{"id":15319,"date":"2026-09-18T17:19:18","date_gmt":"2026-09-18T15:19:18","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=15319"},"modified":"2026-09-21T13:56:20","modified_gmt":"2026-09-21T11:56:20","slug":"retail-distribution","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/retail-distribution\/","title":{"rendered":"Retail &amp; Distribution"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<h1 class=\"wp-block-heading has-text-align-left has-blanc-color has-text-color has-link-color wp-elements-9f02f4ae2b3f21c2f8c7fccf4df1bfa1\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:0\">Retail &amp; Distribution&nbsp;: g\u00e9rez et diffusez toutes vos r\u00e9f\u00e9rences en un tour de main&nbsp;!<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-71aee53b wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9a30c031 wp-block-columns-is-layout-flex\" style=\"padding-top:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"has-text-align-center has-blanc-color has-text-color has-link-color has-medium-font-size wp-elements-a49ad08bd3d4533a5de45c1d608b1a82 wp-block-paragraph\">G\u00e9rer plusieurs catalogues de r\u00e9f\u00e9rences ne doit plus \u00eatre un frein \u00e0 votre croissance. <br>D\u00e9couvrez comment le <strong>PIM pour le retail<\/strong> <strong>Interactiv&rsquo; DataBase<\/strong> peut vous aider \u00e0 centraliser vos donn\u00e9es, \u00e0 automatiser la diffusion omnicanale de vos articles et \u00e0 alimenter vos marketplaces en un temps record.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_online-shopping_po8w-1024x593.png\" alt=\"Retail &amp; Distribution\u00a0: g\u00e9rez et diffusez toutes vos r\u00e9f\u00e9rences en un tour de main\u00a0avec un logiciel catalogue retail\" class=\"wp-image-15130\" style=\"aspect-ratio:1.7268805396501687;object-fit:cover\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_online-shopping_po8w-1024x593.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_online-shopping_po8w-300x174.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_online-shopping_po8w-768x445.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_online-shopping_po8w-1536x890.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_online-shopping_po8w.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<p class=\"has-text-align-center has-blanc-color has-text-color has-link-color has-medium-font-size wp-elements-89878deff698a8c0ace383fa0f1f14b1 wp-block-paragraph\">Partenaire FAB-DIS Inside et ETIM France, cette solution vous permettra d&rsquo;exporter vos donn\u00e9es en formats norm\u00e9s en quelques clics pour faciliter les \u00e9changes avec vos distributeurs.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-FAB-DIS-Inside.png\" alt=\"Interactiv' Technologies est partenaire FAB-DIS Inside, import et export des fichiers FAB-DIS dans le PIM DataBase\" class=\"wp-image-9384\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-FAB-DIS-Inside.png 700w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-FAB-DIS-Inside-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-FAB-DIS-Inside-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-partenaire-ETIM-France.png\" alt=\"Interactiv' Technologies est partenaire ETIM France\" class=\"wp-image-9380\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-partenaire-ETIM-France.png 700w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-partenaire-ETIM-France-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-partenaire-ETIM-France-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Format-BMEcat-dans-le-PIM-Interactiv-DataBase-Interactiv-Technologies.png\" alt=\"Export des donn\u00e9es au format BMEcat depuis le PIM\/DAM Interactiv' DataBase - Interactiv' Technologies, \u00e9diteur et int\u00e9grateur de solutions logicielles\" class=\"wp-image-9382\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Format-BMEcat-dans-le-PIM-Interactiv-DataBase-Interactiv-Technologies.png 700w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Format-BMEcat-dans-le-PIM-Interactiv-DataBase-Interactiv-Technologies-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Format-BMEcat-dans-le-PIM-Interactiv-DataBase-Interactiv-Technologies-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-74cbd164 wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir la solution PIM Interactiv&rsquo; DataBase<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1d1b5eff wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Demandez une d\u00e9monstration<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Demandez une d\u00e9monstration\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"fc0b744948\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/15319\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-9722e00eebc48cc039502e9269075e22\" id=\"informations-dpp\" style=\"padding-top:var(--wp--preset--spacing--40)\">Ces clients du march\u00e9 du retail et de la distribution utilisent le PIM Interactiv&rsquo; DataBase au quotidien :<\/h2>\n\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--50)\" class=\"wp-block-interactiv-technologies-it-carousel alignfull\" data-interval=\"1000\"><div class=\"it-carousel-container\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Jeremias-350x200-1.png\" alt=\"Logo Jeremias ; client d'Interactiv' Technologies, \u00e9diteur et int\u00e9grateur PIM fran\u00e7ais\" class=\"wp-image-15755\" style=\"aspect-ratio:2.0968146869606152;object-fit:contain\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-RAJA-350x200-3.png\" alt=\"Logo RAJA ; client d'Interactiv' Technologies et dot\u00e9 de la solution logicielle Interactiv' Doc\" class=\"wp-image-15775\" style=\"aspect-ratio:16\/9;object-fit:contain\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-RAJA-350x200-3.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-RAJA-350x200-3-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Au-forum-du-batiment-350x200-1.png\" alt=\"Logo AFDB - Au Forum Du Batiment ; client d'Interactiv' Technologies pour la r\u00e9alisation de leur catalogue produits avec EasyCatalog, service Interactiv' Prestations\" class=\"wp-image-15757\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Au-forum-du-batiment-350x200-1.