{"id":17034,"date":"2026-04-29T11:41:29","date_gmt":"2026-04-29T09:41:29","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=17034"},"modified":"2026-06-11T16:30:32","modified_gmt":"2026-06-11T14:30:32","slug":"retail-et-distribution-specialisee","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/fr\/interactiv-publisher\/easycatalog-retail-distribution-specialisee\/","title":{"rendered":"Retail et Distribution sp\u00e9cialis\u00e9e"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-violet-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-ca1268553f07a2c100346ae80fe3019c\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">Retail et Distribution sp\u00e9cialis\u00e9e&nbsp;: soyez plus r\u00e9actifs que vos concurrents pour la cr\u00e9ation de vos supports de vente<\/h1>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-text-align-center has-blanc-color has-text-color has-link-color has-medium-font-size wp-elements-13d28b78416ee6e9ad79da489bc687a1\">Dans le secteur de la distribution sp\u00e9cialis\u00e9e, <strong>le catalogue promotionnel est un support marketing essentiel et un moteur de vente <\/strong>pour g\u00e9n\u00e9rer du trafic en magasin. Pourtant, les enseignes doivent aujourd\u2019hui g\u00e9rer une <strong>quantit\u00e9 tr\u00e8s \u00e9lev\u00e9e de r\u00e9f\u00e9rences,<\/strong> pour un <strong>rythme de publications particuli\u00e8rement soutenu <\/strong>(hebdomadaire, bimensuel, mensuel, etc.)<strong>.<\/strong> D\u00e9couvrez comment <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/interactiv-publisher\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 Publisher &#8211; EasyCatalog<\/a> transforme ce d\u00e9fi en une t\u00e2che simple et rapide gr\u00e2ce \u00e0 la mise en page automatique de vos donn\u00e9es sur InDesign.<\/p>\n\n\n\n<p class=\"has-text-align-center has-blanc-color has-text-color has-link-color has-medium-font-size wp-elements-bc0d2a74d8e9a8ae58d60fe8e07ec708\">Notre \u00e9quipe d&rsquo;experts EasyCatalog vous accompagne et peut vous former tout au long de votre projet.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignright size-large is-resized\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"998\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/1200px-Adobe_InDesign_CC_icon.svg_-1024x998.png\" alt=\"Logo InDesign CC 2026\" class=\"wp-image-1259\" style=\"aspect-ratio:1.0261148298293579;object-fit:cover;width:75px\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/1200px-Adobe_InDesign_CC_icon.svg_-1024x998.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/1200px-Adobe_InDesign_CC_icon.svg_-300x293.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/1200px-Adobe_InDesign_CC_icon.svg_-768x749.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/1200px-Adobe_InDesign_CC_icon.svg_.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:5px;margin-bottom:5px\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/Icone-65-bits-EasyCatalog-1.png\" alt=\"Icone 65 bits EasyCatalog\" class=\"wp-image-17213\" style=\"width:90px\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/Icone-65-bits-EasyCatalog-1.png 500w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/Icone-65-bits-EasyCatalog-1-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/Icone-65-bits-EasyCatalog-1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"777\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Satisfaction-clients-sur-EasyCatalog-EasyCatalogue-1-1.png\" alt=\"Avis clients Google de la soci\u00e9t\u00e9 Interactiv' Technologies, sp\u00e9cialiste de la gestion et de la structuration de donn\u00e9es. \" class=\"wp-image-759\" style=\"width:75px\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Satisfaction-clients-sur-EasyCatalog-EasyCatalogue-1-1.png 777w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Satisfaction-clients-sur-EasyCatalog-EasyCatalogue-1-1-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Satisfaction-clients-sur-EasyCatalog-EasyCatalogue-1-1-150x150.png 150w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Satisfaction-clients-sur-EasyCatalog-EasyCatalogue-1-1-768x768.png 768w\" sizes=\"auto, (max-width: 777px) 100vw, 777px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/interactiv-publisher\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir la solution Interactiv&rsquo; Publisher &#8211; EasyCatalog<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30);flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-8dd13e6d wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title\">Demandez une d\u00e9monstration<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Demandez une d\u00e9monstration\"\/><input type=\"hidden\" name=\"product\" value=\"itpublisher\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"459ffad6c9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/17034\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-976cd4dd wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-4a6bcd3def00f65fa00fa95983701e90\" id=\"introduction\">\u00c0 quels enjeux le secteur du retail est-il confront\u00e9 dans la publication de ses supports de vente ?