{"id":19453,"date":"2026-06-24T17:35:51","date_gmt":"2026-06-24T15:35:51","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=19453"},"modified":"2026-08-06T09:46:40","modified_gmt":"2026-08-06T07:46:40","slug":"centralisation-structuration","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/centralisation-structuration\/","title":{"rendered":"Centralisation &amp; structuration"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center is-style-violet-accent has-blanc-color has-text-color has-link-color wp-elements-b81484b75e54484263ad477e068b20b8\">Comment centraliser et structurer vos donn\u00e9es produit gr\u00e2ce \u00e0 un PIM ? <\/h1>\n<\/div>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8c55aac8 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;flex-basis:60%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-left wp-block-paragraph\">\u00c0 partir d&rsquo;un <strong>certain volume de r\u00e9f\u00e9rences<\/strong>, il devient de plus en plus <strong>complexe<\/strong> de <strong>piloter<\/strong> correctement son offre. Au fil de votre croissance, les informations produit <strong>s&rsquo;accumulent et se dispersent<\/strong> : certaines donn\u00e9es restent bloqu\u00e9es dans l&rsquo;ERP tandis que d&rsquo;autres se trouvent dans des fichiers Excel. Enfin, <strong>les visuels et m\u00e9dias s&rsquo;\u00e9parpillent<\/strong> sur diff\u00e9rents espaces de stockage. Pour vos \u00e9quipes, retrouver la bonne information ou s&rsquo;assurer qu&rsquo;elle est \u00e0 jour n&rsquo;est pas une partie de plaisir : c&rsquo;est une t\u00e2che <strong>chronophage<\/strong>, qui implique n\u00e9cessairement des <strong>erreurs de saisie<\/strong> ou des <strong>oublis<\/strong> sur certains de vos canaux de diffusion.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"846\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_maintenance_4unj-1024x846.png\" alt=\"Importance de centraliser structurer correctement ses informations produit  gr\u00e2ce \u00e0 l'utilisation d'un PIM tel qu'Interactiv' DataBase\" class=\"wp-image-19466\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_maintenance_4unj-1024x846.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_maintenance_4unj-300x248.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_maintenance_4unj-768x635.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_maintenance_4unj-1536x1269.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_maintenance_4unj.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Face \u00e0 cela, il devient donc essentiel de <strong>mettre de l&rsquo;ordre dans votre offre<\/strong>. Centraliser et structurer vos donn\u00e9es produit au sein d&rsquo;un PIM est aujourd&rsquo;hui devenu une <strong>n\u00e9cessit\u00e9 pour gagner en efficacit\u00e9.<\/strong> D\u00e9couvrez dans cet article les <strong>\u00e9tapes cl\u00e9s<\/strong> pour y parvenir et comment notre solution <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 DataBase<\/a> peut vous accompagner.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir le PIM\/DAM Interactiv&rsquo; DataBase<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Demandez une d\u00e9monstration<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Demandez une d\u00e9monstration\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"d790b17f78\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/19453\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-rouge-accent-border-color has-gris-color has-text-color has-background has-link-color wp-elements-e12ba2face6f38eeb62bb33d3a83e0dc is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:5px;border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-left-radius:25px;border-bottom-right-radius:25px;background-color:#b8283417;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-medium-font-size\">\ud83d\udcdd <strong>Sommaire <\/strong>&#8211; <strong>centraliser et structurer votre donn\u00e9es produit gr\u00e2ce \u00e0 un PIM<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#centralisez-donnees\">Centralisez vos donn\u00e9es produit dans le PIM<\/a><\/li>\n\n\n\n<li><a href=\"#structurez-offre\">Structurez votre offre pour mieux vous y retrouver<\/a><\/li>\n\n\n\n<li><a