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Au-forum-du-batiment-350x200-1-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Legallais-350x200-1.png\" alt=\"Logo Legallais ; client d'Interactiv' Technologies dot\u00e9 du PIM\/DAM Interactiv' DataBase\" class=\"wp-image-15759\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Legallais-350x200-1.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Legallais-350x200-1-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"268\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-anjos-350x200-1-e1773674284514.png\" alt=\"Logo Anjos ; client d'Interactiv' Technologies\" class=\"wp-image-15761\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"82\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Wattelez.png\" alt=\"Logo Wattelez ; client d'Interactiv' Technologies\" class=\"wp-image-11416\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Wattelez.png 450w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Wattelez-300x55.png 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Top-Accessoires-350x200-1-1.png\" alt=\"Logo top accessoires ; client d'Interactiv' Technologies, \u00e9diteur et int\u00e9grateur PIM fran\u00e7ais\" class=\"wp-image-15944\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Top-Accessoires-350x200-1-1.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Top-Accessoires-350x200-1-1-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Presto-350x200-1.png\" alt=\"\" class=\"wp-image-15942\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Presto-350x200-1.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Presto-350x200-1-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Pierre-Frey-350x200-1-1.png\" alt=\"Logo Pierre Frey ; client d'Interactiv' Technologies, \u00e9diteur et int\u00e9grateur PIM fran\u00e7ais\" class=\"wp-image-15948\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Pierre-Frey-350x200-1-1.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Pierre-Frey-350x200-1-1-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Louis-Tellier-350x200-2-1.png\" alt=\"Logo Louis Tellier ; client d'Interactiv' Technologies, \u00e9diteur et int\u00e9grateur PIM fran\u00e7ais\" class=\"wp-image-15956\" style=\"aspect-ratio:2.0968146869606152;width:482px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Louis-Tellier-350x200-2-1.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Louis-Tellier-350x200-2-1-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Leman-Industrie-350x200-1-1.png\" alt=\"Logo Leman Industrie ; client d'Interactiv' Technologies, \u00e9diteur et int\u00e9grateur PIM fran\u00e7ais\" class=\"wp-image-15965\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Comatec-350x200-1.png\" alt=\"Logo Comatec ; client d'Interactiv' Technologies, \u00e9diteur et int\u00e9grateur PIM fran\u00e7ais\" class=\"wp-image-15960\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"167\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Bulteau-e1745333904241.png\" alt=\"Logo Bulteau Systems ; client d'Interactiv' Technologies, \u00e9diteur et int\u00e9grateur PIM fran\u00e7ais\" class=\"wp-image-11430\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Bulteau-e1745333904241.png 800w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Bulteau-e1745333904241-300x63.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Bulteau-e1745333904241-768x160.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"165\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Adrien-Riquier.jpg\" alt=\"Logo Adrien Riquier ; client d'Interactiv' Technologies, \u00e9diteur et int\u00e9grateur PIM fran\u00e7ais\" class=\"wp-image-11432\" style=\"width:350px\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Adrien-Riquier.jpg 512w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Adrien-Riquier-300x97.jpg 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-bf99b335 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-035ab105fb0c6a67812210149600d625\" id=\"introduction\">\u00c0 quels enjeux le secteur du retail et de la distribution est-il confront\u00e9 dans sa gestion des informations produits&nbsp;?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Dans ce domaine d&rsquo;activit\u00e9, la probl\u00e9matique majeure est <strong>le<\/strong> <strong>suivi et la gestion de nombreuses r\u00e9f\u00e9rences<\/strong>, entre les SKU existants et les nouveaux articles \u00e0 mettre en vente. De plus, les informations de chaque SKU sont souvent dispers\u00e9es sur de nombreux fichiers et supports, compliquant la capacit\u00e9 d&rsquo;un acteur du retail \u00e0 s&rsquo;assurer d&rsquo;une mise sur le march\u00e9 et d&rsquo;une diffusion en temps et en heure.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-361c45ab wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 0.863), 30px);\">1. <strong>L&rsquo;explosion du nombre de r\u00e9f\u00e9rences (SKU)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La concurrence est forte et les exigences croissantes des clients poussent \u00e0 sortir sans cesse de nouveaux articles \u00e0 la derni\u00e8re pointe de l\u2019innovation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">R\u00e9sultat&nbsp;?<\/mark> Les r\u00e9f\u00e9rences \u00e0 suivre sont multipli\u00e9es, sans parler de leurs variantes de tailles, couleurs ou mat\u00e9riaux. Leur gestion, ainsi que celle des articles d\u00e9j\u00e0 existants, <strong>devient impossible sans un r\u00e9f\u00e9rentiel unique. <\/strong><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Le risque <\/mark>? En ne centralisant pas toutes ses SKU, il est possible de se retrouver confront\u00e9 \u00e0 des erreurs de stock ou \u00e0 des fiches produits incompl\u00e8tes qui vont p\u00e9naliser l&rsquo;exp\u00e9rience client et, in fine, le chiffre d&rsquo;affaires.