{"id":18957,"date":"2026-06-17T17:54:33","date_gmt":"2026-06-17T15:54:33","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=18957"},"modified":"2026-07-15T16:53:24","modified_gmt":"2026-07-15T14:53:24","slug":"luminaire-eclairage","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/luminaire-eclairage\/","title":{"rendered":"Luminaire et \u00e9clairage"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<h1 class=\"wp-block-heading has-text-align-left has-blanc-color has-text-color has-link-color wp-elements-a380daba0356efd083cc5e50816175c7\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:0\">Luminaire et \u00e9clairage : apportez de la clart\u00e9 \u00e0 vos donn\u00e9es<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-71aee53b wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9a30c031 wp-block-columns-is-layout-flex\" style=\"padding-top:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"has-text-align-center has-blanc-color has-text-color has-link-color has-medium-font-size wp-elements-c423d84c6a16b3354985d7dca7ec15b5 wp-block-paragraph\">Dans le secteur de l&rsquo;\u00e9clairage, g\u00e9rer ses fiches produit n&rsquo;est pas chose ais\u00e9e car cela n\u00e9cessite d&rsquo;allier esth\u00e9tique et technicit\u00e9. Entre la pr\u00e9cision des informations et les exigences des distributeurs, centraliser ses informations peut vite devenir complexe. D\u00e9couvrez comment le PIM\/DAM <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 DataBase<\/a> facilite cette t\u00e2che !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"972\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_electricity_iu6d-Photoroom.png\" alt=\"N\u00e9cessit\u00e9 d'utiliser un PIM pour allier esth\u00e9tisme et technicit\u00e9 dans le secteur du luminaire et de l'\u00e9clairage\" class=\"wp-image-18962\" style=\"aspect-ratio:1.0442890442890442;width:229px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_electricity_iu6d-Photoroom.png 1015w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_electricity_iu6d-Photoroom-300x287.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_electricity_iu6d-Photoroom-768x735.png 768w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<p class=\"has-text-align-center has-blanc-color has-text-color has-link-color has-medium-font-size wp-elements-44935296d3f90d0f6a4edaf826878c38 wp-block-paragraph\">En tant qu&rsquo;\u00e9diteur, int\u00e9grateur PIM et experts de la donn\u00e9e produits, nous vous accompagnons tout au long de votre projet.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b9b968a1 wp-block-buttons-is-layout-flex\" style=\"padding-top:0\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir la solution PIM Interactiv&rsquo; DataBase<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"777\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Picto-avis-clients-.png\" alt=\"Avis clients positifs (4.8\/5) pour la solution PIM\/DAM Interactiv' Database\" class=\"wp-image-18824\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Picto-avis-clients-.png 777w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Picto-avis-clients--300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Picto-avis-clients--150x150.png 150w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/Picto-avis-clients--768x768.png 768w\" sizes=\"auto, (max-width: 777px) 100vw, 777px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-FAB-DIS-Inside.png\" alt=\"Interactiv' Technologies est partenaire FAB-DIS Inside, import et export des fichiers FAB-DIS dans le PIM DataBase\" class=\"wp-image-9384\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-FAB-DIS-Inside.png 700w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-FAB-DIS-Inside-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-FAB-DIS-Inside-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-partenaire-ETIM-France.png\" alt=\"Interactiv' Technologies est partenaire ETIM France\" class=\"wp-image-9380\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-partenaire-ETIM-France.png 700w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-partenaire-ETIM-France-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-partenaire-ETIM-France-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Format-BMEcat-dans-le-PIM-Interactiv-DataBase-Interactiv-Technologies.png\" alt=\"Export des donn\u00e9es au format BMEcat depuis le PIM\/DAM Interactiv' DataBase - Interactiv' Technologies, \u00e9diteur et int\u00e9grateur de solutions logicielles\" class=\"wp-image-9382\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Format-BMEcat-dans-le-PIM-Interactiv-DataBase-Interactiv-Technologies.png 700w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Format-BMEcat-dans-le-PIM-Interactiv-DataBase-Interactiv-Technologies-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Format-BMEcat-dans-le-PIM-Interactiv-DataBase-Interactiv-Technologies-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1d1b5eff wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Demandez une d\u00e9monstration<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Demandez une d\u00e9monstration\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"f5c46d0122\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/18957\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-bf99b335 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-72f5811afe2fc9e0be0fe254316c34c1\" id=\"introduction\">\u00c0 quels enjeux les acteurs du secteur sont-ils confront\u00e9s dans la gestion de leurs donn\u00e9es produit ?