{"id":8580,"date":"2024-11-05T12:40:36","date_gmt":"2024-11-05T11:40:36","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?p=8580"},"modified":"2026-07-03T11:04:30","modified_gmt":"2026-07-03T09:04:30","slug":"lintelligence-artificielle-ia-au-sein-dun-logiciel-pim","status":"publish","type":"post","link":"https:\/\/www.interactiv-technologies.com\/fr\/lintelligence-artificielle-ia-au-sein-dun-logiciel-pim\/","title":{"rendered":"L\u2019Intelligence Artificielle (IA) au sein d\u2019un logiciel PIM"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-a1c0c5a9aadc8e8be202fda64cb41953\">L\u2019Intelligence Artificielle (IA) au sein d\u2019un logiciel PIM<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-361c45ab wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, le volume de donn\u00e9es pr\u00e9sentes sur le web ne fait que cro\u00eetre et la gestion de celles-ci devient de plus en plus complexe, acc\u00e9l\u00e9rant ainsi l\u2019utilisation de <strong>l\u2019Intelligence Artificielle (IA) <\/strong>pour traiter au mieux ces donn\u00e9es.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:70%\">\n<p class=\"wp-block-paragraph\">En effet, l\u2019Intelligence Artificielle est de plus en plus pr\u00e9sente dans notre quotidien, mais \u00e9galement dans nos outils professionnels et notamment dans les solutions de<strong>\u00ab&nbsp;Gestion de l\u2019Information Produit&nbsp;\u00bb ou \u00ab&nbsp;Product Information Management&nbsp;\u00bb (PIM) en anglais.<\/strong> En permettant d\u2019optimiser la productivit\u00e9 et l\u2019exp\u00e9rience client, l\u2019utilisation de l\u2019IA, de mani\u00e8re globale mais \u00e9galement au sein d\u2019un PIM comme <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" data-type=\"page\" data-id=\"1559\">Interactiv&rsquo; DataBase<\/a>, est aujourd\u2019hui un r\u00e9el avantage concurrentiel.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-a096d0c1 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir Interactiv&rsquo; DataBase<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"1024\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_artificial-intelligence_43qa-e1782978741842-650x1024.png\" alt=\"Pourquoi utiliser des fonctionnalit\u00e9s IA pour la gestion des donn\u00e9es produits ?\" class=\"wp-image-20225\" style=\"aspect-ratio:0.6347539423599783;width:126px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_artificial-intelligence_43qa-e1782978741842-650x1024.png 650w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_artificial-intelligence_43qa-e1782978741842-190x300.png 190w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_artificial-intelligence_43qa-e1782978741842.png 713w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Testez gratuitement<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Testez gratuitement\"\/><input type=\"hidden\" name=\"product\" value=\"itpublisher\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"d790b17f78\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/posts\/8580\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fbbce7a2 wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading\">Sommaire<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#pr\u00e9sentation-et-usage-IA\">Pr\u00e9sentation et usage de l\u2019Intelligence Artificielle (IA) pour les entreprises<\/a><\/li>\n\n\n\n<li><a href=\"#implementation-IA-solution-PIM\" data-type=\"internal\" data-id=\"#implementation-IA-solution-PIM\">L\u2019impl\u00e9mentation de l\u2019Intelligence Artificielle (IA) dans une solution PIM<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#rappels-logiciels-PIM\">Rappels sur les logiciels PIM<\/a><\/li>\n\n\n\n<li><a href=\"#usages-et-avantages-IA-dans-un-PIM\">Usages et avantages de l\u2019Intelligence Artificielle (IA) au sein d\u2019un PIM<\/a><\/li>\n\n\n\n<li><a href=\"#IA-dans-PIM-DataBase\">L\u2019IA au sein du PIM\/DAM Interactiv&rsquo; DataBase<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#les-defis-IA-dans-un-PIM\">Les d\u00e9fis dans l\u2019utilisation de l\u2019Intelligence Artificielle (IA) au sein d\u2019un PIM<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#la-conduite-du-changement\">La conduite du changement dans les \u00e9quipes<\/a><\/li>\n\n\n\n<li><a href=\"#veille-permanente\">Une veille permanente<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"715\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4-1024x715.png\" alt=\"Pr\u00e9sentation et usages de l'IA dans les entreprises\" class=\"wp-image-8710\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4-1024x715.