{"id":3145,"date":"2019-02-28T12:46:02","date_gmt":"2019-02-28T11:46:02","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/master-data-management-mdm\/"},"modified":"2026-07-03T12:00:20","modified_gmt":"2026-07-03T10:00:20","slug":"master-data-management-mdm","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/master-data-management-mdm\/","title":{"rendered":"Master Data Management (MDM)"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-c327ed9bb1a1046a4dd56e41b1a631ad\">Le Master Data Management<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-d05d77e4 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.666666666667%\">\n<p class=\"wp-block-paragraph\">La mise en place d&rsquo;une solution <strong>MDM<\/strong> (pour <strong><a href=\"https:\/\/fr.wikipedia.org\/wiki\/Gestion_des_donn%C3%A9es_de_r%C3%A9f%C3%A9rence\" data-type=\"link\" data-id=\"https:\/\/fr.wikipedia.org\/wiki\/Gestion_des_donn%C3%A9es_de_r%C3%A9f%C3%A9rence\" target=\"_blank\" rel=\"noreferrer noopener\">Master Data Management<\/a><\/strong>) permet de centraliser vos <strong>informations Produits<\/strong> dans une seule base de donn\u00e9es et de maintenir la coh\u00e9rence de vos donn\u00e9es commerciales \u00e0 travers tous vos <strong>canaux de diffusion<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreuses entreprises sont confront\u00e9es \u00e0 des probl\u00e8mes de mise \u00e0 jour et de diffusion des donn\u00e9es Produits entre leurs canaux de ventes ou de communication, ce qui peut impacter le chiffre d&rsquo;affaires et la relation entre vos diff\u00e9rents prestataires. Concentrer dans un <strong>seul et unique logiciel<\/strong> l\u2019ensemble de ces informations est devenu indispensable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semblable \u00e0 une base de donn\u00e9es <strong>en ligne<\/strong>, un logiciel de <strong>Master Data Management<\/strong> \u00e9clairci le <strong>traitement<\/strong> et la <strong>diffusion<\/strong> des informations Produits, assurant leur <strong>int\u00e9grit\u00e9 et leur maintien en temps r\u00e9el<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">PIM<\/a> est une alternative moins on\u00e9reuse et mieux adapt\u00e9e pour les TPE\/PME qu&rsquo;une solution MDM.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.333333333333%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"773\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/PIM_Dashboard-1024x773.png\" alt=\"La mise en place d'une solution MDM permet de centraliser vos informations Produits dans une seule base de donn\u00e9es et de maintenir la coh\u00e9rence de vos donn\u00e9es commerciales \u00e0 travers tous vos canaux de diffusion.\" class=\"wp-image-20446\" style=\"width:353px;height:auto\" title=\"\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/PIM_Dashboard-1024x773.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/PIM_Dashboard-300x227.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/PIM_Dashboard-768x580.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/PIM_Dashboard.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-d05d77e4 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.333333333333%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-1024x770.jpg\" alt=\"Aper\u00e7u du logiciel Interactiv' DataBase avec le listing des produits h\u00e9berg\u00e9s sur le PIM\" class=\"wp-image-13707\" style=\"width:320px\" title=\"\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-1024x770.jpg 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-300x226.jpg 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-768x577.jpg 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-1536x1155.jpg 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/DATABASE_Simple_Fonce_V3-2048x1540.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.666666666667%\">\n<p class=\"wp-block-paragraph\">Le Master Data Management met au service du <strong>consommateur<\/strong> ou du <strong>distributeur<\/strong> des donn\u00e9es Produits pertinentes selon les sp\u00e9cificit\u00e9s de chaque canal de diffusion. Notre outil permet d&rsquo;<strong>importer<\/strong> ou d&rsquo;<strong>exporter<\/strong> des donn\u00e9es Produits, textuelles ou m\u00e9dias, pour augmenter votre productivit\u00e9 et soutenir vos activit\u00e9s commerciales.\n\nInteractiv\u2019 Technologies dispense des <strong>formations<\/strong> (r\u00e9f\u00e9renc\u00e9es DataDoc\u2019) vous permettant d\u2019utiliser la plateforme de mani\u00e8re optimale selon vos contraintes m\u00e9tiers. Le <strong>support t\u00e9l\u00e9phonique<\/strong> est disponible les jours ouvr\u00e9s jusqu&rsquo;\u00e0 18h pour vous accompagner dans l&rsquo;int\u00e9gration de vos donn\u00e9es et leur traitement op\u00e9rationnel selon vos besoins.