{"id":2594,"date":"2024-02-16T11:06:49","date_gmt":"2024-02-16T10:06:49","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=2594"},"modified":"2026-07-05T14:20:41","modified_gmt":"2026-07-05T12:20:41","slug":"le-pim-pour-qui-2","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-dam-pour-qui-metier\/","title":{"rendered":"Le PIM : pour qui ? quels secteurs et quels m\u00e9tiers ?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-85892486e91b2ddbf47b8b98fbf6415b\">Le PIM : pour qui ? quels secteurs et quels m\u00e9tiers ?<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-dd931866 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading is-style-rouge-accent\">Le PIM \/ DAM Interactiv&rsquo; DataBase : Une solution pour tous les secteurs<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"wp-block-paragraph\">Notre <strong><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" data-type=\"page\" data-id=\"1559\" target=\"_blank\" rel=\"noreferrer noopener\">logiciel PIM \/ DAM Interactiv&rsquo; DataBase<\/a><\/strong> est con\u00e7u pour s&rsquo;adapter \u00e0 tous les types d&rsquo;organisations, avec une <strong>volum\u00e9trie sur-mesure<\/strong>. Cette <strong>solution PIM SaaS <\/strong>permet \u00e0 toutes les entreprises, de <strong>la TPE \u00e0 la grande entreprise<\/strong>, de <strong>centraliser leurs donn\u00e9es produits<\/strong>, de g\u00e9rer les visuels et documents associ\u00e9s gr\u00e2ce au <strong>DAM int\u00e9gr\u00e9<\/strong>, et de diffuser leurs <strong>catalogues produits<\/strong> automatiquement sur tous les canaux.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/undraw_factory_dy0a-1-1024x564.png\" alt=\"Un logiciel PIM DAM permet \u00e0 toute entreprise, quel que ce soit son secteur d'activit\u00e9 ou sa taille, de centraliser, structurer, enrichir et diffuser les informations marketing et commerciales de ses produits.\" class=\"wp-image-466\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cela rend donc notre <strong>PIM \/ DAM<\/strong> accessible \u00e0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Toute taille d\u2019entreprise<\/strong>&nbsp;: que vous soyez une TPE, une PME, une grande entreprise, ou une agence de communication,&nbsp;<strong>notre logiciel s\u2019adapte<\/strong>&nbsp;\u00e0 la taille de vos donn\u00e9es produits et aux besoins de votre soci\u00e9t\u00e9.<\/li>\n\n\n\n<li><strong>Tout secteur d\u2019activit\u00e9<\/strong>&nbsp;: textile, industrie, quincaillerie, outillage, ameublement, d\u00e9coration, agro-alimentaire, vins et spiritueux, industrie pharmaceutique, luminaire, accessoires divers\u2026<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir le PIM\/DAM Interactiv&rsquo; DataBase<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--60);padding-bottom:0;padding-left:var(--wp--preset--spacing--60);flex-basis:30%\">\n<div id=\"test\" class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Testez gratuitement<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Testez gratuitement\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"f5c46d0122\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/2594\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2bc7e30c wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:3rem;padding-right:0;padding-bottom:3rem;padding-left:0\">\n<h2 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-11d1595fbd5830cbd4f5c9009cb1a291\" id=\"exemples\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--60);text-decoration:none\">Un PIM qui s&rsquo;adapte \u00e0 votre secteur d&rsquo;activit\u00e9<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<p class=\"has-text-align-center wp-block-paragraph\">Que vous vendiez en ligne, en point de vente ou en B2B, notre <strong>logiciel de gestion des donn\u00e9es produits<\/strong> vous permet de <strong>centraliser vos donn\u00e9es marketing<\/strong>, techniques et logistiques, tout en les rendant accessible \u00e0 l&rsquo;ensemble de vos collaborateurs.