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/Explosion-references_PIM.png\" alt=\"Enjeu 1 du retail et de la distribution : l'explosion du nombre de r\u00e9f\u00e9rences\" class=\"wp-image-15334\" style=\"width:250px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/Explosion-references_PIM.png 800w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/Explosion-references_PIM-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/Explosion-references_PIM-150x150.png 150w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/Explosion-references_PIM-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading has-text-align-right has-rouge-accent-color has-text-color has-link-color wp-elements-485b2eda012fa3cb8c8e91b567efa727\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 0.863), 30px);\">2. <strong><strong>La complexit\u00e9 de la diffusion omnicanale<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">Vos clients cherchent et ach\u00e8tent partout, ce qui a pour effet de <strong>multiplier les canaux de vente<\/strong>&nbsp;: site e-commerce, marketplaces comme Amazon, eBay, mais encore Facebook Marketplace ou TikTok, les applications mobiles, les enseignes sp\u00e9cialis\u00e9es comme Lyreco ou ManoMano.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Le risque<\/mark> ? Maintenir une information coh\u00e9rente et \u00e0 jour sur tous ces points de contact sans outil centralis\u00e9 peut s&rsquo;av\u00e9rer compliqu\u00e9 et chronophage, entra\u00eenant une perte de temps pour vos \u00e9quipes et augmentant le risque d&rsquo;erreurs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-361c45ab wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 0.863), 30px);\">3. <strong><strong>L&rsquo;exigence de qualit\u00e9 des marketplaces<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne s\u2019agit plus d\u2019\u00eatre pr\u00e9sent pour \u00eatre pr\u00e9sent. Amazon, Alibaba, Boulanger ou Etsy ont des exigences contraignantes en termes de <strong>structures des donn\u00e9es et de qualit\u00e9 des informations<\/strong>. L\u2019int\u00e9gration d\u2019assistants d\u2019achats pilot\u00e9s par l\u2019IA comme Rufus, l&rsquo;IA conversationnelle d&rsquo;Amazon, augmente d\u2019autant plus le niveau d\u2019exigence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Le risque<\/mark> ? Partager des flux de donn\u00e9es non optimis\u00e9s ou publier des fiches produits incompl\u00e8tes entra\u00eene des refus de produits et m\u00eame une perte de visibilit\u00e9 sur ces plateformes.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/Exigence-qualite-marketplaces-_PIM.png\" alt=\"Enjeu 2 du retail et de la distribution : l'exigence de qualit\u00e9 des marketplaces\" class=\"wp-image-15336\" style=\"aspect-ratio:1.495372180941207;width:338px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/Exigence-qualite-marketplaces-_PIM.png 800w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/Exigence-qualite-marketplaces-_PIM-300x201.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/Exigence-qualite-marketplaces-_PIM-768x514.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-FAB-DIS-Inside.png\" alt=\"Interactiv' Technologies est partenaire FAB-DIS Inside, import et export des fichiers FAB-DIS dans le PIM DataBase\" class=\"wp-image-9384\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-FAB-DIS-Inside.png 700w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-FAB-DIS-Inside-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-FAB-DIS-Inside-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-partenaire-ETIM-France.png\" alt=\"Interactiv' Technologies est partenaire ETIM France\" class=\"wp-image-9380\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-partenaire-ETIM-France.png 700w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-partenaire-ETIM-France-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Interactiv-Technologies-partenaire-ETIM-France-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Format-BMEcat-dans-le-PIM-Interactiv-DataBase-Interactiv-Technologies.png\" alt=\"Export des donn\u00e9es au format BMEcat depuis le PIM\/DAM Interactiv' DataBase - Interactiv' Technologies, \u00e9diteur et int\u00e9grateur de solutions logicielles\" class=\"wp-image-9382\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Format-BMEcat-dans-le-PIM-Interactiv-DataBase-Interactiv-Technologies.png 700w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Format-BMEcat-dans-le-PIM-Interactiv-DataBase-Interactiv-Technologies-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Format-BMEcat-dans-le-PIM-Interactiv-DataBase-Interactiv-Technologies-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:76%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading has-text-align-right has-rouge-accent-color has-text-color has-link-color wp-elements-39a0af0e8d3a8db94ec11076c6608708\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 0.863), 30px);\">4. <strong><strong>La standardisation des donn\u00e9es avec les formats norm\u00e9s<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">Dans le secteur du retail et de la distribution, certains acteurs s\u2019appuient \u00e9galement sur des standards d\u2019\u00e9change de donn\u00e9es norm\u00e9s comme <strong><a href=\"https:\/\/fabdis.fr\/fr\/\" data-type=\"link\" data-id=\"https:\/\/fabdis.fr\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">FAB-DIS<\/a><\/strong>, <strong><a href=\"https:\/\/www.etim-france.fr\/\" data-type=\"link\" data-id=\"https:\/\/www.etim-france.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">ETIM<\/a><\/strong>, <strong>BMEcat<\/strong>&#8230; Ces formats d&rsquo;\u00e9change permettent de structurer et de transmettre les informations produit entre fabricants et distributeurs de mani\u00e8re homog\u00e8ne en respectant des crit\u00e8res de mise en forme des donn\u00e9es.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Le risque<\/mark> ? Sans outil centralis\u00e9, l&rsquo;export des donn\u00e9es aux formats norm\u00e9s peut s&rsquo;av\u00e9rer complexe, notamment lorsque les catalogues comportent des milliers de r\u00e9f\u00e9rences.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-700a0eba wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70);flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-d21477b1d537ce634e34e75918489a79\" id=\"informations-dpp\">De quelles mani\u00e8res un PIM permet d\u2019optimiser sa strat\u00e9gie de distribution&nbsp;?