{"id":1235,"date":"2021-01-19T16:35:00","date_gmt":"2021-01-19T15:35:00","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?p=1235"},"modified":"2026-04-20T15:07:30","modified_gmt":"2026-04-20T13:07:30","slug":"quest-ce-quun-pim-definition-avantages-et-inconvenients-du-pim","status":"publish","type":"post","link":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/quest-quun-pim-definition\/","title":{"rendered":"Qu&rsquo;est-ce qu&rsquo;un PIM ? D\u00e9finition du PIM"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-d7699da39768e273b09a71aa97f30e26\">Qu&rsquo;est-ce qu&rsquo;un PIM ? D\u00e9finition, avantages et inconv\u00e9nients du PIM<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"3248\" height=\"1350\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/01\/Quest-ce-quun-PIM_Banniere-article-2.png\" alt=\"D\u00e9finition avantages et inconv\u00e9nients d'un PIM\" class=\"wp-image-8114\" style=\"width:600px\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/01\/Quest-ce-quun-PIM_Banniere-article-2.png 3248w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/01\/Quest-ce-quun-PIM_Banniere-article-2-300x125.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/01\/Quest-ce-quun-PIM_Banniere-article-2-1024x426.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/01\/Quest-ce-quun-PIM_Banniere-article-2-768x319.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/01\/Quest-ce-quun-PIM_Banniere-article-2-1536x638.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/01\/Quest-ce-quun-PIM_Banniere-article-2-2048x851.png 2048w\" sizes=\"auto, (max-width: 3248px) 100vw, 3248px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9finition du PIM<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<p>Le <strong>PIM<\/strong> (Product Information Management) est une solution logicielle qui permet de\u00a0<strong>centraliser<\/strong>\u00a0et de\u00a0<strong>g\u00e9rer<\/strong>\u00a0les\u00a0<strong>donn\u00e9es marketing des produits<\/strong>. Un tel logiciel simplifie la mise \u00e0 jour et la diffusion des informations produits sur les diff\u00e9rents canaux de diffusion, comme les catalogues papier, les fiches techniques, les catalogues en ligne, les sites web, les applications mobiles.<\/p>\n\n\n\n<p>Les personnes impliqu\u00e9es dans l\u2019<strong>enrichissement<\/strong>&nbsp;et la&nbsp;<strong>modification<\/strong>&nbsp;de ces donn\u00e9es peuvent alors le faire en toute autonomie dans un seul outil selon les droits d\u2019acc\u00e8s et d\u2019actions de leur profil.<\/p>\n\n\n\n<p class=\"has-rouge-accent-color has-text-color has-link-color wp-elements-7aaeb5a3496d9ecb8aef1d9366f689b9\">R\u00e9sultat : les informations produits sont&nbsp;<strong>accessibles<\/strong>,&nbsp;<strong>centralis\u00e9es<\/strong>&nbsp;et&nbsp;<strong>\u00e0 jour<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title\">Testez gratuitement<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Testez gratuitement\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"af7bbb042b\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/posts\/1235\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 28%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Quels sont les avantages d\u2019une solution PIM ?<\/h2>\n\n\n\n<p>Les avantages d\u2019un&nbsp;<strong>PIM<\/strong>&nbsp;sont nombreux :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vos donn\u00e9es produits sont&nbsp;<strong>centralis\u00e9es<\/strong>&nbsp;dans un seul endroit. Cela \u00e9vite d\u2019avoir de multiples fichiers pour mettre \u00e0 jour les donn\u00e9es, et par cons\u00e9quent cela&nbsp;<strong>r\u00e9duit le risque d\u2019erreurs<\/strong>.<\/li>\n\n\n\n<li>Votre PIM permet alors une&nbsp;<strong>diffusion rapide<\/strong>&nbsp;des modifications sur vos canaux de diffusion qui peuvent \u00eatre li\u00e9s directement \u00e0 votre PIM, comme votre site e-commerce par exemple.<\/li>\n\n\n\n<li>Ainsi vous avez une base de donn\u00e9es \u00e0 jour, et des canaux de diffusion avec des&nbsp;<strong>valeurs \u00e0 jour<\/strong>.