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Le <strong>logiciel PIM Interactiv\u2019 DataBase<\/strong> est utilis\u00e9 avec succ\u00e8s dans de nombreux domaines, voici quelques exemples :<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-82712819 wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/store-1.png\" alt=\"Gestion omnicanal de milliers de r\u00e9f\u00e9rences produits avec un logiciel PIM DAM\" class=\"wp-image-17904\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-018dcad2c9cf5d7ac813a10daef75216\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-dam-pour-qui-metier\/retail-distribution\/\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-dam-pour-qui-metier\/retail-distribution\/\">Retail et Distribution<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Gestion de milliers de r\u00e9f\u00e9rences, diffusion omnicanal, alimentation des marketplaces<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/cas-clients\/comatec-optimisation-diffusion-data-prestashop-easycatalog\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrez le cas de COMATEC<\/a><\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/distribution.png\" alt=\"Gestion des fichiers articles et donn\u00e9es tarifaires pour le n\u00e9goce avec un PIM\" class=\"wp-image-17907\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-66b9577eba8e286a4ca76a40817c4522\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/negoce-logistique\/\">N\u00e9goce et Logistique<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Gestion des fichiers articles, donn\u00e9es tarifaires, optimisation des catalogues fournisseurs<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/factory-2.png\" alt=\"Centralisation des donn\u00e9es techniques et g\u00e9n\u00e9ration automatique de documentation PDF avec une solution PIM\" class=\"wp-image-17909\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-92ef4375bb18a02f27a9a740c4c28a9c\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/industrie-fabrication\/\">Industrie et Fabrication<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Centralisation des informations techniques, documentation PDF g\u00e9n\u00e9r\u00e9 en automatique, multilingue, matrices Excel, FAB-DIS, ETIM ou BMECat<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-82712819 wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/hook.png\" alt=\"Structuration des donn\u00e9es produits et exports FAB-DIS pour le secteur BTP avec le PIM\/DAM Interactiv' DataBase\" class=\"wp-image-17911\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-726d3ee00b422b9681c93489223db839\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/batiment-btp\">B\u00e2timent \/ BTP<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Structuration avanc\u00e9e, exports comptables FAB-DIS via un partenaire FAB-DIS Inside, gestion des d\u00e9clinaisons et familles de produits<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/market-4.png\" alt=\"Gestion des attributs r\u00e9glementaires et allerg\u00e8nes pour l'agroalimentaire avec un PIM\" class=\"wp-image-17924\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-21782aaef279eaeb719a362f837c060f\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/industrie-agroalimentaire\/\">Agroalimentaire<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Gestion d&rsquo;attributs r\u00e9glementaires, allerg\u00e8nes, traductions des fiches pour l&rsquo;international<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/furniture.png\" alt=\"Gestion des visuels haute r\u00e9solution et d\u00e9clinaisons produits pour l'ameublement avec un DAM\" class=\"wp-image-17913\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-dbb9b62ccabe4cd0bfe33a34da45b1f0\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/ameublement-decoration\/\">Ameublement et d\u00e9coration<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Photos haute r\u00e9solution, donn\u00e9es dimensionnelles, d\u00e9clinaisons couleurs \/ mati\u00e8res<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-ae63ab57 wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/tool-box-1.png\" alt=\"Structuration des r\u00e9f\u00e9rences quincaillerie et compatibilit\u00e9 ERP avec la solution PIM DAM Interactiv' DataBase\" class=\"wp-image-17915\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-22bfa140b3b5f5a20c606d730498cb33\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/quincaillerie-outillage\/\">Quincaillerie \/ Outillage<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Structuration fine des r\u00e9f\u00e9rences, compatibilit\u00e9 avec les ERP m\u00e9tier<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/roof-lamp.png\" alt=\"Gestion des sp\u00e9cifications techniques luminaires \u2013 flux lumineux et temp\u00e9ratures de couleur via un outil de gestion des donn\u00e9es\" class=\"wp-image-17917\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-0310f3c5c5f5ab4bdf031870c535a51d\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/luminaire-eclairage\/\">Luminaire et \u00e9clairage<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Gestion des sp\u00e9cificit\u00e9s techniques (flux lumineux, temp\u00e9ratures de couleur&#8230;).