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Le <strong>PIM (Product Information Management)<\/strong> est un logiciel qui permet de centraliser, structurer, enrichir et diffuser toutes vos informations produits, qu\u2019elles soient commerciales, marketing ou techniques. Il fonctionne un peu comme le \u00ab\u00a0cerveau\u00a0\u00bb de votre \u00e9cosyst\u00e8me e-commerce, servant d\u2019interm\u00e9diaire entre vos sources de donn\u00e9es et vos canaux de vente<strong>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-361c45ab wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div class=\"wp-block-group has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-left-style:none;border-left-width:0px\">\n<div class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-681c2100 wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-63d1a936edf47a55718189993ece797c\" style=\"padding-top:0;padding-bottom:0\">Centraliser des milliers de r\u00e9f\u00e9rences fiables et compl\u00e8tes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En regroupant vos articles dans un <strong>r\u00e9f\u00e9rentiel unique et centralis\u00e9<\/strong>, vous vous assurez d\u2019\u00e9liminer les doublons et offrez une source d\u2019informations unique et fiable \u00e0 vos collaborateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9sultat&nbsp;: une <strong>r\u00e9duction estim\u00e9e \u00e0 80% des erreurs <\/strong>de saisie manuelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;border-left-color:#b82835;border-left-width:4px;padding-left:var(--wp--preset--spacing--30)\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Exemple concret <\/mark>: une enseigne agroalimentaire g\u00e8re au quotidien des milliers de r\u00e9f\u00e9rences tout en assurant une mise sur le march\u00e9 rapide et en garantissant la fiabilit\u00e9 des informations des produits vendus (allerg\u00e8nes, r\u00e9glementations\u2026). Un <strong>outil de centralisation des donn\u00e9es<\/strong> lui permettrait de conserver ses donn\u00e9es au m\u00eame endroit et de mettre \u00e0 jour les informations produits plus rapidement.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-361c45ab wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-left-style:none;border-left-width:0px;background-color:#f6dcdc\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-681c2100 wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60)\">\n<h3 class=\"wp-block-heading has-text-align-center has-gris-color has-text-color has-link-color wp-elements-6776d533db2a876c316b789aa4464ed0\" style=\"padding-top:0;padding-bottom:0\">Am\u00e9liorer l\u2019exp\u00e9rience utilisateur et la collaboration de vos \u00e9quipes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un <strong>logiciel de gestion de donn\u00e9es<\/strong> permet d\u2019importer massivement vos fiches produits et de les enrichir (titre et description optimis\u00e9s SEO, m\u00e9dia de qualit\u00e9 et attractif, fiches techniques\u2026) par plusieurs \u00e9quipes \u00e0 la fois. La gestion des droits d\u2019utilisateur, le suivi des modifications et l\u2019affichage du taux de compl\u00e9tude sont des fonctionnalit\u00e9s qui garantissent la richesse et la fiabilit\u00e9 de vos fiches produits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9sultat&nbsp;: une <strong>exp\u00e9rience utilisateur positive<\/strong> et une <strong>r\u00e9partition des t\u00e2ches et des r\u00f4les claire et structur\u00e9e<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;border-left-color:var(--wp--preset--color--rouge-accent);border-left-width:4px;padding-left:var(--wp--preset--spacing--30)\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Exemple concret <\/mark>: un fournisseur d&rsquo;\u00e9lectrom\u00e9nagers conserve les informations techniques de ses produits dans des fichiers dispers\u00e9s (ERP Sage, Excel, Google Drive&#8230;). Il poss\u00e8de une petite \u00e9quipe de 3 personnes pour g\u00e9rer la mise en ligne de ses produits sur Rexel ou Electro D\u00e9p\u00f4t. Avec une <strong>plateforme PIM<\/strong>, ce vendeur peut faciliter la collaboration de ses \u00e9quipes gr\u00e2ce \u00e0 un hub d&rsquo;information produit sur lequel elles peuvent toutes intervenir \u00e0 la fois et contr\u00f4ler la compl\u00e9tude et la v\u00e9racit\u00e9 des informations communiqu\u00e9es.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-edee3820 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-left-style:none;border-left-width:0px;background-color:#f6dcdc\">\n<div class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-681c2100 wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-f082f48d94a9cde9f5dc0efb1dc30cb4\" style=\"padding-top:0;padding-bottom:0\">Un time-to-market et une diffusion multicanale acc\u00e9l\u00e9r\u00e9s<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Liez vos donn\u00e9es produits \u00e0 vos canaux de vente de toute sorte gr\u00e2ce \u00e0 des connecteurs et API adapt\u00e9s afin d\u2019ajouter et de mettre \u00e0 jour automatiquement vos fiches produits sur ces plateformes. Le mapping des attributs vous permettra de fournir des renseignements complets et synchronis\u00e9s avec vos donn\u00e9es du PIM. Vous pourrez ensuite exporter ces donn\u00e9es dans des <strong>formats norm\u00e9s<\/strong> (FAB-DIS, ETIM, BMEcat&#8230;), partageables facilement aupr\u00e8s de vos distributeurs (marketplaces, sites e-commerce&#8230;).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9sultat&nbsp;: un <strong>time-to-market divis\u00e9 par 2 <\/strong>et une <strong>mise en ligne 3 fois plus rapide<\/strong> que via Excel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;border-left-color:#b82835;border-left-width:4px;padding-left:var(--wp--preset--spacing--30)\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Exemple concret<\/mark> : un professionnel de l&rsquo;ameublement doit \u00eatre \u00e0 m\u00eame d&rsquo;anticiper le time-to-market de ses prochaines collections saisonni\u00e8res afin de ne pas \u00eatre en retard sur sa concurrence. Un r\u00e9f\u00e9rentiel PIM comme la solution <strong>logicielle SaaS pour le retail Interactiv&rsquo; DataBase<\/strong> offre l&rsquo;opportunit\u00e9 d&rsquo;acc\u00e9l\u00e9rer la mise sur le march\u00e9 et de diffuser rapidement le nouvel article sur tous les canaux (site web, marketplaces comme&#8230;) avec des visuels HD, des d\u00e9clinaisons \u00e0 jour et des donn\u00e9es dimensionnelles.