{"id":286,"date":"2024-01-15T14:47:06","date_gmt":"2024-01-15T13:47:06","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=286"},"modified":"2026-07-01T12:49:51","modified_gmt":"2026-07-01T10:49:51","slug":"286-2","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-raisons-acquisition-pim\/","title":{"rendered":"Livre blanc &#8211; Acquisition PIM"},"content":{"rendered":"\n<main class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-bf1998ef6b91cbbdd91137e5d3f0e617\">T\u00e9l\u00e9chargez le livre blanc PIM<br>\u00ab\u00a020 raisons d&rsquo;acqu\u00e9rir un PIM et 3 raisons de ne pas le faire\u00a0\u00bb<\/h1>\n<\/div>\n<\/main>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e8cf004a wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);flex-basis:70%\">\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">Pourquoi se questionner sur l\u2019acquisition d\u2019un PIM\u202f?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>La multiplication des canaux de vente (e-commerce, marketplaces, catalogues print\u2026) impose aux entreprises une contrainte de plus en plus forte : la <strong>coh\u00e9rence et visibilit\u00e9 omnicanale<\/strong>. Un standard que les acheteurs B2B comme B2C consid\u00e8rent d\u00e9sormais comme acquis.<\/p>\n\n\n\n<p>G\u00e9rer ses donn\u00e9es produits dans des fichiers Excel dispers\u00e9s ou des ERP cloisonn\u00e9s n&rsquo;est donc plus tenable : les erreurs s&rsquo;accumulent, les mises \u00e0 jour tardent, chaque nouveau canal devient un chantier.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"413\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Visuel-livre-blanc-20-raisons-dacquerir-un-PIM.jpg\" alt=\"Livre blanc &quot;20 raisons d'acqu\u00e9rir un PIM et 3 raisons de ne pas le faire&quot; pour comprendre pourquoi un PIM est indispensable pour votre entreprise\" class=\"wp-image-824\" style=\"aspect-ratio:1.7143044878112885;width:381px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Visuel-livre-blanc-20-raisons-dacquerir-un-PIM.jpg 708w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Visuel-livre-blanc-20-raisons-dacquerir-un-PIM-300x175.jpg 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Centraliser ses donn\u00e9es au sein d&rsquo;un <strong>logiciel PIM (Product Information Management)<\/strong>, c&rsquo;est garantir une diffusion fiable et homog\u00e8ne sur tous ses supports, sans ressaisie ni friction. <strong>D\u00e9couvrez dans ce livre blanc pourquoi le PIM est devenu incontournable<\/strong> \u2014 et s&rsquo;il est fait pour vous.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title\">T\u00e9l\u00e9chargez le livre blanc \u00ab\u00a020 raisons d&rsquo;acqu\u00e9rir un PIM\u00a0\u00bb<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"T\u00e9l\u00e9chargez le livre blanc Raisons PIM\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"usertpl\" value=\"2733\"\/><input type=\"hidden\" name=\"landing\" value=\"3135\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"a3afe3b693\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/286\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0adb00f3 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:40%\">\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-top:var(--wp--preset--spacing--20);margin-right:0;margin-bottom:var(--wp--preset--spacing--20);margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1675\" height=\"944\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-20-raisons-acquisition-PIM.png\" alt=\"Aper\u00e7u du livre blanc &quot;20 raisons d'acqu\u00e9rir un PIM et 3 raisons de ne pas le faire&quot; qui compile conseils, donn\u00e9es chiffr\u00e9es, explications et retours terrains concrets.\" class=\"wp-image-19743\" style=\"box-shadow:var(--wp--preset--shadow--natural);aspect-ratio:1.7744734892581226;object-fit:cover\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-20-raisons-acquisition-PIM.png 1675w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-20-raisons-acquisition-PIM-300x169.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-20-raisons-acquisition-PIM-1024x577.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-20-raisons-acquisition-PIM-768x433.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Capture-livre-blanc-20-raisons-acquisition-PIM-1536x866.png 1536w\" sizes=\"auto, (max-width: 1675px) 100vw, 1675px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-left:var(--wp--preset--spacing--60);flex-basis:60%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-cd9ab148 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Des erreurs aux cons\u00e9quences malencontreuses<\/h3>\n\n\n\n<p>Doublons, mises \u00e0 jour en retard, erreurs de donn\u00e9es, mises \u00e0 jour r\u00e9glementaires fr\u00e9quentes, nombreux canaux de vente&#8230; Plusieurs raisons peuvent vous inciter \u00e0 adopter un PIM. Prises s\u00e9par\u00e9ment, ces probl\u00e9matiques semblent insignifiantes, mais elles peuvent vous <strong>faire perdre du temps, de l&rsquo;argent et provoquer du stress et de la confusion <\/strong>aupr\u00e8s de vos collaborateurs et de vos clients.<\/p>\n\n\n\n<p>Si vous constatez ces difficult\u00e9s au quotidien et que vous souhaitez y mettre fin, alors un <strong>PIM est peut-\u00eatre fait pour vous <\/strong>! D\u00e9couvrez dans <strong>ce livre blanc <\/strong>20 raisons de vous laisser convaincre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pourquoi t\u00e9l\u00e9charger ce livre blanc ?<\/h3>\n\n\n\n<p>Dans ce livre blanc, vous trouverez des r\u00e9ponses aux questions suivantes concernant un PIM\/DAM :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quelle utilisation<\/strong>&nbsp;et&nbsp;<strong>pour quels m\u00e9tiers<\/strong>&nbsp;?<\/li>\n\n\n\n<li>Quels sont les<strong>&nbsp;avantages<\/strong>&nbsp;d\u2019un outil PIM, et quels en sont les<strong>&nbsp;inconv\u00e9nients<\/strong>&nbsp;?<\/li>\n\n\n\n<li><strong>Le PIM se pr\u00eate-t-il \u00e0 votre utilisation ?