href=\"#enrichissez-infos-produit\">Enrichissez vos informations produit<\/a><\/li>\n\n\n\n<li><a href=\"#database-accompagnement\">Interactiv&rsquo; DataBase : un accompagnement sur-mesure<\/a><\/li>\n\n\n\n<li><a href=\"#fonctionnalites-pim\">Les fonctionnalit\u00e9s du logiciel PIM\/DAM Interactiv&rsquo; DataBase<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:0\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:26% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_online-shopping_po8w-1-1-1024x593.png\" alt=\"Etape 1 : Centraliser vos donn\u00e9es produit dans le PIM afin de connecter toutes ses informations et de mettre de l'ordre dans votre offre.\" class=\"wp-image-19470 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 id=\"centralisez-donnees\" class=\"wp-block-heading\">1. Centralisez vos donn\u00e9es produit dans le PIM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re \u00e9tape pour mettre de l&rsquo;ordre dans votre offre produit consiste \u00e0<strong> rassembler toutes vos donn\u00e9es au m\u00eame endroit<\/strong>. En r\u00e8gle g\u00e9n\u00e9rale, les informations techniques, logistiques et marketing cohabitent dans des syst\u00e8mes diff\u00e9rents, ce qui force vos collaborateurs \u00e0 multiplier les v\u00e9rifications. Face \u00e0 cela, un logiciel PIM agit comme un<strong> connecteur universel<\/strong> : quel que soit le format ou l&rsquo;origine de vos donn\u00e9es existantes, l&rsquo;outil est capable de s&rsquo;y connecter pour tout centraliser sur une seule plateforme. Vous pouvez donc <strong>importer <\/strong>et <strong>synchroniser<\/strong> toutes vos sources d&rsquo;informations :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les matrices sous forme de fichiers Excel (XLS, CSV) ou les fichiers norm\u00e9s au standard <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-formats-fab-dis-etim\/\" target=\"_blank\" rel=\"noreferrer noopener\">FAB-DIS<\/a>.<\/li>\n\n\n\n<li>Les flux provenant directement de votre <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Progiciel_de_gestion_int%C3%A9gr%C3%A9\" target=\"_blank\" rel=\"noreferrer noopener\">ERP<\/a> (SAP, Sage, Cegid, Odoo, Oracle, Microsoft Dynamics\u2026).<\/li>\n\n\n\n<li>Les donn\u00e9es issues de vos autres outils internes comme votre <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Gestion_de_la_relation_client\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> ou votre PLM.<\/li>\n\n\n\n<li>L&rsquo;ensemble de vos m\u00e9dias et ressources num\u00e9riques stock\u00e9s sous format ZIP, PDF, JPG, PNG ou encore des fichiers Adobe Illustrator (AI).<\/li>\n<\/ul>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"padding-top:0;padding-bottom:0;grid-template-columns:auto 24%\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"structurez-offre\" class=\"wp-block-heading\">2. Structurez votre offre pour mieux vous y retrouver<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois toutes vos donn\u00e9es rassembl\u00e9es au m\u00eame endroit, l&rsquo;\u00e9tape suivante consiste \u00e0 <strong>organiser cette base pour la rendre plus exploitable.<\/strong> Effectivement, sans une structure logique, vos \u00e9quipes risquent de continuer \u00e0 ne pas s&rsquo;y retrouver. C&rsquo;est ici que le PIM prend tout son sens, car il permet de <strong>mod\u00e9liser votre offre produit selon vos propres r\u00e8gles<\/strong>. L&rsquo;objectif est de cr\u00e9er une <strong>architecture claire<\/strong> adapt\u00e9e \u00e0 votre organisation, mais aussi aux exigences de vos canaux de diffusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De mani\u00e8re plus concr\u00e8te, un PIM vous offre la possibilit\u00e9 de <strong>classer vos donn\u00e9es<\/strong> en cr\u00e9ant des familles de produits et des cat\u00e9gories sp\u00e9cifiques. Il vous permet aussi de<strong> cr\u00e9er des relations entre vos articles<\/strong>, qu\u2019il s\u2019agisse de lier un produit principal \u00e0 ses diff\u00e9rentes d\u00e9clinaisons et variantes (comme des tailles ou des couleurs), ou de<strong> cr\u00e9er des associations intelligentes<\/strong> pour proposer des produits compl\u00e9mentaires ou de substitution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"border-left-color:var(--wp--preset--color--rouge-accent);border-left-width:4px;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">R\u00e9sultat ?