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Dans ce milieu, on constate que les produits <strong>combinent des informations marketing avec des sp\u00e9cificit\u00e9s techniques.<\/strong> De plus, les acteurs doivent \u00e9galement prendre en consid\u00e9ration les <strong>normes strictes<\/strong>, le tout en adaptant leurs bases de donn\u00e9es aux <strong>exigences B2B et B2C<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-361c45ab wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 0.863), 30px);\">1. <strong>La complexit\u00e9 des informations techniques<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fiche produit ne se limite pas \u00e0 une simple description accompagn\u00e9e de quelques photos. Pour guider vos leads, il est n\u00e9cessaire de <strong>pr\u00e9ciser les diff\u00e9rentes sp\u00e9cificit\u00e9s techniques<\/strong> propres au produit. Cela comprend notamment : le flux lumineux (lumens), la temp\u00e9rature de couleur (kelvins), la puissance (watts) et l&rsquo;indice de rendu des couleurs (IRC). Malheureusement, <strong>structurer et centraliser ces donn\u00e9es n&rsquo;est pas si simple<\/strong>. C&rsquo;est une t\u00e2che lourde qui prend beaucoup de temps, surtout si vos informations sont \u00e9parpill\u00e9es entre diff\u00e9rents services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Le risque <\/mark>? Afficher des <strong>donn\u00e9es erron\u00e9es ou incompl\u00e8tes<\/strong> sur vos canaux de vente. Un client qui re\u00e7oit une ampoule dont la puissance ne correspond pas \u00e0 ce qu&rsquo;il a lu sur votre site sera forc\u00e9ment d\u00e9\u00e7u, et pourra exiger un retour produit ou un remboursement. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1878\" height=\"1676\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_idea_hz8b.png\" alt=\"Enjeu 1 du secteur du luminaire et de l'\u00e9clairage : La complexit\u00e9 des informations techniques\" class=\"wp-image-18967\" style=\"aspect-ratio:1.1904143957089715;width:287px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_idea_hz8b.png 1878w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_idea_hz8b-300x268.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_idea_hz8b-1024x914.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_idea_hz8b-768x685.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_idea_hz8b-1536x1371.png 1536w\" sizes=\"auto, (max-width: 1878px) 100vw, 1878px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading has-text-align-right has-rouge-accent-color has-text-color has-link-color wp-elements-1c4fd24d63b12cf7b1797581158ae6cb\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 0.863), 30px);\">2. <strong>La conformit\u00e9 aux normes \u00e9lectriques et environnementales<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">Les produits d\u2019\u00e9clairage sont <strong>soumis \u00e0 deux types de r\u00e9glementations<\/strong> : celles qui touchent \u00e0 la s\u00e9curit\u00e9 des utilisateurs, et celles qui concernent l&rsquo;impact environnemental. Dans ce contexte, vos fiches produit doivent aujourd&rsquo;hui int\u00e9grer le <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Marquage_CE\" target=\"_blank\" rel=\"noreferrer noopener\">marquage CE<\/a>, la classe \u00e9nerg\u00e9tique, les <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Directive_RoHS\" target=\"_blank\" rel=\"noreferrer noopener\">directives RoHS<\/a> et l&rsquo;indice de protection pour les luminaires ext\u00e9rieurs et de salles de bains. <strong>Mettre \u00e0 jour ces informations r\u00e9glementaires de fa\u00e7on manuelle<\/strong> pour l&rsquo;int\u00e9gralit\u00e9 de vos produits s&rsquo;apparente vite \u00e0 un <strong>parcours du combattant.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Le risque<\/mark> ? Une <strong>perte de productivit\u00e9 pour vos \u00e9quipes<\/strong> qui passent \u00e9norm\u00e9ment de temps \u00e0 relire et mettre \u00e0 jour ces donn\u00e9es de conformit\u00e9. Ce travail chronophage d\u00e9tourne vos collaborateurs des t\u00e2ches \u00e0 plus forte valeur ajout\u00e9e.