{"id":286,"date":"2024-01-15T14:47:06","date_gmt":"2024-01-15T13:47:06","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=286"},"modified":"2026-07-15T14:55:21","modified_gmt":"2026-07-15T12:55:21","slug":"286-2","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-raisons-acquisition-pim\/","title":{"rendered":"Livre blanc &#8211; Acquisition PIM"},"content":{"rendered":"\n<main class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-f3d57c78cf0cc196d6340e21444bb669\">T\u00e9l\u00e9chargez le livre blanc PIM<br>\u00ab\u00a020 raisons d&rsquo;acqu\u00e9rir un PIM et 3 raisons de ne pas le faire\u00a0\u00bb<\/h1>\n<\/div>\n<\/main>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cfb5730c wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);flex-basis:70%\">\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 0.863), 30px);\">Pourquoi se questionner sur l\u2019acquisition d\u2019un PIM\u202f?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\">La multiplication des canaux de vente (e-commerce, marketplaces, catalogues print\u2026) impose aux entreprises une contrainte de plus en plus forte : la <strong>coh\u00e9rence et visibilit\u00e9 omnicanale<\/strong>. Un standard que les acheteurs B2B comme B2C consid\u00e8rent d\u00e9sormais comme acquis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00e9rer ses donn\u00e9es produits dans des fichiers Excel dispers\u00e9s ou des ERP cloisonn\u00e9s n&rsquo;est donc plus tenable : les erreurs s&rsquo;accumulent, les mises \u00e0 jour tardent, chaque nouveau canal devient un chantier.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"413\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Visuel-livre-blanc-20-raisons-dacquerir-un-PIM.jpg\" alt=\"Livre blanc &quot;20 raisons d'acqu\u00e9rir un PIM et 3 raisons de ne pas le faire&quot; pour comprendre pourquoi un PIM est indispensable pour votre entreprise\" class=\"wp-image-824\" style=\"aspect-ratio:1.7143044878112885;width:381px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Visuel-livre-blanc-20-raisons-dacquerir-un-PIM.jpg 708w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Visuel-livre-blanc-20-raisons-dacquerir-un-PIM-300x175.jpg 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Centraliser ses donn\u00e9es au sein d&rsquo;un <strong>logiciel PIM (Product Information Management)<\/strong>, c&rsquo;est garantir une diffusion fiable et homog\u00e8ne sur tous ses supports, sans ressaisie ni friction. <strong>D\u00e9couvrez dans ce livre blanc pourquoi le PIM est devenu incontournable<\/strong> \u2014 et s&rsquo;il est fait pour vous.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">T\u00e9l\u00e9chargez le livre blanc \u00ab\u00a020 raisons d&rsquo;acqu\u00e9rir un PIM\u00a0\u00bb<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"T\u00e9l\u00e9chargez le livre blanc Raisons PIM\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"usertpl\" value=\"2733\"\/><input type=\"hidden\" name=\"landing\" value=\"3135\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"d149b5ddb8\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/286\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-bfb4d5d4 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:40%\">\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-top:var(--wp--preset--spacing--20);margin-right:0;margin-bottom:var(--wp--preset--spacing--20);margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1675\" height=\"944\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-20-raisons-acquisition-PIM.png\" alt=\"Aper\u00e7u du livre blanc &quot;20 raisons d'acqu\u00e9rir un PIM et 3 raisons de ne pas le faire&quot; qui compile conseils, donn\u00e9es chiffr\u00e9es, explications et retours terrains concrets.\" class=\"wp-image-19743\" style=\"box-shadow:var(--wp--preset--shadow--natural);aspect-ratio:1.7744734892581226;object-fit:cover\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-20-raisons-acquisition-PIM.png 1675w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-20-raisons-acquisition-PIM-300x169.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-20-raisons-acquisition-PIM-1024x577.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-20-raisons-acquisition-PIM-768x433.