<\/mark><\/strong> Imaginez que vous commercialisez une gamme de v\u00e9los. Gr\u00e2ce \u00e0 un PIM, vous cr\u00e9ez une famille \u00ab\u00a0V\u00e9lo \u00e9lectrique\u00a0\u00bb, au sein de laquelle chaque mod\u00e8le h\u00e9rite de caract\u00e9ristiques communes (moteur, batterie). Vous int\u00e9grez ensuite les variantes de couleurs ou de tailles, en les associant \u00e0 des accessoires compatibles (casques, antivols) pour faciliter le travail \u00e0 r\u00e9aliser sur vos canaux de vente.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/livre-blanc-reussir-projet-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir notre livre blanc : R\u00e9ussir son projet PIM<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"1024\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_process_0wew-952x1024.png\" alt=\"Etape 2 : Structurez vos informations produit : classez vos r\u00e9f\u00e9rences en cr\u00e9ant des familles de produits et cr\u00e9ez des relations entre vos articles, cr\u00e9ez des associations intelligentes\" class=\"wp-image-19484 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_process_0wew-952x1024.png 952w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_process_0wew-279x300.png 279w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_process_0wew-768x826.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_process_0wew-1428x1536.png 1428w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_process_0wew.png 1488w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e308c3df wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-bottom:0;flex-basis:90%\">\n<section class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-06b02967 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 23%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-blanc-color has-text-color has-link-color wp-elements-6869b3687d7e6033404769aa567260e1\">Besoin d&rsquo;une estimation tarifaire ? <\/h2>\n\n\n\n<p class=\"has-text-align-left has-blanc-color has-text-color has-link-color wp-elements-b78c481231be89b16eb2d8c99ad1514e wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">Notre solution&nbsp;<strong>PIM Interactiv\u2019 DataBase<\/strong>&nbsp;est un logiciel tr\u00e8s flexible et son co\u00fbt s\u2019adapte aux sp\u00e9cificit\u00e9s de chaque entreprise. <strong>En&nbsp;3 minutes<\/strong>, r\u00e9pondez \u00e0 ce formulaire&nbsp;pour avoir une estimation du prix de cette solution pour vos besoins.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-rouge-accent-color has-blanc-background-color has-text-color has-background has-link-color has-border-color has-blanc-border-color wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\" style=\"text-transform:none\" target=\"_blank\" rel=\"noreferrer noopener\">Obtenir mon estimation tarifaire<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1024x778.png\" alt=\"Compl\u00e9tez ce formulaire en seulement 3 minutes afin d'obtenir une estimation tarifaire de l'installation d'un PIM dans votre entreprise. \" class=\"wp-image-7435 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1024x778.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-300x228.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-768x584.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1536x1167.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-2048x1556.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:21% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"886\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_update_jvp1-2-1024x886.png\" alt=\"Etape 3 : Enrichissez vos informations produit afin de rendre votre offre plus attractive sur le march\u00e9.\" class=\"wp-image-19491 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_update_jvp1-2-1024x886.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_update_jvp1-2-300x259.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_update_jvp1-2-768x664.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_update_jvp1-2-1536x1329.