{"id":19660,"date":"2026-06-25T17:49:51","date_gmt":"2026-06-25T15:49:51","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=19660"},"modified":"2026-07-15T17:28:04","modified_gmt":"2026-07-15T15:28:04","slug":"creation-de-catalogue-print","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/creation-catalogue-print\/","title":{"rendered":"Cr\u00e9ation de catalogue Print"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center is-style-violet-accent has-blanc-color has-text-color has-link-color wp-elements-08b6c62121c659a89d61514ceb84808b\">Comment automatiser la cr\u00e9ation de vos catalogues et de votre documentation gr\u00e2ce \u00e0 un PIM ?<\/h1>\n<\/div>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8c55aac8 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;flex-basis:60%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left wp-block-paragraph\">En g\u00e9n\u00e9ral, <strong>concevoir un catalogue<\/strong> est une <strong>source de stress <\/strong>pour vos \u00e9quipes. Entre les caract\u00e9ristiques techniques qui changent au dernier moment et les prix \u00e0 mettre \u00e0 jour, l<strong>a donn\u00e9e produit se retrouve toujours \u00e9parpill\u00e9e <\/strong>dans diff\u00e9rents fichiers (Excel, PDF, etc.).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_notebook_8ihb-1024x575.png\" alt=\"N\u00e9cessit\u00e9 de centraliser ses donn\u00e9es produit pour la cr\u00e9ation de catalogue, afin d'\u00e9viter les allers-retours et copier-coller entre de multiples fichiers diff\u00e9rents (Excel, PDF, etc.)\" class=\"wp-image-19693\" style=\"aspect-ratio:1.7809720457433291;width:264px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_notebook_8ihb-1024x575.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_notebook_8ihb-300x168.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_notebook_8ihb-768x431.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_notebook_8ihb-1536x862.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_notebook_8ihb.png 1784w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cette dispersion des informations force vos \u00e9quipes <strong>\u00e0 effectuer en permanence des copier-coller et des allers-retours<\/strong> sur vos diff\u00e9rents fichiers. Mais cette m\u00e9thode est <strong>peu viable<\/strong> \u00e0 terme, car le moindre <strong>oubli<\/strong> ou la moindre <strong>coquille<\/strong> se transforme en une <strong>erreur d\u00e9finitive<\/strong> une fois le catalogue imprim\u00e9.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Afin de vous simplifier la vie, il est crucial de <strong>repenser votre m\u00e9thode de travail<\/strong>. Face \u00e0 cela, notre PIM\/DAM <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 DataBase<\/a> r\u00e9pond \u00e0 ce besoin : il <strong>centralise<\/strong> l&rsquo;ensemble de votre offre et devient la seule source pour produire vos documents.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir le PIM\/DAM Interactiv&rsquo; DataBase<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Demandez une d\u00e9monstration<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Demandez une d\u00e9monstration\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"6600a8ba6d\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/19660\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:0\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:26% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"792\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_data-table_xmec-3-1024x792.png\" alt=\"Centralisation des donn\u00e9es produit au sein d'un PIM afin de mieux g\u00e9rer la gestion des informations en amont de la cr\u00e9ation d'un catalogue, et donc d'\u00e9viter les erreurs et les oublis.\" class=\"wp-image-19720 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_data-table_xmec-3-1024x792.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_data-table_xmec-3-300x232.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_data-table_xmec-3-768x594.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_data-table_xmec-3-1536x1188.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_data-table_xmec-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"centralisez-donnees\">1. Centraliser vos donn\u00e9es produit pour mieux pr\u00e9parer vos supports de vente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, vos donn\u00e9es produit proviennent probablement de <strong>plusieurs sources diff\u00e9rentes<\/strong> : fichiers Excel, <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Progiciel_de_gestion_int%C3%A9gr%C3%A9\" target=\"_blank\" rel=\"noreferrer noopener\">ERP<\/a> ou encore <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Gestion_de_la_relation_client\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a>. Cette fragmentation fait qu\u2019une m\u00eame information se retrouve bien souvent dupliqu\u00e9e, pr\u00e9sent\u00e9e diff\u00e9remment ou, pire, en contradiction d&rsquo;un outil \u00e0 l&rsquo;autre. Tout cela <strong>rend la cr\u00e9ation d&rsquo;un catalogue tr\u00e8s complexe pour vos \u00e9quipes.