{"id":19861,"date":"2026-06-29T14:01:03","date_gmt":"2026-06-29T12:01:03","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=19861"},"modified":"2026-07-15T17:20:18","modified_gmt":"2026-07-15T15:20:18","slug":"gouvernance-qualite-donnees","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/gouvernance-qualite-donnees\/","title":{"rendered":"Gouvernance et qualit\u00e9 des donn\u00e9es"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center is-style-violet-accent has-blanc-color has-text-color has-link-color wp-elements-7bc180e6b92ea73ec080c282681ef672\" style=\"font-size:clamp(26.465px, 1.654rem + ((1vw - 3.2px) * 1.448), 45px);\">Comment s\u00e9curiser ses donn\u00e9es produit avec une approche PIM-MDM ?<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8c55aac8 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;flex-basis:60%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left wp-block-paragraph\">Aujourd&rsquo;hui, la <strong>quantit\u00e9 de donn\u00e9es<\/strong> pour chacun de vos produits ne cesse d&rsquo;<strong>augmenter<\/strong>, tout comme le nombre de personnes qui doivent les manipuler. Entre les \u00e9quipes <strong>marketing<\/strong>, <strong>commerciales<\/strong>, ou encore <strong>logistiques<\/strong>, chacun apporte sa pierre \u00e0 l&rsquo;\u00e9difice. Mais ce travail sur ces <strong>donn\u00e9es de r\u00e9f\u00e9rence <\/strong>est parfois<strong>difficile<\/strong> \u00e0 g\u00e9rer.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"712\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_secure-login_m11a-1024x712.png\" alt=\"Importance de centraliser et s\u00e9curiser correctement l'ensemble de ses donn\u00e9es produit afin de garantir la qualit\u00e9 de vos donn\u00e9es et d'instaurer une gouvernance.\" class=\"wp-image-19864\" style=\"aspect-ratio:1.3581637596899225;width:215px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_secure-login_m11a-1024x712.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_secure-login_m11a-300x209.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_secure-login_m11a-768x534.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_secure-login_m11a-1536x1068.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_secure-login_m11a.png 1586w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, lorsque les fichiers Excel et les dossiers partag\u00e9s se multiplient, il est de plus en plus complexe de maintenir des <strong>informations fiables<\/strong> : une simple erreur de saisie peut suffire pour qu&rsquo;<strong>une donn\u00e9e erron\u00e9e se propage sur vos diff\u00e9rents canaux de vente<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Dans ce contexte, <strong>centraliser<\/strong> l&rsquo;information <strong>ne suffit plus<\/strong>. C\u2019est ici qu&rsquo;une approche <strong>PIM-MDM<\/strong> prend son sens. Effectivement, cela permet de combiner les <strong>exigences marketing du PIM<\/strong> et la <strong>rigueur de contr\u00f4le d&rsquo;un MDM<\/strong>. C\u2019est pr\u00e9cis\u00e9ment sur ce mod\u00e8le qu&rsquo;est con\u00e7u le logiciel <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv&rsquo; DataBase<\/a>, afin de vous aider \u00e0 <strong>structurer votre offre<\/strong> et <strong>verrouiller la qualit\u00e9<\/strong> de vos informations produit.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir notre solution Interactiv&rsquo; DataBase<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Testez gratuitement<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Testez gratuitement\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"6600a8ba6d\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/19861\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:0\"\/>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:0\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:28% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_safe_0mei-1024x634.png\" alt=\"Utilisation d'une approche PIM-MDM avec le logiciel Interactiv' DataBase afin de s\u00e9curiser ses informations produit et garantir une gouvernance claire des donn\u00e9es.\" class=\"wp-image-19875 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_safe_0mei-1024x634.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_safe_0mei-300x186.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_safe_0mei-768x475.