{"id":5176,"date":"2019-06-18T09:56:03","date_gmt":"2019-06-18T07:56:03","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/fr\/blog\/pim-gestion-produits-complementaires\/"},"modified":"2024-11-18T11:15:12","modified_gmt":"2024-11-18T10:15:12","slug":"pim-gestion-produits-complementaires","status":"publish","type":"post","link":"https:\/\/www.interactiv-technologies.com\/fr\/pim-gestion-produits-complementaires\/","title":{"rendered":"Gestion de produits compl\u00e9mentaires"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-7dda4e2f1c62e5d3b60fff11dcfa287a\">Gestion de produits compl\u00e9mentaires<br>Solution PIM et DAM<\/h1>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2019\/06\/Gestion-de-produits-complementaires_Banniere-article-1024x426.png\" alt=\"PIM DAM : gestion de produits\" class=\"wp-image-8107\" style=\"width:600px\" title=\"\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2019\/06\/Gestion-de-produits-complementaires_Banniere-article-1024x426.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2019\/06\/Gestion-de-produits-complementaires_Banniere-article-300x125.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2019\/06\/Gestion-de-produits-complementaires_Banniere-article-768x319.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2019\/06\/Gestion-de-produits-complementaires_Banniere-article-1536x638.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2019\/06\/Gestion-de-produits-complementaires_Banniere-article-2048x851.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-gris-moyen-color has-text-color has-link-color wp-elements-efaf0b90fd11ec5c7c7bdd1458141cd1\">Sommaire<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#solution\">Le PIM : la solution indispensable pour exploiter la compl\u00e9mentarit\u00e9 de vos produits<\/a><\/li>\n\n\n\n<li><a href=\"#classer\">Classer les produits par familles et d\u00e9pendances<\/a><\/li>\n\n\n\n<li><a href=\"#panier\">Comment augmenter le panier moyen avec un PIM<\/a><\/li>\n\n\n\n<li><a href=\"#experience\">Personnaliser l&rsquo;exp\u00e9rience utilisateur<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"solution\">Le PIM : la solution indispensable pour exploiter la compl\u00e9mentarit\u00e9 de vos produits<\/h2>\n\n\n\n<p>La vente de produits compl\u00e9mentaires <strong>peut augmenter jusqu&rsquo;\u00e0 30% le chiffre d&rsquo;affaires r\u00e9alis\u00e9 par les sites e-commerce<\/strong> ou les magasins physiques. Elle est indispensable si certains produits sont <strong>d\u00e9pendants ou compatibles les uns avec les autres<\/strong> (un appareil de cuisine et son \u00e9tui, une machine \u00e0 caf\u00e9 et ses dosettes compatibles, etc.).<\/p>\n\n\n\n<p>La vente crois\u00e9e permet aussi <strong>d&rsquo;\u00e9toffer <\/strong>et de <strong>rendre plus pertinente une offre commerciale<\/strong> en B2B. Si le \u00ab\u00a0<strong>cross-selling<\/strong>\u00a0\u00bb ou la gestion des d\u00e9pendances entre les produits est aujourd&rsquo;hui essentielle, leur mise en place ne peut \u00eatre r\u00e9alis\u00e9e que gr\u00e2ce \u00e0 une base de donn\u00e9es Produits solide et coh\u00e9rente. Lorsque le <strong>volume de produits commercialis\u00e9s devient important<\/strong>, il est<strong> n\u00e9cessaire de doter son entreprise d&rsquo;une solution PIM<\/strong> (un gestionnaire d&rsquo;informations produits).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-demonstration-pim\/\">\n                    Demandez une d\u00e9mo gratuite                <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"classer\">Classer les produits par familles et d\u00e9pendances<\/h2>\n\n\n\n<p>Directement lors de l&rsquo;importation des donn\u00e9es produits ou lors de leur cr\u00e9ation depuis l&rsquo;interface du PIM, vous pouvez <strong>trier<\/strong> et <strong>classer<\/strong> vos diff\u00e9rentes entit\u00e9s au sein de famille. Cela vous permet tout d&rsquo;abord d&rsquo;obtenir <strong>un chemin de fer<\/strong> (ou fil d&rsquo;Ariane) exploitable sur vos diff\u00e9rents supports de communication.<\/p>\n\n\n\n<p>Mais il vous est ensuite possible de <strong>cr\u00e9er des relations d&rsquo;interd\u00e9pendance entre les produits d&rsquo;une m\u00eame famille<\/strong> ou d&rsquo;une m\u00eame gamme, de d\u00e9finir des r\u00e8gles communes dans la validation des donn\u00e9es d&rsquo;attributs et d&rsquo;ajouter une intelligence \u00e0 votre base de donn\u00e9es Produits.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6fa0fbcf wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading\" id=\"panier\">Comment augmenter le panier moyen avec un PIM<\/h2>\n\n\n\n<p>Une fois les produits li\u00e9s entre eux de mani\u00e8re intelligente au sein du PIM, il est possible d&rsquo;avoir une vraie strat\u00e9gie de cross-selling au sein de votre site e-commerce mais aussi de vos campagnes marketing.<\/p>\n\n\n\n<p>En interfa\u00e7ant Interactiv&rsquo; DataBase avec votre <strong>CMS<\/strong> e-commerce, vous pouvez par exemple <strong>sugg\u00e9rer avec plus de pertinence des produits compl\u00e9mentaires \u00e0 l&rsquo;article pr\u00e9sent\u00e9 \u00e0 l&rsquo;internaute.