{"id":3155,"date":"2020-12-10T15:31:01","date_gmt":"2020-12-10T14:31:01","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/logiciel-gestion-produits-pim\/"},"modified":"2026-05-07T17:53:19","modified_gmt":"2026-05-07T15:53:19","slug":"logiciel-de-gestion-produit","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/logiciel-gestion-produits-pim\/","title":{"rendered":"Logiciel de gestion produit (PIM)"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-072a394d5d4e0c870f06603598c8f101\">Logiciel de gestion de produits &#8211; PIM<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.666666666667%\">\n<h2 class=\"wp-block-heading\">D\u00e9finition de la gestion de donn\u00e9es produits<\/h2>\n\n\n\n<p>Le&nbsp;<strong>management d\u2019informations Produits<\/strong>&nbsp;(ou&nbsp;<a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\">PIM<\/a>&nbsp;pour Product Information Management) peut \u00eatre d\u00e9fini comme la&nbsp;<strong>collecte et la gestion de donn\u00e9es Produits<\/strong>&nbsp;afin de les r\u00e9injecter dans les diff\u00e9rents m\u00e9canismes de l\u2019entreprise : conception, r\u00e9alisation, diffusion ou encore promotion.<\/p>\n\n\n\n<p>Aujourd\u2019hui au centre des processus entrepreneuriaux, la data n\u00e9cessite d\u2019\u00eatre conserv\u00e9e et manipul\u00e9e avec soin afin d\u2019\u00e9viter les probl\u00e8mes inh\u00e9rents \u00e0 la d\u00e9sinformation (fiches Produits incoh\u00e9rentes, catalogues papier erron\u00e9s, confusions internes, etc.).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\">\n                    D\u00e9couvrez  notre logiciel de gestion de donn\u00e9es produits (PIM)                <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.333333333333%\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/PIM-logiciel-de-gestion-produit.jpg\" alt=\"\" title=\"\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"851\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Post-LinkedIn-1-1024x851.png\" alt=\"Image illustrant un cycle de vie produit\" class=\"wp-image-13566\" style=\"width:361px;height:auto\" title=\"\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Post-LinkedIn-1-1024x851.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Post-LinkedIn-1-300x249.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Post-LinkedIn-1-768x638.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Post-LinkedIn-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\">Logiciel de gestion de produits : quelles diff\u00e9rences avec un PLM ?<\/h2>\n\n\n\n<p>Le <strong>PLM (Product Lifecycle Management)<\/strong> est un <strong>logiciel de gestion de produits<\/strong> qui permet de mettre en \u0153uvre tout ou partie des phases du cycle de vie d\u2019un produit&nbsp;: de la planification au lancement en passant par le d\u00e9veloppement, l&rsquo;am\u00e9lioration, l&rsquo;\u00e9valuation&#8230; <\/p>\n\n\n\n<p>Il est utilis\u00e9 par les gestionnaires de produits, les sp\u00e9cialistes du cycle de vie des produits et les \u00e9quipes de produits afin de centraliser les processus de d\u00e9veloppement des produits et de b\u00e9n\u00e9ficier d&rsquo;une meilleure visibilit\u00e9 sur le cycle de vie de chaque produit. <\/p>\n\n\n\n<p>Il ne doit pas \u00eatre confondu avec un PIM qui intervient, lui, en aval du d\u00e9veloppement produit. En centralisant et en organisant les donn\u00e9es, ce logiciel de gestion produits vous permet de pr\u00e9parer le produit \u00e0 la vente et de diffuser les informations commerciales sur tous vos supports (site web, marketplaces, catalogue, fiches techniques&#8230;).