{"id":292,"date":"2024-01-15T15:14:39","date_gmt":"2024-01-15T14:14:39","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=292"},"modified":"2026-07-15T14:54:53","modified_gmt":"2026-07-15T12:54:53","slug":"livre-blanc-reussir-projet-pim","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-reussir-projet-pim\/","title":{"rendered":"Livre blanc &#8211; Comment r\u00e9ussir son projet PIM ?"},"content":{"rendered":"\n<main class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-e959f75d25e18fdd150f4bc47278a6eb\">T\u00e9l\u00e9chargez le livre blanc PIM<br>\u00ab\u00a0Comment r\u00e9ussir son projet PIM ?\u00a0\u00bb<\/h1>\n<\/div>\n<\/main>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-71aee53b wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-0ce06dcb wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 0.863), 30px);\">R\u00e9ussir son projet PIM ne s&rsquo;improvise pas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\">Vous \u00eates convaincu(e) par la&nbsp;<strong>n\u00e9cessit\u00e9 d\u2019acqu\u00e9rir une solution PIM<\/strong>&nbsp;afin de centraliser l\u2019ensemble de vos<strong>&nbsp;donn\u00e9es commerciales, marketing et techniques<\/strong> et ainsi gagner du temps dans la gestion et la diffusion de vos informations&nbsp;? Cependant, d\u00e9contenanc\u00e9(e) devant la taille du projet, vous ne savez pas par o\u00f9 commencer&nbsp;?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\">En effet, un projet PIM s&rsquo;arr\u00eate rarement au choix de la solution ; <strong>la dur\u00e9e entre le d\u00e9ploiement et l&rsquo;usage quotidien est souvent d\u00e9terminante <\/strong>pour \u00e9valuer le succ\u00e8s d&rsquo;un tel projet. Si beaucoup d&rsquo;entreprises sous-estiment souvent le travail de structuration des donn\u00e9es et les \u00e9tapes avant la migration, ce livre blanc vous aidera \u00e0 ne pas faire de m\u00eame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\">Vous pourrez y retrouver les <strong>7 \u00e9tapes incontournables<\/strong>, allant de la&nbsp;<strong>recherche<\/strong>&nbsp;et la&nbsp;<strong>s\u00e9lection<\/strong>&nbsp;du PIM jusqu\u2019\u00e0 sa&nbsp;<strong>mise en place<\/strong>, pour appr\u00e9hender sereinement votre projet PIM, des \u00e9tapes que nous avons nous-m\u00eames \u00e9prouv\u00e9es lors de la mise en place de notre <strong>PIM\/DAM<\/strong> <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Interactiv&rsquo; DataBase<\/strong><\/a> aupr\u00e8s d&rsquo;une centaine d&rsquo;utilisateurs.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-Reussir-son-projet-PIM-1024x723.png\" alt=\"Aper\u00e7u du livre blanc r\u00e9ussir son projet PIM qui liste les 7 \u00e9tapes indispensables pour la bonne r\u00e9ussite du projet\" class=\"wp-image-19802\" style=\"box-shadow:var(--wp--preset--shadow--natural);width:365px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-Reussir-son-projet-PIM-1024x723.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-Reussir-son-projet-PIM-300x212.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-Reussir-son-projet-PIM-768x542.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-Reussir-son-projet-PIM.png 1165w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--50);padding-left:0;flex-basis:48%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">T\u00e9l\u00e9chargez le livre blanc \u00ab\u00a0Comment r\u00e9ussir son Projet PIM ?\u00a0\u00bb<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"T\u00e9l\u00e9chargez le livre blanc Projet PIM\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"usertpl\" value=\"2730\"\/><input type=\"hidden\" name=\"landing\" value=\"3137\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"2719565ecf\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/292\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-144c7454 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-0ce06dcb wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Seulement 7 \u00e9tapes pour r\u00e9ussir votre projet<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\">Mettre en place un <strong>logiciel PIM (Product Information Management) <\/strong>au sein de son entreprise est un proc\u00e9d\u00e9 long engageant de nombreuses ressources. Lorsqu&rsquo;on y est peu pr\u00e9par\u00e9, un tel projet peut voir ses d\u00e9lais s&rsquo;allonger et son budget d\u00e9river. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\">Heureusement, nous avons list\u00e9 pour vous les <strong>7 \u00e9tapes indispensables pour un projet de Product Information Management<\/strong>. Audit de maturit\u00e9, constitution de l&rsquo;\u00e9quipe projet, r\u00e9daction du cahier des charges ou n\u00e9gociation, ce ne sont que quelques-unes des sept \u00e9tapes que nous avons pu r\u00e9pertorier en tant qu&rsquo;<strong>experts de la gestion de donn\u00e9es et \u00e9diteur int\u00e9grateur PIM<\/strong>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pourquoi t\u00e9l\u00e9charger ce livre blanc ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\">Ce livre blanc ne compile pas seulement les diff\u00e9rentes \u00e9tapes classiques d&rsquo;un projet PIM ; il vous fournit \u00e9galement <strong>des recommandations concr\u00e8tes<\/strong> pour garantir une int\u00e9gration fluide de votre logiciel !