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_update_jvp1-2.png 1548w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 id=\"enrichissez-infos-produit\" class=\"wp-block-heading\">3. Enrichissez vos informations produit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois vos donn\u00e9es centralis\u00e9es et correctement structur\u00e9es, vous disposez d\u00e9j\u00e0 d&rsquo;un socle tr\u00e8s solide. Cependant, avant de diffuser votre offre sur vos diff\u00e9rents canaux de vente, il reste une action importante : <strong>enrichir vos informations<\/strong>. C\u2019est ce travail qui transforme une base de donn\u00e9es assez brute en un contenu marketing capable de d\u00e9clencher l&rsquo;acte d&rsquo;achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour y parvenir et donner de la valeur \u00e0 vos fiches produit, vous pouvez enrichir vos donn\u00e9es de diff\u00e9rentes fa\u00e7ons : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si votre logiciel dispose d&rsquo;un <strong>DAM int\u00e9gr\u00e9<\/strong>, vous pouvez y associer directement l&rsquo;ensemble de vos ressources multim\u00e9dias (photos HD, vid\u00e9os de d\u00e9monstration, documentations PDF), ce qui permet \u00e0 vos visuels et \u00e0 vos textes de cohabiter sur une seule interface.<\/li>\n\n\n\n<li>Vous avez la possibilit\u00e9 d&rsquo;<strong>int\u00e9grer des traductions<\/strong> directement sur vos fiches produit afin d&rsquo;adapter vos contenus textuels et vos descriptions dans la langue de chaque pays vis\u00e9.<\/li>\n\n\n\n<li>Si l&rsquo;outil embarque une <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/intelligence-artificielle-ia-dans-le-pim-dam-database\/\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/intelligence-artificielle-ia-dans-le-pim-dam-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">IA int\u00e9gr\u00e9e<\/a>, vos \u00e9quipes peuvent s&rsquo;appuyer sur elle pour <strong>g\u00e9n\u00e9rer automatiquement des descriptions, optimiser des balises ALT, reformuler des caract\u00e9ristiques techniques<\/strong>, etc.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 19%\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"database-accompagnement\" class=\"wp-block-heading\">4. Interactiv&rsquo; DataBase : un accompagnement sur-mesure pour centraliser et structurer votre offre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9ussir le d\u00e9ploiement d\u2019un projet PIM <strong>ne se r\u00e9sume pas \u00e0 l\u2019installation d\u2019une solution technique<\/strong> : c\u2019est avant tout un <strong>projet d\u2019entreprise<\/strong> qui demande de la m\u00e9thode. C&rsquo;est avec cette vision que nous avons d\u00e9velopp\u00e9 <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 DataBase<\/a>. Gr\u00e2ce \u00e0 notre expertise dans la gestion des donn\u00e9es produit, nous avons fait le choix d\u2019\u00eatre \u00e0 la fois <strong>l\u2019\u00e9diteur<\/strong> et <strong>l\u2019int\u00e9grateur<\/strong> de notre propre outil. Cela nous permet de <strong>ma\u00eetriser la solution sur le bout des doigts<\/strong> et de vous <strong>guider pas \u00e0 pas<\/strong>, depuis la mod\u00e9lisation de votre offre produit jusqu&rsquo;\u00e0 la prise en main compl\u00e8te de la plateforme par vos \u00e9quipes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd&rsquo;hui, nous pla\u00e7ons donc la <strong>proximit\u00e9 humaine<\/strong> au c\u0153ur de notre solution. Notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/entreprise\/suivi-conseils-deploiement-support\/\" target=\"_blank\" rel=\"noreferrer noopener\">support technique<\/a> est bas\u00e9 en France et disponible 5 jours sur 7, de 9h \u00e0 18h. Chez nous, vous ne ferez face \u00e0 aucun chatbot ni \u00e0 des r\u00e9ponses automatis\u00e9es : vous \u00e9changez avec un expert pr\u00eat \u00e0 vous apporter une r\u00e9ponse claire et personnalis\u00e9e.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/test-pim-adapte-entreprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Test : un PIM est-il adapt\u00e9 \u00e0 votre entreprise ?