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Dans ce milieu, les catalogues promotionnels contiennent une <strong>quantit\u00e9 impressionnante de donn\u00e9es<\/strong>. Afin de rester comp\u00e9titives, les enseignes doivent avoir la main sur les volumes de donn\u00e9es ainsi que sur leur provenance, tout en \u00e9tant r\u00e9actives face aux actions des concurrents, notamment sur les prix.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7abde1fe wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 0.863), 30px);\">1. <strong><strong>Un volume massif de r\u00e9f\u00e9rences produits&nbsp;<\/strong><\/strong><\/h3>\n\n\n\n<p>Le catalogue promotionnel est un support dense qui contient plusieurs centaines, voire milliers de SKU (<em><a href=\"https:\/\/fr.wikipedia.org\/wiki\/Unit%C3%A9_de_gestion_des_stocks\" target=\"_blank\" rel=\"noreferrer noopener\">Stock Keeping Units<\/a><\/em>). Chaque fiche produit doit comporter des informations pr\u00e9cises, telles qu\u2019un visuel, un libell\u00e9, un prix de vente, une remise, etc. Cela <strong>n\u00e9cessite une organisation claire et ordonn\u00e9e en amont de la mise en page<\/strong>, car le moindre d\u00e9calage dans le flux peut entra\u00eener des cons\u00e9quences sur l&rsquo;ensemble de la cha\u00eene.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violet-accent-color\">Le risque<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\"><\/mark>? En plus de g\u00e9n\u00e9rer des erreurs, la saisie manuelle de toutes ces r\u00e9f\u00e9rences avec des copier-coller chronophages fait perdre un temps colossal \u00e0 vos \u00e9quipes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1593\" height=\"1506\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_my-files_1xwx.png\" alt=\"Personne travaillant dans le secteur de la grande distribution et faisant face \u00e0 un volume massif de donn\u00e9es.\" class=\"wp-image-17042\" style=\"width:250px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_my-files_1xwx.png 1593w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_my-files_1xwx-300x284.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_my-files_1xwx-1024x968.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_my-files_1xwx-768x726.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_my-files_1xwx-1536x1452.png 1536w\" sizes=\"auto, (max-width: 1593px) 100vw, 1593px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading has-text-align-right is-style-default has-violet-accent-color has-text-color has-link-color wp-elements-a0da9e4522e000c3f820893a5307ec74\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 0.863), 30px);\">2. <strong><strong>Des donn\u00e9es h\u00e9t\u00e9rog\u00e8nes provenant de sources multiples<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-right\">Un catalogue retail regroupe par nature de nombreuses marques et cat\u00e9gories de produits. Les donn\u00e9es proviennent de sources vari\u00e9es : <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PIM\/DAM<\/a>, fichiers Excel de fournisseurs ou de centrales d\u2019achats, etc. Concr\u00e8tement, les attributs d&rsquo;un produit varient d&rsquo;un fichier \u00e0 l&rsquo;autre : une m\u00eame information peut \u00eatre nomm\u00e9e \u00ab\u00a0couleur\u00a0\u00bb chez un fournisseur et \u00ab\u00a0coloris\u00a0\u00bb dans la base d&rsquo;une centrale d&rsquo;achats. L&rsquo;enjeu est donc de r\u00e9ussir \u00e0 <strong>structurer ces informations disparates<\/strong> dans une seule base de donn\u00e9es compl\u00e8te et ind\u00e9pendante.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violet-accent-color\">Le risque <\/mark>? Une perte de productivit\u00e9 importante, car vos \u00e9quipes sont souvent oblig\u00e9es de cr\u00e9er un fichier de travail interm\u00e9diaire pour harmoniser ces donn\u00e9es.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1f2e13b4 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 0.863), 30px);\">3. <strong><strong>Les mises \u00e0 jour de tarifs dans vos supports promotionnels<\/strong><\/strong><\/h3>\n\n\n\n<p>Dans le secteur de la distribution sp\u00e9cialis\u00e9e, <strong>le prix est une variable qui fluctue beaucoup<\/strong>. En effet, les campagnes promotionnelles entra\u00eenent souvent des n\u00e9gociations de derni\u00e8re minute avec les fournisseurs, et le besoin de s&rsquo;aligner constamment sur les tarifs des concurrents : la donn\u00e9e peut changer jusqu\u2019\u00e0 quelques heures avant l\u2019envoi pour impression. L&rsquo;agilit\u00e9 est donc indispensable, mais <strong>impose une pression sur vos \u00e9quipes<\/strong>.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violet-accent-color\">Le risque <\/mark>? Un prix erron\u00e9 ou une promotion mal affich\u00e9e sur un catalogue peut provoquer des litiges en caisse et une perte de confiance de vos clients.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1626\" height=\"1289\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_discount_igfl.png\" alt=\"Personne travaillant dans le secteur de la grande distribution, qui doit faire face aux mises \u00e0 jour promotionnelles constantes des produits.