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4-300x210.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4-768x536.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4.png 1051w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-15065efb wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"pr\u00e9sentation-et-usage-IA\">Pr\u00e9sentation et usage de l&rsquo;Intelligence Artificielle (IA) pour les entreprises<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;Un domaine de l\u2019informatique&nbsp;\u00bb, \u00ab&nbsp;une technologie&nbsp;\u00bb, \u00ab&nbsp;un processus d\u2019imitation&nbsp;\u00bb\u2026 Il est difficile de donner une d\u00e9finition exacte pour d\u00e9crire l\u2019Intelligence Artificielle. Ainsi, nous vous proposons celle donn\u00e9e par le <a href=\"https:\/\/www.europarl.europa.eu\/topics\/fr\/article\/20200827STO85804\/intelligence-artificielle-definition-et-utilisation\">Parlement europ\u00e9en<\/a>, qui la d\u00e9finit comme \u00ab&nbsp;<em>la possibilit\u00e9 pour une machine de reproduire des comportements li\u00e9s aux humains, tels que le raisonnement, la planification et la cr\u00e9ativit\u00e9.&nbsp;<\/em>\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En d\u2019autres termes, cette technologie est capable d\u2019analyser l\u2019environnement dans lequel elle est utilis\u00e9e, de d\u00e9tecter et de r\u00e9soudre des probl\u00e8mes, mais aussi de mettre en place diverses actions pour atteindre un objectif donn\u00e9 par un \u00eatre humain. <\/p>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b8b1dbcc wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:3rem;padding-right:0;padding-bottom:0rem;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--60);text-transform:none\">Dans quels buts les entreprises utilisent-elles l&rsquo;IA ?<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-82712819 wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"repeat\" class=\"svg-inline--fa fa-repeat fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M470.6 118.6c12.5-12.5 12.5-32.8 0-45.3l-64-64c-9.2-9.2-22.9-11.9-34.9-6.9S352 19.1 352 32l0 32-160 0C86 64 0 150 0 256 0 273.7 14.3 288 32 288s32-14.3 32-32c0-70.7 57.3-128 128-128l160 0 0 32c0 12.9 7.8 24.6 19.8 29.6s25.7 2.2 34.9-6.9l64-64zM41.4 393.4c-12.5 12.5-12.5 32.8 0 45.3l64 64c9.2 9.2 22.9 11.9 34.9 6.9S160 492.9 160 480l0-32 160 0c106 0 192-86 192-192 0-17.7-14.3-32-32-32s-32 14.3-32 32c0 70.7-57.3 128-128 128l-160 0 0-32c0-12.9-7.8-24.6-19.8-29.6s-25.7-2.2-34.9 6.9l-64 64z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Automatiser des t\u00e2ches r\u00e9p\u00e9titives et des processus complexes<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">V\u00e9ritable gain de temps, ceci permet d&rsquo;accro\u00eetre la productivit\u00e9 des utilisateurs et de r\u00e9duire les erreurs humaines.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"circle-check\" class=\"svg-inline--fa fa-circle-check fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M256 512a256 256 0 1 1 0-512 256 256 0 1 1 0 512zM374 145.7c-10.7-7.8-25.7-5.4-33.5 5.3L221.1 315.2 169 263.1c-9.4-9.4-24.6-9.4-33.9 0s-9.4 24.6 0 33.9l72 72c5 5 11.8 7.5 18.8 7s13.4-4.1 17.5-9.8L379.3 179.2c7.8-10.7 5.4-25.7-5.3-33.5z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Aider \u00e0 la prise de d\u00e9cision<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Suite aux calculs et \u00e9tudes r\u00e9alis\u00e9s par l\u2019IA, l\u2019\u00eatre humain peut ainsi se baser sur des faits concrets plut\u00f4t que sur des ressentis pour prendre une d\u00e9cision.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"lightbulb\" class=\"svg-inline--fa fa-lightbulb fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M292.9 384c7.3-22.3 21.9-42.5 38.4-59.9 32.7-34.4 52.7-80.9 52.7-132.1 0-106-86-192-192-192S0 86 0 192c0 51.2 20 97.7 52.7 132.1 16.5 17.4 31.2 37.6 38.4 59.9l201.7 0zM288 432l-192 0 0 16c0 44.2 35.8 80 80 80l32 0c44.2 0 80-35.8 80-80l0-16zM184 112c-39.8 0-72 32.2-72 72 0 13.3-10.7 24-24 24s-24-10.7-24-24c0-66.3 53.7-120 120-120 13.3 0 24 10.7 24 24s-10.7 24-24 24z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Anticiper les opportunit\u00e9s<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Gr\u00e2ce \u00e0 des donn\u00e9es historiques, l\u2019IA est capable d\u2019estimer des r\u00e9sultats futurs comme la demande de produits, les risques financiers, etc.