{"id":20767,"date":"2026-07-07T17:50:39","date_gmt":"2026-07-07T15:50:39","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=20767"},"modified":"2026-07-16T11:18:05","modified_gmt":"2026-07-16T09:18:05","slug":"diffuser-catalogue-interactif-site-e-commerce","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/fr\/catalogue-interactif\/diffuser-catalogue-interactif-site-e-commerce\/","title":{"rendered":"Diffuser son catalogue interactif sur son site e-commerce"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-vert-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center is-style-violet-accent has-blanc-color has-text-color has-link-color wp-elements-0e55129ad65409ed4894b0c335f92f48\" style=\"font-size:clamp(26.465px, 1.654rem + ((1vw - 3.2px) * 1.448), 45px);\">Comment diffuser son catalogue interactif sur son site e-commerce pour soutenir ses ventes ? <\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d509805 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;flex-basis:60%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left wp-block-paragraph\">Aujourd&rsquo;hui, un site <strong>e-commerce<\/strong> se r\u00e9v\u00e8le parfois <strong>insuffisant<\/strong> si vous souhaitez <strong>maximiser <\/strong>l\u2019impact de vos ventes en ligne. Vos clients cherchent avant tout une exp\u00e9rience de navigation <strong>engageante<\/strong>, capable de leur donner une vision claire et structur\u00e9e de vos gammes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le probl\u00e8me, c\u2019est que <strong>le parcours d\u2019achat traditionnel reste trop souvent fragment\u00e9<\/strong>. D&rsquo;un c\u00f4t\u00e9, vos catalogues papier ou PDF servent \u00e0 pr\u00e9senter vos gammes de mani\u00e8re ordonn\u00e9e. De l&rsquo;autre, votre site web g\u00e8re les transactions. Mais cela force les utilisateurs \u00e0 naviguer entre deux plateformes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"754\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_add-to-cart_c8f2-2-1024x754.png\" alt=\"Utilisation du logiciel Interactiv' Doc afin de cr\u00e9er une liaison entre son catalogue et son site e-commerce, ce qui permet de simplifier le parcours d'achat\" class=\"wp-image-20777\" style=\"aspect-ratio:1.3581637596899225\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_add-to-cart_c8f2-2-1024x754.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_add-to-cart_c8f2-2-300x221.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_add-to-cart_c8f2-2-768x565.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_add-to-cart_c8f2-2-1536x1130.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_add-to-cart_c8f2-2.png 1606w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">C\u2019est dans ce contexte qu\u2019intervient <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/catalogue-interactif\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 Doc<\/a>. En <strong>connectant directement vos documents \u00e0 votre site e-commerce<\/strong>, notre solution fait le pont entre ces deux mondes et rassemble le meilleur des deux formats au m\u00eame endroit.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/catalogue-interactif\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir notre solution Interactiv&rsquo; Doc<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-form-simple--file it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Testez gratuitement<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-file it-form-field--is-stacked is-style-stacked\" data-field-name=\"pdf\" data-field-type=\"file\" data-field-label=\"Chargez votre fichier (facultatif)\" data-field-required=\"false\" style=\"margin-top:var(--wp--preset--spacing--40)\"><input type=\"hidden\" class=\"it-form-field-control-accept\" name=\"pdf_accept\" value=\"\"\/><input id=\"it_form_pdf\" class=\"it-form-field-control form-control\" type=\"file\" name=\"pdf\" accept=\"\"\/><label class=\"it-form-field-label\" for=\"it_form_pdf\">Chargez votre fichier (facultatif)<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Testez gratuitement\"\/><input type=\"hidden\" name=\"product\" value=\"itdoc\"\/><input type=\"hidden\" name=\"tpl\" value=\"2711\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"f65bca60b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/20767\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:0\"\/>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:0\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"943\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_link-shortener_9ro5-2-1024x943.png\" alt=\"Importance de relier son catalogue \u00e0 son site e-commerce afin de redonner de la valeur \u00e0 votre document et offrir un plus grand confort de lecture \u00e0 vos clients.