<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/basketball.png\" alt=\"Gestion des d\u00e9clinaisons produits et visuels multicanal pour le secteur sport et loisirs avec une base de donn\u00e9es produits PIM\" class=\"wp-image-17919\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-a70dc22d52f4a6bfa012b48dcc9faf80\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/sport-loisirs\">Sport et Loisirs<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">D\u00e9clinaisons par usage, gestion des visuels par canal (web, print, app)<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#test\">Testez gratuitement<\/a><\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#b8283426;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-bottom:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-c63bc5d7 wp-block-columns-is-layout-flex\" style=\"border-top-left-radius:80px;border-top-right-radius:80px;border-bottom-left-radius:80px;border-bottom-right-radius:80px;margin-top:0;margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:var(--wp--preset--spacing--60);flex-basis:60%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:0;font-size:clamp(21.027px, 1.314rem + ((1vw - 3.2px) * 1.014), 34px);\">Faites le test avec votre PDF !<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.313), 18px);\">Vous n&rsquo;\u00eates pas s\u00fbr(e) qu&rsquo;un PIM serait utile ou adapt\u00e9 \u00e0 votre entreprise ? Ce <strong>test gratuit de 3 minutes<\/strong> vous permettra&nbsp;<strong>d\u2019analyser rapidement<\/strong>&nbsp;vos besoins et ainsi de vous indiquer si un PIM peut \u00eatre adapt\u00e9 \u00e0 votre soci\u00e9t\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-45dcb0f7 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--40);padding-top:0\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/test-pim-adapte-entreprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Test : un PIM est-il adapt\u00e9 \u00e0 votre entreprise ?<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--50);padding-bottom:0;padding-left:0;flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--20)\"><img loading=\"lazy\" decoding=\"async\" width=\"534\" height=\"395\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/Logiciel-Interactiv-PIM-1-e1781257225251.png\" alt=\"Le PIM Interactiv' DataBase pour r\u00e9soudre des probl\u00e9matiques\" class=\"wp-image-4039\" style=\"aspect-ratio:1.4142514011208966;width:308px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/Logiciel-Interactiv-PIM-1-e1781257225251.png 534w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/Logiciel-Interactiv-PIM-1-e1781257225251-300x222.png 300w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-1ce54869 wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:var(--wp--preset--spacing--60);margin-bottom:0;padding-top:3rem;padding-right:0;padding-bottom:3rem;padding-left:0\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--60);text-transform:none\">Le PIM : pour quel(s) m\u00e9tier(s) ? Pour quel(s) service(s) dans l\u2019entreprise ?<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"has-text-align-center wp-block-paragraph\">Le PIM peut \u00eatre&nbsp;<strong>utile<\/strong>&nbsp;et&nbsp;<strong>utilisable<\/strong>&nbsp;par de&nbsp;<strong>nombreux services<\/strong>&nbsp;et de&nbsp;<strong>nombreux m\u00e9tiers<\/strong>. Vous param\u00e9trez le nombre d\u2019utilisateurs dans votre base de donn\u00e9es, ainsi que les droits de visualisation et\/ou modification pour chaque utilisateur, ce qui permet de donner acc\u00e8s au&nbsp;<strong>PIM<\/strong>&nbsp;mais aussi au&nbsp;<strong>DAM<\/strong>&nbsp;\u00e0 de multiples collaborateurs,&nbsp;<strong>en toute s\u00e9curit\u00e9<\/strong>. Voici quelques exemples :<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-82712819 wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"bullhorn\" class=\"svg-inline--fa fa-bullhorn fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M461.2 18.9C472.7 24 480 35.4 480 48l0 416c0 12.6-7.3 24-18.8 29.1s-24.8 3.2-34.3-5.1l-46.6-40.7c-43.6-38.1-98.7-60.3-156.4-63l0 95.7c0 17.7-14.3 32-32 32l-32 0c-17.7 0-32-14.3-32-32l0-96C57.3 384 0 326.7 0 256S57.3 128 128 128l84.5 0c61.8-.2 