\" class=\"wp-image-17044\" style=\"aspect-ratio:1.495372180941207;width:338px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_discount_igfl.png 1626w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_discount_igfl-300x238.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_discount_igfl-1024x812.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_discount_igfl-768x609.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_discount_igfl-1536x1218.png 1536w\" sizes=\"auto, (max-width: 1626px) 100vw, 1626px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-3a9adec99e5d43cf3a0a1be5f41fe627\" style=\"font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">Vous n&rsquo;\u00eates pas s\u00fbr que votre document soit adapt\u00e9 \u00e0 la mise en page automatique ?<\/h3>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">Faites le test ! <\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a3b0702f wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/automatisation-catalogues-indesign\/test-document-automatisable\/\" target=\"_blank\" rel=\"noreferrer noopener\">Test : votre document est-il automatisable ?<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--30);flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-center has-violet-accent-color has-text-color has-link-color wp-elements-458ef29483194d9598c07ec78d1b7a4b\" id=\"informations-dpp\">En quoi la mise en page automatis\u00e9e de vos donn\u00e9es permet-elle de r\u00e9pondre \u00e0 ces d\u00e9fis de publication ?<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><strong>L\u2019automatisation du processus de mise en page<\/strong> transforme radicalement la gestion et la cr\u00e9ation de vos catalogues promotionnels. Cette derni\u00e8re vous permet de passer d\u2019une ex\u00e9cution manuelle subie \u00e0 un pilotage automatique contr\u00f4l\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7abde1fe wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-left-style:none;border-left-width:0px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-4189d4d3 wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60)\">\n<h3 class=\"wp-block-heading has-text-align-center has-violet-accent-color has-text-color has-link-color wp-elements-c8aaeb9ee2451d062100e7bc17a63449\" style=\"padding-top:0;padding-bottom:0\">Garantir une fiabilit\u00e9 absolue de vos donn\u00e9es<\/h3>\n\n\n\n<p>En liant directement vos bases de donn\u00e9es (PIM, ERP, Excel, etc.) \u00e0 vos maquettes sur InDesign, vous cr\u00e9ez un <strong>lien direct<\/strong>. Ainsi, l\u2019information ne transite plus par une saisie manuelle, car elle est inject\u00e9e directement depuis votre syst\u00e8me d\u2019information vers le document final. Il y a donc une <strong>correspondance parfaite entre le produit n\u00e9goci\u00e9 et votre produit affich\u00e9<\/strong>.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violet-accent-color\">R\u00e9sultat<\/mark>&nbsp;: <strong>Une suppression des erreurs manuelles<\/strong> de prix, de libell\u00e9s, ou encore de vos visuels. Cela vous \u00e9vite de potentiels litiges avec vos clients lors du passage en caisse.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7abde1fe wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div class=\"wp-block-group has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-left-style:none;border-left-width:0px\">\n<div class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-4189d4d3 wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60)\">\n<h3 class=\"wp-block-heading has-text-align-center has-violet-accent-color has-text-color has-link-color wp-elements-05085fe30dff5a8c55f42ac57c6ab2d4\" style=\"padding-top:0;padding-bottom:0\">Acc\u00e9l\u00e9rer drastiquement vos cycles de publication<\/h3>\n\n\n\n<p>En plus de garantir la fiabilit\u00e9 de vos donn\u00e9es, l&rsquo;automatisation permet un gain de temps consid\u00e9rable. En effet, l\u00e0 o\u00f9 une mise en page manuelle de centaines, voire milliers de r\u00e9f\u00e9rences peut parfois prendre des semaines, <strong>l\u2019automatisation permet de g\u00e9n\u00e9rer des centaines de pages en seulement quelques minutes<\/strong>. Cela vous permet <strong>d\u2019absorber le rythme soutenu d<\/strong>u retail et de la distribution sp\u00e9cialis\u00e9e, o\u00f9 vous devez publier des catalogues promotionnels tr\u00e8s r\u00e9guli\u00e8rement.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violet-accent-color\">R\u00e9sultat<\/mark> : Vos \u00e9quipes cr\u00e9atives peuvent prendre plus de temps pour se concentrer sur les am\u00e9liorations visuelles.<\/p>\n\n\n\n<p style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;border-left-color:var(--wp--preset--color--violet-accent);border-left-width:4px;padding-left:var(--wp--preset--spacing--30)\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violet-accent-color\">Exemple concret<\/mark> : Lors de la p\u00e9riode des f\u00eates de fin d&rsquo;ann\u00e9e, vous pouvez gr\u00e2ce \u00e0 l&rsquo;automatisation publier une <strong>multitude de supports promotionnels<\/strong>, ce qui vous permet d&rsquo;absorber le rythme soutenu de cette p\u00e9riode sans surcharger vos \u00e9quipes.