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_safe_0mei-1536x951.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_safe_0mei.png 1614w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 id=\"centralisez-donnees\" class=\"wp-block-heading\">1. Pourquoi la gouvernance des informations produit est-elle indispensable ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd&rsquo;hui, la donn\u00e9e produit ne doit plus \u00eatre stock\u00e9e dans de simples fichiers Excel, car c\u2019est un <strong>\u00e9l\u00e9ment cl\u00e9 pour votre strat\u00e9gie marketing<\/strong>. Plus votre offre s&rsquo;\u00e9toffe, plus le nombre de collaborateurs qui interviennent sur les fiches produits augmente. Mais si vous n&rsquo;\u00e9tablissez pas au pr\u00e9alable des <strong>r\u00e8gles bien pr\u00e9cises<\/strong>, vous risquez de voir appara\u00eetre des <strong>incoh\u00e9rences dans vos supports et vos canaux de vente. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contrairement \u00e0 ce que l&rsquo;on pourrait penser, mettre en place une <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Gouvernance_des_donn%C3%A9es\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>gouvernance des donn\u00e9es<\/strong><\/a> ne revient pas \u00e0 brider vos \u00e9quipes, mais plut\u00f4t \u00e0 leur offrir un <strong>cadre de travail s\u00e9curis\u00e9<\/strong> o\u00f9 chacun sait ce qu&rsquo;il peut faire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, un logiciel <strong>PIM classique<\/strong> montre bien souvent ses <strong>limites<\/strong> dans ce genre de situation, et une approche ax\u00e9e <strong>MDM<\/strong> (<a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/master-data-management-mdm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Master Data Management<\/em><\/a>) est plus pertinente. Effectivement, au lieu de simplement centraliser vos donn\u00e9es et de les enrichir, elle permet de <strong>contr\u00f4ler la mani\u00e8re dont cette base est aliment\u00e9e <\/strong>afin qu&rsquo;elle reste<strong> fiable<\/strong> dans le temps. C\u2019est tout l\u2019int\u00e9r\u00eat de notre solution<strong> <\/strong><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 DataBase<\/a> : au-del\u00e0 de la centralisation, elle int\u00e8gre des fonctionnalit\u00e9s de <strong>contr\u00f4le<\/strong> de la <strong>qualit\u00e9<\/strong> et de la <strong>s\u00e9curit\u00e9<\/strong> issues du monde du MDM, ce qui vous facilite le pilotage des acc\u00e8s et la validation des modifications.<\/p>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"padding-top:0;padding-bottom:0;grid-template-columns:auto 26%\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"structurez-offre\" class=\"wp-block-heading\">2. PIM ? MDM ? De quoi parle-t-on concr\u00e8tement ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour beaucoup, le terme de <strong><a href=\"https:\/\/fr.wikipedia.org\/wiki\/Gestion_des_donn%C3%A9es_de_r%C3%A9f%C3%A9rence\" target=\"_blank\" rel=\"noreferrer noopener\">MDM<\/a><\/strong> reste un <strong>concept assez flou<\/strong>. Concr\u00e8tement, l\u00e0 o\u00f9 le <strong>PIM <\/strong>se concentre uniquement sur la <strong>valorisation marketing de vos produits<\/strong> (descriptions, m\u00e9dias, traductions), le <strong>MDM<\/strong> a une vision beaucoup plus <strong>globale<\/strong>. Son <strong>but historique<\/strong> est de <strong>centraliser <\/strong>toutes les <strong>donn\u00e9es critiques et strat\u00e9giques <\/strong>d&rsquo;une entreprise (clients, fournisseurs, finance, etc.) pour cr\u00e9er un <strong>r\u00e9f\u00e9rentiel unique \u00e0 l&rsquo;\u00e9chelle de toute l&rsquo;organisation<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, <strong>d\u00e9ployer<\/strong> ce genre de projet global \u00e0 l&rsquo;\u00e9chelle d&rsquo;une entreprise est souvent tr\u00e8s <strong>lourd <\/strong>et <strong>long <\/strong>\u00e0 mettre en \u0153uvre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est pourquoi, pour la <strong>grande majorit\u00e9 des PME<\/strong>, l&rsquo;approche la plus intelligente consiste \u00e0 <strong>appliquer la rigueur d&rsquo;un MDM<\/strong>, mais en se <strong>concentrant<\/strong> sur les <strong>donn\u00e9es produit<\/strong>. En adoptant ce mod\u00e8le hybride, vous combinez le meilleur des deux mondes : vous profitez de la <strong>souplesse<\/strong> et de l<strong>&lsquo;efficacit\u00e9 commerciale<\/strong> d&rsquo;un PIM au quotidien, tout en offrant \u00e0 vos \u00e9quipes le <strong>contr\u00f4le<\/strong> et la <strong>s\u00e9curit\u00e9<\/strong> propres \u00e0 un MDM.