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"star\" class=\"svg-inline--fa fa-star fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M309.5-18.9c-4.1-8-12.4-13.1-21.4-13.1s-17.3 5.1-21.4 13.1L193.1 125.3 33.2 150.7c-8.9 1.4-16.3 7.7-19.1 16.3s-.5 18 5.8 24.4l114.4 114.5-25.2 159.9c-1.4 8.9 2.3 17.9 9.6 23.2s16.9 6.1 25 2L288.1 417.6 432.4 491c8 4.1 17.7 3.3 25-2s11-14.2 9.6-23.2L441.7 305.9 556.1 191.4c6.4-6.4 8.6-15.8 5.8-24.4s-10.1-14.9-19.1-16.3L383 125.3 309.5-18.9z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Personnaliser l\u2019exp\u00e9rience client<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Les algorithmes de machine learning permettent de proposer aux utilisateurs du contenu et des recommandations personnalis\u00e9es.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la finance, la m\u00e9decine, le transport, le droit, le marketing\u2026 Peu importe le secteur d\u2019activit\u00e9 ou le m\u00e9tier exerc\u00e9, aujourd\u2019hui, <strong>tout professionnel peut trouver son int\u00e9r\u00eat en utilisant l\u2019IA<\/strong>.<\/p>\n<\/section>\n<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implementation-IA-solution-PIM\">L&rsquo;impl\u00e9mentation de l&rsquo;Intelligence Artificielle (IA) dans une solution PIM<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a1f7935c wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"rappels-logiciels-PIM\">Rappels sur les logiciels PIM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le PIM<\/strong> est l\u2019abr\u00e9viation de \u00ab&nbsp;<strong>Product Information Management&nbsp;\u00bb<\/strong>, traduit par \u00ab&nbsp;<strong>Gestion de l\u2019Information Produit&nbsp;\u00bb<\/strong> en fran\u00e7ais. Un logiciel PIM permet de centraliser, de g\u00e9rer et d\u2019enrichir des donn\u00e9es Produits (comme le nom, la description, la taille, le poids, le prix\u2026) dans le but de les diffuser sur diff\u00e9rents canaux de communication (site web, catalogue, places de march\u00e9, application\u2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utiliser un tel outil permet d\u2019avoir <strong>une donn\u00e9e accessible, \u00e0 jour, <\/strong>que vous pouvez ainsi <strong>exploiter et diffuser comme vous le souhaitez.<\/strong> De plus, la centralisation de ces donn\u00e9es Produits permet aux collaborateurs concern\u00e9s (services Marketing, Graphisme, Logistique, Direction, fournisseurs\u2026) de gagner en efficacit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Interactiv\u2019 DataBase<\/strong> est une solution PIM\/DAM \u00e9dit\u00e9e et d\u00e9ploy\u00e9e par Interactiv&rsquo; Technologies qui permet de centraliser vos informations Produits, de les enrichir, et de les diffuser facilement sur vos diff\u00e9rents canaux de diffusion. 100% modulable, ce logiciel s\u2019adapte \u00e0 vos besoins (choix parmi les options, tarification en fonction du volume de vos donn\u00e9es\u2026).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-essai-gratuit-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Essayer gratuitement notre PIM DAM<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"422\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_searching_p5ux-removebg-preview.png\" alt=\"D\u00e9finition du PIM\" class=\"wp-image-8712\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_searching_p5ux-removebg-preview.png 592w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_searching_p5ux-removebg-preview-300x214.png 300w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fbbce7a2 wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"794\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_file_analysis_8k9b.png\" alt=\"utiliser l'IA dans un PIM\" class=\"wp-image-8714\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_file_analysis_8k9b.png 1022w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_file_analysis_8k9b-300x233.