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.666666666667%\">\n<h2 class=\"wp-block-heading\">Pour assurer ce management, il est souvent n\u00e9cessaire de faire appel \u00e0 un logiciel de gestion de produits :<\/h2>\n\n\n\n<p><strong>R\u00e9f\u00e9rentiel central et commun <\/strong>\u00e0 toute la soci\u00e9t\u00e9, le logiciel de gestion de produits PIM facilite la <strong>diffusion des donn\u00e9es<\/strong> et fluidifie leur traitement. Agissant comme une base de donn\u00e9es en ligne, le logiciel PIM garantit les bonnes r\u00e9visions et l\u2019<strong>int\u00e9grit\u00e9 des donn\u00e9es<\/strong> qu\u2019il h\u00e9berge, les informations n\u2019ayant besoin d\u2019\u00eatre saisie qu\u2019une seule fois pour \u00eatre enregistr\u00e9es ou modifi\u00e9es <strong>temps r\u00e9el<\/strong> sur toute la plateforme.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#d\u00e9mo\">\n                    Demandez une d\u00e9mo de notre logiciel PIM                <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.333333333333%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" data-id=\"13711\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V1-1024x770.jpg\" alt=\"Image de la solution PIM Interactiv' Database sur l'\u00e9dition d'un produit\" class=\"wp-image-13711\" style=\"width:364px;height:auto\" title=\"\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V1-1024x770.jpg 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V1-300x226.jpg 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V1-768x577.jpg 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V1-1536x1155.jpg 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V1-2048x1540.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-5e1fba9a wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:3rem;padding-right:0;padding-bottom:3rem;padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-text-align-center\">Quelles forces d&rsquo;un logiciel de gestion de produits &#8211; PIM ?<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><strong>Modulable, intuitif<\/strong> et <strong>ergonomique<\/strong>, aucune comp\u00e9tence technique<br> n\u2019est requise pour prendre en main l\u2019outil et r\u00e9pondre \u00e0 vos besoins internes :<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e477a36d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"hard-drive\" class=\"svg-inline--fa fa-hard-drive fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M0 96C0 60.7 28.7 32 64 32H448c35.3 0 64 28.7 64 64V280.4c-17-15.2-39.4-24.4-64-24.4H64c-24.6 0-47 9.2-64 24.4V96zM64 288H448c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V352c0-35.3 28.7-64 64-64zM320 416a32 32 0 1 0 0-64 32 32 0 1 0 0 64zm128-32a32 32 0 1 0 -64 0 32 32 0 1 0 64 0z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Centralisation et organisation<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Mettez de c\u00f4t\u00e9 vos fichiers Excel pour une plateforme qui&nbsp;<strong>classifie, filtre<\/strong>&nbsp;et&nbsp;<strong>recoupe<\/strong>&nbsp;dynamiquement vos donn\u00e9es Produits pour&nbsp;<strong>extraire l\u2019information<\/strong>&nbsp;dont vous avez besoin.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"share-nodes\" class=\"svg-inline--fa fa-share-nodes fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M352 224c53 0 96-43 96-96s-43-96-96-96s-96 43-96 96c0 4 .2 8 .7 11.9l-94.1 47C145.4 170.2 121.9 160 96 160c-53 0-96 43-96 96s43 96 96 96c25.9 0 49.4-10.2 66.6-26.9l94.1 47c-.5 3.9-.7 7.8-.7 11.9c0 53 43 96 96 96s96-43 96-96s-43-96-96-96c-25.9 0-49.4 10.2-66.6 26.9l-94.1-47c.5-3.9 .7-7.8 .7-11.9s-.2-8-.7-11.9l94.1-47C302.6 213.8 326.1 224 352 224z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Diffusion multicanale<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Vous pourrez ais\u00e9ment d\u00e9verser vos donn\u00e9es dans vos&nbsp;<strong>outils de mise en page<\/strong>&nbsp;ou vos<strong>&nbsp;plateformes e-commerce<\/strong>&nbsp;gr\u00e2ce aux diff\u00e9rentes possibilit\u00e9s d\u2019<strong>exports<\/strong>&nbsp;vous laissant d\u00e9finir la valeur de vos donn\u00e9es selon leur&nbsp;<strong>contexte d\u2019utilisation<\/strong>. En cas de besoins sp\u00e9cifiques, vous pourrez aussi mettre en place des&nbsp;<strong>API personnalis\u00e9es<\/strong>&nbsp;pour lier votre logiciel \u00e0 n\u2019importe quels outils.