\" class=\"wp-image-20787 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_link-shortener_9ro5-2-1024x943.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_link-shortener_9ro5-2-300x276.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_link-shortener_9ro5-2-768x707.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_link-shortener_9ro5-2.png 1522w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 id=\"centralisez-donnees\" class=\"wp-block-heading\">1. Pourquoi lier son catalogue \u00e0 son site e-commerce est devenu crucial ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d&rsquo;abord, il est important de comprendre que l&rsquo;enjeu n&rsquo;est pas de remplacer votre site e-commerce, mais plut\u00f4t de lui <strong>apporter la structure \u00e9ditoriale qui lui manque parfois<\/strong>. Sur une boutique en ligne classique, les produits sont souvent <strong>isol\u00e9s<\/strong> dans des pages individuelles, ce qui rend la d\u00e9couverte globale d&rsquo;une offre assez <strong>lin\u00e9aire<\/strong>. Si vous associez votre catalogue \u00e0 votre site <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Commerce_en_ligne\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce,<\/a> vous brisez cette barri\u00e8re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, un client qui doit chercher une r\u00e9f\u00e9rence vue sur un PDF doit ouvrir un nouvel onglet, rechercher votre site, puis retrouver la r\u00e9f\u00e9rence exacte. Cela est long et pousse souvent vos clients \u00e0 abandonner leur d\u00e9marche. Face \u00e0 cela, <strong>cr\u00e9er une passerelle directe permet de maintenir l&rsquo;attention de l&rsquo;acheteur l\u00e0 o\u00f9 elle se trouve<\/strong>, ce qui transforme une simple lecture en une <strong>opportunit\u00e9 d\u2019achat<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette connexion vous offre finalement un <strong>double avantage commercial<\/strong>. D\u2019un c\u00f4t\u00e9, vous <strong>redonnez de la valeur<\/strong> et ajoutez de l\u2019interactivit\u00e9 \u00e0 vos documents de pr\u00e9sentation. De l\u2019autre, vous offrez \u00e0 vos clients un <strong>plus grand confort<\/strong> et valorisez l\u2019ensemble de vos produits, tout en augmentant naturellement vos chances de valider des commandes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/catalogue-interactif\/formulaire-demonstration-flipbooks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demander une d\u00e9monstration<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"padding-top:0;padding-bottom:0;grid-template-columns:auto 26%\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"structurez-offre\" class=\"wp-block-heading\">2. Int\u00e9grer votre catalogue sur votre site e-commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de <strong>briser la barri\u00e8re<\/strong> entre ces deux supports, la premi\u00e8re \u00e9tape consiste \u00e0 <strong>rendre votre catalogue facilement accessible depuis votre boutique en ligne<\/strong>. En effet, l\u00e0 o\u00f9 une fiche produit classique se concentre sur des crit\u00e8res pr\u00e9cis, le catalogue offre une<strong> vue d\u2019ensemble<\/strong> id\u00e9ale pour guider diff\u00e9remment la r\u00e9flexion de vos visiteurs. Vous leur permettez de <strong>parcourir vos collections de fa\u00e7on plus naturelle<\/strong>, en apportant des informations que les pages web traditionnelles ne permettent pas toujours d&rsquo;afficher proprement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour int\u00e9grer ce support \u00e0 votre site, plusieurs formats s&rsquo;offrent \u00e0 vous :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vert-accent-color\">Lien HTML<\/mark> :<\/strong> Une simple URL \u00e0 ins\u00e9rer o\u00f9 vous le souhaitez, que ce soit derri\u00e8re un bouton CTA (<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Call_to_action_(marketing)\" target=\"_blank\" rel=\"noreferrer noopener\">Call to Action<\/a><\/em>), sur une banni\u00e8re promotionnelle ou directement dans votre menu de navigation.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vert-accent-color\">Visuel de couverture<\/mark> :<\/strong> Une image de la page de garde \u00e0 placer par exemple sur votre page d&rsquo;accueil pour inviter imm\u00e9diatement \u00e0 la lecture.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vert-accent-color\">Vignette anim\u00e9e <\/mark>:<\/strong> Un encadr\u00e9 dynamique et visuel qui attire l&rsquo;\u0153il de l&rsquo;internaute et l&rsquo;incite \u00e0 feuilleter votre document.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vert-accent-color\">QR code<\/mark> :<\/strong> Une solution pratique pour permettre \u00e0 vos utilisateurs de flasher le code et de poursuivre leur lecture directement sur leur smartphone.