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-20-raisons-acquisition-PIM-1536x866.png 1536w\" sizes=\"auto, (max-width: 1675px) 100vw, 1675px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:var(--wp--preset--spacing--60);flex-basis:60%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-0ce06dcb wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Des erreurs aux cons\u00e9quences malencontreuses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Doublons, mises \u00e0 jour en retard, erreurs de donn\u00e9es, mises \u00e0 jour r\u00e9glementaires fr\u00e9quentes, nombreux canaux de vente&#8230; Plusieurs raisons peuvent vous inciter \u00e0 adopter un PIM. Prises s\u00e9par\u00e9ment, ces probl\u00e9matiques semblent insignifiantes, mais elles peuvent vous <strong>faire perdre du temps, de l&rsquo;argent et provoquer du stress et de la confusion <\/strong>aupr\u00e8s de vos collaborateurs et de vos clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous constatez ces difficult\u00e9s au quotidien et que vous souhaitez y mettre fin, alors un <strong>PIM est peut-\u00eatre fait pour vous <\/strong>! D\u00e9couvrez dans <strong>ce livre blanc <\/strong>20 raisons de vous laisser convaincre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pourquoi t\u00e9l\u00e9charger ce livre blanc ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce livre blanc, vous trouverez des r\u00e9ponses aux questions suivantes concernant un PIM\/DAM :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quelle utilisation<\/strong>&nbsp;et&nbsp;<strong>pour quels m\u00e9tiers<\/strong>&nbsp;?<\/li>\n\n\n\n<li>Quels sont les<strong>&nbsp;avantages<\/strong>&nbsp;d\u2019un outil PIM, et quels en sont les<strong>&nbsp;inconv\u00e9nients<\/strong>&nbsp;?<\/li>\n\n\n\n<li><strong>Le PIM se pr\u00eate-t-il \u00e0 votre utilisation ?<\/strong><\/li>\n\n\n\n<li><strong>Devriez-vous en faire l\u2019acquisition ?<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mais \u00e9galement des conseils et recommandations concrets, aliment\u00e9s par des exemples et des donn\u00e9es chiffr\u00e9es pour vous aider dans votre prise de d\u00e9cision.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f2cd8118 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:40%\">\n<h3 class=\"wp-block-heading\">Quelle est la raison principale d&rsquo;acqu\u00e9rir un PIM ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le<strong>&nbsp;PIM (Product Information Management)<\/strong>&nbsp;est un logiciel qui permet de centraliser l\u2019ensemble de vos donn\u00e9es produits, de les enrichir et de les diffuser facilement sur vos diff\u00e9rents canaux de vente (site(s) web, site(s) e-commerce, application(s), place(s) de march\u00e9, catalogue(s) papier, \u2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diffusion facilit\u00e9e sur tous vos canaux, validation pr\u00e9alable des modifications, enrichissement automatique des pages produits&#8230; D\u00e9couvrez dans notre livre blanc pourquoi le <strong><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" data-type=\"page\" data-id=\"1559\" target=\"_blank\" rel=\"noreferrer noopener\">PIM Interactiv&rsquo; DataBase<\/a><\/strong> est LA solution \u00e0 vos probl\u00e8mes !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><figure style=\"padding-top:0;padding-bottom:0;padding-left:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30)\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1917\" height=\"880\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715.png 1917w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715-300x138.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715-1024x470.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715-768x353.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715-1536x705.png 1536w\" sizes=\"auto, (max-width: 1917px) 100vw, 1917px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-1455bd1a wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:var(--wp--preset--spacing--60);padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-f95a815eb27beb37133de68a1e8715b3\" style=\"padding-top:var(--wp--preset--spacing--20)\">Pour aller plus loin&#8230;<\/h2>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-1fa3e05d wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:0;padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-8d6f87f86c90f2ee5d73f7715406f33e\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">Nos autres livres blancs PIM<\/h3>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-5da36c22 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3fcd3de6 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-container-core-group-is-layout-b9582fc7 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-af8c57628b558050d71941a88af34a80\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-reussir-projet-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9ussir son projet PIM<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"border-style:none;border-width:0px\">Gr\u00e2ce \u00e0 ce livre blanc,&nbsp;<strong>appr\u00e9hendez sereinement votre projet \u00e0 travers&nbsp;7 \u00e9tapes incontournables<\/strong>, allant de la&nbsp;<strong>recherche<\/strong>&nbsp;et la&nbsp;<strong>s\u00e9lection<\/strong>&nbsp;du PIM jusqu\u2019\u00e0 sa&nbsp;<strong>mise en place<\/strong>.