121.4-22.7 167.9-63.3l46.6-40.7c9.4-8.3 22.9-10.2 34.3-5.1zM224 320l0 .2c70.3 2.7 137.8 28.5 192 73.4l0-275.3c-54.2 44.9-121.7 70.7-192 73.4L224 320z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service&nbsp;<strong>Marketing<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Le service Marketing&nbsp;<strong>(Chef de Produit, Chef de Groupe, Directeur(trice) Marketing\u2026) actualise<\/strong>&nbsp;\/&nbsp;<strong>consulte les donn\u00e9es<\/strong>&nbsp;; change le prix en p\u00e9riode de promotion ; r\u00e9dige les descriptions produits ; cr\u00e9e des fiches produits automatiquement\u2026<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"briefcase\" class=\"svg-inline--fa fa-briefcase fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M200 48l112 0c4.4 0 8 3.6 8 8l0 40-128 0 0-40c0-4.4 3.6-8 8-8zm-56 8l0 40-80 0C28.7 96 0 124.7 0 160l0 96 512 0 0-96c0-35.3-28.7-64-64-64l-80 0 0-40c0-30.9-25.1-56-56-56L200 0c-30.9 0-56 25.1-56 56zM512 304l-192 0 0 16c0 17.7-14.3 32-32 32l-64 0c-17.7 0-32-14.3-32-32l0-16-192 0 0 112c0 35.3 28.7 64 64 64l384 0c35.3 0 64-28.7 64-64l0-112z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service&nbsp;<strong>Commercial<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Le service Commercial&nbsp;<strong>(Administration des Ventes, Commerciaux, Category Manager\u2026)<\/strong>&nbsp;consulte les r\u00e9f\u00e9rences pour avoir toutes les&nbsp;<strong>donn\u00e9es n\u00e9cessaires<\/strong>&nbsp;; communique aux clients des donn\u00e9es toujours \u00e0 jour ; g\u00e9n\u00e8re des fiches produits de fa\u00e7on automatique pour les&nbsp;<strong>diffuser<\/strong>\u2026<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"palette\" class=\"svg-inline--fa fa-palette fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M512 256c0 .9 0 1.8 0 2.7-.4 36.5-33.6 61.3-70.1 61.3L344 320c-26.5 0-48 21.5-48 48 0 3.4 .4 6.7 1 9.9 2.1 10.2 6.5 20 10.8 29.9 6.1 13.8 12.1 27.5 12.1 42 0 31.8-21.6 60.7-53.4 62-3.5 .1-7 .2-10.6 .2-141.4 0-256-114.6-256-256S114.6 0 256 0 512 114.6 512 256zM128 288a32 32 0 1 0 -64 0 32 32 0 1 0 64 0zm0-96a32 32 0 1 0 0-64 32 32 0 1 0 0 64zM288 96a32 32 0 1 0 -64 0 32 32 0 1 0 64 0zm96 96a32 32 0 1 0 0-64 32 32 0 1 0 0 64z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service&nbsp;<strong>Graphisme<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Le service Graphisme&nbsp;<strong>(Infographiste, Graphiste\u2026)&nbsp;<\/strong>consulte le PIM \/ DAM pour cr\u00e9er des catalogues produits, des brochures, avec des&nbsp;<strong>donn\u00e9es toujours exactes<\/strong>&nbsp;; peut m\u00eame lier les donn\u00e9es<strong>&nbsp;directement<\/strong>&nbsp;aux documents (catalogues, fiches produits, fiches techniques, tarifs\u2026) faits sur&nbsp;<a href=\"https:\/\/www.interactiv-technologies.com\/fr\/interactiv-publisher\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">InDesign gr\u00e2ce au plug-in d\u2019automatisation EasyCatalog<\/a>.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-82712819 wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fab\" data-icon=\"digital-ocean\" class=\"svg-inline--fa fa-digital-ocean fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M87 481.8l73.7 0 0-73.6-73.7 0 0 73.6zM25.4 346.6l0 61.6 61.6 0 0-61.6-61.6 0zM491.6 176.9C468.6 102.7 409.2 43.6 335 20.3 164.9-32.8 8 93.7 8 255.9l95.8 0c0-101.8 101-180.5 208.1-141.7 39.7 14.3 71.5 46.1 85.8 85.7 39.1 107-39.7 207.8-141.4 208l0 .3-.3 0 0 95.8c162.6 0 288.8-156.8 235.6-327.1zm-235.3 231l0-95.3-95.6 0 0 95.6 95.3 0 0-.3 .3 0z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service&nbsp;<strong>Digital<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Le service Digital&nbsp;<strong>(Responsable Digital, Directeur(trice) Marketing Digital, Webmaster, Charg\u00e9(e) de Communication\u2026)&nbsp;<\/strong>utilise le PIM \/ DAM pour&nbsp;<strong>lier<\/strong>&nbsp;le&nbsp;<strong>site e-commerce<\/strong>, le site web, les applications mobiles, les places de march\u00e9 (Amazon, Cdiscount, etc.) aux donn\u00e9es indiqu\u00e9es dans le PIM \/ DAM. Ainsi, les&nbsp;<strong>donn\u00e9es se mettent \u00e0 jour partout<\/strong>, et automatiquement si souhait\u00e9.