<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"473\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Logo_DATABASE_COULEUR_CARRE_BASELINE.jpg\" alt=\"Logo_DATABASE_Interactiv' Technologies_Base de donn\u00e9es produits PIM\/DAM\" class=\"wp-image-9474 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Logo_DATABASE_COULEUR_CARRE_BASELINE.jpg 762w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Logo_DATABASE_COULEUR_CARRE_BASELINE-300x186.jpg 300w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--30)\">\n<section class=\"wp-block-group alignfull has-blanc-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-ea0ed033 wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:var(--wp--preset--spacing--50);margin-bottom:0;padding-top:3rem;padding-right:0;padding-bottom:3rem;padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"fonctionnalites-pim\" style=\"padding-top:0;padding-bottom:0;text-transform:none\">5. Les fonctionnalit\u00e9s du logiciel PIM\/DAM Interactiv&rsquo; DataBase<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Afin de vous accompagner dans la centralisation et la structuration de vos donn\u00e9es, notre logiciel dispose de plusieurs fonctionnalit\u00e9s cl\u00e9s :  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-82712819 wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"file-import\" class=\"svg-inline--fa fa-file-import fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M64 0C28.7 0 0 28.7 0 64l0 240 182.1 0-31-31c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l72 72c9.4 9.4 9.4 24.6 0 33.9l-72 72c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l31-31-182.1 0 0 96c0 35.3 28.7 64 64 64l256 0c35.3 0 64-28.7 64-64l0-277.5c0-17-6.7-33.3-18.7-45.3L258.7 18.7C246.7 6.7 230.5 0 213.5 0L64 0zM325.5 176L232 176c-13.3 0-24-10.7-24-24L208 58.5 325.5 176z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Import universel<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Connectez et automatisez vos flux de donn\u00e9es <\/strong>qu&rsquo;ils proviennent de votre ERP, de vos fichiers Excel (XLS, CSV) ou de normes industrielles comme <a href=\"https:\/\/fabdis.fr\/fr\/home-page\/\" data-type=\"link\" data-id=\"https:\/\/fabdis.fr\/fr\/home-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">FAB-DIS<\/a> et <a href=\"https:\/\/www.etim-france.fr\/classification\/format-echange-donnees\/\" target=\"_blank\" rel=\"noreferrer noopener\">ETIM<\/a>, pour alimenter votre r\u00e9f\u00e9rentiel en un clin d&rsquo;\u0153il.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"arrows-split-up-and-left\" class=\"svg-inline--fa fa-arrows-split-up-and-left fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M342.6-22.6c-12.5-12.5-32.8-12.5-45.3 0l-96 96c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l41.4-41.4 0 195.9c-18.8-10.9-40.7-17.1-64-17.1l-114.7 0 41.4-41.4c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0l-96 96c-12.5 12.5-12.5 32.8 0 45.3l96 96c12.5 12.5 32.8 12.5 45.3 0s12.5-32.8 0-45.3L109.3 320 224 320c35.3 0 64 28.7 64 64 0 70.7 57.3 128 128 128l32 0c17.7 0 32-14.3 32-32s-14.3-32-32-32l-32 0c-35.3 0-64-28.7-64-64l0-306.7 41.4 41.4c12.5 12.5 32.8 12.5 45.3 0s12.5-32.8 0-45.3l-96-96z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Gestion des d\u00e9clinaisons<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Mod\u00e9lisez l&rsquo;architecture de votre offre<\/strong> en liant un produit ma\u00eetre \u00e0 toutes ses variantes de tailles, couleurs ou dimensions, ce qui \u00e9vite la cr\u00e9ation inutile de fiches produits ind\u00e9pendantes.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5381b18c wp-block-columns-is-layout-flex\" style=\"padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"link\" class=\"svg-inline--fa fa-link fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M419.5 96c-16.6 0-32.7 4.5-46.8 12.7-15.8-16-34.2-29.4-54.5-39.5 28.2-24 64.1-37.2 101.3-37.2 86.4 0 156.5 70 156.5 156.5 0 41.5-16.5 81.3-45.8 110.6l-71.1 71.1c-29.3 29.3-69.1 45.8-110.6 45.8-86.4 0-156.5-70-156.5-156.5 0-1.5 0-3 .1-4.5 .5-17.7 15.2-31.6 32.9-31.1s31.6 15.2 31.1 32.9c0 .9 0 1.8 0 2.6 0 51.1 41.4 92.5 92.5 92.5 24.5 0 48-9.7 65.4-27.1l71.1-71.1c17.3-17.3 27.1-40.9 27.1-65.4 0-51.1-41.4-92.5-92.5-92.5zM275.2 173.3c-1.9-.8-3.8-1.9-5.5-3.1-12.6-6.5-27-10.2-42.1-10.2-24.5 0-48 9.7-65.4 27.1L91.1 258.2c-17.3 17.3-27.1 40.9-27.1 65.4 0 51.1 41.4 92.5 92.5 92.5 16.5 0 32.6-4.4 46.7-12.6 15.8 16 34.2 29.4 54.6 39.5-28.2 23.9-64 37.2-101.3 37.2-86.4 0-156.5-70-156.5-156.5 0-41.5 16.5-81.3 45.8-110.6l71.1-71.1c29.3-29.3 69.1-45.8 110.6-45.8 86.6 0 156.5 70.6 156.5 156.9 0 1.3 0 2.6 0 3.9-.4 17.7-15.1 31.6-32.8 31.2s-31.6-15.1-31.2-32.8c0-.8 0-1.5 0-2.3 0-33.7-18-63.3-44.8-79.6z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Associations de produits<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Structurez les relations entre vos articles <\/strong>en d\u00e9finissant des liens intelligents pour valoriser vos produits compl\u00e9mentaires, vos options, ou vos solutions de substitution sur vos canaux de diffusion.