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"puzzle-piece\" class=\"svg-inline--fa fa-puzzle-piece fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M192 104.8c0-9.2-5.8-17.3-13.2-22.8C167.2 73.3 160 61.3 160 48c0-26.5 28.7-48 64-48s64 21.5 64 48c0 13.3-7.2 25.3-18.8 34c-7.4 5.5-13.2 13.6-13.2 22.8c0 12.8 10.4 23.2 23.2 23.2H336c26.5 0 48 21.5 48 48v56.8c0 12.8 10.4 23.2 23.2 23.2c9.2 0 17.3-5.8 22.8-13.2c8.7-11.6 20.7-18.8 34-18.8c26.5 0 48 28.7 48 64s-21.5 64-48 64c-13.3 0-25.3-7.2-34-18.8c-5.5-7.4-13.6-13.2-22.8-13.2c-12.8 0-23.2 10.4-23.2 23.2V464c0 26.5-21.5 48-48 48H279.2c-12.8 0-23.2-10.4-23.2-23.2c0-9.2 5.8-17.3 13.2-22.8c11.6-8.7 18.8-20.7 18.8-34c0-26.5-28.7-48-64-48s-64 21.5-64 48c0 13.3 7.2 25.3 18.8 34c7.4 5.5 13.2 13.6 13.2 22.8c0 12.8-10.4 23.2-23.2 23.2H48c-26.5 0-48-21.5-48-48V343.2C0 330.4 10.4 320 23.2 320c9.2 0 17.3 5.8 22.8 13.2C54.7 344.8 66.7 352 80 352c26.5 0 48-28.7 48-64s-21.5-64-48-64c-13.3 0-25.3 7.2-34 18.8C40.5 250.2 32.4 256 23.2 256C10.4 256 0 245.6 0 232.8V176c0-26.5 21.5-48 48-48H168.8c12.8 0 23.2-10.4 23.2-23.2z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Association de produits<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Un logiciel de gestion vous permettra de&nbsp;<strong>lier un produit \u00e0 un autre<\/strong>&nbsp;produit optionnel, compl\u00e9mentaire ou substitutif. Vous pourrez aussi&nbsp;<strong>organiser vos produits par kit ou par pack<\/strong>&nbsp;selon la n\u00e9cessit\u00e9 du moment.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e477a36d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"user-group\" class=\"svg-inline--fa fa-user-group fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M96 128a128 128 0 1 1 256 0A128 128 0 1 1 96 128zM0 482.3C0 383.8 79.8 304 178.3 304h91.4C368.2 304 448 383.8 448 482.3c0 16.4-13.3 29.7-29.7 29.7H29.7C13.3 512 0 498.7 0 482.3zM609.3 512H471.4c5.4-9.4 8.6-20.3 8.6-32v-8c0-60.7-27.1-115.2-69.8-151.8c2.4-.1 4.7-.2 7.1-.2h61.4C567.8 320 640 392.2 640 481.3c0 17-13.8 30.7-30.7 30.7zM432 256c-31 0-59-12.6-79.3-32.9C372.4 196.5 384 163.6 384 128c0-26.8-6.6-52.1-18.3-74.3C384.3 40.1 407.2 32 432 32c61.9 0 112 50.1 112 112s-50.1 112-112 112z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Collaboration \u00e0 distance<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Retrouvez vos \u00e9quipes autour d\u2019une&nbsp;<strong>base de donn\u00e9es commune<\/strong>&nbsp;et accessible&nbsp;<strong>en ligne<\/strong>&nbsp;afin d\u2019optimiser vos \u00e9changes et assurer l\u2019<strong>homog\u00e9n\u00e9it\u00e9<\/strong>&nbsp;de vos r\u00e9f\u00e9rentiels en temps r\u00e9el.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"earth-africa\" class=\"svg-inline--fa fa-earth-africa fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M177.8 63.2l10 17.4c2.8 4.8 4.2 10.3 4.2 15.9v41.4c0 3.9 1.6 7.7 4.3 10.4c6.2 6.2 16.5 5.7 22-1.2l13.6-17c4.7-5.9 12.9-7.7 19.6-4.3l15.2 7.6c3.4 1.7 7.2 2.6 11 2.6c6.5 0 12.8-2.6 17.4-7.2l3.9-3.9c2.9-2.9 7.3-3.6 11-1.8l29.2 14.6c7.8 3.9 12.6 11.8 12.6 20.5c0 10.5-7.1 19.6-17.3 22.2l-35.4 8.8c-7.4 1.8-15.1 1.5-22.4-.9l-32-10.7c-3.3-1.1-6.7-1.7-10.2-1.7c-7 0-13.8 2.3-19.4 6.5L176 212c-10.1 7.6-16 19.4-16 32v28c0 26.5 21.5 48 48 48h32c8.8 0 16 7.2 16 16v48c0 17.7 14.3 32 32 32c10.1 0 19.6-4.7 25.6-12.8l25.6-34.1c8.3-11.1 12.8-24.6 12.8-38.4V318.6c0-3.9 2.6-7.3 6.4-8.2l5.3-1.3c11.9-3 20.3-13.7 20.3-26c0-7.1-2.8-13.9-7.8-18.9l-33.5-33.5c-3.7-3.7-3.7-9.7 0-13.4c5.7-5.7 14.1-7.7 21.8-5.1l14.1 4.7c12.3 4.1 25.7-1.5 31.5-13c3.5-7 11.2-10.8 18.9-9.2l27.4 5.5C432 112.4 351.5 48 256 48c-27.7 0-54 5.4-78.2 15.2zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Distribution internationale<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Il vous sera aussi possible de favoriser votre d\u00e9veloppement sur le&nbsp;<strong>march\u00e9 mondial<\/strong>&nbsp;en consignant les&nbsp;<strong>traductions de vos informations<\/strong>&nbsp;et&nbsp;<strong>descriptifs Produits<\/strong>&nbsp;dans ce logiciel.