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-361c45ab wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 0.863), 30px);\">3. <strong>La multidiffusion sur les r\u00e9seaux B2B \/ B2C<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il est tr\u00e8s fr\u00e9quent que les acteurs du secteur s\u2019adressent \u00e0 la fois au r\u00e9seau B2B, mais aussi aux particuliers : <strong>ces deux cibles n&rsquo;attendent pas les m\u00eames informations<\/strong>. D&rsquo;une part, on retrouve les distributeurs professionnels, qui exigent des fiches techniques norm\u00e9es et pr\u00e9cises. \u00c0 l&rsquo;inverse, le grand public demande plut\u00f4t des descriptifs \u00ab\u00a0marketing\u00a0\u00bb et orient\u00e9s sur les b\u00e9n\u00e9fices d&rsquo;usage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Le risque<\/mark> ? <strong>Un allongement de votre time-to-market<\/strong>. \u00c0 force de reformater \u00e0 la main vos fiches produits pour chaque canal de vente, les d\u00e9lais de commercialisation s&rsquo;allongent, et vos concurrents vous devancent sur les lancements de nouvelles collections.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1751\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_split-testing_sdbx.png\" alt=\"Enjeu 3 du secteur du luminaire et de l'\u00e9clairage : La multidiffusion sur les r\u00e9seaux B2B \/ B2C\" class=\"wp-image-18969\" style=\"aspect-ratio:1.0965633356442508;width:281px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_split-testing_sdbx.png 1920w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_split-testing_sdbx-300x274.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_split-testing_sdbx-1024x934.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_split-testing_sdbx-768x700.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_split-testing_sdbx-1536x1401.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-affc53ee33b44966cb719e6f1dea90c4\" style=\"font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">Vous n&rsquo;\u00eates pas s\u00fbr qu&rsquo;un PIM soit adapt\u00e9 \u00e0 votre entreprise ?<\/h3>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">Faites le test !<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-74cbd164 wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/test-pim-adapte-entreprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Test : un PIM est-il adapt\u00e9 \u00e0 votre entreprise ?<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-700a0eba wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70);flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-e8d9a09997f753b82557d723335258d3\" id=\"informations-dpp\">Quels sont les b\u00e9n\u00e9fices d&rsquo;un PIM pour le secteur du luminaire et de l&rsquo;\u00e9clairage ?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Face aux diff\u00e9rents enjeux que nous venons de citer, l&rsquo;utilisation d&rsquo;un PIM est <strong>cruciale pour rester comp\u00e9titif face \u00e0 vos concurrents<\/strong>. En centralisant toutes vos informations au m\u00eame endroit, vous <strong>transformez vos contraintes en opportunit\u00e9s<\/strong>. Voici les principaux b\u00e9n\u00e9fices d&rsquo;un PIM pour votre secteur :<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-361c45ab wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div class=\"wp-block-group has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-left-style:none;border-left-width:0px\">\n<div class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-681c2100 wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-5374226e8d3a8b7bfb190a09d0f7100d\" style=\"padding-top:0;padding-bottom:0\">De la clart\u00e9 pour vos informations produit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;utilisation d&rsquo;un PIM apporte une <strong>visibilit\u00e9 totale sur l&rsquo;\u00e9tat de vos donn\u00e9es<\/strong>, car ce type de logiciel centralise toutes vos informations produit au sein d&rsquo;une seule source. L&rsquo;int\u00e9gralit\u00e9 de vos \u00e9quipes partagent alors un <strong>espace de travail commun<\/strong> o\u00f9 chaque donn\u00e9e est v\u00e9rifi\u00e9e et structur\u00e9e. Une telle solution garantit la <strong>coh\u00e9rence de votre offre<\/strong> peu importe le nombre de r\u00e9f\u00e9rences que vous g\u00e9rez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;border-left-color:#b82835;border-left-width:4px;padding-left:var(--wp--preset--spacing--30)\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Exemple concret <\/mark>: Lorsque vous modifiez une caract\u00e9ristique sur une r\u00e9f\u00e9rence, le changement peut se r\u00e9percuter sur diff\u00e9rents canaux. Vos collaborateurs travaillent sereinement en sachant qu&rsquo;ils diffusent une information fiable et \u00e0 jour.