335 175c9.4-9.4 24.6-9.4 33.9 0s9.4 24.6 0 33.9z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Aider \u00e0 la prise de d\u00e9cision<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Suite aux calculs et \u00e9tudes r\u00e9alis\u00e9es par l\u2019IA, l\u2019\u00eatre humain peut ainsi se baser sur des faits concrets plut\u00f4t que des ressentis pour prendre une d\u00e9cision.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"lightbulb\" class=\"svg-inline--fa fa-lightbulb fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M272 384c9.6-31.9 29.5-59.1 49.2-86.2c0 0 0 0 0 0c5.2-7.1 10.4-14.2 15.4-21.4c19.8-28.5 31.4-63 31.4-100.3C368 78.8 289.2 0 192 0S16 78.8 16 176c0 37.3 11.6 71.9 31.4 100.3c5 7.2 10.2 14.3 15.4 21.4c0 0 0 0 0 0c19.8 27.1 39.7 54.4 49.2 86.2l160 0zM192 512c44.2 0 80-35.8 80-80l0-16-160 0 0 16c0 44.2 35.8 80 80 80zM112 176c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-61.9 50.1-112 112-112c8.8 0 16 7.2 16 16s-7.2 16-16 16c-44.2 0-80 35.8-80 80z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Anticiper les opportunit\u00e9s<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Gr\u00e2ce \u00e0 des donn\u00e9es historiques, l\u2019IA est capable d\u2019estimer des r\u00e9sultats futurs comme la demande de produits, les risques financiers, etc.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"star\" class=\"svg-inline--fa fa-star fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M316.9 18C311.6 7 300.4 0 288.1 0s-23.4 7-28.8 18L195 150.3 51.4 171.5c-12 1.8-22 10.2-25.7 21.7s-.7 24.2 7.9 32.7L137.8 329 113.2 474.7c-2 12 3 24.2 12.9 31.3s23 8 33.8 2.3l128.3-68.5 128.3 68.5c10.8 5.7 23.9 4.9 33.8-2.3s14.9-19.3 12.9-31.3L438.5 329 542.7 225.9c8.6-8.5 11.7-21.2 7.9-32.7s-13.7-19.9-25.7-21.7L381.2 150.3 316.9 18z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Personnaliser l\u2019exp\u00e9rience client<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Les algorithmes de machine learning permettent de proposer aux utilisateurs du contenu et des recommandations personnalis\u00e9es.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<p>Dans la finance, la m\u00e9decine, le transport, le droit, le marketing\u2026 Peu importe le secteur d\u2019activit\u00e9 ou le m\u00e9tier exerc\u00e9, aujourd\u2019hui, tout professionnel peut trouver son int\u00e9r\u00eat en utilisant l\u2019IA.<\/p>\n<\/section>\n<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implementation-IA-solution-PIM\">L&rsquo;impl\u00e9mentation de l&rsquo;Intelligence Artificielle (IA) dans une solution PIM<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-aa016f2c wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"rappels-logiciels-PIM\">Rappels sur les logiciels PIM<\/h3>\n\n\n\n<p><strong>Le PIM<\/strong> est l\u2019abr\u00e9viation de \u00ab&nbsp;<strong>Product Information Management&nbsp;\u00bb<\/strong>, traduit par \u00ab&nbsp;<strong>Gestion de l\u2019Information Produit&nbsp;\u00bb<\/strong> en fran\u00e7ais. Un logiciel PIM permet de centraliser, de g\u00e9rer et d\u2019enrichir des donn\u00e9es Produits (comme le nom, la description, la taille, le poids, le prix\u2026) dans le but de les diffuser sur diff\u00e9rents canaux de communication par (site web, catalogue, places de march\u00e9, application\u2026).<\/p>\n\n\n\n<p>Utiliser un tel outil permet d\u2019avoir <strong>une donn\u00e9e accessible, \u00e0 jour, <\/strong>que vous pouvez ainsi <strong>exploiter et diffuser comme vous le souhaitez.<\/strong> De plus, la centralisation de ces donn\u00e9es Produits permet aux collaborateurs concern\u00e9s (services Marketing, Graphisme, Logistique, Direction, fournisseurs\u2026) de gagner en efficacit\u00e9.<\/p>\n\n\n\n<p><strong>Interactiv\u2019 DataBase<\/strong> est une solution PIM\/DAM \u00e9dit\u00e9e et d\u00e9ploy\u00e9e par Interactiv&rsquo; Technologies qui permet de centraliser vos informations Produits, de les enrichir, et de les diffuser facilement sur vos diff\u00e9rents canaux de diffusion. 100% modulable, ce logiciel s\u2019adapte \u00e0 vos besoins (choix dans les options, tarification en fonction du volume de vos donn\u00e9es\u2026).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\">Pour en savoir plus sur notre solution PIM \/ DAM Interactiv&rsquo; DataBase<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"422\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_searching_p5ux-removebg-preview.png\" alt=\"D\u00e9finition du PIM\" class=\"wp-image-8712\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_searching_p5ux-removebg-preview.png 592w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_searching_p5ux-removebg-preview-300x214.png 300w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-123a282d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"794\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_file_analysis_8k9b.png\" alt=\"utiliser l'IA dans un PIM\" class=\"wp-image-8714\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_file_analysis_8k9b.png 1022w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_file_analysis_8k9b-300x233.