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"table\" class=\"svg-inline--fa fa-table fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M384 32c35.3 0 64 28.7 64 64l0 320c0 35.3-28.7 64-64 64l-320 0-6.5-.3C25.2 476.4 0 449.1 0 416L0 96C0 60.7 28.7 32 64 32l320 0zM64 320l0 96 128 0 0-96-128 0zm192 0l0 96 128 0 0-96-128 0zM64 256l128 0 0-96-128 0 0 96zm192 0l128 0 0-96-128 0 0 96z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">\u00c9dition multiple<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Optimisez la mise \u00e0 jour de votre base de donn\u00e9es en m<strong>odifiant simultan\u00e9ment un ou plusieurs champs<\/strong> sur des milliers de r\u00e9f\u00e9rences en une seule op\u00e9ration, garantissant une r\u00e9activit\u00e9 maximale.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-454325d5 wp-block-buttons-is-layout-flex\" style=\"padding-top:3%\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/fonctionnalites-pim-dam-interactiv-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir toutes les fonctionnalit\u00e9s<\/a><\/div>\n<\/div>\n<\/section>\n<\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fba3a3af wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-form-simple--msg it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Parlons de votre projet !<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-textarea it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"msg\" data-field-type=\"textarea\" data-field-label=\"Message (facultatif)\" data-field-required=\"false\"><textarea id=\"it_form_msg\" class=\"it-form-field-control form-control\" name=\"msg\" placeholder=\"Message\" style=\"height:4.2rem\"><\/textarea><label class=\"it-form-field-label\" for=\"it_form_msg\">Message (facultatif)<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Parlons de votre projet\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"2710\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"d790b17f78\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/19453\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous l&rsquo;aurez compris, <strong>centraliser<\/strong> et <strong>structurer <\/strong>correctement votre offre produit est aujourd&rsquo;hui <strong>crucial<\/strong>. En \u00e9liminant les t\u00e2ches chronophages et les erreurs de saisie, vous redonnez de l&rsquo;air \u00e0 vos \u00e9quipes et s\u00e9curisez la diffusion de vos donn\u00e9es. Cependant, <strong>cr\u00e9er et mettre en place cette base ne s&rsquo;improvise pas<\/strong> : cela demande une vraie <strong>m\u00e9thode<\/strong> et un <strong>accompagnement<\/strong>. C&rsquo;est pr\u00e9cis\u00e9ment l\u00e0 qu&rsquo;<a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 DataBase<\/a> intervient, en vous apportant \u00e0 la fois un outil puissant et la pr\u00e9sence d&rsquo;experts \u00e0 vos c\u00f4t\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00eat \u00e0 mettre de l&rsquo;ordre dans vos donn\u00e9es produit et \u00e0 simplifier votre quotidien ? Contactez-nous via le <strong>formulaire<\/strong> ci-contre afin que nous puissions \u00e9changer sur votre projet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"1024\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_memory-storage_x93l-981x1024.png\" alt=\"La centralisation et la structuration de vos donn\u00e9es produit est une t\u00e2che complexe : un \u00e9diteur et int\u00e9grateur comme Interactiv' Technologies avec sa solution Interactiv' DataBase peut vous aider dans cette t\u00e2che\" class=\"wp-image-19518\" style=\"aspect-ratio:0.958015943312666;width:233px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_memory-storage_x93l-981x1024.png 981w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_memory-storage_x93l-288x300.png 288w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_memory-storage_x93l-768x801.