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-1024x770.jpg\" alt=\"Listing produits sur Interactiv' Database afin de g\u00e9rer les informations de chaque produit sur le PIM\" class=\"wp-image-13707\" style=\"width:408px;height:auto\" title=\"\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-1024x770.jpg 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-300x226.jpg 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-768x577.jpg 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-1536x1155.jpg 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-2048x1540.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\">Les logiciels PIM de gestion de produits : et pour l\u2019avenir ?<\/h2>\n\n\n\n<p>Depuis leur arriv\u00e9e dans nos entreprises, les <strong>logiciels de gestion Produits<\/strong> se rendent de plus en plus indispensables et cette tendance ne compte pas s\u2019inverser. Il est clair que les clients veulent un acc\u00e8s direct aux biens ou services qu\u2019ils cherchent sans avoir \u00e0 trier parmi une <strong>multitude d\u2019offres similaires<\/strong> mais qui ne r\u00e9pondent pas enti\u00e8rement \u00e0 leurs attentes. Les logiciels de gestions de produits vont donc prendre une place croissante dans un march\u00e9 o\u00f9 la <strong>clart\u00e9 de l\u2019information<\/strong> est primordiale pour les consommateurs. <\/p>\n\n\n\n<p>On peut donc imaginer que les logiciels Produits seront aussi au c\u0153ur de nos <strong>moteurs de recherches<\/strong>, recoupant le plus fid\u00e8lement possible les demandes exprim\u00e9es par les utilisateurs et les <strong>informations d\u00e9taill\u00e9es<\/strong> fournies par les entreprises. Il est donc important d\u2019enrichir d\u00e8s aujourd\u2019hui sa base de donn\u00e9es Produits PIM pour \u00eatre \u00e0 m\u00eame de r\u00e9pondre \u00e0 une<strong> demande client<\/strong> grandissante.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\"><span style=\"color: #bc2e39;\">Quel prix pour un PIM (logiciel de gestion de donn\u00e9es produits) ? <\/span><\/h2>\n\n\n\n<p>Chez Interactiv&rsquo; Technologies, le prix <strong>s\u2019adapte aux besoins des clients.<\/strong> Le tarif va donc d\u00e9pendre de plusieurs facteurs (nombre de r\u00e9f\u00e9rences produits, nombre de canaux de diffusions souhait\u00e9s, nombre de langues, etc.). <\/p>\n\n\n\n<p>Ainsi, le PIM d&rsquo;Interactiv&rsquo; Technologies, par sa flexibilit\u00e9, pr\u00e9sente un prix tr\u00e8s abordable. <\/p>\n\n\n\n<p>Vous souhaitez conna\u00eetre une approximation du prix du logiciel PIM d&rsquo;Interactiv&rsquo; Technologies ? N\u2019h\u00e9sitez pas \u00e0 remplir <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/tarif-pim-estimation-prix\/\">le formulaire d&rsquo;estimation tarifaire du PIM selon vos besoins en cliquant ici,<\/a> pour avoir une \u00e9chelle de prix pour ce type de logiciel PIM.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\">\n                    Obtenez votre estimation tarifaire                <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"837\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple-2-1-1024x837.png\" alt=\"Image illustrant les avantages du PIM Interactiv' Database via une vue sur son tableau de bord : s\u00e9curis\u00e9, \" class=\"wp-image-13715\" style=\"width:525px;height:auto\" title=\"\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple-2-1-1024x837.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple-2-1-300x245.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple-2-1-768x628.