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\">Conseils, vid\u00e9os, solutions cl\u00e9s : vous trouverez <strong>toutes les informations n\u00e9cessaires sur ce sujet,<\/strong> inspir\u00e9es de notre exp\u00e9rience terrain aupr\u00e8s d&rsquo;une centaine d&rsquo;utilisateurs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:33%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"899\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Image1-1-1.png\" alt=\"Livre blanc &quot;R\u00e9ussir son projet PIM&quot; par Interactiv' Technologies, \u00e9diteur int\u00e9grateur PIM de sa solution PIM DAM Interactiv' DataBase\" class=\"wp-image-296\" style=\"aspect-ratio:0.7430393788130893;object-fit:cover;width:294px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Image1-1-1.png 668w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Image1-1-1-223x300.png 223w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f2cd8118 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-0ce06dcb wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><figure style=\"padding-top:0;padding-bottom:0;padding-left:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30)\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1917\" height=\"880\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715.png 1917w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715-300x138.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715-1024x470.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715-768x353.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715-1536x705.png 1536w\" sizes=\"auto, (max-width: 1917px) 100vw, 1917px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:33%\">\n<h3 class=\"wp-block-heading\">Pourquoi opter pour un PIM ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\">Gr\u00e2ce \u00e0 une base de donn\u00e9es produits <strong>PIM (Product Information Management)<\/strong> et <strong>DAM (Digital Asset Management)<\/strong> comme <strong><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" data-type=\"page\" data-id=\"1559\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 DataBase<\/a><\/strong>, vos informations produits seront centralis\u00e9es dans un seul et m\u00eame endroit, accessible via une seule connexion Internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\">En plus de la centralisation, un <strong>PIM DAM<\/strong> vous permet de <strong>diffuser vos donn\u00e9es produits<\/strong> sur vos diff\u00e9rents canaux de vente et de <strong>synchroniser leur mise \u00e0 jour<\/strong>. Une telle solution de gestion de donn\u00e9es inclut beaucoup d&rsquo;autres avantages fonctionnels comme la gouvernance des donn\u00e9es ou la gestion des formats norm\u00e9s (FAB-DIS, ETIM, BMEcat&#8230;) que vous pourrez retrouver dans ce livre blanc.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-e83def81 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:0;padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-f95a815eb27beb37133de68a1e8715b3\" style=\"padding-top:var(--wp--preset--spacing--20)\">Pour aller plus loin&#8230;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-8d6f87f86c90f2ee5d73f7715406f33e\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">Nos autres livres blancs PIM<\/h3>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-5da36c22 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3fcd3de6 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-container-core-group-is-layout-9f6a5453 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-d79f60a6c1bb4f670c23ab5485439b69\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-les-erreurs-conseils-pour-la-gestion-des-donnees-produits\/\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-raisons-acquisition-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 erreurs courantes dans la gestion des donn\u00e9es produits<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Retrouvez dans ce livre blanc les <strong>5 erreurs courantes dans la gestion des donn\u00e9es<\/strong> ainsi que des conseils concrets pour les \u00e9viter.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-container-core-group-is-layout-10e56c34 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-ec4490044062114d864ba01906daa560\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-pim-fab-dis-fabdis\/\" target=\"_blank\" rel=\"noreferrer noopener\">G\u00e9rer des fichiers FAB-DIS<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"border-style:none;border-width:0px\">Gr\u00e2ce \u00e0 ce livre blanc, vous pourrez apprendre \u00e0&nbsp;<strong>am\u00e9liorer la gestion de vos fichiers au format FAB-DIS, gr\u00e2ce \u00e0 un logiciel&nbsp;PIM\/DAM<\/strong>.