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_memory-storage_x93l-1472x1536.png 1472w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_memory-storage_x93l.png 1587w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f7dd42ea wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-9ffd82900ca96087526d800c64573585\" id=\"formulaire-database\">Pour aller plus loin&#8230;<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b5dd8c52 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-36afbeb2120e6faefce95b75c164ab85\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\">FAQ (Foire aux Questions)<\/h3>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong><strong>Comment votre solution r\u00e9cup\u00e8re-t-elle les donn\u00e9es d\u00e9j\u00e0 existantes dans notre ERP ?<\/strong><\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Interactiv\u2019 DataBase<\/strong> se connecte directement \u00e0 votre ERP (via des flux automatiques ou des connecteurs). L&rsquo;outil absorbe les donn\u00e9es brutes pour les int\u00e9grer directement dans vos fiches produit.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong>Quels sont les formats de fichiers que l&rsquo;on peut importer dans le PIM ?<\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Notre solution accepte une <strong>grande vari\u00e9t\u00e9 de formats<\/strong> : fichiers plats (Excel, CSV, XML), normes industrielles et r\u00e9glementaires (FAB-DIS, BMEcat), ainsi que des dossiers compress\u00e9s (ZIP) pour vos fichiers m\u00e9dias.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong>Votre solution peut-elle g\u00e9rer des produits complexes avec de nombreuses variantes ?<\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Oui. La <strong>gestion des d\u00e9clinaisons<\/strong> permet de lier un produit ma\u00eetre \u00e0 toutes ses variantes (tailles, couleurs, composants) sur une seule et m\u00eame fiche, ce qui simplifie grandement la structure de votre offre.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong>Combien co\u00fbte une solution PIM ?<\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Le co\u00fbt d&rsquo;un PIM se compose de l&rsquo;abonnement logiciel et des prestations d&rsquo;accompagnement. Entre des licences <em>on-premise<\/em> co\u00fbteuses \u00e0 maintenir et un mode SaaS plus flexible bas\u00e9 sur l&rsquo;usage (utilisateurs, volume de produits, canaux), le choix de l&rsquo;infrastructure est d\u00e9terminant. Il ne faut pas non plus sous-estimer les co\u00fbts d&rsquo;int\u00e9gration et de formation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour s\u00e9curiser votre budget, les solutions SaaS globales port\u00e9es par des \u00e9diteurs-int\u00e9grateurs comme <strong>Interactiv&rsquo; Technologies<\/strong> repr\u00e9sentent une alternative id\u00e9ale, notamment pour les structures de type PME.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec <strong>Interactiv&rsquo; DataBase<\/strong>, vous b\u00e9n\u00e9ficiez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D&rsquo;une tarification sur-mesure et \u00e9volutive :<\/strong> l&rsquo;abonnement s&rsquo;ajuste strictement \u00e0 vos volumes (articles, langues, canaux, connecteurs e-commerce).<\/li>\n\n\n\n<li><strong>D&rsquo;un accompagnement complet sans surprise :<\/strong> l&rsquo;offre inclut le support technique en semaine, des formations certifi\u00e9es Qualiopi et l&rsquo;expertise de consultants d\u00e9di\u00e9s pour int\u00e9grer l&rsquo;outil \u00e0 vos processus.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Calculez d\u00e8s maintenant votre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\" data-type=\"page\" data-id=\"987\" target=\"_blank\" rel=\"noreferrer noopener\">estimation tarifaire PIM<\/a> en remplissant ce court formulaire.