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_file_analysis_8k9b-768x597.png 768w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"usages-et-avantages-IA-dans-un-PIM\">Usages et avantages de l&rsquo;Intelligence Artificielle (IA) au sein d&rsquo;un PIM<\/h3>\n\n\n\n<p class=\"has-text-align-left\">Les solutions PIM se dotent elles aussi de l\u2019Intelligence Artificielle pour compl\u00e9ter leurs fonctionnalit\u00e9s et ainsi optimiser l\u2019usage de ces logiciels. Voici une liste non exhaustive de ce que permet aujourd\u2019hui l\u2019IA au sein d\u2019un logiciel PIM :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>g\u00e9n\u00e9rer de la donn\u00e9e,<\/li>\n\n\n\n<li>d\u00e9tecter et corriger des erreurs de saisies comme des fautes d\u2019orthographe par exemple,<\/li>\n\n\n\n<li>traduire du contenu en plusieurs langues,<\/li>\n\n\n\n<li>optimiser les m\u00e9dias,<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<p>Ainsi, l\u2019int\u00e9gration de l\u2019IA au sein d\u2019un PIM permet :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>une am\u00e9lioration de la qualit\u00e9 de vos donn\u00e9es Produits, ce qui permet de booster votre comp\u00e9titivit\u00e9,<\/li>\n\n\n\n<li>une automatisation des t\u00e2ches r\u00e9p\u00e9titives, ce qui offre un gain de temps consid\u00e9rable pour vos collaborateurs et une meilleure efficacit\u00e9 dans la gestion de vos donn\u00e9es Produits.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"IA-dans-PIM-DataBase\">L&rsquo;IA au sein du PIM \/ DAM Interactiv&rsquo; DataBase<\/h3>\n\n\n\n<p>Notre solution PIM \/ DAM est dot\u00e9e de l\u2019IA et plus pr\u00e9cis\u00e9ment des technologies d\u2019Intelligence Artificielle suivantes\u00a0: <a href=\"https:\/\/openai.com\/index\/gpt-4\/\">GPT-4 (outil d\u2019OpenAI<\/a>) et <a href=\"https:\/\/www.deepl.com\/fr\/translator\">DeepL<\/a>.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 ces outils d\u2019Intelligence Artificielle, nous permettons \u00e0 nos clients de&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>g\u00e9n\u00e9rer du contenu \u00e0 partir des caract\u00e9ristiques principales du produit ou des prompts,<\/li>\n\n\n\n<li>d\u00e9tecter et corriger les fautes d\u2019orthographe et de grammaire,<\/li>\n\n\n\n<li>proposer de rattacher un produit \u00e0 la gamme logique \u00e0 laquelle il doit appartenir,<\/li>\n\n\n\n<li>raccourcir, ou au contraire \u00e9toffer, la description existante ou l\u2019argumentaire commercial de votre produit<\/li>\n\n\n\n<li>traduire du contenu en plusieurs langues,<\/li>\n\n\n\n<li>d\u00e9tourer des visuels automatiquement,<\/li>\n\n\n\n<li>g\u00e9n\u00e9rer automatiquement les mots-cl\u00e9s et la description d\u2019une image<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-123a282d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<p>Dans notre solution PIM \/ DAM,<strong> l\u2019Intelligence Artificielle est simple d\u2019utilisation et permet un r\u00e9el gain de temps pour les \u00e9quipes<\/strong>. De plus, il est possible de d\u00e9terminer le niveau de cr\u00e9ativit\u00e9 de GPT-4 et de personnaliser chaque requ\u00eate. Par exemple, lors de la g\u00e9n\u00e9ration de contenu, il est possible de d\u00e9finir le nombre maximum de mots g\u00e9n\u00e9r\u00e9s, de demander la suppression des r\u00e9p\u00e9titions&nbsp;d\u2019un texte d\u00e9j\u00e0 existant, ou encore de demander \u00e0&nbsp;simplifier du contenu avec des termes plus accessibles pour un public non sp\u00e9cialis\u00e9\u2026<\/p>\n\n\n\n<p>GPT-4 propose \u00e0 l\u2019utilisateur diff\u00e9rentes propositions, et lorsque l\u2019une d\u2019entre elles est choisie, elle peut \u00eatre \u00e9dit\u00e9e au besoin.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#formulaires\">Demandez une d\u00e9monstration<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-1024x610.png\" alt=\"Les outils d'IA dans le PIM\/DAM\" class=\"wp-image-8754\" style=\"width:364px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-1024x610.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-300x179.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-768x457.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-1536x915.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-2048x1220.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading\" id=\"les-defis-IA-dans-un-PIM\">Les d\u00e9fis dans l&rsquo;utilisation de l&rsquo;Intelligence Artificielle (IA) au sein d&rsquo;un PIM<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"la-conduite-du-changement\">La conduite du changement dans les \u00e9quipes<\/h3>\n\n\n\n<p>Il n\u2019est pas toujours \u00e9vident de s\u2019approprier de nouvelles technologies. Ainsi, il est essentiel de prendre le temps de former les \u00e9quipes les plus impact\u00e9es par la mise en place de celles-ci, puisqu\u2019elles peuvent parfois \u00eatre r\u00e9ticentes face \u00e0 ce changement. L\u2019IA n\u2019est pas l\u2019ennemie des \u00eatres humains, au contraire, elle vient les accompagner dans leur travail pour les soulager.