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_file_analysis_8k9b-768x597.png 768w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"usages-et-avantages-IA-dans-un-PIM\">Usages et avantages de l&rsquo;Intelligence Artificielle (IA) au sein d&rsquo;un PIM<\/h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Les solutions PIM se dotent elles aussi de l\u2019Intelligence Artificielle pour <strong>compl\u00e9ter leurs fonctionnalit\u00e9s et ainsi optimiser l\u2019usage de ces logiciels<\/strong>. Voici une liste non exhaustive de ce que permet aujourd\u2019hui l\u2019IA au sein d\u2019un logiciel PIM :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>g\u00e9n\u00e9rer de la donn\u00e9e,<\/li>\n\n\n\n<li>d\u00e9tecter et corriger des erreurs de saisie comme des fautes d\u2019orthographe par exemple,<\/li>\n\n\n\n<li>traduire du contenu en plusieurs langues,<\/li>\n\n\n\n<li>optimiser les m\u00e9dias,<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, l\u2019int\u00e9gration de l\u2019IA au sein d\u2019un PIM permet :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>une <strong>am\u00e9lioration de la qualit\u00e9 de vos donn\u00e9es Produits<\/strong>, ce qui permet de booster votre comp\u00e9titivit\u00e9,<\/li>\n\n\n\n<li>une <strong>automatisation des t\u00e2ches r\u00e9p\u00e9titives<\/strong>, ce qui offre un gain de temps consid\u00e9rable pour vos collaborateurs et une meilleure efficacit\u00e9 dans la gestion de vos donn\u00e9es Produits.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"IA-dans-PIM-DataBase\">L&rsquo;IA au sein du PIM \/ DAM Interactiv&rsquo; DataBase<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Notre <strong>solution PIM \/ DAM est dot\u00e9e de l\u2019IA <\/strong>et plus pr\u00e9cis\u00e9ment des technologies d\u2019Intelligence Artificielle suivantes&nbsp;: <a href=\"https:\/\/openai.com\/index\/gpt-4\/\">GPT-4 (outil d\u2019OpenAI<\/a>) et <a href=\"https:\/\/www.deepl.com\/fr\/translator\">DeepL<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 ces outils d\u2019Intelligence Artificielle, nous permettons \u00e0 nos clients de&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>g\u00e9n\u00e9rer du contenu<\/strong> \u00e0 partir des caract\u00e9ristiques principales du produit ou des prompts,<\/li>\n\n\n\n<li><strong>d\u00e9tecter et corriger les fautes<\/strong> d\u2019orthographe et de grammaire,<\/li>\n\n\n\n<li><strong>proposer de rattacher un produit \u00e0 la gamme<\/strong> logique \u00e0 laquelle il doit appartenir,<\/li>\n\n\n\n<li><strong>raccourcir<\/strong>, ou au contraire <strong>\u00e9toffer<\/strong>, la description existante ou l\u2019argumentaire commercial de votre produit<\/li>\n\n\n\n<li><strong>traduire<\/strong> du contenu en plusieurs langues,<\/li>\n\n\n\n<li><strong>d\u00e9tourer des visuels<\/strong> automatiquement,<\/li>\n\n\n\n<li><strong>g\u00e9n\u00e9rer automatiquement les mots-cl\u00e9s<\/strong> et la description d\u2019une image<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fbbce7a2 wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<p class=\"wp-block-paragraph\">Dans notre solution PIM \/ DAM, <strong>l\u2019Intelligence Artificielle est simple d\u2019utilisation et permet un r\u00e9el gain de temps pour les \u00e9quipes<\/strong>. De plus, il est possible de d\u00e9terminer le niveau de cr\u00e9ativit\u00e9 de GPT-4 et de personnaliser chaque requ\u00eate. Par exemple, lors de la g\u00e9n\u00e9ration de contenu, il est possible de d\u00e9finir le nombre maximal de mots g\u00e9n\u00e9r\u00e9s, de demander la suppression des r\u00e9p\u00e9titions dans un texte existant, ou encore de demander la simplification du contenu avec des termes plus accessibles pour un public non sp\u00e9cialis\u00e9\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GPT-4 <\/strong>propose \u00e0 l\u2019utilisateur diff\u00e9rentes propositions, et lorsque l\u2019une d\u2019entre elles est choisie, elle peut \u00eatre \u00e9dit\u00e9e au besoin.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-1024x610.png\" alt=\"Les outils d'IA dans le PIM\/DAM\" class=\"wp-image-8754\" style=\"width:364px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-1024x610.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-300x179.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-768x457.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-1536x915.