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e308c3df wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-bottom:0;flex-basis:90%\">\n<section class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-06b02967 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 23%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-blanc-color has-text-color has-link-color wp-elements-6869b3687d7e6033404769aa567260e1\">Besoin d&rsquo;une estimation tarifaire ? <\/h2>\n\n\n\n<p class=\"has-text-align-left has-blanc-color has-text-color has-link-color wp-elements-bedede2c4f141b018081b16d907a6ba3 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">Notre solution&nbsp;<strong>PIM Interactiv\u2019 DataBase<\/strong>&nbsp;est un logiciel tr\u00e8s flexible et son co\u00fbt s\u2019adapte aux sp\u00e9cificit\u00e9s de chaque entreprise. <strong>En&nbsp;3 minutes<\/strong>, r\u00e9pondez \u00e0 ce formulaire&nbsp;pour avoir une estimation du prix de cette solution pour vos besoins.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-rouge-accent-color has-blanc-background-color has-text-color has-background has-link-color has-border-color has-blanc-border-color wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\" style=\"text-transform:none\" target=\"_blank\" rel=\"noreferrer noopener\">Obtenir mon estimation tarifaire<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1024x778.png\" alt=\"Compl\u00e9tez ce formulaire en seulement 3 minutes afin d'obtenir une estimation tarifaire de l'installation d'un PIM dans votre entreprise. \" class=\"wp-image-7435 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1024x778.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-300x228.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-768x584.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-1536x1167.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/undraw_Instant_information_re_c5v5-1-01-1-2048x1556.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-1b5d3c518c953f8bfb36299f31fb863a\" id=\"int\u00e9r\u00eat-cible-dpp\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-accent-color\">Les fonctionnalit\u00e9s cl\u00e9s du logiciel PIM Interactiv&rsquo; DataBase pour la distribution et le retail<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--40)\">La <strong>base de donn\u00e9es produits <\/strong><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" data-type=\"page\" data-id=\"1559\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv&rsquo; DataBase<\/a> offre de nombreuses fonctionnalit\u00e9s cl\u00e9s pour faciliter la gestion des donn\u00e9es et optimiser votre strat\u00e9gie de distribution.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-55bd726b wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"background-color:#f6dcdc;min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/tshirt-1.png\" alt=\"\" class=\"wp-image-15340\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-a0bd8bd763cb25effa22ee45079a8a01\">Gestion des variantes et bundles<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Cr\u00e9ez et g\u00e9rez facilement les <strong>variantes d\u2019un m\u00eame produit<\/strong> (tailles, couleurs, mat\u00e9riaux\u2026) et les relations entre produits (cross-sell, up-sell).<\/p>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-17a6861b wp-block-group-is-layout-flex\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/gallery.png\" alt=\"\" class=\"wp-image-15342\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-ce972edd3f51bf3ba90160d65fdf5bde\">Digital Asset Management (DAM) int\u00e9gr\u00e9<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Le <strong>DAM<\/strong> vous offre la possibilit\u00e9 d\u2019enrichir vos fiches produits directement avec vos photos HD, vid\u00e9os et fiches techniques par un simple glisser-d\u00e9poser.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-55bd726b wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/document-1.png\" alt=\"\" class=\"wp-image-15346\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-04101666da7d53113467a51e30c83c91\">Workflow de validation<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Suivez <strong>le taux et l&rsquo;\u00e9tat de compl\u00e9tude<\/strong> de chaque fiche produit avant la publication automatique et compl\u00e9tez les descriptions manquantes ou optimisez les titres des fiches.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-background wp-container-content-a5fc19f1 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-17a6861b wp-block-group-is-layout-flex\" style=\"background-color:#f6dcdc;min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/translate.png\" alt=\"\" class=\"wp-image-15348\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-bb4ef3c3b03cf2d33b116b9239f1ddaf\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/generez-automatiquement-vos-pdf-depuis-le-pim-sans-competences-pao-et-en-3-etapes\/\"><\/a>Moteur de traduction automatique<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Traduisez automatiquement et facilement vos informations produits (texte, description, composition, attribut alt des photos\u2026) dans diff\u00e9rentes langues et <strong>d\u00e9ployez vos catalogues produits \u00e0 l&rsquo;international <\/strong>en quelques clics.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-55bd726b wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"background-color:#f6dcdc;min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/cable-connector-2.png\" alt=\"\" class=\"wp-image-15675\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-5311f122f13ce678cf84df36220c31ee\">Connecteurs pr\u00e9-param\u00e9tr\u00e9s<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Utilisez nos<strong>&nbsp;connecteurs d\u00e9j\u00e0 pr\u00e9-param\u00e9tr\u00e9s<\/strong>&nbsp;(PrestaShop, Shopify, \u2026) pour lier directement votre PIM \u00e0 votre&nbsp;<strong>site e-commerce<\/strong> et optimiser votre&nbsp;<strong>diffusion omnicanale<\/strong>&nbsp;avec des donn\u00e9es toujours \u00e0 jour.