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"warehouse\" class=\"svg-inline--fa fa-warehouse fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M0 142.1L0 480c0 17.7 14.3 32 32 32s32-14.3 32-32l0-240c0-17.7 14.3-32 32-32l384 0c17.7 0 32 14.3 32 32l0 240c0 17.7 14.3 32 32 32s32-14.3 32-32l0-337.9c0-27.5-17.6-52-43.8-60.7L303.2 5.1c-9.9-3.3-20.5-3.3-30.4 0L43.8 81.4C17.6 90.1 0 114.6 0 142.1zM464 256l-352 0 0 64 352 0 0-64zM112 416l352 0 0-64-352 0 0 64zm352 32l-352 0 0 64 352 0 0-64z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service&nbsp;<strong>Logistique<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Le service Logistique&nbsp;<strong>(Responsable Logistique\u2026)<\/strong>&nbsp;actualise et renseigne les donn\u00e9es pour que chaque collaborateur soit bien au courant des&nbsp;<strong>modifications<\/strong>&nbsp;(par exemple, en cas de changement de code EAN \/ code article \/ r\u00e9f\u00e9rence \/quantit\u00e9 par palette etc.).<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"box-open\" class=\"svg-inline--fa fa-box-open fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 640 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M560.3 237.2c10.4 11.8 28.3 14.4 41.8 5.5 14.7-9.8 18.7-29.7 8.9-44.4l-48-72c-2.8-4.2-6.6-7.7-11.1-10.2L351.4 4.7c-19.3-10.7-42.8-10.7-62.2 0L88.8 116c-5.4 3-9.7 7.4-12.6 12.8L27.7 218.7c-12.6 23.4-3.8 52.5 19.6 65.1l33 17.7 0 53.3c0 23 12.4 44.3 32.4 55.7l176 99.7c19.6 11.1 43.5 11.1 63.1 0l176-99.7c20.1-11.4 32.4-32.6 32.4-55.7l0-117.5zm-240-9.8L170.2 144 320.3 60.6 470.4 144 320.3 227.4zm-41.5 50.2l-21.3 46.2-165.8-88.8 25.4-47.2 161.7 89.8z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Fournisseurs<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Les Fournisseurs compl\u00e8tent les donn\u00e9es des produits qu\u2019ils vous vendent avec des&nbsp;<strong>acc\u00e8s et droits contr\u00f4l\u00e9s<\/strong>&nbsp;que vous cr\u00e9erez en fonction des possibilit\u00e9s souhait\u00e9es.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\">Pour aller plus loin&#8230;<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b9adb130 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30);flex-basis:45%\">\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-b8998424 wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-default\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--60);font-size:clamp(18.434px, 1.152rem + ((1vw - 3.2px) * 0.825), 29px);text-transform:none\">FAQ sur les secteurs et m\u00e9tiers concern\u00e9s par un logiciel PIM DAM<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">\n<details class=\"wp-block-details\"><summary><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-fonce-color is-layout-flow wp-block-details-is-layout-flow\">Quelle est la diff\u00e9rence entre un PIM et un DAM ?<\/mark><\/summary>\n<p class=\"wp-block-paragraph\">Un <strong>PIM (Product Information Management)<\/strong>&nbsp;centralise les donn\u00e9es produit (descriptions, caract\u00e9ristiques techniques, traductions, prix\u2026) au sein d&rsquo;un seul r\u00e9f\u00e9rentiel et permet de les diffuser ensuite sur vos canaux de vente (site e-commerce, marketplaces&#8230;).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un <strong>DAM (Digital Asset Management)<\/strong>&nbsp;centralise les assets num\u00e9riques li\u00e9s au produit (photos, vid\u00e9os, logos, PDF, fiches techniques\u2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les deux logiciels sont compl\u00e9mentaires : le PIM g\u00e8re les informations tandis que le DAM g\u00e8re le les fichiers et visuels. Combin\u00e9s, ils forment une base solide pour toute publication multicanale.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details\"><summary><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-fonce-color is-layout-flow wp-block-details-is-layout-flow\">Dans quels cas un PIM\/DAM est n\u00e9cessaire ?<\/mark><\/summary>\n<p class=\"wp-block-paragraph\">Il existe de nombreux cas dans lesquels un PIM\/DAM devient n\u00e9cessaire. On peut citer quelques cas courants comme la publication produits multicanale (site e-commerce, marketplaces, catalogues&#8230;), la gestion de nombreuses r\u00e9f\u00e9rences ou de nombreux march\u00e9s internationaux, les contraintes de fiabilit\u00e9 de la donn\u00e9e ou de r\u00e9glementation, la liaison entre ERP et site e-commerce ou la dispersion des donn\u00e9es sur diff\u00e9rents canaux de gestion (ERP, CRM, Excel&#8230;).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sans une base de donn\u00e9es produits PIM, ces situations conduisent souvent \u00e0 des erreurs de donn\u00e9es, des d\u00e9lais allong\u00e9s de mise sur le march\u00e9 et des co\u00fbts de maintenance \u00e9lev\u00e9s.