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et c&rsquo;est l\u00e0 tout l&rsquo;int\u00e9r\u00eat d&rsquo;un logiciel PIM (<strong>Product Information Management<\/strong>). En <strong>regroupant<\/strong> l&rsquo;ensemble de vos informations au m\u00eame endroit, il <strong>\u00e9limine toutes les incoh\u00e9rences et les erreurs<\/strong> de vos donn\u00e9es produit pour cr\u00e9er une source unique de v\u00e9rit\u00e9. Au-del\u00e0 de la centralisation, le PIM vous permet aussi de <strong>structurer <\/strong>et <strong>hi\u00e9rarchiser<\/strong> concr\u00e8tement votre offre. En effet, vous pouvez y organiser vos produits par chapitres, par familles et par sous-familles, tout en associant \u00e0 chaque gamme les caract\u00e9ristiques techniques, les tarifs et les textes marketing correspondants. Tout cela vous assure de disposer d&rsquo;une <strong>arborescence propre<\/strong> en amont de la r\u00e9alisation de votre catalogue.<\/p>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"padding-top:0;padding-bottom:0;grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"structurez-offre\">2. Connectez votre PIM \u00e0 InDesign pour automatiser votre mise en page<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est pour <strong>exploiter pleinement cette donn\u00e9e structur\u00e9e sur vos catalogues<\/strong> que notre <strong>logiciel PIM <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 DataBase<\/a><\/strong> prend tout son sens. En effet, ce dernier int\u00e8gre une <strong>connexion native avec Adobe InDesign via le plug-in <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/interactiv-publisher\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EasyCatalog<\/a>.<\/strong> Au-del\u00e0 de notre r\u00f4le d&rsquo;\u00e9diteur de PIM, nous sommes \u00e9galement le 1er revendeur en France et experts de ce plug-in. C&rsquo;est une <strong>sp\u00e9cificit\u00e9 forte<\/strong> de notre offre, et elle nous permet de vous proposer une <strong>int\u00e9gration cl\u00e9 en main<\/strong> pour la r\u00e9alisation de vos documents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Effectivement, gr\u00e2ce \u00e0 cette <strong>liaison directe<\/strong>, vos maquettes InDesign <strong>communiquent en temps r\u00e9el avec le PIM<\/strong>, sans aucun export de fichier interm\u00e9diaire. Vos \u00e9quipes n&rsquo;ont qu&rsquo;\u00e0 lier leurs gabarits aux informations produit. Ainsi, les textes, les tarifs et les visuels issus du DAM (<a href=\"https:\/\/fr.wikipedia.org\/wiki\/Gestion_des_actifs_num%C3%A9riques\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Digital Asset Management<\/em><\/a>) descendent automatiquement au bon endroit dans votre document, ce qui <strong>\u00e9limine les copier-coller<\/strong> manuels et les <strong>risques d\u2019erreur<\/strong> associ\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, la force de cette int\u00e9gration r\u00e9side surtout dans son <strong>lien bi-directionnel<\/strong>. En effet, si une information change dans votre PIM, elle peut se <strong>r\u00e9percuter instantan\u00e9ment<\/strong> sur votre catalogue InDesign. \u00c0 l&rsquo;inverse, une correction valid\u00e9e sur la maquette peut remonter automatiquement pour actualiser la base du PIM. Ce flux permanent <strong>s\u00e9curise votre production <\/strong>jusqu&rsquo;au d\u00e9part chez l&rsquo;imprimeur et permet \u00e0 vos \u00e9quipes de se <strong>concentrer sur le design<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/interactiv-publisher\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">D\u00e9couvrir le plugin EasyCatalog<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/06\/Logo-Interactiv-Publisher-EZC-1-1024x681.png\" alt=\"Logo de la solution Interactiv' Publisher - EasyCatalog, permettant de cr\u00e9er un lien bi-directionnel entre le PIM et InDesign\" class=\"wp-image-6814 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/06\/Logo-Interactiv-Publisher-EZC-1-1024x681.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/06\/Logo-Interactiv-Publisher-EZC-1-300x200.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/06\/Logo-Interactiv-Publisher-EZC-1-768x511.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/06\/Logo-Interactiv-Publisher-EZC-1-1536x1022.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/06\/Logo-Interactiv-Publisher-EZC-1-2048x1362.