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_online-shopping_po8w-2-1024x593.png\" alt=\"Plusieurs possibilit\u00e9s d'int\u00e9grer son catalogue sur son site e-commerce : lien HTML, visuel de couverture, vignette anim\u00e9e, QR code\" class=\"wp-image-20810 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_online-shopping_po8w-2-1024x593.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_online-shopping_po8w-2-300x174.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_online-shopping_po8w-2-768x445.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_online-shopping_po8w-2-1536x890.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_online-shopping_po8w-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e308c3df wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-bottom:0;flex-basis:90%\">\n<section class=\"wp-block-group alignfull has-vert-accent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-e5defdf1 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 23%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-blanc-color has-text-color has-link-color wp-elements-6869b3687d7e6033404769aa567260e1\">Besoin d&rsquo;une estimation tarifaire ? <\/h2>\n\n\n\n<p class=\"has-text-align-left has-blanc-color has-text-color has-link-color wp-elements-4c4e5d910c67823776ed2274e8627003 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">Notre solution <strong>Interactiv&rsquo; Doc<\/strong> est flexible et son co\u00fbt s\u2019adapte aux besoins de chaque entreprise (fonctionnalit\u00e9s, nombre de documents, etc.). En <strong>3 minutes<\/strong>, r\u00e9pondez \u00e0 ce formulaire pour obtenir une <strong>estimation personnalis\u00e9e<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-vert-accent-color has-blanc-background-color has-text-color has-background has-link-color has-border-color has-blanc-border-color wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/catalogue-interactif\/prix-devis-flipbook\/\" style=\"text-transform:none\" target=\"_blank\" rel=\"noreferrer noopener\">Obtenir mon estimation tarifaire<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1024x778.png\" alt=\"Compl\u00e9tez ce formulaire en seulement 3 minutes afin d'obtenir une estimation tarifaire de l'installation d'Interactiv' Doc pour votre entreprise. \" class=\"wp-image-7435 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1024x778.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-300x228.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-768x584.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1536x1167.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-2048x1556.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"1024\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_bibliophile_sbt0-1-867x1024.png\" alt=\"Int\u00e9gration du site e-commerce au sein m\u00eame du catalogue pour le transformer en canal de vente direct et  r\u00e9duire au maximum le tunnel de commande\" class=\"wp-image-20815 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_bibliophile_sbt0-1-867x1024.png 867w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_bibliophile_sbt0-1-254x300.png 254w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_bibliophile_sbt0-1-768x907.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_bibliophile_sbt0-1.png 1176w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 id=\"enrichissez-infos-produit\" class=\"wp-block-heading\">3. Int\u00e9grer votre site e-commerce dans votre catalogue<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si rendre votre document accessible depuis votre site web est essentiel, <strong>l&rsquo;inverse se r\u00e9v\u00e8le tout aussi puissant<\/strong>. Avec <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/catalogue-interactif\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 Doc<\/a>, la connexion fonctionne dans les deux sens : vous pouvez donc aussi <strong>lier votre catalogue interactif \u00e0 votre boutique en ligne<\/strong>. Cette fonctionnalit\u00e9 transforme alors votre propre catalogue en un <strong>canal de vente<\/strong> direct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vert-accent-color\">Comment \u00e7a marche ?