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-2048x1220.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f3c34ab9 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-bottom:0;flex-basis:90%\">\n<section class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-06b02967 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 23%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-blanc-color has-text-color has-link-color wp-elements-6869b3687d7e6033404769aa567260e1\">Besoin d&rsquo;une estimation tarifaire ? <\/h2>\n\n\n\n<p class=\"has-text-align-left has-blanc-color has-text-color has-link-color wp-elements-3ff3bfcd41cb0897dd7464a0efc8b235 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">Notre solution&nbsp;<strong>PIM Interactiv\u2019 DataBase<\/strong>&nbsp;est un logiciel flexible et son co\u00fbt s\u2019adapte aux sp\u00e9cificit\u00e9s de chaque entreprise. <strong>En&nbsp;3 minutes<\/strong>, r\u00e9pondez \u00e0 ce formulaire&nbsp;pour avoir une estimation du prix de cette solution pour vos besoins.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-rouge-accent-color has-blanc-background-color has-text-color has-background has-link-color has-border-color has-blanc-border-color wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\" style=\"text-transform:none\" target=\"_blank\" rel=\"noreferrer noopener\">Obtenir mon estimation tarifaire<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1024x778.png\" alt=\"Compl\u00e9tez ce formulaire en seulement 3 minutes afin d'obtenir une estimation tarifaire de l'installation d'un PIM dans votre entreprise. \" class=\"wp-image-7435 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1024x778.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-300x228.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-768x584.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1536x1167.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-2048x1556.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading\" id=\"les-defis-IA-dans-un-PIM\">Les d\u00e9fis dans l&rsquo;utilisation de l&rsquo;Intelligence Artificielle (IA) au sein d&rsquo;un PIM<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"la-conduite-du-changement\">La conduite du changement dans les \u00e9quipes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il n\u2019est pas toujours \u00e9vident de s\u2019approprier de nouvelles technologies. Ainsi, il est essentiel de prendre le temps de former les \u00e9quipes les plus impact\u00e9es par la mise en place de celles-ci, puisqu\u2019elles peuvent parfois \u00eatre r\u00e9ticentes face \u00e0 ce changement. L\u2019IA n\u2019est pas l\u2019ennemie des \u00eatres humains, au contraire, elle vient les accompagner dans leur travail pour les soulager.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ef5c5ec4 wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--rouge-accent);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"wp-block-paragraph\"><strong>Notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/entreprise\/suivi-conseils-deploiement-support\/\" data-type=\"page\" data-id=\"801\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00e9quipe Support et D\u00e9ploiement<\/a> est l\u00e0 pour vous accompagner dans la mise en place et l\u2019utilisation de votre PIM \/ DAM Interactiv&rsquo; DataBase<\/strong>. Joignables par mail et par t\u00e9l\u00e9phone 5 jours sur 7 de 9h \u00e0 18h, nos experts vous accompagneront aussi sur l\u2019usage de l\u2019IA au sein du PIM.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk-1024x560.png\" alt=\"Introduire l'usage de l'IA dans les \u00e9quipes\" class=\"wp-image-8720\" style=\"width:443px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk-1024x560.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk-300x164.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk-768x420.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk.png 1137w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe-1024x637.png\" alt=\"faire de la veille sur l'IA\" class=\"wp-image-8718\" style=\"width:416px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe-1024x637.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe-300x187.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe-768x478.