{"id":1235,"date":"2021-01-19T16:35:00","date_gmt":"2021-01-19T15:35:00","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?p=1235"},"modified":"2026-06-05T14:46:25","modified_gmt":"2026-06-05T12:46:25","slug":"quest-ce-quun-pim-definition-avantages-et-inconvenients-du-pim","status":"publish","type":"post","link":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/quest-quun-pim-definition\/","title":{"rendered":"Qu&rsquo;est-ce qu&rsquo;un PIM ? D\u00e9finition du PIM"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-d7699da39768e273b09a71aa97f30e26\">Qu&rsquo;est-ce qu&rsquo;un PIM ? D\u00e9finition, avantages et inconv\u00e9nients du PIM<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"3248\" height=\"1350\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/01\/Quest-ce-quun-PIM_Banniere-article-2.png\" alt=\"D\u00e9finition avantages et inconv\u00e9nients d'un PIM\" class=\"wp-image-8114\" style=\"width:600px\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/01\/Quest-ce-quun-PIM_Banniere-article-2.png 3248w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/01\/Quest-ce-quun-PIM_Banniere-article-2-300x125.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/01\/Quest-ce-quun-PIM_Banniere-article-2-1024x426.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/01\/Quest-ce-quun-PIM_Banniere-article-2-768x319.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/01\/Quest-ce-quun-PIM_Banniere-article-2-1536x638.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/01\/Quest-ce-quun-PIM_Banniere-article-2-2048x851.png 2048w\" sizes=\"auto, (max-width: 3248px) 100vw, 3248px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<p>Le march\u00e9 du <strong>PIM<\/strong> comprend des logiciels qui permettent de&nbsp;<strong>centraliser<\/strong>&nbsp;et de&nbsp;<strong>g\u00e9rer<\/strong>&nbsp;les&nbsp;<strong>donn\u00e9es marketing de vos produits<\/strong>. Ces logiciels simplifient la mise \u00e0 jour et la diffusion des informations produits sur vos diff\u00e9rents canaux de diffusion, comme les catalogues papiers, les fiches techniques, les catalogues en ligne, les sites web, les applications mobiles.<\/p>\n\n\n\n<p>Les personnes impliqu\u00e9es dans l\u2019<strong>enrichissement<\/strong>&nbsp;et la&nbsp;<strong>modification<\/strong>&nbsp;de ces donn\u00e9es peuvent alors le faire en toute autonomie dans un seul outil selon les droits d\u2019acc\u00e8s et d\u2019actions de leur profil.<\/p>\n\n\n\n<p class=\"has-rouge-accent-color has-text-color has-link-color wp-elements-7aaeb5a3496d9ecb8aef1d9366f689b9\">R\u00e9sultat : les informations produits sont&nbsp;<strong>accessibles<\/strong>,&nbsp;<strong>centralis\u00e9es<\/strong>&nbsp;et&nbsp;<strong>\u00e0 jour<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title\">Testez gratuitement<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Testez gratuitement\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"459ffad6c9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/posts\/1235\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Quels sont les avantages d\u2019un logiciel PIM ?<\/h2>\n\n\n\n<p>Les avantages d\u2019un&nbsp;<strong>PIM<\/strong>&nbsp;sont nombreux :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vos donn\u00e9es produits sont&nbsp;<strong>centralis\u00e9es<\/strong>&nbsp;dans un seul endroit. Cela \u00e9vite d\u2019avoir de multiples fichiers pour mettre \u00e0 jour les donn\u00e9es, et par cons\u00e9quent cela&nbsp;<strong>r\u00e9duit le risque d\u2019erreurs<\/strong>.<\/li>\n\n\n\n<li>Votre PIM permet alors une&nbsp;<strong>diffusion rapide<\/strong>&nbsp;des modifications sur vos canaux de diffusion qui peuvent \u00eatre li\u00e9s directement \u00e0 votre PIM, comme votre site e-commerce par exemple.<\/li>\n\n\n\n<li>Ainsi vous avez une base de donn\u00e9es \u00e0 jour, et des canaux de diffusion avec des&nbsp;<strong>valeurs \u00e0 jour<\/strong>.<\/li>\n\n\n\n<li>Le PIM g\u00e9n\u00e8re un&nbsp;<strong>gain de temps consid\u00e9rable<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/test-pim-adapte-entreprise\/\">Test &#8211; un PIM est-il adapt\u00e9 \u00e0 votre entreprise ?<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"759\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/quest-ce-quun-pim-definition-PIM-1.png\" alt=\"\" class=\"wp-image-1236 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/quest-ce-quun-pim-definition-PIM-1.png 968w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/quest-ce-quun-pim-definition-PIM-1-300x235.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/quest-ce-quun-pim-definition-PIM-1-768x602.png 768w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"837\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple-2-1-1024x837.png\" alt=\"Le PIM est un outil qui permet de centraliser, enrichir et diffuser les donn\u00e9es produits (marketing et commerciales) sur diff\u00e9rents canaux de vente.\" class=\"wp-image-13715 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple-2-1-1024x837.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple-2-1-300x245.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple-2-1-768x628.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple-2-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Quels sont les inconv\u00e9nients ou contraintes d\u2019une solution PIM ?<\/h2>\n\n\n\n<p>La mise en place d\u2019un PIM peut \u00eatre laborieuse et co\u00fbteuse. Car cela n\u00e9cessite de bien r\u00e9fl\u00e9chir \u00e0 son mod\u00e8le de donn\u00e9es et aux syst\u00e8mes qui seront interconnect\u00e9s. Les solutions clients\/serveur sont tr\u00e8s souvent beaucoup plus co\u00fbteuses et moins ouvertes que les solutions&nbsp;<strong>SAAS<\/strong>.