<\/mark><\/strong> Lorsqu&rsquo;un utilisateur parcourt votre catalogue et s&rsquo;int\u00e9resse \u00e0 un produit, il clique alors sur sa r\u00e9f\u00e9rence pour d\u00e9clencher l&rsquo;action. Plut\u00f4t que de le rediriger vers une autre page et de couper sa lecture, <strong>une fen\u00eatre lat\u00e9rale s&rsquo;ouvre directement \u00e0 l&rsquo;\u00e9cran<\/strong>. Cette derni\u00e8re affiche l&rsquo;interface de votre site e-commerce avec son module d&rsquo;achat, ce qui permet \u00e0 l&rsquo;utilisateur de s\u00e9lectionner ses options et de <strong>finaliser sa commande sans jamais quitter le document<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, vous r\u00e9duisez au maximum le <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Tunnel_de_commande\" target=\"_blank\" rel=\"noreferrer noopener\">tunnel de commande <\/a>en supprimant toutes les \u00e9tapes superflues. Vos clients profitent d\u2019une <strong>exp\u00e9rience d\u2019achat fluide<\/strong> et vos \u00e9quipes disposent d\u2019un <strong>outil redoutable pour capter l\u2019acte d\u2019achat<\/strong> au meilleur moment.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#parlons-de-votre-projet\">Contacter un expert pour discuter de mon projet<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"padding-top:0;padding-bottom:0;grid-template-columns:auto 26%\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"structurez-offre\" class=\"wp-block-heading\">4. Piloter votre strat\u00e9gie marketing gr\u00e2ce au module de statistiques<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, connecter vos supports et votre boutique en ligne vous ouvre aussi l&rsquo;acc\u00e8s \u00e0 des <strong>donn\u00e9es pr\u00e9cieuses <\/strong>pour votre strat\u00e9gie. En effet, chaque document publi\u00e9 dispose de son propre outil de <strong>suivi analytique <\/strong>ind\u00e9pendant. Que votre document soit consult\u00e9 depuis votre site e-commerce ou de mani\u00e8re ind\u00e9pendante, <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/catalogue-interactif\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv&rsquo; Doc<\/a> collecte des i<strong>ndicateurs pr\u00e9cis<\/strong> pour que vous puissiez <strong>adapter vos actions commerciales<\/strong> en cons\u00e9quence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez notamment suivre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les <strong>mots-cl\u00e9s<\/strong> et les <strong>r\u00e9f\u00e9rences<\/strong> les plus saisis dans le moteur de recherche interne pour capter les intentions d&rsquo;achat pr\u00e9cises de vos clients.<\/li>\n\n\n\n<li>Les <strong>pages de vos catalogues qui sont les plus consult\u00e9es<\/strong> et les <strong>zones<\/strong> qui ont \u00e9t\u00e9 le plus <strong>zoom\u00e9es<\/strong> par vos lecteurs.<\/li>\n\n\n\n<li>Le <strong>volume global de vos visites<\/strong> ainsi que l&rsquo;ensemble des <strong>clics enregistr\u00e9s<\/strong> sur vos diff\u00e9rentes zones interactives.<\/li>\n\n\n\n<li>Les<strong> informations de commande<\/strong> ainsi que les <strong>donn\u00e9es recueillies par vos formulaires<\/strong> (produits les plus command\u00e9s, montant des commandes, adresses e-mail\u2026).<\/li>\n\n\n\n<li>La <strong>provenance g\u00e9ographique<\/strong> de vos utilisateurs afin d&rsquo;adapter vos futures offres ou catalogues selon la localisation de votre audience.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"985\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_statistic-chart_6s7z.png\" alt=\"Utilisation du module de statistique int\u00e9gr\u00e9 de la solution Interactiv' Doc afin d'avoir acc\u00e8s \u00e0 de nombreuses donn\u00e9es cl\u00e9s et pouvoir adapter sa strat\u00e9gie marketing et commerciale en cons\u00e9quence\" class=\"wp-image-20820 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_statistic-chart_6s7z.png 857w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_statistic-chart_6s7z-261x300.png 261w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_statistic-chart_6s7z-768x883.png 768w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fba3a3af wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<div id=\"parlons-de-votre-projet\" class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-form-simple--msg it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Parlons de votre projet !<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-textarea it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"msg\" data-field-type=\"textarea\" data-field-label=\"Message (facultatif)\" data-field-required=\"false\"><textarea id=\"it_form_msg\" class=\"it-form-field-control form-control\" name=\"msg\" placeholder=\"Message\" style=\"height:4.2rem\"><\/textarea><label class=\"it-form-field-label\" for=\"it_form_msg\">Message (facultatif)<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Parlons de votre projet\"\/><input type=\"hidden\" name=\"product\" value=\"itdoc\"\/><input type=\"hidden\" name=\"tpl\" value=\"2710\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"f65bca60b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/20767\" \/><\/form>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous l\u2019aurez compris, <strong>maximiser l\u2019impact de vos ventes en ligne<\/strong> repose avant tout sur une <strong>exp\u00e9rience d&rsquo;achat fluide<\/strong> et <strong>unifi\u00e9e<\/strong>. En liant votre catalogue interactif et votre site e-commerce avec <strong>Interactiv&rsquo; Doc<\/strong>, vous <strong>enrichissez vos supports<\/strong> et <strong>pilotez vos performances<\/strong> gr\u00e2ce aux statistiques. Vos clients ach\u00e8tent alors en toute simplicit\u00e9 avec un maximum de confort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00eat \u00e0 moderniser vos supports et booster vos ventes en ligne ?