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-361c45ab wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-left-style:none;border-left-width:0px;background-color:#f6dcdc\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-681c2100 wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60)\">\n<h3 class=\"wp-block-heading has-text-align-center has-gris-color has-text-color has-link-color wp-elements-123bbf52855c273d8214f37d8fc2ec53\" style=\"padding-top:0;padding-bottom:0\">Une diffusion facilit\u00e9e vers vos diff\u00e9rentes cibles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un PIM vous permet de <strong>segmenter vos informations en fonction de vos canaux de vente<\/strong>. En effet, au lieu de cr\u00e9er plusieurs fichiers Excel diff\u00e9rents adapt\u00e9s \u00e0 chaque interlocuteur, le logiciel vous permet de <strong>choisir et d\u2019adapter la donn\u00e9e selon vos cibles<\/strong>. Concr\u00e8tement, vous pouvez int\u00e9grer des descriptions marketing et des visuels attirants sur les plateformes grand public, et transmettre des donn\u00e9es brutes et norm\u00e9es \u00e0 votre r\u00e9seau professionnel, le tout \u00e0 partir d&rsquo;un seul et m\u00eame logiciel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;border-left-color:var(--wp--preset--color--rouge-accent);border-left-width:4px;padding-left:var(--wp--preset--spacing--30)\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Exemple concret <\/mark>: Pour une m\u00eame r\u00e9f\u00e9rence, votre site e-commerce affiche un texte inspirant avec une photo d&rsquo;ambiance, tandis que votre r\u00e9seau pro re\u00e7oit des sp\u00e9cificit\u00e9s techniques (flux lumineux, temp\u00e9ratures de couleurs, etc.).<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-edee3820 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-left-style:none;border-left-width:0px;background-color:#f6dcdc\">\n<div class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-681c2100 wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-e15a966268ebea54e9af8d6b59643830\" style=\"padding-top:0;padding-bottom:0\">La cr\u00e9ation de gammes simplifi\u00e9e gr\u00e2ce \u00e0 la gestion des variantes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utiliser un PIM simplifie v\u00e9ritablement la commercialisation de vos nouveaut\u00e9s car il <strong>automatise la cr\u00e9ation de variantes pour vos produits<\/strong>. Effectivement, lorsque vous lancez une nouvelle collection d\u00e9clin\u00e9e en plusieurs mod\u00e8les, vous n&rsquo;avez plus besoin de recr\u00e9er chaque fiche produit \u00e0 partir de rien. Il vous suffit de <strong>r\u00e9cup\u00e9rer une base commune<\/strong> pour l&rsquo;ensemble de votre gamme, et de vous concentrer uniquement sur la<strong> personnalisation des crit\u00e8res sp\u00e9cifiques<\/strong> \u00e0 chaque mod\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;border-left-color:#b82835;border-left-width:4px;padding-left:var(--wp--preset--spacing--30)\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Exemple concret<\/mark> : Pour la commercialisation d&rsquo;une applique d&rsquo;ext\u00e9rieur disponible en quatre versions diff\u00e9rentes, votre \u00e9quipe peut dupliquer facilement la fiche principale en quelques clics. Il ne leur reste plus qu&rsquo;\u00e0 ajuster les visuels et les informations sp\u00e9cifiques \u00e0 chaque version.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-71fc569172a687796a015cda671f8271\" style=\"margin-top:var(--wp--preset--spacing--70);font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">Vous souhaitez obtenir une estimation tarifaire pour votre entreprise ?<\/h3>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">Remplissez ce formulaire en 2 minutes !<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-74cbd164 wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Obtenir une estimation tarifaire pour l&rsquo;int\u00e9gration d&rsquo;un PIM<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-bd52c7b6eb2054f990677fce93e4d011\" id=\"int\u00e9r\u00eat-cible-dpp\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Les fonctionnalit\u00e9s cl\u00e9s du logiciel PIM Interactiv&rsquo; DataBase pour le secteur du luminaire et de l&rsquo;\u00e9clairage :<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--40)\">Afin que vous puissiez profiter de ces diff\u00e9rents b\u00e9n\u00e9fices, notre solution <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" data-type=\"page\" data-id=\"1559\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv&rsquo; DataBase<\/a> offre plusieurs fonctionnalit\u00e9s cl\u00e9s :<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-55bd726b wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"background-color:#f6dcdc;min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<svg data-prefix=\"fas\" data-icon=\"clipboard-check\" class=\"svg-inline--fa fa-clipboard-check fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M256 0c23.7 0 44.4 12.9 55.4 32l8.6 0c35.3 0 64 28.7 64 64l0 352c0 35.3-28.7 64-64 64L64 512c-35.3 0-64-28.7-64-64L0 96C0 60.7 28.7 32 64 32l8.6 0C83.6 12.9 104.3 0 128 0L256 0zm26.9 212.6c-10.7-7.8-25.7-5.4-33.5 5.3l-85.6 117.7-26.5-27.4c-9.2-9.5-24.4-9.8-33.9-.6s-9.8 24.4-.6 33.9l46.4 48c4.9 5.1 11.8 7.8 18.9 7.3s13.6-4.1 17.8-9.8L288.2 246.1c7.8-10.7 5.4-25.7-5.3-33.5zM136 64c-13.3 0-24 10.7-24 24s10.7 24 24 24l112 0c13.3 0 24-10.7 24-24s-10.7-24-24-24L136 64z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-dcc404153d90f058653b202303f2bd31\">Centralisation et structuration<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Organisez l&rsquo;ensemble de vos r\u00e9f\u00e9rences par familles et sous-familles (par exemple : suspensions, spots encastr\u00e9s ou ampoules LED). Au sein de cette structure, vous param\u00e9trez des configurations via des attributs norm\u00e9s pour chaque caract\u00e9ristique technique.