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_questions_52ic-1024x722.png\" alt=\"Explication des diff\u00e9rences entre un logiciel PIM et un MDM et l'utilit\u00e9 de combiner les deux au sein d'une seule solution pour les PME.\" class=\"wp-image-20541 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_questions_52ic-1024x722.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_questions_52ic-300x211.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_questions_52ic-768x541.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_questions_52ic-1536x1082.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/07\/undraw_questions_52ic.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e308c3df wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-bottom:0;flex-basis:90%\">\n<section class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-06b02967 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 23%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-blanc-color has-text-color has-link-color wp-elements-6869b3687d7e6033404769aa567260e1\">Besoin d&rsquo;une estimation tarifaire ? <\/h2>\n\n\n\n<p class=\"has-text-align-left has-blanc-color has-text-color has-link-color wp-elements-62e380bf31fd340533901e6335142632 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">Notre solution&nbsp;<strong>Interactiv\u2019 DataBase<\/strong>&nbsp;est flexible et son co\u00fbt s\u2019adapte aux sp\u00e9cificit\u00e9s de chaque entreprise. <strong>En&nbsp;3 minutes<\/strong>, r\u00e9pondez \u00e0 ce formulaire&nbsp;pour avoir une estimation du prix de cette solution pour vos besoins.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-rouge-accent-color has-blanc-background-color has-text-color has-background has-link-color has-border-color has-blanc-border-color wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\" style=\"text-transform:none\" target=\"_blank\" rel=\"noreferrer noopener\">Obtenir mon estimation tarifaire<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1024x778.png\" alt=\"Compl\u00e9tez ce formulaire en seulement 3 minutes afin d'obtenir une estimation tarifaire de l'installation d'Interactiv' DataBase dans votre entreprise.\" class=\"wp-image-7435 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1024x778.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-300x228.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-768x584.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1536x1167.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-2048x1556.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"padding-top:0;padding-bottom:0;grid-template-columns:auto 26%\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"structurez-offre\" class=\"wp-block-heading\">3. Contr\u00f4ler l&rsquo;acc\u00e8s aux diff\u00e9rentes informations produit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de maintenir une base de donn\u00e9es saine, la premi\u00e8re \u00e9tape consiste \u00e0 <strong>d\u00e9finir pr\u00e9cis\u00e9ment le p\u00e9rim\u00e8tre d\u2019action<\/strong> de chaque utilisateur. Notre solution <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv&rsquo; DataBase<\/a> vous permet de verrouiller l&rsquo;acc\u00e8s \u00e0 vos informations afin que chaque collaborateur ne travaille qu&rsquo;\u00e0 ce qui le concerne.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Le param\u00e9trage personnalis\u00e9 des utilisateurs<\/mark><\/strong> : Concr\u00e8tement, vous distribuez des <strong>r\u00f4les sur-mesure<\/strong> \u00e0 vos \u00e9quipes et configurez des <strong>droits de visualisation ou de modification sp\u00e9cifiques<\/strong>. Il est par exemple possible de restreindre l&rsquo;acc\u00e8s \u00e0 certaines gammes de produits ou \u00e0 certains types de donn\u00e9es (comme les tarifs).