<\/li>\n\n\n\n<li>Le PIM g\u00e9n\u00e8re un&nbsp;<strong>gain de temps consid\u00e9rable<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/test-pim-adapte-entreprise\/\">Test &#8211; un PIM est-il adapt\u00e9 \u00e0 votre entreprise ?<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"759\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/quest-ce-quun-pim-definition-PIM-1.png\" alt=\"\" class=\"wp-image-1236 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/quest-ce-quun-pim-definition-PIM-1.png 968w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/quest-ce-quun-pim-definition-PIM-1-300x235.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/quest-ce-quun-pim-definition-PIM-1-768x602.png 768w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-1024x770.jpg\" alt=\"Aper\u00e7u du logiciel Interactiv' DataBase avec le listing des produits h\u00e9berg\u00e9s sur le PIM\" class=\"wp-image-13707 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-1024x770.jpg 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-300x226.jpg 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-768x577.jpg 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-1536x1155.jpg 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-2048x1540.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Quels sont les inconv\u00e9nients ou contraintes d\u2019une solution de gestion des donn\u00e9es ?<\/h2>\n\n\n\n<p>La mise en place d\u2019un PIM peut \u00eatre laborieuse et co\u00fbteuse. Car cela n\u00e9cessite de bien r\u00e9fl\u00e9chir \u00e0 son mod\u00e8le de donn\u00e9es et aux syst\u00e8mes qui seront interconnect\u00e9s. Les solutions clients\/serveur sont tr\u00e8s souvent beaucoup plus co\u00fbteuses et moins ouvertes que les solutions&nbsp;<strong>SAAS<\/strong>.<\/p>\n\n\n\n<p>De plus, l\u2019utilisation d\u2019un PIM vous contraindra \u00e0 \u00eatre rigoureux et vous permettra de \u00ab&nbsp;<strong>normer<\/strong>&nbsp;\u00bb vos donn\u00e9es, afin de pouvoir plus facilement \u00eatre&nbsp;<strong>utilis\u00e9es<\/strong>&nbsp;et&nbsp;<strong>diffus\u00e9es<\/strong>.<\/p>\n<\/div><\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 31%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Quels sont les donn\u00e9es g\u00e9r\u00e9es par un PIM ?<\/h2>\n\n\n\n<p>Une solution PIM peut g\u00e9rer plusieurs types de donn\u00e9es produits dont :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des descriptions et argumentaires sur les caract\u00e9ristiques et avantages du produit ;<\/li>\n\n\n\n<li>Des sp\u00e9cifications techniques (dimensions, poids, mat\u00e9riaux, normes&#8230;) ;<\/li>\n\n\n\n<li>Des donn\u00e9es commerciales (prix, TVA, promo, conditions commerciales&#8230;) ;<\/li>\n\n\n\n<li>Des images, photos et vid\u00e9o gr\u00e2ce au DAM (Digital Asset Management) int\u00e9gr\u00e9 ;<\/li>\n\n\n\n<li>Des m\u00e9dias associ\u00e9s au produit (manuels, guides, fiche technique&#8230;) via le DAM;<\/li>\n\n\n\n<li>La relation et la structure produit (produits li\u00e9s pour le cross-selling, variantes, bundles&#8230;) ;<\/li>\n\n\n\n<li>Des donn\u00e9es li\u00e9es \u00e0 la logistique (poids d&rsquo;exp\u00e9dition, conditions de transport, d\u00e9lais de livraison&#8230;) ; <\/li>\n\n\n\n<li>Des informations r\u00e9glementaires (la conformit\u00e9 l\u00e9gale, la tra\u00e7abilit\u00e9, les data environnementales, notamment en pr\u00e9vision de la construction d&rsquo;un <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/dpp-pim\/\" data-type=\"post\" data-id=\"14619\">DPP<\/a>).<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_Data_points_re_vkpq-1024x660.png\" alt=\"\" class=\"wp-image-14342 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_Data_points_re_vkpq-1024x660.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_Data_points_re_vkpq-300x193.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_Data_points_re_vkpq-768x495.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_Data_points_re_vkpq.png 1183w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(21.536px, 1.346rem + ((1vw - 3.2px) * 1.052), 35px);\">Qui utilise un PIM (Product Information Management) dans une entreprise ?