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-container-core-group-is-layout-9f6a5453 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-d79f60a6c1bb4f670c23ab5485439b69\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-les-erreurs-conseils-pour-la-gestion-des-donnees-produits\/\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-raisons-acquisition-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 erreurs courantes dans la gestion des donn\u00e9es produits<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Retrouvez dans ce livre blanc les <strong>5 erreurs courantes dans la gestion des donn\u00e9es<\/strong> ainsi que des conseils concrets pour les \u00e9viter.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-container-core-group-is-layout-10e56c34 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-ec4490044062114d864ba01906daa560\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-pim-fab-dis-fabdis\/\" target=\"_blank\" rel=\"noreferrer noopener\">G\u00e9rer des fichiers FAB-DIS<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"border-style:none;border-width:0px\">Gr\u00e2ce \u00e0 ce livre blanc, vous pourrez apprendre \u00e0&nbsp;<strong>am\u00e9liorer la gestion de vos fichiers au format FAB-DIS, gr\u00e2ce \u00e0 un logiciel&nbsp;PIM\/DAM<\/strong>.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-543018ba wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-4e689aa489aabcead655b606452f28d6\" style=\"padding-bottom:var(--wp--preset--spacing--30);font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">FAQ (Foire aux Questions)<\/h3>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong><strong><strong><strong><strong>Pourquoi une entreprise doit-elle se poser la question d&rsquo;acqu\u00e9rir un PIM ?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La <strong>multiplication des canaux de vente <\/strong>(e-commerce, marketplaces, catalogues print\u2026) impose une coh\u00e9rence et une visibilit\u00e9 omnicanale d\u00e9sormais attendues par les acheteurs B2B comme B2C, ce qui rend difficilement tenable une gestion des donn\u00e9es produits dans des fichiers Excel dispers\u00e9s ou des ERP cloisonn\u00e9s.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong><strong><strong><strong><strong>Quels sont les points abord\u00e9s dans ce livre blanc ?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ce livre blanc s&rsquo;appuie sur <strong>des retours d&rsquo;exp\u00e9rience et des recommandations concr\u00e8tes pour r\u00e9pondre \u00e0 quatre questions cl\u00e9s<\/strong> : quelle utilisation et pour quels m\u00e9tiers, quels sont les avantages et les inconv\u00e9nients d&rsquo;un PIM, si un PIM se pr\u00eate \u00e0 son usage, et s&rsquo;il vaut mieux en faire l&rsquo;acquisition.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong><strong><strong>Quelle est la raison principale d&rsquo;acqu\u00e9rir un PIM ?<\/strong><\/strong><\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Un PIM permet de <strong>centraliser l&rsquo;ensemble des donn\u00e9es produits au sein d&rsquo;un seul r\u00e9f\u00e9rentiel, de les enrichir, puis de les diffuser <\/strong>facilement sur tous les canaux de vente (sites web, e-commerce, applications, places de march\u00e9, catalogues&#8230;).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong>Ce livre blanc pr\u00e9sente-t-il aussi des raisons de ne pas acqu\u00e9rir de PIM ?<\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Oui, en plus des 20 raisons d&rsquo;acqu\u00e9rir un PIM, ce livre blanc expose <strong>3 raisons de ne pas le faire<\/strong>, pour aider les entreprises \u00e0 prendre une <strong>d\u00e9cision \u00e9quilibr\u00e9e et adapt\u00e9e \u00e0 leur contexte<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00e9l\u00e9chargez le livre blanc PIM\u00ab\u00a020 raisons d&rsquo;acqu\u00e9rir un PIM et 3 raisons de ne pas le faire\u00a0\u00bb Pourquoi se questionner sur l\u2019acquisition d\u2019un PIM\u202f? La multiplication des canaux de vente (e-commerce, marketplaces, catalogues print\u2026) impose aux entreprises une contrainte de plus en plus forte : la coh\u00e9rence et visibilit\u00e9 omnicanale. Un standard que les acheteurs [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14301,"parent":1559,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Livre blanc PIM - 20 raisons d'acqu\u00e9rir un PIM, 3 raisons de ne pas le faire","_seopress_titles_desc":"T\u00e9l\u00e9chargez le livre blanc \"20 raisons d'acqu\u00e9rir un PIM, 3 raisons de ne pas le faire\" pour conna\u00eetre les avantages & inconv\u00e9nients du PIM.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-286","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=286"}],"version-history":[{"count":64,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/286\/revisions"}],"predecessor-version":[{"id":21331,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/286\/revisions\/21331"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/1559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media\/14301"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}