<\/strong> Contactez-nous d\u00e8s aujourd\u2019hui via le <strong>formulaire<\/strong> ci-contre pour \u00e9changer plus en d\u00e9tail sur votre projet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"762\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_investing_uzcu-1024x762.png\" alt=\"Maximisation de l'impact des ventes en ligne avec une exp\u00e9rience d'achat fluide en liant son catalogue \u00e0 son site internet gr\u00e2ce \u00e0 Interactiv' Doc\" class=\"wp-image-20822\" style=\"aspect-ratio:1.3438745177408133;width:329px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_investing_uzcu-1024x762.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_investing_uzcu-300x223.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_investing_uzcu-768x571.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_investing_uzcu-1536x1142.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_investing_uzcu.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f7dd42ea wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-9ffd82900ca96087526d800c64573585\" id=\"formulaire-database\">Pour aller plus loin&#8230;<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b5dd8c52 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-vert-accent-color has-text-color has-link-color wp-elements-966882245d8b1756543d510c99cdf042\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\">FAQ (Foire aux Questions)<\/h3>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong><strong>Quel est l\u2019int\u00e9r\u00eat de diffuser mon catalogue interactif sur mon site e-commerce ?<\/strong><\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Cela permet d\u2019offrir \u00e0 vos visiteurs une <strong>alternative plus naturelle et structur\u00e9e aux fiches produits classique<\/strong>s. Alors qu&rsquo;un site marchand isole souvent les articles, le catalogue interactif redonne du contexte et apporte une vue d&rsquo;ensemble id\u00e9ale pour guider la r\u00e9flexion de vos clients. C&rsquo;est un excellent moyen d&rsquo;enrichir l&rsquo;exp\u00e9rience sur votre site et de stimuler vos ventes de mani\u00e8re autonome.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong>Interactiv\u2019 Doc permet-il de lier directement mon site e-commerce \u00e0 mon catalogue ?<\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Oui, et la connexion fonctionne dans les deux sens. Vous pouvez int\u00e9grer votre catalogue sur votre boutique en ligne, mais vous pouvez aussi <strong>connecter vos sites e-commerce \u00e0 l&rsquo;int\u00e9rieur de vos pages de pr\u00e9sentation<\/strong>. Gr\u00e2ce \u00e0 ce syst\u00e8me, un clic sur une r\u00e9f\u00e9rence ouvre instantan\u00e9ment un module d&rsquo;achat lat\u00e9ral. Vos clients peuvent ainsi s\u00e9lectionner leurs options et passer commande en temps r\u00e9el.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong>\u00c0 quelles donn\u00e9es puis-je avoir acc\u00e8s avec le module de statistiques ?<\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Contrairement \u00e0 un outil de tracking web classique, notre module <strong>analyse le comportement pr\u00e9cis de vos lecteurs au c\u0153ur m\u00eame du document<\/strong>. Vous pouvez ainsi suivre le volume de vos visites, l&rsquo;origine g\u00e9ographique de votre audience ou le type d&rsquo;appareil utilis\u00e9. Mais vous acc\u00e9dez surtout \u00e0 des donn\u00e9es comportementales cl\u00e9s : les pages les plus lues, les zones les plus zoom\u00e9es, les clics enregistr\u00e9s sur vos liens, ainsi que les mots-cl\u00e9s les plus saisis dans le moteur de recherche interne.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe8ea1e9 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-vert-accent-color has-text-color has-link-color wp-elements-d7c7761293b6f93714e57eaf6ef63576\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/catalogue-interactif\/cas-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autres cas d&rsquo;usage<\/a>&#8230;<\/h3>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1282194a wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-top:0;margin-right:0;margin-bottom:var(--wp--preset--spacing--50);margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/search.png\" alt=\"Gr\u00e2ce aux formulaires et demandes de devis, collectez des leads directement depuis votre support interactif.