<\/h2>\n\n\n\n<p>Plusieurs secteurs et m\u00e9tiers peuvent \u00eatre amen\u00e9s \u00e0 utiliser un PIM dans leur quotidien.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">Service<\/th><th class=\"has-text-align-center\" data-align=\"center\">Usage<\/th><th class=\"has-text-align-center\" data-align=\"center\">M\u00e9tiers<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Marketing &amp; webmarketing<\/td><td class=\"has-text-align-center\" data-align=\"center\">Enrichissement des fiches produits, gestion des contenus (textes, visuels, m\u00e9dias), diffusion multicanale (site e-commerce, marketplaces comme Amazon ou eBay, r\u00e9seaux sociaux comme Facebook ou Instagram), coh\u00e9rence des messages marketing.<\/td><td class=\"has-text-align-center\" data-align=\"center\">Responsable marketing digital\/ marketing produit<br>Graphiste \/ Charg\u00e9 de publication<br>Charg\u00e9 de marketing\/ de communication<br>Webmarketeur<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Produit &amp; e-commerce<\/td><td class=\"has-text-align-center\" data-align=\"center\">Gestion des caract\u00e9ristiques techniques, structuration des attributs produits, administration des cat\u00e9gories, optimisation des donn\u00e9es pour la vente en ligne et la performance e-commerce.<\/td><td class=\"has-text-align-center\" data-align=\"center\">Responsable produit\/ e-commerce<br>Chef de produit<br>Category manager<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Commercial &amp; achats<\/td><td class=\"has-text-align-center\" data-align=\"center\">Acc\u00e8s centralis\u00e9 aux informations produits, g\u00e9n\u00e9ration de supports commerciaux (PDF, fiches techniques), suivi du r\u00e9f\u00e9rencement distributeurs, fiabilisation des donn\u00e9es utilis\u00e9es en vente et en n\u00e9gociation.<\/td><td class=\"has-text-align-center\" data-align=\"center\">Responsable achats\/ commercial<br>Commercial<br>Responsable grands comptes<br>Coordinateur logistique<br>Chef de projet logistique<br>Assistant achats\/ supply chain<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">IT<\/td><td class=\"has-text-align-center\" data-align=\"center\">Int\u00e9gration du PIM dans l\u2019\u00e9cosyst\u00e8me SI (ERP, CMS, marketplaces), gestion des flux de donn\u00e9es, s\u00e9curit\u00e9, coh\u00e9rence des r\u00e9f\u00e9rentiels et maintenance des connexions techniques.<\/td><td class=\"has-text-align-center\" data-align=\"center\">Responsable IT \/ DSI<br>Chef de projet SI<br>Responsable ERP<br>Responsable transformation digitale<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Direction<\/td><td class=\"has-text-align-center\" data-align=\"center\">Vision consolid\u00e9e du catalogue produits, am\u00e9lioration de la qualit\u00e9 des donn\u00e9es, optimisation des co\u00fbts, acc\u00e9l\u00e9ration du time-to-market, pilotage strat\u00e9gique de la performance produit.<\/td><td class=\"has-text-align-center\" data-align=\"center\">Direction marketing<br>Direction commerciale<br>Direction financi\u00e8re<br>Direction g\u00e9n\u00e9rale<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Conclusion-sur-la-definition-dun-logiciel-PIM-1024x566.png\" alt=\"\" class=\"wp-image-1242 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Conclusion-sur-la-definition-dun-logiciel-PIM-1024x566.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Conclusion-sur-la-definition-dun-logiciel-PIM-300x166.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Conclusion-sur-la-definition-dun-logiciel-PIM-768x424.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Conclusion-sur-la-definition-dun-logiciel-PIM.png 1102w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Conclusion \u00e0 propos des solutions PIM<\/h2>\n\n\n\n<p>Pr\u00e9sentant beaucoup d\u2019avantages notamment dans la\u00a0<strong>Gestion de la Donn\u00e9e Produit<\/strong>, les solutions PIM sont donc de plus en plus pris\u00e9es par les entreprises, qui les consid\u00e8rent comme un outil permettant d\u2019\u00eatre \u00e0 jour\u00a0<strong>facilement<\/strong>, et de diffuser les donn\u00e9es produits\u00a0<strong>efficacement<\/strong>, dans une soci\u00e9t\u00e9 toujours plus connect\u00e9e. Mettre en place une solution PIM facilitera donc le travail collaboratif, les \u00e9changes, et la mise \u00e0 jour de vos supports commerciaux et marketing.