<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Des options d&rsquo;authentification avanc\u00e9es<\/mark> :<\/strong> Pour s&rsquo;adapter aux exigences de votre service informatique ou \u00e0 la politique de s\u00e9curit\u00e9 de votre entreprise, <strong>plusieurs modes de connexion sont disponibles<\/strong>. Vous pouvez renforcer la s\u00e9curit\u00e9 des acc\u00e8s gr\u00e2ce \u00e0 la <strong>double authentification<\/strong> par e-mail ou via une application. De plus, notre solution supporte aussi <strong>l<a href=\"https:\/\/fr.wikipedia.org\/wiki\/Authentification_unique\" target=\"_blank\" rel=\"noreferrer noopener\">&lsquo;authentification unique (SSO)<\/a><\/strong> et l&rsquo;int\u00e9gration <strong>Entra ID (anciennement Azure AD)<\/strong> pour parfaitement s&rsquo;int\u00e9grer \u00e0 votre \u00e9cosyst\u00e8me informatique.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#parlons-de-votre-projet\">Contacter un expert pour discuter de mon projet<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"764\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_control-panel_s0j2-1024x764.png\" alt=\"Contr\u00f4le de l'acc\u00e8s aux diff\u00e9rentes informations produit gr\u00e2ce aux fonctionnalit\u00e9s du logiciel Interactiv' Database : param\u00e9trage avanc\u00e9 des utilisateurs, options d'authentifications avanc\u00e9es, etc.\" class=\"wp-image-19887 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_control-panel_s0j2-1024x764.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_control-panel_s0j2-300x224.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_control-panel_s0j2-768x573.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_control-panel_s0j2-1536x1146.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_control-panel_s0j2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"985\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_handshake-deal_nwk6-1-1024x985.png\" alt=\"Standardisation des informations produit gr\u00e2ce \u00e0 la solution Interactiv' DataBase, \u00e0 la fronti\u00e8re entre un PIM et un MDM.\" class=\"wp-image-19892 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_handshake-deal_nwk6-1-1024x985.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_handshake-deal_nwk6-1-300x289.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_handshake-deal_nwk6-1-768x739.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_handshake-deal_nwk6-1-1536x1478.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_handshake-deal_nwk6-1.png 1829w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 id=\"enrichissez-infos-produit\" class=\"wp-block-heading\">4. Standardiser et guider la saisie des donn\u00e9es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que les acc\u00e8s \u00e0 votre base de donn\u00e9es sont s\u00e9curis\u00e9s, vous faites face \u00e0 un nouvel enjeu propre au <strong>MDM<\/strong> : <strong>veiller \u00e0 ce que les informations saisies soient toujours propres et uniformes.<\/strong> Pour r\u00e9pondre \u00e0 cela, notre solution int\u00e8gre des outils pour <strong>guider vos \u00e9quipes<\/strong> lors du remplissage des informations et <strong>\u00e9liminer les erreurs<\/strong> de saisie.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">La configuration d&rsquo;attributs norm\u00e9s<\/mark> :<\/strong> Pour \u00e9viter que chacun renseigne les informations \u00e0 sa mani\u00e8re, vous appliquez des <strong>r\u00e8gles strictes sur vos champs de donn\u00e9es<\/strong> (formats de texte sp\u00e9cifiques, dates obligatoires, listes d\u00e9roulantes, etc.). Cette standardisation automatique emp\u00eache la cr\u00e9ation de donn\u00e9es incoh\u00e9rentes, notamment si vous disposez d&rsquo;informations complexes \u00e0 saisir dans des formats sp\u00e9cifiques. De plus, cela <strong>garantit la conformit\u00e9 de vos fiches produit ainsi que de vos exports<\/strong> dans des formats tels que <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-formats-fab-dis-etim\/\" target=\"_blank\" rel=\"noreferrer noopener\">FAB-DIS, BMEcat, ou encore ETIM<\/a>.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">La mise en place de r\u00e9f\u00e9rentiels produits<\/mark> :<\/strong> Afin d&rsquo;augmenter la s\u00e9curit\u00e9 lors du remplissage des informations, vous pouvez <strong>lier vos fiches \u00e0 des r\u00e9f\u00e9rentiels pr\u00e9\u00e9tablis<\/strong>. Qu\u2019il s\u2019agisse de crit\u00e8res <strong>textuels<\/strong> ou de r\u00e9f\u00e9rentiels d\u2019<strong>images<\/strong> (comme des logos ou des pictos standardis\u00e9s), ce syst\u00e8me sert de <strong>guide <\/strong>pour vos collaborateurs.