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1a0bba20 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-left-style:none;border-left-width:0px;background-color:#f6dcdc\">\n<div class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-4189d4d3 wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60)\">\n<h3 class=\"wp-block-heading has-text-align-center has-violet-accent-color has-text-color has-link-color wp-elements-ac99648559ceac308e750654c37b5a5f\" style=\"padding-top:0;padding-bottom:0\">Gagner en flexibilit\u00e9 sur vos supports print et digitaux<\/h3>\n\n\n\n<p>La mise en page automatique vous permet une <strong>plus grande flexibilit\u00e9<\/strong> face aux al\u00e9as de vos fournisseurs et de vos concurrents. Qu\u2019il s\u2019agisse d\u2019une rupture de stock de derni\u00e8re minute ou de la n\u00e9cessit\u00e9 d\u2019ajuster un prix pour faire face \u00e0 une promotion d\u2019un confr\u00e8re, <strong>la mise \u00e0 jour se fait instantan\u00e9ment<\/strong>, quelques heures avant l\u2019envoi pour impression. Par ailleurs, cette flexibilit\u00e9 est encore plus pertinente pour vos catalogues digitaux, car vous ne faites pas face aux contraintes de l&rsquo;impression et de ses d\u00e9lais. <\/p>\n\n\n\n<p style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;border-left-color:var(--wp--preset--color--violet-accent);border-left-width:4px;padding-left:var(--wp--preset--spacing--30)\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violet-accent-color\">Exemple concret<\/mark> : \u00c0 la veille du d\u00e9part en impression d&rsquo;un catalogue annuel \u00ab\u00a0<strong>Foire aux vins<\/strong>\u00ab\u00a0, un fournisseur majeur <strong>annule sa livraison sur la moiti\u00e9 de ses produits<\/strong>. Gr\u00e2ce \u00e0 la mise en page automatique, vous <strong>supprimez les r\u00e9f\u00e9rences<\/strong> concern\u00e9es en un clic, et le logiciel <strong>r\u00e9ajuste<\/strong> dynamiquement l&rsquo;espace supprim\u00e9.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-gris-color has-text-color has-link-color wp-elements-71c30b0d002aafa156d9aad317265ff1\" style=\"margin-top:2%;margin-bottom:0;font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">Vous souhaitez obtenir une estimation tarifaire pour l&rsquo;automatisation de vos supports ?<\/h3>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">Remplissez ce formulaire en 2 minutes chrono !<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-9aa54040 wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/automatisation-catalogues-indesign\/prix-devis-easycatalog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Obtenir une estimation tarifaire de la mise en page automatis\u00e9e<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-violet-accent has-violet-accent-color has-text-color has-link-color wp-elements-be4f6ed1afeac91d8cb11ae64eeea030\" id=\"int\u00e9r\u00eat-cible-dpp\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violet-accent-color\">Les fonctionnalit\u00e9s cl\u00e9s de notre solution Interactiv\u2019 Publisher &#8211; EasyCatalog<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"padding-top:var(--wp--preset--spacing--40)\"><a href=\"https:\/\/easycatalog-france.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EasyCatalog<\/strong><\/a> offre de nombreuses fonctionnalit\u00e9s cl\u00e9s pour faciliter la mise en page de vos supports de <strong>vente<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8a622d80 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-a0135418 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"52\" height=\"52\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/icons8-lien-52.png\" alt=\"Lien bidirectionnel dynamique du logiciel Interactiv' Publisher (EasyCatalog)\" class=\"wp-image-17049\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-violet-accent-color has-text-color has-link-color has-medium-font-size wp-elements-c829d3b84ae637fa6f3129c7c9a9a1de\">Un lien bidirectionnel pour une synchronisation dynamique des donn\u00e9es<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Synchronisez vos fichiers InDesign \u00e0 vos <strong>sources de donn\u00e9es<\/strong>, qu\u2019il s\u2019agisse de <strong>fichiers Excel (XLS, CSV), de flux XML ou de votre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" data-type=\"page\" data-id=\"1559\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PIM\/DAM<\/a><\/strong>. Cette liaison bidirectionnelle vous assure que chaque modification effectu\u00e9e dans votre base de donn\u00e9es soit r\u00e9percut\u00e9e instantan\u00e9ment sur vos maquettes InDesign.