<\/p>\n\n\n\n<p>De plus, l\u2019utilisation d\u2019un PIM vous contraindra \u00e0 \u00eatre rigoureux et vous permettra de \u00ab&nbsp;<strong>normer<\/strong>&nbsp;\u00bb vos donn\u00e9es, afin de pouvoir plus facilement \u00eatre&nbsp;<strong>utilis\u00e9es<\/strong>&nbsp;et&nbsp;<strong>diffus\u00e9es<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-raisons-acquisition-pim\/\">T\u00e9l\u00e9chargez le livre blanc \u00ab\u00a020 raisons d&rsquo;acqu\u00e9rir un PIM et 3 raisons de ne pas le faire\u00a0\u00bb<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Conclusion \u00e0 propos des logiciels PIM<\/h2>\n\n\n\n<p>Pr\u00e9sentant beaucoup d\u2019avantages notamment dans la&nbsp;<strong>Gestion de la Donn\u00e9e Produit<\/strong>, les logiciels PIM sont donc de plus en plus pris\u00e9s par les entreprises, qui les consid\u00e8rent comme un outil permettant d\u2019\u00eatre \u00e0 jour&nbsp;<strong>facilement<\/strong>, et de diffuser les donn\u00e9es produits&nbsp;<strong>efficacement<\/strong>, dans une soci\u00e9t\u00e9 toujours plus connect\u00e9e. Mettre en place une solution PIM facilitera donc le travail collaboratif, les \u00e9changes, et la mise \u00e0 jour de vos supports commerciaux et marketing.<\/p>\n\n\n\n<p>Maintenant que vous connaissez le&nbsp;<strong>PIM<\/strong>&nbsp;et ses&nbsp;<strong>caract\u00e9ristiques<\/strong>, n\u2019h\u00e9sitez pas \u00e0 contacter notre \u00e9quipe Interactiv\u2019 Technologies pour plus d\u2019informations, ou pour avoir une d\u00e9monstration gratuite de notre logiciel PIM modulable. Notre \u00e9quipe sera ravie de r\u00e9pondre \u00e0 vos questions.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\">Demandez une d\u00e9monstration gratuite<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Conclusion-sur-la-definition-dun-logiciel-PIM-1024x566.png\" alt=\"\" class=\"wp-image-1242 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Conclusion-sur-la-definition-dun-logiciel-PIM-1024x566.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Conclusion-sur-la-definition-dun-logiciel-PIM-300x166.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Conclusion-sur-la-definition-dun-logiciel-PIM-768x424.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Conclusion-sur-la-definition-dun-logiciel-PIM.png 1102w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">\u00ab\u00a0Qu&rsquo;est-ce qu&rsquo;un PIM ?\u00a0\u00bb en version vid\u00e9o<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div class=\"wp-block-interactiv-technologies-it-youtube-embed\"><lite-youtube title=\"Qu'est-ce qu'un PIM ? D\u00e9finition, avantages, inconv\u00e9nients\" videoid=\"X1TzWg_SWYU\" style=\"background-image:url(https:\/\/i.ytimg.com\/vi_webp\/X1TzWg_SWYU\/maxresdefault.webp)\"><\/lite-youtube><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Besoin de plus d&rsquo;informations sur les logiciels PIM \/ DAM ?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Besoin de plus d\u2019informations sur le&nbsp;<strong>PIM<\/strong>, le&nbsp;<strong>DAM<\/strong>&nbsp;? <br>N\u2019h\u00e9sitez pas \u00e0 nous contacter par email \u00e0 contact[at]interactiv.tech, par t\u00e9l\u00e9phone au 0 970 248 990, <br>ou en remplissant les formulaires suivants.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title\">Testez gratuitement<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Testez gratuitement\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"459ffad6c9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/posts\/1235\" \/><\/form>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title\">Demandez une d\u00e9monstration<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Demandez une d\u00e9monstration\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"459ffad6c9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/posts\/1235\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est-ce qu&rsquo;un PIM ? D\u00e9finition, avantages et inconv\u00e9nients du PIM Le march\u00e9 du PIM comprend des logiciels qui permettent de&nbsp;centraliser&nbsp;et de&nbsp;g\u00e9rer&nbsp;les&nbsp;donn\u00e9es marketing de vos produits. Ces logiciels simplifient la mise \u00e0 jour et la diffusion des informations produits sur vos diff\u00e9rents canaux de diffusion, comme les catalogues papiers, les fiches techniques, les catalogues en ligne, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Qu'est-ce qu'un PIM ? D\u00e9finition, avantages et inconv\u00e9nients d'un PIM","_seopress_titles_desc":"D\u00e9couvrez la d\u00e9finition d'un logiciel PIM, ses avantages et inconv\u00e9nients. Un PIM permet de centraliser et diffuser vos donn\u00e9es produits ...","_seopress_robots_index":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"Demandez une d\u00e9mo de notre PIM\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-demonstration-pim\/\"}","{\"text\":\"Testez gratuitement notre PIM\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-essai-gratuit-pim\/\"}","{\"text\":\"Obtenez votre tarif pour le PIM\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1235","post","type-post","status-publish","format-standard","hentry","category-base-de-donnees-produits"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/1235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=1235"}],"version-history":[{"count":43,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/1235\/revisions"}],"predecessor-version":[{"id":18474,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/1235\/revisions\/18474"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=1235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/categories?post=1235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/tags?post=1235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}