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 25%\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"database-accompagnement\" class=\"wp-block-heading\">5. Faciliter et s\u00e9curiser le travail collaboratif<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que tout cela est mis en place, il reste encore une derni\u00e8re barri\u00e8re de s\u00e9curit\u00e9 cruciale avant la diffusion de vos informations : <strong>la s\u00e9curisation du travail collaboratif<\/strong>. En effet, <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 DataBase<\/a> int\u00e8gre un <strong>syst\u00e8me de validation<\/strong> pour garder un contr\u00f4le et une tra\u00e7abilit\u00e9 sur les diff\u00e9rentes modifications.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">La mise en place de flux de validation (workflows)<\/mark> :<\/strong> S\u00e9curisez vos informations sensibles en utilisant un <strong>syst\u00e8me de v\u00e9rifications en cascade<\/strong>. Concr\u00e8tement, si un utilisateur modifie une information sp\u00e9cifique, ce changement reste invisible et \u00ab\u00a0en attente\u00a0\u00bb tant qu&rsquo;un responsable ou un administrateur d\u00e9sign\u00e9 ne l&rsquo;a pas valid\u00e9. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">R\u00e9sultat ?<\/mark> <strong>Vous \u00e9liminez le stress li\u00e9 aux erreurs de modifications<\/strong>. Vos \u00e9quipes avancent en autonomie sur leur p\u00e9rim\u00e8tre, tandis que <strong>vos managers conservent le dernier mot<\/strong> sur la mise \u00e0 jour des donn\u00e9es. Vous avez donc l&rsquo;assurance de ne diffuser et de n&rsquo;exporter que des informations produit valid\u00e9es.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-demonstration-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demander une d\u00e9monstration<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1008\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_team-page_q5am-1024x1008.png\" alt=\"S\u00e9curisation du travail collaboratif gr\u00e2ce \u00e0 la mise en place de flux de validation (workflows) sur le logiciel Interactiv' DataBase, \u00e0 la fronti\u00e8re entre un PIM et un MDM.\" class=\"wp-image-19895 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_team-page_q5am-1024x1008.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_team-page_q5am-300x295.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_team-page_q5am-768x756.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_team-page_q5am.png 1248w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"fonctionnalites-pim\" style=\"padding-top:0;padding-bottom:0;text-transform:none\">6. R\u00e9sum\u00e9 des fonctionnalit\u00e9s cl\u00e9s du logiciel Interactiv&rsquo; DataBase pour la gouvernance de vos donn\u00e9es<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Afin de <strong>piloter efficacement<\/strong> la qualit\u00e9 de votre offre et d&rsquo;<strong>assurer le r\u00f4le de MDM produit<\/strong> pour votre entreprise, notre solution <strong>rassemble tous les outils indispensables<\/strong> au m\u00eame endroit :<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fbbce7a2 wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"people-group\" class=\"svg-inline--fa fa-people-group fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M256 0a64 64 0 1 1 0 128 64 64 0 1 1 0-128zm96 312c0 25-12.7 47-32 59.9l0 92.1c0 26.5-21.5 48-48 48l-32 0c-26.5 0-48-21.5-48-48l0-92.1C172.7 359 160 337 160 312l0-40c0-53 43-96 96-96s96 43 96 96l0 40zM96 32a56 56 0 1 1 0 112 56 56 0 1 1 0-112zm16 240l0 32c0 32.5 12.1 62.1 32 84.7l0 75.3c0 1.2 0 2.5 .1 3.7-8.5 7.6-19.7 12.3-32.1 12.3l-32 0c-26.5 0-48-21.5-48-48l0-56.6C12.9 364.4 0 343.7 0 320l0-32c0-53 43-96 96-96 12.7 0 24.8 2.5 35.9 6.9-12.6 21.4-19.9 46.4-19.9 73.1zM368 464l0-75.3c19.9-22.5 32-52.2 32-84.7l0-32c0-26.7-7.3-51.6-19.9-73.1 11.1-4.5 23.2-6.9 35.9-6.9 53 0 96 43 96 96l0 32c0 23.7-12.9 44.4-32 55.4l0 56.6c0 26.5-21.5 48-48 48l-32 0c-12.3 0-23.6-4.6-32.1-12.3 0-1.2 .1-2.5 .1-3.7zM416 32a56 56 0 1 1 0 112 56 56 0 1 1 0-112z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Param\u00e9trage des utilisateurs<\/h3>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"key\" class=\"svg-inline--fa fa-key fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M336 352c97.2 0 176-78.8 176-176S433.2 0 336 0 160 78.8 160 176c0 18.7 2.9 36.8 8.3 53.7L7 391c-4.5 4.5-7 10.6-7 17l0 80c0 13.3 10.7 24 24 24l80 0c13.3 0 24-10.7 24-24l0-40 40 0c13.3 0 24-10.7 24-24l0-40 40 0c6.4 0 12.5-2.5 17-7l33.3-33.3c16.9 5.4 35 8.3 53.7 8.3zM376 96a40 40 0 1 1 0 80 40 40 0 1 1 0-80z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Authentification simplifi\u00e9e<\/h3>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"clipboard-check\" class=\"svg-inline--fa fa-clipboard-check fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M256 0c23.7 0 44.4 12.9 55.4 32l8.6 0c35.3 0 64 28.7 64 64l0 352c0 35.3-28.7 64-64 64L64 512c-35.3 0-64-28.7-64-64L0 96C0 60.7 28.7 32 64 32l8.6 0C83.6 12.9 104.3 0 128 0L256 0zm26.9 212.6c-10.7-7.8-25.7-5.4-33.5 5.3l-85.6 117.7-26.5-27.4c-9.2-9.5-24.4-9.8-33.9-.6s-9.8 24.4-.6 33.9l46.4 48c4.9 5.1 11.8 7.8 18.9 7.3s13.6-4.1 17.8-9.8L288.2 246.1c7.8-10.7 5.4-25.7-5.3-33.5zM136 64c-13.3 0-24 10.7-24 24s10.7 24 24 24l112 0c13.3 0 24-10.7 24-24s-10.7-24-24-24L136 64z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Attributs norm\u00e9s<\/h3>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"lock\" class=\"svg-inline--fa fa-lock fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M128 96l0 64 128 0 0-64c0-35.3-28.7-64-64-64s-64 28.7-64 64zM64 160l0-64C64 25.3 121.3-32 192-32S320 25.3 320 96l0 64c35.3 0 64 28.7 64 64l0 224c0 35.3-28.7 64-64 64L64 512c-35.3 0-64-28.7-64-64L0 224c0-35.3 28.7-64 64-64z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">R\u00e9f\u00e9rentiels produits<\/h3>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"user-shield\" class=\"svg-inline--fa fa-user-shield fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M224 248a120 120 0 1 0 0-240 120 120 0 1 0 0 240zm-29.7 56C95.8 304 16 383.8 16 482.3 16 498.7 29.3 512 45.7 512l251.5 0C261 469.4 240 414.5 240 356.4l0-31.1c0-7.3 1-14.5 2.9-21.3l-48.6 0zm251 184.5l-13.3 6.3 0-188.1 96 32 0 19.6c0 55.8-32.2 106.5-82.7 130.3zM421.9 259.5l-112 37.3c-13.1 4.4-21.9 16.6-21.9 30.4l0 31.1c0 74.4 43 142.1 110.2 173.7l18.5 8.7c4.8 2.2 10 3.4 15.2 3.4s10.5-1.2 15.2-3.4l18.5-8.7C533 500.3 576 432.6 576 358.2l0-31.1c0-13.8-8.8-26-21.9-30.4l-112-37.3c-6.6-2.2-13.7-2.2-20.2 0z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Flux de validation<\/h3>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9cb936e wp-block-buttons-is-layout-flex\" style=\"padding-top:0%;padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/fonctionnalites-pim-dam-interactiv-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir toutes les fonctionnalit\u00e9s<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fba3a3af wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<div id=\"parlons-de-votre-projet\" class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-form-simple--msg it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Parlons de votre projet !<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-textarea it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"msg\" data-field-type=\"textarea\" data-field-label=\"Message (facultatif)\" data-field-required=\"false\"><textarea id=\"it_form_msg\" class=\"it-form-field-control form-control\" name=\"msg\" placeholder=\"Message\" style=\"height:4.2rem\"><\/textarea><label class=\"it-form-field-label\" for=\"it_form_msg\">Message (facultatif)<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Parlons de votre projet\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"2710\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"6600a8ba6d\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/19861\" \/><\/form>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous l&rsquo;aurez compris, une gestion performante de votre offre repose avant tout sur une <strong>gouvernance rigoureuse de vos informations produit<\/strong>. En adoptant une <strong>approche PIM-MDM<\/strong>, vous <strong>s\u00e9curisez<\/strong> les acc\u00e8s, <strong>automatisez<\/strong> le contr\u00f4le de la qualit\u00e9 et <strong>prot\u00e9gez<\/strong> vos donn\u00e9es de r\u00e9f\u00e9rence. Vos \u00e9quipes <strong>collaborent alors en toute s\u00e9r\u00e9nit\u00e9<\/strong> avec un maximum de productivit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00eat \u00e0 <strong>s\u00e9curiser et optimiser la qualit\u00e9 de vos donn\u00e9es produit ?