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-bc07c4df wp-block-group-is-layout-flex\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/icons8-fusionner-64.png\" alt=\"Assemblage automatis\u00e9 gr\u00e2ce \u00e0 des gabarits intelligents, fonctionnalit\u00e9 du logiciel Interactiv' Publisher (EasyCatalog)\" class=\"wp-image-17051\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-violet-accent-color has-text-color has-link-color has-medium-font-size wp-elements-7896c983af5323c0a65380c690739dea\">L&rsquo;assemblage automatis\u00e9 avec des gabarits intelligents<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Vous construisez au pr\u00e9alable vos diff\u00e9rents <strong>gabarits produits<\/strong> selon vos besoins (Ex : un gabarit pour les promotions, un pour les nouveaut\u00e9s, etc.).  EasyCatalog analyse ensuite vos donn\u00e9es et <strong>s\u00e9lectionne automatiquement le bon gabarit<\/strong> pour chaque article en fonction des r\u00e8gles d&rsquo;assemblage, puis y <strong>injecte instantan\u00e9ment les bonnes informations<\/strong>. Cela vous permet de g\u00e9n\u00e9rer plusieurs centaines de pages en seulement quelques clics.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8a622d80 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-bc07c4df wp-block-group-is-layout-flex\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/icons8-divise-50.png\" alt=\"D\u00e9clinaison instantan\u00e9e en supports commerciaux d\u00e9riv\u00e9s, sur le logiciel EasyCatalog, dont Interactiv' Technologies est int\u00e9grateur officiel certifi\u00e9.\" class=\"wp-image-17827\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-violet-accent-color has-text-color has-link-color has-medium-font-size wp-elements-56b5b6e8af2662f57ff7c564a48bef27\">La d\u00e9clinaison instantan\u00e9e en supports commerciaux d\u00e9riv\u00e9s<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Au-del\u00e0 des supports promotionnels et des catalogues, la distribution sp\u00e9cialis\u00e9e s&rsquo;appuie sur d&rsquo;autres formats compl\u00e9mentaires (d\u00e9pliants, prospectus, affiches de rayon, etc). EasyCatalog vous permet de<strong> r\u00e9utiliser instantan\u00e9ment les donn\u00e9es d\u00e9j\u00e0 structur\u00e9es<\/strong> pour les injecter dans ces diff\u00e9rents formats : le logiciel adapte les informations au gabarit du nouveau support choisi.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-bc07c4df wp-block-group-is-layout-flex\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/icons8-calcul-64.png\" alt=\"Champs calcul\u00e9s automatiquement pour automatiser vos calculs sur le logiciel EasyCatalog\" class=\"wp-image-17057\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-violet-accent-color has-text-color has-link-color has-medium-font-size wp-elements-b0d5d3d36f315d97d4e971b7592c55d4\">Les <a href=\"https:\/\/easycatalog-france.fr\/2024\/06\/21\/les-champ-personnalises\/\" target=\"_blank\" rel=\"noreferrer noopener\">champs personnalis\u00e9s<\/a> pour automatiser vos calculs<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Cr\u00e9ez des formules directement dans l&rsquo;outil. Les champs calcul\u00e9s permettent de <strong>transformer vos donn\u00e9es brutes sans modifier vos fichiers sources<\/strong> : calcul automatique de prix TTC, application de taux de remise ou ajout de mentions sp\u00e9cifiques comme \u00ab \u00e0 partir de \u00bb. Il s\u2019agit d\u2019un <strong>levier de productivit\u00e9 crucial<\/strong> dans le secteur du retail.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cc5f43ef wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<section class=\"wp-block-group alignfull has-violet-accent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-dacb42e8 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 23%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-blanc-color has-text-color has-link-color wp-elements-858b1b96a5e7fe71f11ffce4dd6d8c4e\">Essai gratuit 30 jours \u2013 Sans engagement<\/h2>\n\n\n\n<p class=\"has-text-align-left has-blanc-color has-text-color has-link-color wp-elements-61b12ff5254725a72372b1c788f3d0ad\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">Ne perdez plus des semaines sur des copier-coller chronophages. Essayez d\u00e8s maintenant la mise en page automatique sur InDesign avec EasyCatalog, et s\u00e9curisez vos donn\u00e9es produits.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-violet-accent-color has-blanc-background-color has-text-color has-background has-link-color has-border-color has-blanc-border-color wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/telecharger-easycatalog\/\" style=\"text-transform:none\" target=\"_blank\" rel=\"noreferrer noopener\">Commencer mon essai gratuit<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1024x778.png\" alt=\"T\u00e9l\u00e9charger gratuitement le logiciel EasyCatalog, et b\u00e9n\u00e9ficiez d'un essai gratuit pendant 30 jours. \" class=\"wp-image-7435 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1024x778.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-300x228.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-768x584.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1536x1167.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-2048x1556.