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-17a6861b wp-block-group-is-layout-flex\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<svg data-prefix=\"fas\" data-icon=\"arrows-split-up-and-left\" class=\"svg-inline--fa fa-arrows-split-up-and-left fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M342.6-22.6c-12.5-12.5-32.8-12.5-45.3 0l-96 96c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l41.4-41.4 0 195.9c-18.8-10.9-40.7-17.1-64-17.1l-114.7 0 41.4-41.4c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0l-96 96c-12.5 12.5-12.5 32.8 0 45.3l96 96c12.5 12.5 32.8 12.5 45.3 0s12.5-32.8 0-45.3L109.3 320 224 320c35.3 0 64 28.7 64 64 0 70.7 57.3 128 128 128l32 0c17.7 0 32-14.3 32-32s-14.3-32-32-32l-32 0c-35.3 0-64-28.7-64-64l0-306.7 41.4 41.4c12.5 12.5 32.8 12.5 45.3 0s12.5-32.8 0-45.3l-96-96z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-f689470300e915e347a4ee7c54530e5a\">D\u00e9clinaisons<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">G\u00e9rez facilement les variantes d&rsquo;un m\u00eame mod\u00e8le de luminaire (d\u00e9clinaison d&rsquo;une ampoule en plusieurs puissances, finitions ou temp\u00e9ratures de couleur) \u00e0 partir d&rsquo;une fiche principale commune, ce qui fait gagner un temps pr\u00e9cieux \u00e0 vos \u00e9quipes.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-55bd726b wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<svg data-prefix=\"fas\" data-icon=\"paintbrush\" class=\"svg-inline--fa fa-paintbrush fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M480.5 10.3L259.1 158c-29.1 19.4-47.6 50.9-50.6 85.3 62.3 12.8 111.4 61.9 124.3 124.3 34.5-3 65.9-21.5 85.3-50.6L565.7 95.5c6.7-10.1 10.3-21.9 10.3-34.1 0-33.9-27.5-61.4-61.4-61.4-12.1 0-24 3.6-34.1 10.3zM288 400c0-61.9-50.1-112-112-112S64 338.1 64 400c0 3.9 .2 7.8 .6 11.6 1.8 17.5-10.2 36.4-27.8 36.4L32 448c-17.7 0-32 14.3-32 32s14.3 32 32 32l144 0c61.9 0 112-50.1 112-112z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-055bb5161eafe05d47adc7a7ac33f0bd\">Distribution multicanale et personnalisation<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Adaptez la diffusion de vos produits selon les exigences de chaque canal de vente. Stockez toutes vos donn\u00e9es au m\u00eame endroit, tout en personnalisant les champs en fonction du canal de destination choisi.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-background wp-container-content-a5fc19f1 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-17a6861b wp-block-group-is-layout-flex\" style=\"background-color:#f6dcdc;min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<svg data-prefix=\"fas\" data-icon=\"file-pdf\" class=\"svg-inline--fa fa-file-pdf fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M96 0C60.7 0 32 28.7 32 64l0 384c0 35.3 28.7 64 64 64l80 0 0-112c0-35.3 28.7-64 64-64l176 0 0-165.5c0-17-6.7-33.3-18.7-45.3L290.7 18.7C278.7 6.7 262.5 0 245.5 0L96 0zM357.5 176L264 176c-13.3 0-24-10.7-24-24L240 58.5 357.5 176zM240 380c-11 0-20 9-20 20l0 128c0 11 9 20 20 20s20-9 20-20l0-28 12 0c33.1 0 60-26.9 60-60s-26.9-60-60-60l-32 0zm32 80l-12 0 0-40 12 0c11 0 20 9 20 20s-9 20-20 20zm96-80c-11 0-20 9-20 20l0 128c0 11 9 20 20 20l32 0c28.7 0 52-23.3 52-52l0-64c0-28.7-23.3-52-52-52l-32 0zm20 128l0-88 12 0c6.6 0 12 5.4 12 12l0 64c0 6.6-5.4 12-12 12l-12 0zm88-108l0 128c0 11 9 20 20 20s20-9 20-20l0-44 28 0c11 0 20-9 20-20s-9-20-20-20l-28 0 0-24 28 0c11 0 20-9 20-20s-9-20-20-20l-48 0c-11 0-20 9-20 20z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-74be9aaf28a578a10e39da31106dcbfb\">Export de PDF<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">G\u00e9n\u00e9rez automatiquement vos fiches techniques, fiches tarifs ou documentations produit au format PDF en un seul clic \u00e0 partir des donn\u00e9es \u00e0 jour du PIM.