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e308c3df wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-bottom:0;flex-basis:90%\">\n<section class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-06b02967 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 23%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-blanc-color has-text-color has-link-color wp-elements-6869b3687d7e6033404769aa567260e1\">Besoin d&rsquo;une estimation tarifaire ? <\/h2>\n\n\n\n<p class=\"has-text-align-left has-blanc-color has-text-color has-link-color wp-elements-bedede2c4f141b018081b16d907a6ba3 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">Notre solution&nbsp;<strong>PIM Interactiv\u2019 DataBase<\/strong>&nbsp;est un logiciel tr\u00e8s flexible et son co\u00fbt s\u2019adapte aux sp\u00e9cificit\u00e9s de chaque entreprise. <strong>En&nbsp;3 minutes<\/strong>, r\u00e9pondez \u00e0 ce formulaire&nbsp;pour avoir une estimation du prix de cette solution pour vos besoins.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-rouge-accent-color has-blanc-background-color has-text-color has-background has-link-color has-border-color has-blanc-border-color wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\" style=\"text-transform:none\" target=\"_blank\" rel=\"noreferrer noopener\">Obtenir mon estimation tarifaire<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1024x778.png\" alt=\"Compl\u00e9tez ce formulaire en seulement 3 minutes afin d'obtenir une estimation tarifaire de l'installation d'un PIM dans votre entreprise. \" class=\"wp-image-7435 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1024x778.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-300x228.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-768x584.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1536x1167.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-2048x1556.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"1025\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_export-files_gc69-2.png\" alt=\"G\u00e9n\u00e9ration de documentation directement depuis le PIM, telles que des fiches produits, fiches techniques, notices d'utilisation, ou encore des exports sp\u00e9cifiques dans des formats norm\u00e9s.\" class=\"wp-image-19724 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_export-files_gc69-2.png 875w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_export-files_gc69-2-256x300.png 256w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_export-files_gc69-2-768x900.png 768w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"enrichissez-infos-produit\">3. G\u00e9n\u00e9rez vos fiches produit et votre documentation directement depuis le PIM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En plus de permettre l&rsquo;automatisation de la mise en page de vos catalogues, le <strong>PIM\/DAM <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 DataBase<\/a><\/strong> vous permet de <strong>cr\u00e9er de la documentation<\/strong> facilement, et sans faire appel \u00e0 un outil externe. Directement depuis l&rsquo;interface de notre PIM, vous avez la possibilit\u00e9 de <strong>g\u00e9n\u00e9rer et d&rsquo;exporter de nombreux supports standardis\u00e9s ainsi que des fichiers PDF<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous cr\u00e9ez des <strong>fiches produits, fiches techniques ou notices d&rsquo;utilisation<\/strong> tr\u00e8s facilement \u00e0 partir des donn\u00e9es structur\u00e9es de votre base.<\/li>\n\n\n\n<li>Vous g\u00e9n\u00e9rez des <strong>exports aux formats r\u00e9glementaires et sp\u00e9cifiques<\/strong> de votre secteur d&rsquo;activit\u00e9, tels que <strong><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-pim-fab-dis-fabdis\/\" target=\"_blank\" rel=\"noreferrer noopener\">FAB-DIS<\/a><\/strong>, <strong>ETIM<\/strong> ou <strong>BMEcat<\/strong>, pour simplifier vos \u00e9changes avec vos distributeurs.<\/li>\n\n\n\n<li>Vous <strong>garantissez la conformit\u00e9 de vos fiches<\/strong> gr\u00e2ce \u00e0 une <strong>mise en page automatis\u00e9e<\/strong> qui puise directement dans vos informations certifi\u00e9es conformes et \u00e0 jour.<\/li>\n\n\n\n<li>Vous offrez \u00e0 vos forces de vente ou \u00e0 vos clients des <strong>supports clairs<\/strong> disponibles imm\u00e9diatement sans mobiliser votre \u00e9quipe graphique.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/fonctionnalites-pim-dam-interactiv-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir toutes les fonctionnalit\u00e9s du PIM\/DAM Interactiv&rsquo; DataBase<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 29%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"database-accompagnement\">4. Quels sont les b\u00e9n\u00e9fices pour votre entreprise ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que nous avons vu comment automatiser la production de vos diff\u00e9rents supports, qu\u2019apporte concr\u00e8tement cette organisation au quotidien ? Voici ses principaux avantages :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un temps de production divis\u00e9 par deux<\/strong> pour la r\u00e9alisation de vos catalogues.<\/li>\n\n\n\n<li><strong>Des documents 100 % fiables<\/strong> avec des donn\u00e9es qui proviennent directement du PIM.