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details\"><summary><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-fonce-color is-layout-flow wp-block-details-is-layout-flow\">Est-ce qu&rsquo;un logiciel PIM\/DAM est r\u00e9serv\u00e9 \u00e0 un secteur d&rsquo;activit\u00e9 ?<\/mark><\/summary>\n<p class=\"wp-block-paragraph\">A partir du moment o\u00f9 vous commercialisez plusieurs produits sur diff\u00e9rents canaux, vous pouvez \u00eatre amen\u00e9 \u00e0 avoir besoin d&rsquo;un PIM, quel que soit votre secteur d&rsquo;activit\u00e9. Que vous soyez dans le retail et la distribution sp\u00e9cialis\u00e9e, la logistique, le BTP ou encore l&rsquo;outillage, un logiciel de gestion des donn\u00e9es vous permettra de centraliser, structurer et diffuser vos informations marketing et commerciales. D\u00e9couvrez quelques exemples d&rsquo;usage selon diff\u00e9rents secteurs sur notre page d\u00e9di\u00e9e.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details\"><summary><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-fonce-color is-layout-flow wp-block-details-is-layout-flow\">Quels d\u00e9partements utilisent un PIM\/DAM au quotidien ?<\/mark><\/summary>\n<p class=\"wp-block-paragraph\">Plusieurs d\u00e9partements peuvent utiliser un PIM\/DAM dans leur quotidien. Les \u00e9quipes marketing et communication sont en charge de l&rsquo;enrichir et de faire vivre les donn\u00e9es dans le temps. Les \u00e9quipes e-commerce et digital l&rsquo;exploitent pour alimenter les diff\u00e9rents canaux de vente. Le service commercial le parcourt pour y trouver les informations n\u00e9cessaires ou produire des fiches produits en un clic. Le service graphisme pourra alimenter la partie DAM avec des photos, des vid\u00e9os, des pictogrammes, des fiches techniques&#8230;<\/p>\n<\/details>\n<\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-left-color:#dedede;border-left-width:1px;flex-basis:1%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30);flex-basis:43%\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\" style=\"font-size:clamp(18.434px, 1.152rem + ((1vw - 3.2px) * 0.825), 29px);\">Int\u00e9ress\u00e9(e) par Interactiv&rsquo; DataBase ?<br>Demandez une d\u00e9mo gratuite !<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Pour plus d\u2019informations concernant le&nbsp;<strong>PIM \/ DAM<\/strong>, n\u2019h\u00e9sitez pas \u00e0 nous contacter par email \u00e0 contact[at]interactiv.tech, par num\u00e9ro de t\u00e9l\u00e9phone au 0 970 248 990, ou en remplissant les formulaires suivants.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Demandez une d\u00e9monstration<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Demandez une d\u00e9monstration\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"f5c46d0122\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/2594\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le PIM : pour qui ? quels secteurs et quels m\u00e9tiers ? Le PIM \/ DAM Interactiv&rsquo; DataBase : Une solution pour tous les secteurs Notre logiciel PIM \/ DAM Interactiv&rsquo; DataBase est con\u00e7u pour s&rsquo;adapter \u00e0 tous les types d&rsquo;organisations, avec une volum\u00e9trie sur-mesure. Cette solution PIM SaaS permet \u00e0 toutes les entreprises, de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1559,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Le PIM : pour qui ? quels secteurs et quels m\u00e9tiers ?","_seopress_titles_desc":"D\u00e9couvrez pour quel type d'entreprise et de service le PIM \/ DAM (outil de gestion de donn\u00e9es produit) est adapt\u00e9 et pour quelles raisons.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"Demandez une d\u00e9mo\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-demonstration-pim\/\"}","{\"text\":\"Testez gratuitement\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-essai-gratuit-pim\/\"}","{\"text\":\"Obtenez votre tarif\",\"url\":\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-2594","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/2594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=2594"}],"version-history":[{"count":29,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/2594\/revisions"}],"predecessor-version":[{"id":20477,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/2594\/revisions\/20477"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/1559"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=2594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}