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7363bfee wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/fonctionnalites-pim-dam-interactiv-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir toutes les fonctionnalit\u00e9s<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-d05d77e4 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-a43a4e019cdc2d5efe619ca128d9c7ce\" id=\"conclusion-pim-dpp\">Conclusion : optez pour une gestion des donn\u00e9es \u00e9clair\u00e9e<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);flex-basis:70%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-6499c8f7c86c05c8e883796bf6bbf203 wp-block-paragraph\">Pour conclure, on constate que g\u00e9rer ses informations produit n&rsquo;est pas simple dans ce secteur. Effectivement, cela n\u00e9cessite d&rsquo;allier esth\u00e9tisme et technicit\u00e9. C\u2019est l\u00e0 que le PIM\/DAM <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 DataBase<\/a> intervient : en centralisant vos caract\u00e9ristiques techniques et r\u00e9glementaires, il simplifie le quotidien de vos \u00e9quipes. Vous s\u00e9curisez vos donn\u00e9es et facilitez vos commercialisations.<\/p>\n\n\n\n<p class=\"has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-e2055f070b6bd7dfa6195c4b798233f2 wp-block-paragraph\" style=\"font-size:clamp(14.642px, 0.915rem + ((1vw - 3.2px) * 0.575), 22px);\">R\u00e9sultat :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-blanc-color has-text-color has-link-color wp-elements-7c8f1b2f359187c89533346e9d710cd8\">Aucune erreur sur vos fiches produit.<\/li>\n\n\n\n<li class=\"has-blanc-color has-text-color has-link-color wp-elements-8d4d85b8688ce27050f9e2121afaadbc\">Une conformit\u00e9 r\u00e9glementaire totale pour l&rsquo;ensemble de vos r\u00e9f\u00e9rences.<\/li>\n\n\n\n<li class=\"has-blanc-color has-text-color has-link-color wp-elements-c9fa5e01542f374de24f001d7961fa11\">Un time-to-market divis\u00e9 par deux sur le lancement de vos nouveaux produits.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_growth-curve_kzjb-1024x722.png\" alt=\"Dans le secteur du luminaire et de l'\u00e9clairage, l'utilisation d'un PIM permet de centraliser ses caract\u00e9ristiques techniques et r\u00e9glementaires, tout en il simplifiant le quotidien de vos \u00e9quipes.\" class=\"wp-image-15350\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_growth-curve_kzjb-1024x722.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_growth-curve_kzjb-300x212.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_growth-curve_kzjb-768x542.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_growth-curve_kzjb-1536x1084.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_growth-curve_kzjb.png 1776w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f7dd42ea wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-9ffd82900ca96087526d800c64573585\" id=\"formulaire-database\">Pour aller plus loin&#8230;<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b5dd8c52 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-36afbeb2120e6faefce95b75c164ab85\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\">FAQ (Foire aux Questions)<\/h3>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\">Peut-on connecter le PIM \u00e0 nos outils existants (ERP, site e-commerce) ?<\/mark><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Oui, c&rsquo;est tout l&rsquo;int\u00e9r\u00eat de la solution. Gr\u00e2ce \u00e0 <strong>nos connecteurs natifs et \u00e0 nos API<\/strong>, Interactiv\u2019 DataBase se synchronise facilement avec vos outils internes (comme votre ERP) et vos canaux de vente (PrestaShop, Shopify\u2026). Vos donn\u00e9es sont ainsi centralis\u00e9es et mises \u00e0 jour partout en temps r\u00e9el.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\">Est-il possible d&rsquo;automatiser la cr\u00e9ation de fiches techniques au format PDF pour nos clients ?<\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Oui. Gr\u00e2ce \u00e0 la <strong>fonctionnalit\u00e9 Web to Print<\/strong>, vous pouvez g\u00e9n\u00e9rer automatiquement des fiches techniques, des fiches tarifs ou des documentations produits \u00e0 jour.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\">Le PIM facilite-t-il la cr\u00e9ation de variantes pour un m\u00eame mod\u00e8le ?<\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Oui. Le logiciel int\u00e8gre une <strong>fonctionnalit\u00e9 d\u00e9di\u00e9e aux d\u00e9clinaisons<\/strong>. Lorsque vous lancez un produit disponible en plusieurs versions, vos \u00e9quipes n&rsquo;ont pas besoin de recr\u00e9er chaque fiche de z\u00e9ro. Elles dupliquent la fiche produit principale pour capitaliser sur la base commune, puis ajustent simplement les crit\u00e8res sp\u00e9cifiques \u00e0 chaque variante.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\">B\u00e9n\u00e9ficiez-vous d\u2019un support technique en cas de besoin ?