<\/li>\n\n\n\n<li><strong>Une plus grande agilit\u00e9 commerciale<\/strong>, car vous pouvez d\u00e9cliner plus facilement vos catalogues par langue, par r\u00e9gion, par cible, etc.<\/li>\n\n\n\n<li><strong>Des \u00e9quipes recentr\u00e9es<\/strong> sur des t\u00e2ches \u00e0 plus forte valeur ajout\u00e9e telles que le design graphique.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_growth-curve_kzjb-1024x671.png\" alt=\"B\u00e9n\u00e9fices concrets de l'utilisation d'un PIM pour g\u00e9rer la cr\u00e9ation de catalogues et de documentation.\" class=\"wp-image-19728 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_growth-curve_kzjb-1024x671.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_growth-curve_kzjb-300x197.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_growth-curve_kzjb-768x503.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_growth-curve_kzjb-1536x1007.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_growth-curve_kzjb.png 1834w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fba3a3af wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-form-simple--msg it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Parlons de votre projet !<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-textarea it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"msg\" data-field-type=\"textarea\" data-field-label=\"Message (facultatif)\" data-field-required=\"false\"><textarea id=\"it_form_msg\" class=\"it-form-field-control form-control\" name=\"msg\" placeholder=\"Message\" style=\"height:4.2rem\"><\/textarea><label class=\"it-form-field-label\" for=\"it_form_msg\">Message (facultatif)<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Parlons de votre projet\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"2710\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"6600a8ba6d\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/19660\" \/><\/form>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lier vos <strong>informations produit<\/strong> \u00e0 vos <strong>supports techniques et commerciaux<\/strong> change radicalement la donne pour votre entreprise. En associant la puissance d\u2019un logiciel PIM \u00e0 l\u2019efficacit\u00e9 de la mise en page sous InDesign, la cr\u00e9ation de vos catalogues n&rsquo;est plus une source de stress, mais un <strong>vrai levier de croissance.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00eat \u00e0 franchir le pas de l&rsquo;automatisation pour vos catalogues print ? <strong>Contactez-nous<\/strong> d\u00e8s aujourd&rsquo;hui via le <strong>formulaire ci-contre<\/strong> pour \u00e9changer plus en d\u00e9tail sur votre projet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"1024\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_bibliophile_sbt0-867x1024.png\" alt=\"Importance de lier ses informations produit \u00e0 ses catalogues et \u00e0 sa documentation afin de faire cro\u00eetre votre business plus vite.\" class=\"wp-image-19731\" style=\"aspect-ratio:0.8467089438005686;width:219px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_bibliophile_sbt0-867x1024.png 867w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_bibliophile_sbt0-254x300.png 254w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_bibliophile_sbt0-768x907.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_bibliophile_sbt0.png 1176w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f7dd42ea wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-206f2ecc52e7e54fa470b7062e7a785b\" id=\"formulaire-database\">Pour aller plus loin&#8230;<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b5dd8c52 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-367d46f55da90678fe1711f5a63d1c85\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\">FAQ (Foire aux Questions)<\/h3>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong>Est-il n\u00e9cessaire d&rsquo;avoir EasyCatalog pour g\u00e9n\u00e9rer des documents depuis le PIM ?<\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Pas pour tous les documents. Pour les catalogues complexes et personnalis\u00e9s graphiquement, la <strong>liaison avec InDesign via EasyCatalog<\/strong> est importante. En revanche, pour des fiches produit, des notices ou des fiches techniques standardis\u00e9es, <strong>Interactiv\u2019 DataBase<\/strong> peut g\u00e9n\u00e9rer directement des PDF sans aucun outil externe.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong>Qu&rsquo;est-ce que le lien bi-directionnel entre le PIM et InDesign ?<\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Cela signifie que l&rsquo;information circule dans les deux sens. Si vous modifiez un prix dans le <strong>PIM<\/strong>, il se met \u00e0 jour automatiquement sur votre <strong>maquette InDesign<\/strong>. \u00c0 l&rsquo;inverse, si votre graphiste corrige une erreur directement dans InDesign lors de la relecture, cette modification peut \u00eatre renvoy\u00e9e dans le PIM pour actualiser la base.