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-container-core-group-is-layout-9f6a5453 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-06fd71b771d4a483056f911dbae1f832\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-raisons-acquisition-pim\/\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-raisons-acquisition-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">20 raisons d&rsquo;acqu\u00e9rir un PIM<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Retrouvez dans ce livre blanc 20 raisons d&rsquo;acqu\u00e9rir un PIM pour g\u00e9rer vos donn\u00e9es produits et 3 raisons de ne pas le faire afin de vous guider dans votre d\u00e9cision.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-027aed40 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-4e689aa489aabcead655b606452f28d6\" style=\"padding-bottom:var(--wp--preset--spacing--30);font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">FAQ (Foire aux Questions)<\/h3>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong><strong><strong><strong><strong>Quelles sont les 7 \u00e9tapes indispensables d&rsquo;un projet PIM ?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Les 7 \u00e9tapes indispensables d&rsquo;un projet PIM couvrent <strong>l&rsquo;ensemble du cycle de projet<\/strong> : audit de maturit\u00e9, constitution de l&rsquo;\u00e9quipe projet, r\u00e9daction du cahier des charges, s\u00e9lection de la solution, n\u00e9gociation, jusqu&rsquo;\u00e0 la mise en place. Le livre blanc d\u00e9taille chacune de ces \u00e9tapes et les accompagne de <strong>recommandations concr\u00e8tes<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong><strong><strong><strong>Pourquoi la phase apr\u00e8s le d\u00e9ploiement est-elle d\u00e9terminante ?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Un projet PIM ne s&rsquo;arr\u00eate pas au choix de la solution : la dur\u00e9e entre le d\u00e9ploiement et l&rsquo;usage quotidien effectif est souvent ce qui d\u00e9termine la r\u00e9ussite du projet. Beaucoup d&rsquo;entreprises sous-estiment <strong>le travail de structuration des donn\u00e9es en amont de la migration<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong><strong><strong>Quels sont les principaux avantages d&rsquo;un PIM au quotidien ?<\/strong><\/strong><\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Un PIM\/DAM centralise les donn\u00e9es produits en <strong>un seul endroit accessible partout<\/strong>, permet de diffuser ces donn\u00e9es sur tous les canaux de vente, puis d&rsquo;en synchroniser la mise \u00e0 jour, et facilite leur gouvernance ainsi que <strong>la gestion des formats norm\u00e9s (FAB-DIS, ETIM, BMEcat)<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong>Ce livre blanc s&rsquo;appuie-t-il sur une exp\u00e9rience r\u00e9elle ?<\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Oui, les 7 \u00e9tapes propos\u00e9es sont issues du <strong>retour d&rsquo;exp\u00e9rience d&rsquo;Interactiv&rsquo; Technologies<\/strong> lors du d\u00e9ploiement de son propre PIM\/DAM Interactiv&rsquo; DataBase aupr\u00e8s d&rsquo;une centaine d&rsquo;utilisateurs.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong>\u00c0 qui s&rsquo;adresse ce livre blanc ?<\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ce livre blanc s&rsquo;adresse aux entreprises convaincues de l&rsquo;int\u00e9r\u00eat d&rsquo;un PIM pour <strong>centraliser leurs donn\u00e9es commerciales, marketing et techniques<\/strong>, mais qui ne savent pas par o\u00f9 commencer face \u00e0 l&rsquo;ampleur du projet.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00e9l\u00e9chargez le livre blanc PIM\u00ab\u00a0Comment r\u00e9ussir son projet PIM ?\u00a0\u00bb R\u00e9ussir son projet PIM ne s&rsquo;improvise pas Vous \u00eates convaincu(e) par la&nbsp;n\u00e9cessit\u00e9 d\u2019acqu\u00e9rir une solution PIM&nbsp;afin de centraliser l\u2019ensemble de vos&nbsp;donn\u00e9es commerciales, marketing et techniques et ainsi gagner du temps dans la gestion et la diffusion de vos informations&nbsp;? Cependant, d\u00e9contenanc\u00e9(e) devant la taille du [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14301,"parent":1559,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Livre blanc PIM - Comment r\u00e9ussir son projet PIM ?","_seopress_titles_desc":"T\u00e9l\u00e9chargez le livre blanc \"Comment r\u00e9ussir son projet PIM ?\" pour conna\u00eetre les 7 \u00e9tapes incontournables pour la r\u00e9ussite d'un projet PIM.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-292","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=292"}],"version-history":[{"count":47,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/292\/revisions"}],"predecessor-version":[{"id":21341,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/292\/revisions\/21341"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/1559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media\/14301"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}