<\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Absolument. Avec Interactiv&rsquo; Technologies, vous \u00e9changez exclusivement avec de vrais humains. Notre \u00e9quipe support est disponible <strong>5 jours sur 7, de 9h \u00e0 18h, par mail ou par t\u00e9l\u00e9phone<\/strong>. Pas de chatbot ici : nos experts vous accompagnent tout au long de votre projet et restent disponibles apr\u00e8s le d\u00e9ploiement pour r\u00e9pondre \u00e0 toutes vos questions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe8ea1e9 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-829b06e10a28c036f3c313fae889d723\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-dam-pour-qui-metier\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autres secteurs<\/a>&#8230;<\/h3>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1282194a wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_news-editor_5nnl-1-1024x505.png\" alt=\"Utilisation d'un PIM dans le secteur de la quincaillerie et de l'outillage afin de centraliser les attributs techniques et acc\u00e9l\u00e9rer la cr\u00e9ation de documentation (notices, fiches techniques, etc).\" class=\"wp-image-19164\" style=\"aspect-ratio:1.6050224513553966;object-fit:contain;width:250px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_news-editor_5nnl-1-1024x505.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_news-editor_5nnl-1-300x148.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_news-editor_5nnl-1-768x379.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_news-editor_5nnl-1-1536x758.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_news-editor_5nnl-1.png 1573w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-5872e655014a2e46074f215432fffc30\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/quincaillerie-outillage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quincaillerie et outillage<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Structurez et valorisez vos milliers de r\u00e9f\u00e9rences articles. D\u00e9couvrez comment le&nbsp;<strong>PIM\/DAM Interactiv\u2019 DataBase&nbsp;<\/strong>centralise vos caract\u00e9ristiques techniques et acc\u00e9l\u00e8re la cr\u00e9ation de votre documentation.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-dba1cb2d wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:0;margin-bottom:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1664\" height=\"883\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_relaxing-at-home_qta9-1.png\" alt=\"Utilisation d'un PIM dans le secteur de l'ameublement et la d\u00e9coration pour centralisez vos donn\u00e9es g\u00e9rer facilement les variantes de coloris, mat\u00e9riaux, etc.\" class=\"wp-image-18949\" style=\"aspect-ratio:1.5306899286280728;object-fit:contain;width:225px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_relaxing-at-home_qta9-1.png 1664w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_relaxing-at-home_qta9-1-300x159.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_relaxing-at-home_qta9-1-1024x543.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_relaxing-at-home_qta9-1-768x408.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_relaxing-at-home_qta9-1-1536x815.png 1536w\" sizes=\"auto, (max-width: 1664px) 100vw, 1664px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-6e0b0985d1a0a160f5fbda8c0fee85ee\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/ameublement-decoration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ameublement et d\u00e9coration<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Optimisez la gestion de vos collections de meubles et objets d\u00e9co avec le PIM Interactiv\u2019 DataBase. Centralisez vos donn\u00e9es, g\u00e9rez facilement vos variantes de couleurs ou de mat\u00e9riaux et acc\u00e9l\u00e9rez vos lancements omnicanaux.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"706\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_grand-slam_xvhp-1-1024x706.png\" alt=\"Utilisation d'un PIM dans le secteur du sport et des loirs, o\u00f9 les entreprises doivent g\u00e9rer de nombreuses d\u00e9clinaisons produits, ainsi que des collections saisonni\u00e8res. \" class=\"wp-image-18878\" style=\"aspect-ratio:1.5306899286280728;width:260px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_grand-slam_xvhp-1-1024x706.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_grand-slam_xvhp-1-300x207.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_grand-slam_xvhp-1-768x529.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/undraw_grand-slam_xvhp-1.png 1463w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-682772e62491da2ee5b51aa3fe6d5d6d\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/sport-loisirs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sport et Loisirs<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">G\u00e9rer des produits sportifs complexes et multi-variantes n&rsquo;a jamais \u00e9t\u00e9 aussi simple. D\u00e9couvrez comment un PIM centralise vos donn\u00e9es et acc\u00e9l\u00e8re le lancement de vos collections saisonni\u00e8res.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-right has-rouge-accent-color has-text-color has-link-color wp-elements-48ecaa4caabfb3e762bfed87e3532a27 wp-block-paragraph\" style=\"padding-bottom:var(--wp--preset--spacing--50);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);font-style:normal;font-weight:600\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-dam-pour-qui-metier\/\" data-type=\"page\" data-id=\"2594\">Explorez tous les secteurs &gt;<\/a><\/p>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"formulaire-database\" style=\"padding-bottom:0\">Une question ? Un projet ?