<\/p>\n\n\n\n<p>Maintenant que vous connaissez le\u00a0<strong>PIM<\/strong>\u00a0et ses\u00a0<strong>caract\u00e9ristiques<\/strong>, n\u2019h\u00e9sitez pas \u00e0 contacter notre \u00e9quipe Interactiv\u2019 Technologies pour plus d\u2019informations, ou pour une d\u00e9monstration gratuite de notre solution PIM SaaS modulable <strong><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" data-type=\"page\" data-id=\"1559\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv&rsquo; DataBase<\/a><\/strong>. Notre \u00e9quipe sera ravie de r\u00e9pondre \u00e0 vos questions.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#d\u00e9mo\" target=\"_blank\" rel=\"noreferrer noopener\">Demandez une d\u00e9mo gratuite<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">\u00ab\u00a0Qu&rsquo;est-ce qu&rsquo;un PIM ?\u00a0\u00bb en version vid\u00e9o<\/h2>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-youtube-embed\"><lite-youtube title=\"Qu'est-ce qu'un PIM ? D\u00e9finition, avantages, inconv\u00e9nients\" videoid=\"X1TzWg_SWYU\" style=\"background-image:url(https:\/\/i.ytimg.com\/vi_webp\/X1TzWg_SWYU\/maxresdefault.webp)\"><\/lite-youtube><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Besoin de plus d&rsquo;informations sur les solutions logicielles PIM \/ DAM ?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Besoin de plus d\u2019informations sur le&nbsp;<strong>PIM<\/strong>, le&nbsp;<strong>DAM<\/strong>&nbsp;? <br>N\u2019h\u00e9sitez pas \u00e0 nous contacter par email \u00e0 contact[at]interactiv.tech, par t\u00e9l\u00e9phone au 0 970 248 990, <br>ou en remplissant les formulaires suivants.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"d\u00e9mo\" class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title\">Demandez une d\u00e9monstration<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Demandez une d\u00e9monstration\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"af7bbb042b\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/posts\/1235\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est-ce qu&rsquo;un PIM ? D\u00e9finition, avantages et inconv\u00e9nients du PIM D\u00e9finition du PIM Le PIM (Product Information Management) est une solution logicielle qui permet de\u00a0centraliser\u00a0et de\u00a0g\u00e9rer\u00a0les\u00a0donn\u00e9es marketing des produits. Un tel logiciel simplifie la mise \u00e0 jour et la diffusion des informations produits sur les diff\u00e9rents canaux de diffusion, comme les catalogues papier, les fiches [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Qu'est-ce qu'un PIM ? D\u00e9finition, avantages et inconv\u00e9nients d'un PIM","_seopress_titles_desc":"D\u00e9couvrez la d\u00e9finition d'un logiciel PIM, ses avantages et inconv\u00e9nients. Un PIM permet de centraliser et diffuser vos donn\u00e9es produits ...","_seopress_robots_index":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"Demandez une d\u00e9mo de notre PIM\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-demonstration-pim\/\"}","{\"text\":\"Testez gratuitement notre PIM\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-essai-gratuit-pim\/\"}","{\"text\":\"Obtenez votre tarif pour le PIM\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1235","post","type-post","status-publish","format-standard","hentry","category-base-de-donnees-produits"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/1235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=1235"}],"version-history":[{"count":40,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/1235\/revisions"}],"predecessor-version":[{"id":16766,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/posts\/1235\/revisions\/16766"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=1235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/categories?post=1235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/tags?post=1235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}