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-violet-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-85da6d183fc2b8d3d31bd38a679d2301\" id=\"conclusion-pim-dpp\">Conclusion : simplifiez le processus de mise en page de vos supports gr\u00e2ce \u00e0 Interactiv\u2019 Publisher &#8211; EasyCatalog<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);flex-basis:70%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-b4d2c003210bd63da7ecfcccaf17c52d\">La pr\u00e9cision et la r\u00e9activit\u00e9 sont des piliers du secteur de la distribution sp\u00e9cialis\u00e9e. Dans ce contexte, l\u2019automatisation de la mise en page de vos supports prints et digitaux devient votre meilleur atout. Vous \u00e9liminez les t\u00e2ches r\u00e9p\u00e9titives et les risques d\u2019erreurs, afin de permettre \u00e0 vos \u00e9quipes de se concentrer sur l\u2019impact de vos offres et la satisfaction de vos clients.<\/p>\n\n\n\n<p class=\"has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-9bb26bf568192a4f62499bbaa28777c2\" style=\"font-size:clamp(14.642px, 0.915rem + ((1vw - 3.2px) * 0.575), 22px);\">R\u00e9sultat :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-blanc-color has-text-color has-link-color wp-elements-d33cc95c02d73ff4a35780fbfaa42742\">Une r\u00e9duction massive des d\u00e9lais de production, vous permettant d&rsquo;absorber des cadences de publication fr\u00e9quentes sans difficult\u00e9.<\/li>\n\n\n\n<li class=\"has-blanc-color has-text-color has-link-color wp-elements-341dea96c5d8573e01d0a4bc344fa86d\">La suppression totale des risques de publicit\u00e9 mensong\u00e8re et des litiges en caisse gr\u00e2ce \u00e0 l&rsquo;injection directe de donn\u00e9es fiables.<\/li>\n\n\n\n<li class=\"has-blanc-color has-text-color has-link-color wp-elements-50e884510f9753aebea037ef3493428d\">La capacit\u00e9 d&rsquo;ajuster vos offres ou de retirer un produit en rupture de stock jusqu&rsquo;\u00e0 quelques heures avant l&rsquo;impression.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"792\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_bento-grid_qfc0-Photoroom-1024x792.png\" alt=\"Ecran montrant la simplification du processus de mise en page de supports gr\u00e2ce au logiciel Interactiv' Publisher (via EasyCatalog).\" class=\"wp-image-17082\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_bento-grid_qfc0-Photoroom-1024x792.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_bento-grid_qfc0-Photoroom-300x232.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_bento-grid_qfc0-Photoroom-768x594.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_bento-grid_qfc0-Photoroom-1536x1188.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/04\/undraw_bento-grid_qfc0-Photoroom.png 1598w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-486c6428 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-206f2ecc52e7e54fa470b7062e7a785b\" id=\"formulaire-database\">Pour aller plus loin&#8230;<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-aed073b0 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-violet-accent-color has-text-color has-link-color wp-elements-d5916488eb182f4f1e3d994d3a4b47b4\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\">FAQ (Foire aux Questions)<\/h3>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong><strong>Est-il possible de modifier les prix quelques heures avant l\u2019impression ?<\/strong><\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Oui, gr\u00e2ce au lien bidirectionnel, toute modification tarifaire dans votre base de donn\u00e9es est r\u00e9percut\u00e9e instantan\u00e9ment sur votre maquette InDesign, garantissant une agilit\u00e9 totale.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong>Peut-on automatiser l&rsquo;affichage des remises et des prix TTC \u00e0 partir de donn\u00e9es brutes ?<\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Absolument, les champs calcul\u00e9s permettent d\u2019appliquer automatiquement des formules de calcul (Taxes, % de remise, mentions \u00ab\u00a0\u00e0 partir de\u00a0\u00bb) directement au sein de vos maquettes.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong>Comment assurer la coh\u00e9rence visuelle des promotions sur un volume massif de produits ?<\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Les styles conditionnels appliquent automatiquement des attributs graphiques (badges promo, prix en rouge) d\u00e8s qu&rsquo;un seuil de remise est atteint, sans aucune intervention manuelle.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><strong>Peut-on utiliser la solution pour d\u00e9cliner un catalogue en plusieurs versions r\u00e9gionales ou multilingues ?<\/strong><\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Oui. EasyCatalog vous permet de piloter toutes vos d\u00e9clinaisons \u00e0 partir d&rsquo;un seul document ma\u00eetre. Vous basculez d&rsquo;une langue, d&rsquo;une devise ou d&rsquo;une offre r\u00e9gionale \u00e0 l&rsquo;autre instantan\u00e9ment, sans refaire la mise en page.