\" class=\"wp-image-18377\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-vert-accent-color has-text-color has-link-color has-medium-font-size wp-elements-6304ca98238be85f14f7c1a9bb28ac1a\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/catalogue-interactif\/collectez-mails-prospects-catalogue-interactif\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9colte des leads via un e-catalogue<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Int\u00e9grez des formulaires ou des demandes de devis<\/strong> directement dans votre catalogue pour capturer des leads chauds au moment de leur lecture.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-dba1cb2d wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/magazine-1.png\" alt=\"Modernisez vos magazines en ajoutant des fonctionnalit\u00e9s interactives comme le zoom ou les vid\u00e9os.\" class=\"wp-image-18358\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-vert-accent-color has-text-color has-link-color has-medium-font-size wp-elements-5aac5ff11f373146f9e422b4675cd5d1\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violet-accent-color\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/magazine-virtuel-interactif\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/magazine-virtuel-interactif\/\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/fr\/magazine-virtuel-interactif\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cr\u00e9ation de magazines interactifs<\/a><\/mark><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Modernisez votre magazine<\/strong> avec des contenus riches et des options de lecture immersives (vid\u00e9os, podcasts, carrousel d&rsquo;images&#8230;).<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-top:0;margin-right:0;margin-bottom:var(--wp--preset--spacing--50);margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/seo.png\" alt=\"Rendez le contenu de votre catalogue produits interactif indexable par les moteurs de recherche.\" class=\"wp-image-18374\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-vert-accent-color has-text-color has-link-color has-medium-font-size wp-elements-76ef48b0ea9f0621d1e9e2b3a16b6c8b\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/catalogue-interactif\/publier-catalogue-google\/\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/fr\/catalogue-interactif\/publier-catalogue-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">Am\u00e9lioration du r\u00e9f\u00e9rencement avec un PDF interactif<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Rendez le contenu de votre catalogue produits indexable<\/strong> par les moteurs de recherche et g\u00e9n\u00e9rez du trafic qualifi\u00e9 depuis chacune de vos pages.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-right has-vert-accent-color has-text-color has-link-color wp-elements-cdb4bec53de169eb01d9f5b6aedcad95 wp-block-paragraph\" style=\"padding-bottom:var(--wp--preset--spacing--50);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);font-style:normal;font-weight:600\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/catalogue-interactif\/cas-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explorez tous les cas d&rsquo;usage<\/a> &gt;<\/p>\n<\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment diffuser son catalogue interactif sur son site e-commerce pour soutenir ses ventes ? Introduction Aujourd&rsquo;hui, un site e-commerce se r\u00e9v\u00e8le parfois insuffisant si vous souhaitez maximiser l\u2019impact de vos ventes en ligne. Vos clients cherchent avant tout une exp\u00e9rience de navigation engageante, capable de leur donner une vision claire et structur\u00e9e de vos gammes. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Diffuser son catalogue interactif sur son site e-commerce : Interactiv' Doc","_seopress_titles_desc":"D\u00e9couvrez comment lier votre catalogue interactif \u00e0 votre site e-commerce avec Interactiv\u2019 Doc pour fluidifier le parcours d'achat !","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_it_page_product":"ITDoc","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-20767","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/20767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=20767"}],"version-history":[{"count":22,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/20767\/revisions"}],"predecessor-version":[{"id":21436,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/20767\/revisions\/21436"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=20767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}