<\/strong><\/li>\n\n\n\n<li><strong>Devriez-vous en faire l\u2019acquisition ?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Mais \u00e9galement des conseils et recommandations concrets, aliment\u00e9s par des exemples et des donn\u00e9es chiffr\u00e9es pour vous aider dans votre prise de d\u00e9cision.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-51c0b34d wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:40%\">\n<h3 class=\"wp-block-heading\">Quelle est la raison principale d&rsquo;acqu\u00e9rir un PIM ?<\/h3>\n\n\n\n<p>Le<strong>&nbsp;PIM (Product Information Management)<\/strong>&nbsp;est un logiciel qui permet de centraliser l\u2019ensemble de vos donn\u00e9es produits, de les enrichir et de les diffuser facilement sur vos diff\u00e9rents canaux de vente (site(s) web, site(s) e-commerce, application(s), place(s) de march\u00e9, catalogue(s) papier, \u2026).<\/p>\n\n\n\n<p>Diffusion facilit\u00e9e sur tous vos canaux, validation pr\u00e9alable des modifications, enrichissement automatique des pages produits&#8230; D\u00e9couvrez dans notre livre blanc pourquoi le <strong><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" data-type=\"page\" data-id=\"1559\" target=\"_blank\" rel=\"noreferrer noopener\">PIM Interactiv&rsquo; DataBase<\/a><\/strong> est LA solution \u00e0 vos probl\u00e8mes !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><figure style=\"padding-top:0;padding-bottom:0;padding-left:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1917\" height=\"880\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715.png 1917w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715-300x138.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715-1024x470.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715-768x353.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Schema-nuage-Interactiv-DATABASE_EN-e1782462047715-1536x705.png 1536w\" sizes=\"auto, (max-width: 1917px) 100vw, 1917px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-gris-clair-background-color has-background is-layout-flex wp-container-core-columns-is-layout-47fb5b9c wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-11910ff2 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-large-font-size wp-elements-c8d2303011643c6624ed6fb1ab799eb2\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--70)\">Nos autres livres blancs PIM<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-c5bbea69 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-5b2dd8d7 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-container-core-group-is-layout-97829e9f wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-bd7654992ce4c1f5bf351a76ce610d17\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-reussir-projet-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9ussir son projet PIM<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\" style=\"border-style:none;border-width:0px\">Gr\u00e2ce \u00e0 ce livre blanc,&nbsp;<strong>appr\u00e9hendez sereinement votre projet \u00e0 travers&nbsp;7 \u00e9tapes incontournables<\/strong>, allant de la&nbsp;<strong>recherche<\/strong>&nbsp;et la&nbsp;<strong>s\u00e9lection<\/strong>&nbsp;du PIM jusqu\u2019\u00e0 sa&nbsp;<strong>mise en place<\/strong>.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-container-core-group-is-layout-ff778368 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-416859938e0b271970f9e6faba8aa533\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-les-erreurs-conseils-pour-la-gestion-des-donnees-produits\/\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-raisons-acquisition-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 erreurs courantes dans la gestion des donn\u00e9es produits<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Retrouvez dans ce livre blanc les <strong>5 erreurs courantes dans la gestion des donn\u00e9es<\/strong> ainsi que des conseils concrets pour les \u00e9viter.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-container-core-group-is-layout-11c1ca01 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-5307d1e9f2e608fa29c0418854875008\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-pim-fab-dis-fabdis\/\" target=\"_blank\" rel=\"noreferrer noopener\">G\u00e9rer des fichiers FAB-DIS<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\" style=\"border-style:none;border-width:0px\">Gr\u00e2ce \u00e0 ce livre blanc, vous pourrez apprendre \u00e0&nbsp;<strong>am\u00e9liorer la gestion de vos fichiers au format FAB-DIS, gr\u00e2ce \u00e0 un logiciel&nbsp;PIM\/DAM<\/strong>.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00e9l\u00e9chargez le livre blanc PIM\u00ab\u00a020 raisons d&rsquo;acqu\u00e9rir un PIM et 3 raisons de ne pas le faire\u00a0\u00bb Pourquoi se questionner sur l\u2019acquisition d\u2019un PIM\u202f? La multiplication des canaux de vente (e-commerce, marketplaces, catalogues print\u2026) impose aux entreprises une contrainte de plus en plus forte : la coh\u00e9rence et visibilit\u00e9 omnicanale. Un standard que les acheteurs [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14301,"parent":1559,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Livre blanc PIM - 20 raisons d'acqu\u00e9rir un PIM, 3 raisons de ne pas le faire","_seopress_titles_desc":"T\u00e9l\u00e9chargez le livre blanc \"20 raisons d'acqu\u00e9rir un PIM, 3 raisons de ne pas le faire\" pour conna\u00eetre les avantages & inconv\u00e9nients du PIM.","_seopress_robots_index":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-286","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=286"}],"version-history":[{"count":59,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/286\/revisions"}],"predecessor-version":[{"id":20174,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/286\/revisions\/20174"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/1559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media\/14301"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}