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-9b6c9373 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-violet-accent-color has-text-color has-link-color wp-elements-32930046e4c4c8bdf2a68f03e3f4030d\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/interactiv-publisher\/easycatalog-quels-secteurs-et-quels-metiers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autres secteurs<\/a>&#8230;<\/h3>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f591442c wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-a0135418 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"883\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_trying-on-clothes_ht5p-1024x883.png\" alt=\"Mise en page automatique de catalogue dans le secteur de la mode et luxe sur InDesign via Interactiv' Publisher - EasyCatalog\" class=\"wp-image-17834\" style=\"aspect-ratio:1.6050224513553966;object-fit:contain;width:241px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_trying-on-clothes_ht5p-1024x883.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_trying-on-clothes_ht5p-300x259.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_trying-on-clothes_ht5p-768x662.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_trying-on-clothes_ht5p-1536x1325.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_trying-on-clothes_ht5p.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-violet-accent-color has-text-color has-link-color has-medium-font-size wp-elements-0d65cfcb979c95176cf790aab151faca\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/interactiv-publisher\/easycatalog-mode-et-luxe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mode et Luxe<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-center\">Lib\u00e9rez vos \u00e9quipes cr\u00e9atives des contraintes de maquettage r\u00e9p\u00e9titives. Centralisez la gestion de vos d\u00e9clinaisons de collections (tailles, coloris, etc.) et recentrez-vous sur l\u2019essentiel : votre direction artistique et le prestige de votre marque.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-f611be13 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:0;margin-bottom:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1108\" height=\"1760\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_doctors-orders_a8sv.png\" alt=\"Cr\u00e9ation de catalogue m\u00e9dical et pharmaceutique s\u00e9curis\u00e9 avec l'automatisation de donn\u00e9es via Interactiv' Publisher - EasyCatalog\" class=\"wp-image-17832\" style=\"aspect-ratio:1.5306899286280728;object-fit:contain;width:223px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_doctors-orders_a8sv.png 1108w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_doctors-orders_a8sv-189x300.png 189w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_doctors-orders_a8sv-645x1024.png 645w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_doctors-orders_a8sv-768x1220.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_doctors-orders_a8sv-967x1536.png 967w\" sizes=\"auto, (max-width: 1108px) 100vw, 1108px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-violet-accent-color has-text-color has-link-color has-medium-font-size wp-elements-2cda04cd8eaf49fdd0357e6544cb73c3\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violet-accent-color\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/interactiv-publisher\/easycatalog-industrie-sante\/\" target=\"_blank\" rel=\"noreferrer noopener\">Industrie de la sant\u00e9<\/a><\/mark><\/h4>\n\n\n\n<p class=\"has-text-align-center\">Dans un secteur o\u00f9 l\u2019approximation est interdite, automatisez l&rsquo;importation de vos documents r\u00e9glementaires pour garantir des catalogues 100 % fiables et conformes.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-a0135418 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"630\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_under-construction_c2y1-1024x630.png\" alt=\"Automatisation de catalogue du secteur &quot;Maison et Art de vivre&quot; avec la mise en page automatique sur InDesign via Interactiv' Publisher - EasyCatalog\" class=\"wp-image-17836\" style=\"aspect-ratio:1.5306899286280728;width:254px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_under-construction_c2y1-1024x630.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_under-construction_c2y1-300x184.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_under-construction_c2y1-768x472.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_under-construction_c2y1-1536x944.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_under-construction_c2y1-2048x1259.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-violet-accent-color has-text-color has-link-color has-medium-font-size wp-elements-2d54879644e78c789eddc6ecc7500554\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/interactiv-publisher\/easycatalog-maison-art-de-vivre\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maison et Art de Vivre<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-center\">D\u00e9couvrez comment concilier l\u2019esth\u00e9tisme de vos sc\u00e9nographies inspirantes et la rigueur de vos donn\u00e9es produits (dimensions, variantes, mat\u00e9riaux) gr\u00e2ce \u00e0 la mise en page automatis\u00e9e.