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong>Comment s&rsquo;effectuent les mises \u00e0 jour de derni\u00e8re minute ?<\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Gr\u00e2ce au connecteur natif, il suffit de mettre \u00e0 jour les donn\u00e9es dans l<strong>&lsquo;interface du PIM<\/strong>, puis de rafra\u00eechir le document dans InDesign. <strong>EasyCatalog<\/strong> identifie les changements et modifie les \u00e9l\u00e9ments correspondants sur les pages de votre catalogue.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe8ea1e9 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-4bfc6eb9c76d13875f0aa181ee99862f\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/cas-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autres cas d&rsquo;usage<\/a>&#8230;<\/h3>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1282194a wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/robot-1.png\" alt=\"Ic\u00f4ne pour optimiser ses donn\u00e9es produits gr\u00e2ce aux fonctionnalit\u00e9s IA du PIM\" class=\"wp-image-15216\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-d61eb9aad91ef0a446ee9c5a217c0595\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/intelligence-artificielle-ia-dans-le-pim-dam-database\/\" data-type=\"page\" data-id=\"8764\" target=\"_blank\" rel=\"noreferrer noopener\">Fonctionnalit\u00e9s IA du PIM<\/a> &gt;<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Am\u00e9liorez la pertinence et la compl\u00e9tude de vos fiches produits gr\u00e2ce aux nombreuses fonctionnalit\u00e9s optimis\u00e9es par l&rsquo;IA du logiciel PIM.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-dba1cb2d wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/promotion-2.png\" alt=\"Ic\u00f4ne pour la gestion des informations marketing\" class=\"wp-image-15224\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-3b00832e2ee4bb2206dfbe6e37159298\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violet-accent-color\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/gestion-produit-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/gestion-produit-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gestion de donn\u00e9es marketing<\/a><\/mark><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Un PIM centralise toutes les informations marketing afin de faciliter leur gestion et de garantir leur coh\u00e9rence.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/pdf-2.png\" alt=\"Ic\u00f4ne pour la g\u00e9n\u00e9ration automatique des PDF\" class=\"wp-image-15220\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-1ef4f46e1971ab01667220daba441828\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/generez-automatiquement-vos-pdf-depuis-le-pim-sans-competences-pao-et-en-3-etapes\/\" target=\"_blank\" rel=\"noreferrer noopener\">G\u00e9n\u00e9ration auto de PDFs<\/a> &gt;<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">En un clic, automatisez l&rsquo;export de vos informations produits dans un format PDF proprement mis en page.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-right has-rouge-accent-color has-text-color has-link-color wp-elements-e6a74075fa82c24952875f32b26e5e2c wp-block-paragraph\" style=\"padding-bottom:var(--wp--preset--spacing--50);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);font-style:normal;font-weight:600\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/cas-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explorez tous les cas d&rsquo;usage<\/a> &gt;<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Comment automatiser la cr\u00e9ation de vos catalogues et de votre documentation gr\u00e2ce \u00e0 un PIM ? Introduction En g\u00e9n\u00e9ral, concevoir un catalogue est une source de stress pour vos \u00e9quipes. Entre les caract\u00e9ristiques techniques qui changent au dernier moment et les prix \u00e0 mettre \u00e0 jour, la donn\u00e9e produit se retrouve toujours \u00e9parpill\u00e9e dans diff\u00e9rents [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":14978,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Automatisation des supports de vente : Interactiv' DataBase","_seopress_titles_desc":"D\u00e9couvrez comment automatiser la cr\u00e9ation de vos catalogues et de votre documentation gr\u00e2ce \u00e0 un PIM et \u00e0 sa liaison directe avec EasyCatalog !","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-19660","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/19660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=19660"}],"version-history":[{"count":22,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/19660\/revisions"}],"predecessor-version":[{"id":20840,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/19660\/revisions\/20840"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/14978"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=19660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}