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe.png 1175w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"veille-permanente\">Une veille permanente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les solutions d\u2019Intelligence Artificielle sont en perp\u00e9tuelle \u00e9volution et s\u2019am\u00e9liorent continuellement. Afin de proposer un outil PIM toujours plus optimis\u00e9 pour r\u00e9pondre au mieux aux besoins de nos clients, nous r\u00e9alisons une <strong>veille constante de l\u2019actualit\u00e9 et de ces outils d\u2019Intelligence Artificielle<\/strong> pour proposer celui \u00e0 la pointe du march\u00e9.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-849f5172 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-form-simple--msg it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Parlons de votre projet !<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-textarea it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"msg\" data-field-type=\"textarea\" data-field-label=\"Message (facultatif)\" data-field-required=\"false\"><textarea id=\"it_form_msg\" class=\"it-form-field-control form-control\" name=\"msg\" placeholder=\"Message\" style=\"height:4.2rem\"><\/textarea><label class=\"it-form-field-label\" for=\"it_form_msg\">Message (facultatif)<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Parlons de votre projet\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"2710\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"d790b17f78\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/posts\/8580\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En somme, l\u2019int\u00e9gration d\u2019une IA au sein d\u2019un PIM est aujourd\u2019hui un r\u00e9el atout permettant <strong>un traitement efficace des donn\u00e9es Produits, un gain de temps pour vos collaborateurs et donc une meilleure comp\u00e9titivit\u00e9 pour votre entreprise.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e9anmoins, tous ces r\u00e9sultats rel\u00e8vent d\u2019une bonne int\u00e9gration et d\u2019une sensibilisation de l\u2019outil aupr\u00e8s des \u00e9quipes, puisque le contr\u00f4le d\u2019un \u00eatre humain reste important notamment pour garantir la qualit\u00e9 et la coh\u00e9rence des donn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" data-type=\"page\" data-id=\"1559\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv&rsquo; DataBase<\/a> est une <strong>solution PIM qui int\u00e8gre nativement des fonctionnalit\u00e9s d&rsquo;IA<\/strong> venant soutenir votre travail de structuration et de diffusion de la donn\u00e9e produit. Nos clients constatent en moyenne un gain de temps de 3 \u00e0 7 heures sur les t\u00e2ches r\u00e9p\u00e9titives (traduction, d\u00e9tourage, g\u00e9n\u00e9ration de contenu&#8230;).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"813\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-un-PIM-e1782978151389-1024x813.png\" alt=\"Le PIM (Product Information Management) inclut des fonctionnalit\u00e9s IA (Intelligence Artificielle) afin de soutenir la gestion des donn\u00e9es produits et d'accompagner le travail d'optimisation des donn\u00e9es.\" class=\"wp-image-20222\" style=\"aspect-ratio:0.958015943312666;object-fit:contain;width:270px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-un-PIM-e1782978151389-1024x813.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-un-PIM-e1782978151389-300x238.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-un-PIM-e1782978151389-768x610.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-un-PIM-e1782978151389.png 1255w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f7dd42ea wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-206f2ecc52e7e54fa470b7062e7a785b\" id=\"formulaire-database\">Pour aller plus loin&#8230;<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b5dd8c52 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-367d46f55da90678fe1711f5a63d1c85\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\">FAQ (Foire aux Questions)<\/h3>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong>Pourquoi utiliser des fonctionnalit\u00e9s IA pour la gestion des donn\u00e9es produits ?