<br>Contactez un expert du PIM<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-71aee53b wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--70);flex-basis:60%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"236\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Logo_IT_COULEUR.png\" alt=\"Logo de l'\u00e9diteur et int\u00e9grateur fran\u00e7ais Interactiv' Technologies\" class=\"wp-image-27\" style=\"aspect-ratio:3.8137538182118385;width:263px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Logo_IT_COULEUR.png 900w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Logo_IT_COULEUR-300x79.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Logo_IT_COULEUR-768x201.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-gris-color has-text-color has-link-color wp-elements-46048edb288134d0084e301d9d055b17 wp-block-paragraph\"><strong>Interactiv\u2019 Technologies<\/strong> est un \u00e9diteur et int\u00e9grateur de solutions logicielles cr\u00e9\u00e9 en 2008. Depuis plus de 18 ans, ce professionnel de <strong>la solution PIM <\/strong>accompagne plus de <strong>1000 entreprises<\/strong> dans la structuration et la diffusion de leurs donn\u00e9es produits.<\/p>\n\n\n\n<p class=\"has-text-align-center has-gris-color has-text-color has-link-color wp-elements-6213d177b0633f7f926b08eb08087ab4 wp-block-paragraph\">Gr\u00e2ce \u00e0 son exp\u00e9rience aupr\u00e8s de nombreux secteurs et profils de clients et de sa double casquette d&rsquo;<strong>\u00e9diteur int\u00e9grateur PIM<\/strong>, cette soci\u00e9t\u00e9 fran\u00e7aise est \u00e0 m\u00eame de vous accompagner de bout en bout sur votre projet : du d\u00e9ploiement \u00e0 l&rsquo;impl\u00e9mentation en passant par l&rsquo;\u00e9volution continue de la solution, sans aucun intervenant tiers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-rouge-accent-color has-alpha-channel-opacity has-rouge-accent-background-color has-background is-style-default\"\/>\n\n\n\n<p class=\"has-text-align-center has-gris-color has-text-color has-link-color wp-elements-ff4190602bb411fda90e96f726ec613c wp-block-paragraph\"><strong>Vous souhaitez \u00e9changer sur votre projet avec un expert ?<br><\/strong>Remplissez le formulaire suivant et l\u2019\u00e9quipe Interactiv\u2019 Technologies vous recontactera au plus vite.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6ad4e947 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-form-simple--msg it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Parlons de votre projet !<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-textarea it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"msg\" data-field-type=\"textarea\" data-field-label=\"Message (facultatif)\" data-field-required=\"false\"><textarea id=\"it_form_msg\" class=\"it-form-field-control form-control\" name=\"msg\" placeholder=\"Message\" style=\"height:4.2rem\"><\/textarea><label class=\"it-form-field-label\" for=\"it_form_msg\">Message (facultatif)<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Parlons de votre projet\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"2710\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"f5c46d0122\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/18957\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Luminaire et \u00e9clairage : apportez de la clart\u00e9 \u00e0 vos donn\u00e9es Dans le secteur de l&rsquo;\u00e9clairage, g\u00e9rer ses fiches produit n&rsquo;est pas chose ais\u00e9e car cela n\u00e9cessite d&rsquo;allier esth\u00e9tique et technicit\u00e9. Entre la pr\u00e9cision des informations et les exigences des distributeurs, centraliser ses informations peut vite devenir complexe. D\u00e9couvrez comment le PIM\/DAM Interactiv\u2019 DataBase facilite [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":2594,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Luminaire et \u00e9clairage : Interactiv' DataBase","_seopress_titles_desc":"D\u00e9couvrez comment le PIM Interactiv\u2019 DataBase simplifie la gestion de vos produits. Centralisez vos sp\u00e9cificit\u00e9s techniques et acc\u00e9l\u00e9rez vos lancements !","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-18957","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/18957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=18957"}],"version-history":[{"count":34,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/18957\/revisions"}],"predecessor-version":[{"id":21392,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/18957\/revisions\/21392"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/2594"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=18957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}