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-17a6861b wp-block-group-is-layout-flex\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/responsibilities-1.png\" alt=\"\" class=\"wp-image-15677\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-ca423f8454901c24a989b88ce07c003a\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/generez-automatiquement-vos-pdf-depuis-le-pim-sans-competences-pao-et-en-3-etapes\/\"><\/a>Export de formats norm\u00e9s<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Gr\u00e2ce \u00e0 Interactiv&rsquo; DataBase, <strong>partenaire FAB-DIS Inside et ETIM France<\/strong>, importez vos donn\u00e9es et exportez-les directement dans des formats norm\u00e9s tels que FAB-DIS, ETIM, BMEcat\u2026 Et <strong>facilitez les \u00e9changes de donn\u00e9es<\/strong> avec vos distributeurs.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7363bfee wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/fonctionnalites-pim-dam-interactiv-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir les autres fonctionnalit\u00e9s<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-d05d77e4 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-7691cd153af2b3c705773e08f2ad7480\" id=\"conclusion-pim-dpp\">Conclusion : faire cro\u00eetre son business gr\u00e2ce \u00e0 un PIM<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);flex-basis:70%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-2baa63c7bd53f8027e262ea9da14dd15 wp-block-paragraph\">Le <strong>PIM<\/strong> n\u2019est plus optionnel pour les entreprises du retail et de la distribution mais un <strong>moteur de croissance strat\u00e9gique<\/strong>. En centralisant les donn\u00e9es, en automatisant les t\u00e2ches \u00e0 faible valeur ajout\u00e9e (diffusion omnicanale des donn\u00e9es, traduction des contenus\u2026) et en optimisant les fiches produits notamment pour l&rsquo;export en formats norm\u00e9s ( FAB-DIS, ETIM, BMEcat&#8230;), un <strong>outil de gestion des donn\u00e9es<\/strong> fait gagner du temps \u00e0 vos \u00e9quipes et vous garantit de produire des fiches produits de qualit\u00e9 en un temps record.<\/p>\n\n\n\n<p class=\"has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-9bb26bf568192a4f62499bbaa28777c2 wp-block-paragraph\" style=\"font-size:clamp(14.642px, 0.915rem + ((1vw - 3.2px) * 0.575), 22px);\">R\u00e9sultat :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-blanc-color has-text-color has-link-color wp-elements-054b44088f1a09bc70bb0fecbd6fdf4a\"> vos collaborateurs peuvent passer plus de temps sur des t\u00e2ches plus strat\u00e9giques comme l\u2019exp\u00e9rience client,<\/li>\n\n\n\n<li class=\"has-blanc-color has-text-color has-link-color wp-elements-2c6f2e3010c0ab33ffd97b375efca387\">vous vous assurez de maintenir une image de marque positive et fiable,<\/li>\n\n\n\n<li class=\"has-blanc-color has-text-color has-link-color wp-elements-4baa517ac30ed700c51d1e1d40d3f5ac\">vous vous donnez la possibilit\u00e9 de faire cro\u00eetre votre catalogue produits et votre business gr\u00e2ce \u00e0 un outil adapt\u00e9 \u00e0 vos enjeux sectoriels.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_growth-curve_kzjb-1024x722.png\" alt=\"\" class=\"wp-image-15350\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_growth-curve_kzjb-1024x722.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_growth-curve_kzjb-300x212.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_growth-curve_kzjb-768x542.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_growth-curve_kzjb-1536x1084.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/undraw_growth-curve_kzjb.png 1776w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f7dd42ea wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-206f2ecc52e7e54fa470b7062e7a785b\" id=\"formulaire-database\">Pour aller plus loin&#8230;<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b5dd8c52 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-bff90a98f18221eef6e7388d88fe7209\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\">FAQ ( Foire aux Questions)<\/h3>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\">Le PIM peut-il se connecter \u00e0 mon ERP existant (SAP, Microsoft Dynamics&#8230;) ?<\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Oui, gr\u00e2ce \u00e0 des <strong>API et connecteurs standards<\/strong>, le PIM r\u00e9cup\u00e8re les donn\u00e9es compil\u00e9es (stocks, prix) sur votre ERP pour les int\u00e9grer dans la base de donn\u00e9es produits.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\">Combien de temps faut-il pour int\u00e9grer 10 000 r\u00e9f\u00e9rences ?<\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">L&rsquo;import initial se fait en quelques heures. L&rsquo;enrichissement d\u00e9pend de vos processus internes, de la taille et de la structure de vos donn\u00e9es\u2026 Mais de mani\u00e8re g\u00e9n\u00e9rale, le <strong>PIM<\/strong> divise g\u00e9n\u00e9ralement ce temps par trois.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\">Comment le PIM aide-t-il \u00e0 r\u00e9duire le taux de retour produit ?<\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Le taux de retour dans le retail (souvent \u00e9lev\u00e9 en textile ou mobilier) est majoritairement d\u00fb \u00e0 une information produit incompl\u00e8te ou erron\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un <strong>PIM avec DAM<\/strong> (Digital Asset Management) int\u00e9gr\u00e9 permet de regrouper toutes les informations et assets et de s\u2019assurer de leur coh\u00e9rence et de leur compl\u00e9tude (guide des tailles, descriptifs techniques d\u00e9taill\u00e9s, titre accrocheur et harmonis\u00e9 avec la cat\u00e9gorie&#8230;). Ainsi, le client consulte une fiche avec les bonnes informations et re\u00e7oit exactement ce qu&rsquo;il a vu en ligne.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\">Peut-on g\u00e9rer plusieurs langues et devises pour l&rsquo;international ?<\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Absolument. Le PIM est con\u00e7u pour la <strong>contextualisation<\/strong>. Vous pouvez g\u00e9rer un tronc commun d&rsquo;informations et d\u00e9cliner des versions sp\u00e9cifiques par pays (traductions, unit\u00e9s de mesure, devises). Cela permet de lancer de nouveaux march\u00e9s en quelques jours au lieu de plusieurs mois.