<\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Les donn\u00e9es produits se multiplient et les canaux de diffusion se diversifient au point que la gestion efficace de ces donn\u00e9es devient de plus en plus complexe. Des s<strong>olutions de gestion des donn\u00e9es (PIM) viennent en renfort<\/strong>, facilitant la structuration, l&rsquo;enrichissement et la diffusion des informations marketing et commerciales des produits commercialis\u00e9s. Ces solutions int\u00e8grent souvent <strong>des fonctionnalit\u00e9s d&rsquo;IA <\/strong>afin d&rsquo;<strong>optimiser la qualit\u00e9 des donn\u00e9es produits et de gagner du temps sur les t\u00e2ches plus r\u00e9p\u00e9titives<\/strong> associ\u00e9es \u00e0 la gestion des donn\u00e9es et d&rsquo;assurer que les informations soient bien structur\u00e9es, compl\u00e8tes et enrichies.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong>L&rsquo;IA remplace-t-elle les \u00e9quipes dans la gestion des donn\u00e9es produits ?<\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">L&rsquo;IA ne vient pas remplacer les \u00e9quipes dans la gestion des donn\u00e9es produits mais vient <strong>en compl\u00e9ment du travail effectu\u00e9<\/strong>. En effet, <strong>les PIM comme Interactiv&rsquo; DataBase<\/strong> proposent souvent d&rsquo;<strong>automatiser les t\u00e2ches manuelles et fastidieuses<\/strong> li\u00e9es \u00e0 la structuration et \u00e0 la diffusion des informations comme la g\u00e9n\u00e9ration de contenu, la traduction, la hi\u00e9rarchisation des donn\u00e9es en familles et sous-familles\u2026 \u00c0 terme, ces fonctionnalit\u00e9s viennent <strong>remplacer des missions \u00e0 faible valeur ajout\u00e9e<\/strong> pour permettre \u00e0 vos \u00e9quipes de se concentrer sur des t\u00e2ches plus strat\u00e9giques comme la commercialisation du produit ou la mise en place de nouveaux canaux de diffusion.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong>Faut-il des comp\u00e9tences techniques pour utiliser les fonctionnalit\u00e9s IA d&rsquo;Interactiv&rsquo; DataBase ?<\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Non, aucune comp\u00e9tence technique n&rsquo;est n\u00e9cessaire pour utiliser les fonctionnalit\u00e9s d&rsquo;IA d&rsquo;Interactiv&rsquo; DataBase. Elles ont \u00e9t\u00e9 pens\u00e9es pour pouvoir \u00eatre utilis\u00e9es par tout membre de l&rsquo;\u00e9quipe, qu&rsquo;il soit responsable marketing ou commercial. L&rsquo;interface est intuitive et l&rsquo;\u00e9quipe <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/entreprise\/suivi-conseils-deploiement-support\/\" data-type=\"page\" data-id=\"801\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Support &amp; D\u00e9ploiement d&rsquo;Interactiv&rsquo; Technologies <\/a>accompagne les \u00e9quipes lors de la prise en main, y compris sur l&rsquo;usage des outils d&rsquo;IA.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong>Quels outils d&rsquo;IA sont int\u00e9gr\u00e9s dans Interactiv&rsquo; DataBase ?<\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Interactiv&rsquo; DataBase s&rsquo;appuie sur <strong>GPT-4 (OpenAI)<\/strong> pour la g\u00e9n\u00e9ration et la correction de contenu, et sur <strong>DeepL<\/strong> pour la traduction automatique. Ces deux technologies sont <strong>directement accessibles depuis l&rsquo;interface du PIM,<\/strong> sans abonnement suppl\u00e9mentaire ou configuration sp\u00e9cifique.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe8ea1e9 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-4bfc6eb9c76d13875f0aa181ee99862f\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/cas-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autres cas d&rsquo;usage<\/a>&#8230;<\/h3>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1282194a wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/database-1.png\" alt=\"Ic\u00f4ne pour centraliser et structurer ses donn\u00e9es produits\" class=\"wp-image-15214\" style=\"width:58px;height:auto\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-b86345e3b3b4ce4a8ae71989e7a1bbd3\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/centralisation-structuration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centralisation et structuration<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">D\u00e9couvrez comment <strong>centraliser, structurer et enrichir vos donn\u00e9es produits <\/strong>au sein d&rsquo;un <strong>PIM <\/strong>afin de faciliter leur gestion au quotidien.