<\/strong> Contactez-nous d\u00e8s aujourd&rsquo;hui via le <strong>formulaire ci-contre <\/strong>pour \u00e9changer plus en d\u00e9tail sur votre projet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_security-on_3ykb-1-1024x707.png\" alt=\"N\u00e9cessit\u00e9 de disposer d'une gouvernance rigoureuse des informations produit afin de g\u00e9rer correctement son offre et de faciliter le travail collaboratif.\" class=\"wp-image-19901\" style=\"aspect-ratio:1.4484095314103296;width:332px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_security-on_3ykb-1-1024x707.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_security-on_3ykb-1-300x207.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_security-on_3ykb-1-768x531.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_security-on_3ykb-1-1536x1061.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_security-on_3ykb-1.png 1598w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f7dd42ea wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-9ffd82900ca96087526d800c64573585\" id=\"formulaire-database\">Pour aller plus loin&#8230;<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b5dd8c52 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-36afbeb2120e6faefce95b75c164ab85\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\">FAQ (Foire aux Questions)<\/h3>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong><strong>Quelle est la diff\u00e9rence entre un PIM et un MDM, et comment se positionne Interactiv&rsquo; DataBase ?<\/strong><\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Le <strong>MDM g\u00e8re et assure la s\u00e9curit\u00e9 de l&rsquo;ensemble des donn\u00e9es transverses d&rsquo;une entreprise<\/strong> (clients, RH, finance, etc.), tandis que <strong>le PIM est sp\u00e9cialis\u00e9 sur l&rsquo;information produit pour le marketing<\/strong>. Dans ce contexte, Interactiv&rsquo; DataBase combine le meilleur des deux mondes : il s&rsquo;impl\u00e9mente assez facilement comme un PIM, mais embarque des fonctionnalit\u00e9s avanc\u00e9es de gouvernance, de s\u00e9curit\u00e9 et de contr\u00f4le qualit\u00e9 dignes d&rsquo;un MDM.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong>Interactiv&rsquo; DataBase peut-il restreindre l&rsquo;acc\u00e8s \u00e0 certaines donn\u00e9es sensibles ?<\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Oui, tout \u00e0 fait. <strong>Vous pouvez param\u00e9trer les droits de chaque utilisateur<\/strong>. Il est par exemple possible de permettre \u00e0 un collaborateur de modifier les descriptions marketing tout en lui bloquant l&rsquo;acc\u00e8s ou la modification des champs li\u00e9s aux tarifs ou aux caract\u00e9ristiques logistiques.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong>Comment fonctionnent les workflows de validation dans Interactiv&rsquo; DataBase ?<\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">C&rsquo;est un <strong>syst\u00e8me de relecture automatique<\/strong> qui s\u00e9curise le travail d&rsquo;\u00e9quipe. Lorsqu&rsquo;un collaborateur modifie une information, le changement reste en attente. Un responsable est alors notifi\u00e9 pour v\u00e9rifier et valider la modification. Tant que le feu vert n&rsquo;est pas donn\u00e9, l&rsquo;ancienne donn\u00e9e reste active.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong>En quoi la gouvernance des donn\u00e9es aide-t-elle pour les exports norm\u00e9s (FAB-DIS,  ETIM, etc.) ?<\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Les <strong>standards norm\u00e9s comme FAB-DIS ou ETIM<\/strong> imposent des structures de fichiers assez rigides. Gr\u00e2ce aux attributs norm\u00e9s de notre PIM, vous forcez vos \u00e9quipes \u00e0 saisir les donn\u00e9es d\u00e8s le d\u00e9part au bon format. Vos donn\u00e9es sont donc nativement conformes, ce qui \u00e9vite les rejets de fichiers lors de vos exports vers les distributeurs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe8ea1e9 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-5ce2067f7fcb6249a671d1d80c65f7cd\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/cas-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autres cas d&rsquo;usage<\/a>&#8230;<\/h3>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1282194a wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/database-1.png\" alt=\"Ic\u00f4ne