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\">Est-il possible d\u2019utiliser les informations du PIM pour alimenter des catalogues papier ?<\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-6\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Oui. Tout d\u2019abord, les <strong>solutions PIM <\/strong>ont souvent des fonctionnalit\u00e9s Web to Print comme <strong>Interactiv\u2019 DataBase<\/strong>, ce qui permet de g\u00e9n\u00e9rer des fiches produits PDF en quelques clics. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, gr\u00e2ce \u00e0 la connexion avec le plug-in <strong>EasyCatalog<\/strong> d\u2019<strong>Adobe InDesign<\/strong>, vous pouvez automatiser la mise en page de vos catalogues, brochures ou \u00e9tiquettes de prix en magasin et extraire les informations directement depuis le logiciel. Ensuite chaque modification est synchronis\u00e9e avec les maquettes en ligne afin d\u2019assurer leur mise \u00e0 jour avant la publication web ou papier.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-7&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-7-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-7\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\">Pourquoi utiliser un PIM pour g\u00e9rer ses exports aux formats norm\u00e9s (FAB-DIS, ETIM,&#8230;) ?<\/mark><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-7\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-7-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Les formats norm\u00e9s comme <strong>FAB-DIS<\/strong>, ETIM, BMEcat&#8230; sont principalement utilis\u00e9s pour les \u00e9changes entre industriels et distributeurs. Il permet d&rsquo;harmoniser les informations produit provenant de multiples fournisseurs et d&rsquo;acc\u00e9l\u00e9rer l&rsquo;int\u00e9gration des catalogues produits dans leurs syst\u00e8mes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le PIM, en transformant les donn\u00e9es produits pour qu&rsquo;elles puissent \u00eatre export\u00e9es sous tous les formats n\u00e9cessaires pour les marketplaces, les sites e-commerce ou les catalogues digitaux vous assurent une compatibilit\u00e9 avec tous les canaux de diffusion.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe8ea1e9 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-bottom:0;padding-left:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-643028e6bb657d2512f5ccdb5bc5a201\" style=\"font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.68), 25px);\">Autres secteurs&#8230;<\/h3>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1282194a wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"979\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_crypto-portfolio_mf2i-1024x979.png\" alt=\"Un logiciel de gestion de donn\u00e9es permet de faciliter la gestion des fichiers articles et des donn\u00e9es tarifaires du secteur de la n\u00e9goce et de la logistique\" class=\"wp-image-17646\" style=\"aspect-ratio:1.6050224513553966;object-fit:contain;width:276px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_crypto-portfolio_mf2i-1024x979.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_crypto-portfolio_mf2i-300x287.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_crypto-portfolio_mf2i-768x735.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_crypto-portfolio_mf2i-1536x1469.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_crypto-portfolio_mf2i.png 1840w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color has-medium-font-size wp-elements-7b78946d5b4702c4a196af90411cca79\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/negoce-logistique\/\" data-type=\"page\" data-id=\"18993\" target=\"_blank\" rel=\"noreferrer noopener\">N\u00e9goce et Logistique<\/a><\/mark><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">D\u00e9couvrez comment un outil de gestion des donn\u00e9es facilite la gestion des fichiers articles et des donn\u00e9es tarifaires ainsi que la collaboration des \u00e9quipes pour les secteurs de la n\u00e9goce et de la logistique.<\/p>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-dba1cb2d wp-block-group-is-layout-constrained\" style=\"background-color:#f6dcdc;min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:0;margin-bottom:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1540\" height=\"1456\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/Visuel-secteur-alimentaire-PIM@2x.png\" alt=\"Un PIM offre de nombreux avantages pour le secteur de l'agroalimentaire comme le pilotage des informations sur le site web, la gestion des attributs r\u00e9glementaires et des allerg\u00e8nes...\" class=\"wp-image-17652\" style=\"aspect-ratio:1.5306899286280728;object-fit:contain;width:225px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/Visuel-secteur-alimentaire-PIM@2x.png 1540w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/Visuel-secteur-alimentaire-PIM@2x-300x284.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/Visuel-secteur-alimentaire-PIM@2x-1024x968.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/Visuel-secteur-alimentaire-PIM@2x-768x726.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/Visuel-secteur-alimentaire-PIM@2x-1536x1452.png 1536w\" sizes=\"auto, (max-width: 1540px) 100vw, 1540px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/generez-automatiquement-vos-pdf-depuis-le-pim-sans-competences-pao-et-en-3-etapes\/\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/industrie-agroalimentaire\/\" data-type=\"page\" data-id=\"18917\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gris-moyen-color\">Agroalimentaire<\/mark><\/a><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Meilleur pilotage du site web, gain d&rsquo;autonomie dans la gestion omnicanale, gestion des attributs r\u00e9glementaires et allerg\u00e8nes&#8230; Un PIM est un outil quasiment essentiel pour le secteur de l&rsquo;agroalimentaire.