<\/strong> Si vous proposez par exemple un appareil \u00e9lectronique, vous pouvez facilement proposer une batterie suppl\u00e9mentaire (du bon mod\u00e8le !), une housse de protection ou tout autre accessoire afin de plus facilement vendre des \u00ab\u00a0packs\u00a0\u00bb.<\/p>\n\n\n\n<p>Cela peut consid\u00e9rablement <strong>augmenter votre panier d&rsquo;achat moyen.<\/strong> Vous pouvez \u00e9galement <strong>am\u00e9liorer votre r\u00e9f\u00e9rencement naturel<\/strong> en affinant le maillage interne de votre site web gr\u00e2ce au flux de donn\u00e9es produits conditionn\u00e9 et actualis\u00e9 par votre logiciel PIM.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\">\n                    Obtenez votre estimation tarifaire                <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/schema-produit-attributs-2.png\" alt=\"\" title=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"experience\">Personnaliser l&rsquo;exp\u00e9rience utilisateur<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Les internautes attendent toujours plus de <strong>recommandations personnalis\u00e9es<\/strong> et d&rsquo;une <strong>meilleure prise en compte de leurs besoins sp\u00e9cifiques.<\/strong><\/p>\n\n\n\n<p>L&rsquo;utilisation d&rsquo;un PIM permet une exploitation de la compl\u00e9mentarit\u00e9 des produits d&rsquo;une entreprise \u00e0 un tout autre niveau :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En analysant le profil d&rsquo;achat d&rsquo;un internaute sur un site e-commerce, il est plus facile de mettre en place un <strong>e-mailing<\/strong> pour le pousser \u00e0 <strong>acheter des produits similaires ou compl\u00e9mentaires<\/strong> \u00e0 ses achats pr\u00e9c\u00e9dents.<\/li>\n\n\n\n<li>Un commercial peut b\u00e9n\u00e9ficier de <strong>suggestions<\/strong> personnalis\u00e9es lors d&rsquo;un d\u00e9marchage afin de voir en un coup d&rsquo;\u0153il comment packager une offre produits en fonction de ce qui int\u00e9resse son prospect.<\/li>\n\n\n\n<li>La g\u00e9n\u00e9ration de <strong>flux de produits<\/strong> sur demande correspondant \u00e0 une audience marketing est aussi tr\u00e8s utile dans les campagnes publicitaires en ligne.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-left-color:var(--wp--preset--color--rouge-accent);border-left-width:3px;padding-left:var(--wp--preset--spacing--40)\">\n<p>Un PIM n&rsquo;est pas une simple base de donn\u00e9es Produit. C&rsquo;est un <strong>outil indispensable<\/strong> tant d&rsquo;un point de vue commercial que marketing, qui \u00e9quipera plus de <strong>50% des entreprises orient\u00e9es produit en 2021<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Essayez gratuitement notre PIM<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Vous d\u00e9sirez conna\u00eetre les avantages que pourraient apporter notre PIM <strong>Interactiv\u2019 DataBase ?<\/strong> Contactez-nous !&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title\">Testez gratuitement<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Testez gratuitement\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"d48de5530b\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/posts\/5176\" \/><\/form>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title\">Demandez une d\u00e9monstration<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Demandez une d\u00e9monstration\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"d48de5530b\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/posts\/5176\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gestion de produits compl\u00e9mentairesSolution PIM et DAM Sommaire Le PIM : la solution indispensable pour exploiter la compl\u00e9mentarit\u00e9 de vos produits La vente de produits compl\u00e9mentaires peut augmenter jusqu&rsquo;\u00e0 30% le chiffre d&rsquo;affaires r\u00e9alis\u00e9 par les sites e-commerce ou les magasins physiques. Elle est indispensable si certains produits sont d\u00e9pendants ou compatibles les uns avec [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"La vente de produits compl\u00e9mentaires peut augmenter jusqu'\u00e0 30% le chiffre d'affaires r\u00e9alis\u00e9. Mais comment g\u00e9rer cela et avec quel outil ?","_seopress_robots_index":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"Demandez une d\u00e9mo du PIM \/ DAM\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-demonstration-pim\/\"}","{\"text\":\"Testez notre PIM \/ DAM gratuitement\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-essai-gratuit-pim\/\"}","{\"text\":\"Obtenez votre tarif du PIM \/ DAM\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\"}"],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5176","post","type-post","status-publish","format-standard","hentry","category-base-de-donnees-produits"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/5176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=5176"}],"version-history":[{"count":15,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/5176\/revisions"}],"predecessor-version":[{"id":8687,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/5176\/revisions\/8687"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=5176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/categories?post=5176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/tags?post=5176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}