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple-2-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div id=\"d\u00e9mo\" class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title\">Demandez une d\u00e9monstration<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Demandez une d\u00e9monstration\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"23eb6fb202\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/3155\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b42db63c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-large-font-size wp-elements-075c7e03e7438024df812a4873e06fbe\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80)\">Articles et informations suppl\u00e9mentaires sur le logiciel PIM \/ DAM<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-c5bbea69 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f5a44f5b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-cbf775f7f6c36e5e4514472de9472c50\"><a href=\"\/fr\/creer-document-interactif\/\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-dam-pour-qui-metier\/\">Le logiciel PIM : pour qui ? pour quel m\u00e9tier ?<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">D\u00e9couvrez \u00e0 qui sert un logiciel PIM \/ DAM dans une entreprise ; quels sont les services et m\u00e9tiers qui n\u00e9cessitent l\u2019utilisation PIM ? \u2026<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-0bddddbf85f73c35f41f22ebb14c7166\"><a href=\"\/fr\/catalogue-interactif\/rapport-annuel-interactif\/\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/blog\/pim-ecommerce\/\">PIM et e-commerce<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Utilisation d\u2019un PIM et liaison avec le CMS d\u2019un site e-commerce ; maintien des flux de produits dans les marketplaces et les sites e-commerce ; \u2026<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-a50422c5f0ed160617a0bb993fa58d02\"><a href=\"\/fr\/catalogue-interactif\/publier-catalogue-google\/\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/differences-pim-dam-plm-mdm-erp\/\">Diff\u00e9rences entre PIM, DAM, ERP, PLM, MDM, \u2026<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Difficile de se retrouver parmi tous ces logiciels. D\u00e9couvrez les diff\u00e9rences entre une base de donn\u00e9es produits PIM, un DAM, un ERP, \u2026<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logiciel de gestion de produits &#8211; PIM D\u00e9finition de la gestion de donn\u00e9es produits Le&nbsp;management d\u2019informations Produits&nbsp;(ou&nbsp;PIM&nbsp;pour Product Information Management) peut \u00eatre d\u00e9fini comme la&nbsp;collecte et la gestion de donn\u00e9es Produits&nbsp;afin de les r\u00e9injecter dans les diff\u00e9rents m\u00e9canismes de l\u2019entreprise : conception, r\u00e9alisation, diffusion ou encore promotion. Aujourd\u2019hui au centre des processus entrepreneuriaux, la data [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1559,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Logiciel PIM : solution de gestion produit centralis\u00e9 - Interactiv' DataBase","_seopress_titles_desc":"Centralisez et traitez vos donn\u00e9es produits dans un logiciel PIM, et diffusez-les facilement sur vos diff\u00e9rents canaux de vente.","_seopress_robots_index":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"Demandez une d\u00e9mo\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-demonstration-pim\/\"}","{\"text\":\"Testez gratuitement\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-essai-gratuit-pim\/\"}","{\"text\":\"Obtenez votre tarif\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\"}"],"footnotes":""},"class_list":["post-3155","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/3155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=3155"}],"version-history":[{"count":26,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/3155\/revisions"}],"predecessor-version":[{"id":17671,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/3155\/revisions\/17671"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/1559"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=3155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}