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-041f66d3 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/promotion-2.png\" alt=\"Ic\u00f4ne pour la gestion des informations marketing\" class=\"wp-image-15224\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-3b00832e2ee4bb2206dfbe6e37159298\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violet-accent-color\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/gestion-produit-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/gestion-produit-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gestion de donn\u00e9es marketing<\/a><\/mark><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Un PIM <strong>centralise toutes les informations marketing <\/strong>afin de faciliter leur gestion et de garantir leur coh\u00e9rence.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ac7a1eb6 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-right:0;margin-bottom:var(--wp--preset--spacing--40);margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/database-management.png\" alt=\"Ic\u00f4ne pour la gouvernance et qualit\u00e9 des donn\u00e9es sur un PIM\" class=\"wp-image-19554\" style=\"object-fit:cover;width:70px;height:auto\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-3655c2c4517de8390829a2ef0f2e265d\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/gouvernance-qualite-donnees\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gouvernance &amp; qualit\u00e9 des donn\u00e9es<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Le <strong>PIM Interactiv&rsquo; DataBase <\/strong>offre des fonctionnalit\u00e9s de gouvernance (droits d&rsquo;usage, attributions de r\u00f4le&#8230;) pour garantir la fiabilit\u00e9 et la qualit\u00e9 des donn\u00e9es.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-right has-rouge-accent-color has-text-color has-link-color wp-elements-e6a74075fa82c24952875f32b26e5e2c wp-block-paragraph\" style=\"padding-bottom:var(--wp--preset--spacing--50);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);font-style:normal;font-weight:600\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/cas-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explorez tous les cas d&rsquo;usage<\/a> &gt;<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Intelligence Artificielle (IA) au sein d\u2019un logiciel PIM Introduction Aujourd\u2019hui, le volume de donn\u00e9es pr\u00e9sentes sur le web ne fait que cro\u00eetre et la gestion de celles-ci devient de plus en plus complexe, acc\u00e9l\u00e9rant ainsi l\u2019utilisation de l\u2019Intelligence Artificielle (IA) pour traiter au mieux ces donn\u00e9es. En effet, l\u2019Intelligence Artificielle est de plus en plus [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"En passant par l'automatisation de la gestion des donn\u00e9es Produits et l'am\u00e9lioration de la productivit\u00e9, d\u00e9couvrez dans cet article en quoi l'IA r\u00e9volutionne les logiciels PIM.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/LIA-au-sein-du-PIM.png","_seopress_social_fb_img_attachment_id":8705,"_seopress_social_fb_img_width":3248,"_seopress_social_fb_img_height":1350,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/LIA-au-sein-du-PIM.png","_seopress_social_twitter_img_attachment_id":8705,"_seopress_social_twitter_img_width":3248,"_seopress_social_twitter_img_height":1350,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"Demandez une d\u00e9mo\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-demonstration-pim\/\"}","{\"text\":\"Testez gratuitement\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-essai-gratuit-pim\/\"}","{\"text\":\"Obtenez votre tarif\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-8580","post","type-post","status-publish","format-standard","hentry","category-base-de-donnees-produits"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/8580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=8580"}],"version-history":[{"count":48,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/8580\/revisions"}],"predecessor-version":[{"id":20399,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/8580\/revisions\/20399"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=8580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/categories?post=8580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/tags?post=8580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}