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-right has-violet-accent-color has-text-color has-link-color wp-elements-e749326f6a76b543af801b0a04fd99cd\" style=\"padding-bottom:var(--wp--preset--spacing--50);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);font-style:normal;font-weight:600\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/interactiv-publisher\/easycatalog-quels-secteurs-et-quels-metiers\/\" data-type=\"page\" data-id=\"2594\" target=\"_blank\" rel=\"noreferrer noopener\">Explorez tous les secteurs &gt;<\/a><\/p>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"formulaire-database\" style=\"padding-bottom:0\">Une question ? Un projet ?<br>Contactez un expert en automatisation<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12a0b04b wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--70);flex-basis:65%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"236\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Logo_IT_COULEUR.png\" alt=\"Logo de l'\u00e9diteur et int\u00e9grateur fran\u00e7ais Interactiv' Technologies\" class=\"wp-image-27\" style=\"aspect-ratio:3.8137538182118385;width:263px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Logo_IT_COULEUR.png 900w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Logo_IT_COULEUR-300x79.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Logo_IT_COULEUR-768x201.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-gris-color has-text-color has-link-color wp-elements-2c2ec7d9a71b33f189b7b89b31d4a231\"><strong>Interactiv\u2019 Technologies<\/strong> est un \u00e9diteur et int\u00e9grateur de solutions logicielles cr\u00e9\u00e9 en 2008. Depuis plus de 18 ans, ce professionnel de <strong>la mise en page automatique <\/strong>accompagne plus de <strong>1000 entreprises<\/strong> dans la structuration et la diffusion de leurs donn\u00e9es produits.<\/p>\n\n\n\n<p class=\"has-text-align-center has-gris-color has-text-color has-link-color wp-elements-edc1b8f6a6b63f98d264f6938bc2afe8\">Notre \u00e9quipe d&rsquo;une dizaine de consultants experts et formateurs EasyCatalog est \u00e0 m\u00eame de vous accompagner de bout en bout sur votre projet. Du d\u00e9ploiement \u00e0 l&rsquo;impl\u00e9mentation, en passant par la formation de vos \u00e9quipes et l&rsquo;\u00e9volution continue de la solution, nous g\u00e9rons l&rsquo;int\u00e9gralit\u00e9 de vos besoins sans aucun intervenant tiers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-violet-accent-color has-alpha-channel-opacity has-violet-accent-background-color has-background is-style-default\"\/>\n\n\n\n<p class=\"has-text-align-center has-gris-color has-text-color has-link-color wp-elements-4b1255bb91e7705e8c9d0453e4dc1972\"><strong>Vous souhaitez b\u00e9n\u00e9ficier d\u2019une d\u00e9mo gratuite de 30 min dispens\u00e9e par des experts ? <br><\/strong>Remplissez le formulaire suivant et l&rsquo;\u00e9quipe Interactiv&rsquo; Technologies vous recontactera au plus vite.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:35%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-8dd13e6d wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title\">Demandez une d\u00e9monstration<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Demandez une d\u00e9monstration\"\/><input type=\"hidden\" name=\"product\" value=\"itpublisher\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"459ffad6c9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/17034\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Retail et Distribution sp\u00e9cialis\u00e9e&nbsp;: soyez plus r\u00e9actifs que vos concurrents pour la cr\u00e9ation de vos supports de vente Dans le secteur de la distribution sp\u00e9cialis\u00e9e, le catalogue promotionnel est un support marketing essentiel et un moteur de vente pour g\u00e9n\u00e9rer du trafic en magasin. Pourtant, les enseignes doivent aujourd\u2019hui g\u00e9rer une quantit\u00e9 tr\u00e8s \u00e9lev\u00e9e de [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":16721,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Retail et Distribution sp\u00e9cialis\u00e9e : cr\u00e9ation automatis\u00e9e de supports de vente","_seopress_titles_desc":"Boostez la r\u00e9activit\u00e9 de vos catalogues promotionnels. Automatisez la mise en page de vos SKU sur InDesign avec EasyCatalog et \u00e9liminez les erreurs de prix.","_seopress_robots_index":"","_it_page_product":"ITPublisher","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-17034","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/17034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=17034"}],"version-history":[{"count":71,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/17034\/revisions"}],"predecessor-version":[{"id":18664,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/17034\/revisions\/18664"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/16721"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=17034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}