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-a5fc19f1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e9b28b1 wp-block-group-is-layout-constrained\" style=\"min-height:100%;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_relaxing-at-home_qta9-1024x543.png\" alt=\"Le secteur de l'ameublement et de la d\u00e9coration doit jongler exigences esth\u00e9tiques avec des visuels HD et gestion des d\u00e9clinaisons de couleurs \/ mati\u00e8res , c'est pourquoi un PIM peut lui \u00eatre tr\u00e8s utile\" class=\"wp-image-17650\" style=\"aspect-ratio:1.5306899286280728;width:260px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_relaxing-at-home_qta9-1024x543.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_relaxing-at-home_qta9-300x159.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_relaxing-at-home_qta9-768x408.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_relaxing-at-home_qta9-1536x815.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/05\/undraw_relaxing-at-home_qta9.png 1664w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color has-medium-font-size wp-elements-ce4a9759e17f32c9be00782c613f914e\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/ameublement-decoration\/\" data-type=\"page\" data-id=\"18858\" target=\"_blank\" rel=\"noreferrer noopener\">Ameublement et d\u00e9coration<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Jongler entre exigences esth\u00e9tiques avec des visuels HD et gestion des d\u00e9clinaisons de couleurs \/ mati\u00e8res devient un jeu d&rsquo;enfant pour le secteur de l&rsquo;ameublement et de la d\u00e9coration gr\u00e2ce au PIM Interactiv&rsquo; DataBase. <\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-right has-rouge-accent-color has-text-color has-link-color wp-elements-6aa9fd35e14cee458680498c5ee10d18 wp-block-paragraph\" style=\"padding-bottom:var(--wp--preset--spacing--50);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);font-style:normal;font-weight:600\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-dam-pour-qui-metier\/\" data-type=\"page\" data-id=\"2594\">Explorez tous les secteurs &gt;<\/a><\/p>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"formulaire-database\" style=\"padding-bottom:0\">Une question ? Un projet ?<br>Contactez un expert du PIM<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-71aee53b wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--70);flex-basis:65%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"236\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Logo_IT_COULEUR.png\" alt=\"Logo de l'\u00e9diteur et int\u00e9grateur fran\u00e7ais Interactiv' Technologies\" class=\"wp-image-27\" style=\"aspect-ratio:3.8137538182118385;width:263px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Logo_IT_COULEUR.png 900w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Logo_IT_COULEUR-300x79.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/Logo_IT_COULEUR-768x201.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-gris-color has-text-color has-link-color wp-elements-33c782917b9b4b0bda913ee77b56a6d4 wp-block-paragraph\"><strong>Interactiv\u2019 Technologies<\/strong> est un \u00e9diteur et int\u00e9grateur de solutions logicielles cr\u00e9\u00e9 en 2008. Depuis plus de 18 ans, ce professionnel de <strong>la solution PIM <\/strong>accompagne plus de <strong>1000 entreprises<\/strong> dans la structuration et la diffusion de leurs donn\u00e9es produits.<\/p>\n\n\n\n<p class=\"has-text-align-center has-gris-color has-text-color has-link-color wp-elements-f66ff08c9c78e76286acda29daf841d6 wp-block-paragraph\">Gr\u00e2ce \u00e0 son exp\u00e9rience aupr\u00e8s de nombreux secteurs et profils de clients et de sa double casquette d&rsquo;<strong>\u00e9diteur int\u00e9grateur PIM<\/strong>, cette soci\u00e9t\u00e9 fran\u00e7aise est \u00e0 m\u00eame de vous accompagner de bout en bout sur votre projet : du d\u00e9ploiement \u00e0 l&rsquo;impl\u00e9mentation en passant par l&rsquo;\u00e9volution continue de la solution, sans aucun intervenant tiers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-rouge-accent-color has-alpha-channel-opacity has-rouge-accent-background-color has-background is-style-default\"\/>\n\n\n\n<p class=\"has-text-align-center has-gris-color has-text-color has-link-color wp-elements-4b1255bb91e7705e8c9d0453e4dc1972 wp-block-paragraph\"><strong>Vous souhaitez b\u00e9n\u00e9ficier d\u2019une d\u00e9mo gratuite de 30 min dispens\u00e9e par des experts ? <br><\/strong>Remplissez le formulaire suivant et l&rsquo;\u00e9quipe Interactiv&rsquo; Technologies vous recontactera au plus vite.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:35%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6ad4e947 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title wp-block-paragraph\">Demandez une d\u00e9monstration<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-576c20ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Demandez une d\u00e9monstration\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"fc0b744948\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/15319\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Retail &amp; Distribution&nbsp;: g\u00e9rez et diffusez toutes vos r\u00e9f\u00e9rences en un tour de main&nbsp;! G\u00e9rer plusieurs catalogues de r\u00e9f\u00e9rences ne doit plus \u00eatre un frein \u00e0 votre croissance. D\u00e9couvrez comment le PIM pour le retail Interactiv&rsquo; DataBase peut vous aider \u00e0 centraliser vos donn\u00e9es, \u00e0 automatiser la diffusion omnicanale de vos articles et \u00e0 alimenter [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":2594,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Retail & Distribution : faites grandir votre business gr\u00e2ce \u00e0 un PIM !","_seopress_titles_desc":"Un PIM est un outil de centralisation des donn\u00e9es, facilitant leur gestion et permettant d'allouer plus de temps et de ressources \u00e0 ses strat\u00e9gies business.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-15319","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/15319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=15319"}],"version-history":[{"count":54,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/15319\/revisions"}],"predecessor-version":[{"id":20479,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/15319\/revisions\/20479"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/2594"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=15319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}