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c748ba87 wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--rouge-accent);padding-left:var(--wp--preset--spacing--40)\">\n<p><strong>Notre \u00e9quipe Support et D\u00e9ploiement est l\u00e0 pour vous accompagner dans la mise en place et l\u2019utilisation de votre PIM \/ DAM Interactiv&rsquo; DataBase<\/strong>. Joignables par mail et par t\u00e9l\u00e9phone 5 jours sur 7 de 9h \u00e0 18h, nos experts vous accompagneront aussi sur l\u2019usage de l\u2019IA au sein du PIM.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk-1024x560.png\" alt=\"Introduire l'usage de l'IA dans les \u00e9quipes\" class=\"wp-image-8720\" style=\"width:443px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk-1024x560.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk-300x164.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk-768x420.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk.png 1137w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe-1024x637.png\" alt=\"faire de la veille sur l'IA\" class=\"wp-image-8718\" style=\"width:416px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe-1024x637.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe-300x187.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe-768x478.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe.png 1175w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"veille-permanente\">Une veille permanente<\/h3>\n\n\n\n<p>Les solutions d\u2019Intelligence Artificielle sont en perp\u00e9tuelle \u00e9volution et s\u2019am\u00e9liorent continuellement. Afin de proposer un outil PIM toujours plus optimis\u00e9 pour r\u00e9pondre au mieux aux besoins de nos clients, nous r\u00e9alisons une veille constante de l\u2019actualit\u00e9 et de ces outils d\u2019Intelligence Artificielle pour proposer celui \u00e0 la pointe du march\u00e9.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--70)\">\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>En somme, l\u2019int\u00e9gration d\u2019une IA au sein d\u2019un PIM est aujourd\u2019hui un r\u00e9el atout permettant <strong>un traitement efficace des donn\u00e9es Produits, un gain de temps pour vos collaborateurs et donc une meilleure comp\u00e9titivit\u00e9 pour votre entreprise.<\/strong><\/p>\n\n\n\n<p>N\u00e9anmoins, tous ces r\u00e9sultats rel\u00e8vent d\u2019une bonne int\u00e9gration et d\u2019une sensibilisation de l\u2019outil aupr\u00e8s des \u00e9quipes, puisque le contr\u00f4le d\u2019un \u00eatre humain reste important notamment pour garantir la qualit\u00e9 et la coh\u00e9rence des donn\u00e9es.<\/p>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-1a512183 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"formulaires\">Vous souhaitez avoir un aper\u00e7u d\u2019un logiciel PIM \/ DAM&nbsp;?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Remplissez l\u2019un des formulaires ci-dessous pour d\u00e9couvrir davantage notre logiciel Interactiv&rsquo; DataBase&nbsp;:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title\">Demandez une d\u00e9monstration<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Demandez une d\u00e9monstration\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"d48de5530b\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/posts\/8580\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title\">Testez gratuitement<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Testez gratuitement\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"d48de5530b\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/posts\/8580\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Intelligence Artificielle (IA) au sein d\u2019un logiciel PIM Introduction Aujourd\u2019hui, le volume de donn\u00e9es pr\u00e9sentes sur le web ne fait que cro\u00eetre et la gestion de celles-ci devient de plus en plus complexe, acc\u00e9l\u00e9rant ainsi l\u2019utilisation de l\u2019Intelligence Artificielle (IA) pour traiter au mieux ces donn\u00e9es. En effet, l\u2019Intelligence Artificielle est de plus en plus [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"En passant par l'automatisation de la gestion des donn\u00e9es Produits et l'am\u00e9lioration de la productivit\u00e9, d\u00e9couvrez dans cet article en quoi l'IA r\u00e9volutionne les logiciels PIM.","_seopress_robots_index":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"Demandez une d\u00e9mo\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-demonstration-pim\/\"}","{\"text\":\"Testez gratuitement\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-essai-gratuit-pim\/\"}","{\"text\":\"Obtenez votre tarif\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-8580","post","type-post","status-publish","format-standard","hentry","category-base-de-donnees-produits"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/8580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=8580"}],"version-history":[{"count":39,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/8580\/revisions"}],"predecessor-version":[{"id":8759,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/8580\/revisions\/8759"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=8580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/categories?post=8580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/tags?post=8580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}