pour centraliser et structurer ses donn\u00e9es produits\" class=\"wp-image-15214\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-ab015cf33ff8b961fe8c082ac5296a67\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/centralisation-structuration\/\" data-type=\"page\" data-id=\"8764\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/centralisation-structuration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centralisation &amp; structuration<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">D\u00e9couvrez comment <strong>centraliser, structurer et enrichir vos donn\u00e9es produits<\/strong> au sein d&rsquo;un PIM afin de faciliter leur gestion au quotidien.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-dba1cb2d wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/worldwide.png\" alt=\"Ic\u00f4ne pour la gestion des contenus multilingues et multi march\u00e9\" class=\"wp-image-15209\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-965da68a49d95dac0ffc71c698bf9e3b\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violet-accent-color\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/gestion-multilingues-multimarches\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/gestion-multilingues-multimarches\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gestion de contenus multilingues et multi march\u00e9s<\/a><\/mark><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Un outil de gestion de donn\u00e9es <strong>facilite la d\u00e9clinaison des contenus et des fiches produits en plusieurs langues<\/strong> et pour plusieurs march\u00e9s.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-bottom:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/export-1.png\" alt=\"Ic\u00f4ne pour l'export vers formats norm\u00e9s FAB-DIS, ETIM, BMEcat\" class=\"wp-image-15218\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-6c0c43b5c24a17d38e919a56756829ae\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-formats-fab-dis-etim\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-formats-fab-dis-etim\/\" data-type=\"page\" data-id=\"391\" target=\"_blank\" rel=\"noreferrer noopener\">Export en FAB-DIS, ETIM&#8230;<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Importez vos donn\u00e9es au format PDF ou Excel, puis exportez-les vers des<strong> formats norm\u00e9s (FAB-DIS, ETIM&#8230;) directement depuis le PIM<\/strong>.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-right has-rouge-accent-color has-text-color has-link-color wp-elements-6ab331a62f42ad49f353eeb30cb46c54 wp-block-paragraph\" style=\"padding-bottom:var(--wp--preset--spacing--50);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);font-style:normal;font-weight:600\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/cas-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explorez tous les cas d&rsquo;usage<\/a> &gt;<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Comment s\u00e9curiser ses donn\u00e9es produit avec une approche PIM-MDM ? Introduction Aujourd&rsquo;hui, la quantit\u00e9 de donn\u00e9es pour chacun de vos produits ne cesse d&rsquo;augmenter, tout comme le nombre de personnes qui doivent les manipuler. Entre les \u00e9quipes marketing, commerciales, ou encore logistiques, chacun apporte sa pierre \u00e0 l&rsquo;\u00e9difice. Mais ce travail sur ces donn\u00e9es de [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":14978,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Gouvernance et qualit\u00e9 des donn\u00e9es : Interactiv' DataBase","_seopress_titles_desc":"D\u00e9couvrez comment le logiciel Interactiv' DataBase permet de renforcer la s\u00e9curit\u00e9 de vos donn\u00e9es produit et de faciliter le travail collaboratif","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-19861","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/19861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=19861"}],"version-history":[{"count":49,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/19861\/revisions"}],"predecessor-version":[{"id":21411,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/19861\/revisions\/21411"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/14978"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=19861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}