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-b192c3d7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\">\n                    D\u00e9couvrez notre PIM &#8211; DAM                <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-244452dd wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color has-large-font-size wp-elements-b942c245677b778bbf487e886087ba45\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80)\">Autres cas d&rsquo;utilisation<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-5da36c22 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-6b17277d wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-container-core-group-is-layout-b9582fc7 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-rouge-accent has-rouge-accent-color has-text-color has-link-color wp-elements-842ab734362fd057f0cb61420f59eab3\"><a href=\"\/fr\/catalogue-virtuel-interactif\/\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/logiciel-pim-pao-indesign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Logiciels PIM et PAO<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Aujourd\u2019hui, de nombreuses entreprises cherchent \u00e0&nbsp;<strong>fiabiliser leurs donn\u00e9es produits<\/strong>&nbsp;tout en&nbsp;<strong>acc\u00e9l\u00e9rant la production de leurs supports de communication<\/strong>. Les logiciels&nbsp;<strong>PIM (Product Information Management)<\/strong>&nbsp;et les outils de&nbsp;<strong>PAO (Publication Assist\u00e9e par Ordinateur)<\/strong>&nbsp;r\u00e9pondent chacun \u00e0 ces enjeux, mais c\u2019est surtout&nbsp;<strong>leur interconnexion<\/strong>&nbsp;qui permet d\u2019optimiser l\u2019ensemble du processus.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-rouge-accent has-rouge-accent-color has-text-color has-link-color wp-elements-0642e16ccfbed912a6a337358160dbd5\"><a href=\"\/fr\/catalogue-interactif\/service-click-and-collect-outils-logiciels\/\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" data-type=\"page\" data-id=\"1559\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Solution PIM : Logiciel de gestion produit centralis\u00e9<\/span><\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Le <strong>management d\u2019informations Produits <\/strong>(ou PIM pour Product Information Management) peut \u00eatre d\u00e9fini comme la collecte et la gestion de donn\u00e9es Produits afin de les r\u00e9injecter dans les diff\u00e9rents m\u00e9canismes de l\u2019entreprise : conception, r\u00e9alisation, diffusion ou encore promotion. Aujourd\u2019hui au centre des processus entrepreneuriaux, la data n\u00e9cessite d\u2019\u00eatre conserv\u00e9e et manipul\u00e9e avec soin afin d\u2019\u00e9viter les probl\u00e8mes inh\u00e9rents \u00e0 la d\u00e9sinformation&#8230;<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-container-core-group-is-layout-10e56c34 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-5ba4483a17e31836b222fcff65a1356b\"><a href=\"\/fr\/catalogue-interactif\/publier-catalogue-google\/\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/article-pim-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le PIM e-commerce<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">L\u2019e-commerce repose de plus en plus sur la communication \u00ab multicanale \u00bb. L\u2019utilisation de multiples canaux de diffusion implique une coh\u00e9rence parfaite des donn\u00e9es produit pour \u00e9viter les erreurs de prix, de donn\u00e9es produit (sp\u00e9cifications, caract\u00e9ristiques, argumentaires commerciaux\u2026). Cette incoh\u00e9rence peut entra\u00eener aussi des difficult\u00e9s en termes de marketing&#8230;<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-6b17277d wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Le Master Data Management La mise en place d&rsquo;une solution MDM (pour Master Data Management) permet de centraliser vos informations Produits dans une seule base de donn\u00e9es et de maintenir la coh\u00e9rence de vos donn\u00e9es commerciales \u00e0 travers tous vos canaux de diffusion. De nombreuses entreprises sont confront\u00e9es \u00e0 des probl\u00e8mes de mise \u00e0 jour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1559,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Master Data Management | La donn\u00e9e Produit au service de tous","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"Demandez une d\u00e9mo du PIM \/ DAM\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-demonstration-pim\/\"}","{\"text\":\"Testez notre PIM \/ DAM gratuitement \",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-essai-gratuit-pim\/\"}","{\"text\":\"Obtenez votre tarif du PIM \/ DAM\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\"}"],"footnotes":""},"class_list":["post-3145","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/3145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=3145"}],"version-history":[{"count":15,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/3145\/revisions"}],"predecessor-version":[{"id":20464,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/3145\/revisions\/20464"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/1559"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=3145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}