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe8ea1e9 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-5ce2067f7fcb6249a671d1d80c65f7cd\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/cas-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autres cas d&rsquo;usage<\/a>&#8230;<\/h3>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1282194a wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/pdf-2.png\" alt=\"Ic\u00f4ne pour la g\u00e9n\u00e9ration automatique des PDF\" class=\"wp-image-15220\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-526beeba0dd4093da8db02d25df26d27\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/generez-automatiquement-vos-pdf-depuis-le-pim-sans-competences-pao-et-en-3-etapes\/\" target=\"_blank\" rel=\"noreferrer noopener\">G\u00e9n\u00e9ration auto de PDFs<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">En un clic, automatisez l\u2019export de vos informations produit dans un format PDF proprement mis en page.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-dba1cb2d wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/promotion-2.png\" alt=\"Ic\u00f4ne pour la gestion des informations marketing\" class=\"wp-image-15224\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-f5b1991aec68a6c150d46448b1e33f9f\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violet-accent-color\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/gestion-produit-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/gestion-produit-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gestion de donn\u00e9es marketing<\/a><\/mark><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Un PIM centralise toutes les informations marketing afin de faciliter leur gestion et de garantir leur coh\u00e9rence.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-bottom:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/export-1.png\" alt=\"Ic\u00f4ne pour l'export vers formats norm\u00e9s FAB-DIS, ETIM, BMEcat\" class=\"wp-image-15218\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-9a18dab5f61fb44ddeb78f0c02f443b6\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-formats-fab-dis-etim\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-formats-fab-dis-etim\/\" data-type=\"page\" data-id=\"391\" target=\"_blank\" rel=\"noreferrer noopener\">Export en FAB-DIS, ETIM&#8230;<\/a> &gt;<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Importez vos donn\u00e9es sous PDF ou Excel, puis exportez-les vers des formats norm\u00e9s (FAB-DIS, ETIM&#8230;) directement depuis le PIM.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-right has-rouge-accent-color has-text-color has-link-color wp-elements-6ab331a62f42ad49f353eeb30cb46c54 wp-block-paragraph\" style=\"padding-bottom:var(--wp--preset--spacing--50);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);font-style:normal;font-weight:600\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/cas-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explorez tous les cas d&rsquo;usage<\/a> &gt;<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Comment centraliser et structurer vos donn\u00e9es produit gr\u00e2ce \u00e0 un PIM ? \u00c0 partir d&rsquo;un certain volume de r\u00e9f\u00e9rences, il devient de plus en plus complexe de piloter correctement son offre. Au fil de votre croissance, les informations produit s&rsquo;accumulent et se dispersent : certaines donn\u00e9es restent bloqu\u00e9es dans l&rsquo;ERP tandis que d&rsquo;autres se trouvent [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":14978,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Centralisez et structurez vos donn\u00e9es produit - Interactiv' DataBase","_seopress_titles_desc":"D\u00e9couvrez comment centraliser et structurer toutes vos informations produit, afin de gagner du temps et de remettre de l'ordre dans votre offre.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-19453","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/19453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=19453"}],"version-history":[{"count":20,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/19453\/revisions"}],"predecessor-version":[{"id":21838,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/19453\/revisions\/21838"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/14978"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=19453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}