{"id":14978,"date":"2026-02-12T10:49:23","date_gmt":"2026-02-12T09:49:23","guid":{"rendered":"http:\/\/le-pim-pour-qui-quels-secteurs-et-quels-metiers-copie\/"},"modified":"2026-07-05T13:30:35","modified_gmt":"2026-07-05T11:30:35","slug":"cas-usage","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/cas-usage\/","title":{"rendered":"Cas usage PIM"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"Fil d&#039;Ariane\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Accueil<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-668d992a784522d9f3b9abe92853d0fd\">Les diff\u00e9rents cas d&rsquo;usage du PIM<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-26cc3139 wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading is-style-rouge-accent\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">Interactiv\u2019 DataBase : un PIM au service de la performance des \u00e9quipes<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>De nombreuses entreprises rencontrent des difficult\u00e9s dans <strong>la gestion et la gouvernance de la donn\u00e9e produit<\/strong>. Et c&rsquo;est peut-\u00eatre votre cas !<\/p>\n\n\n\n<p>Une <strong>solution PIM<\/strong> (Product Information Management) r\u00e9pond \u00e0 plusieurs probl\u00e9matiques majeures gr\u00e2ce \u00e0 ses fonctionnalit\u00e9s de centralisation des donn\u00e9es produit et de distribution sur l&rsquo;ensemble des canaux de vente.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/10\/undraw_Cloud_docs_re_xjht-1024x757.png\" alt=\"Facilitez la diffusion de vos donn\u00e9es avec l'Intelligence Artificielle (IA)\" class=\"wp-image-8506\" style=\"aspect-ratio:1.35276645713891;width:277px;height:auto\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-gris-color has-text-color has-link-color wp-elements-d2a3799ba850fef0330ed76fed628541\">D\u00e9couvrez nos diff\u00e9rents cas d&rsquo;usage illustrant la mani\u00e8re dont <strong>Interactiv\u2019 DataBase<\/strong> est utilis\u00e9e comme r\u00e9f\u00e9rentiel central de donn\u00e9es produits par les \u00e9quipes IT, marketing et e-commerce.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/test-pim-adapte-entreprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir le PIM Interactiv&rsquo; DataBase<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div id=\"d\u00e9mo\" class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<form class=\"wp-block-interactiv-technologies-it-form needs-validation it-pattern-form-simple it-pattern-card\" novalidate action=\"\" method=\"post\" enctype=\"multipart\/form-data\"><div class=\"it-form-ribbon\">D\u00e9di\u00e9 aux professionnels<\/div>\n<p class=\"it-form-title\">Testez gratuitement<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-status it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"status\" data-field-type=\"status\" data-field-label=\"Vous \u00eates\" data-field-required=\"true\"><select id=\"it_form_status\" class=\"it-form-field-control form-select\" name=\"status\" required><option value=\"\" disabled selected>S\u00e9lectionner un statut<\/option><option value=\"company\">Une soci\u00e9t\u00e9<\/option><option value=\"agency\">Une agence<\/option><option value=\"freelance\">Un(e) freelance<\/option><option value=\"association\">Une association<\/option><option value=\"individual\">Un particulier<\/option><\/select><label class=\"it-form-field-label\" for=\"it_form_status\">Vous \u00eates<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"society\" data-field-type=\"text\" data-field-label=\"Soci\u00e9t\u00e9\" data-field-required=\"false\"><input id=\"it_form_society\" class=\"it-form-field-control form-control\" type=\"text\" name=\"society\" placeholder=\"Soci\u00e9t\u00e9\"\/><label class=\"it-form-field-label\" for=\"it_form_society\">Soci\u00e9t\u00e9<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"identity\" data-field-type=\"text\" data-field-label=\"Nom Pr\u00e9nom\" data-field-required=\"true\"><input id=\"it_form_identity\" class=\"it-form-field-control form-control\" type=\"text\" name=\"identity\" placeholder=\"Nom Pr\u00e9nom\" required\/><label class=\"it-form-field-label\" for=\"it_form_identity\">Nom Pr\u00e9nom<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"mail\" data-field-type=\"email\" data-field-label=\"E-mail\" data-field-required=\"true\"><input id=\"it_form_mail\" class=\"it-form-field-control form-control\" type=\"email\" name=\"mail\" placeholder=\"\" required\/><label class=\"it-form-field-label\" for=\"it_form_mail\">E-mail<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-text it-form-field--required it-form-field--is-floating form-floating is-style-floating\" data-field-name=\"phone\" data-field-type=\"text\" data-field-label=\"T\u00e9l\u00e9phone\" data-field-required=\"true\"><input id=\"it_form_phone\" class=\"it-form-field-control form-control\" type=\"text\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required\/><label class=\"it-form-field-label\" for=\"it_form_phone\">T\u00e9l\u00e9phone<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-consent it-form-field--consent form-check it-form-field--required\" data-field-name=\"consent\" data-field-type=\"consent\" data-field-label=\"\" data-field-required=\"true\" style=\"margin-top:var(--wp--preset--spacing--30)\"><input id=\"it_form_consent\" class=\"it-form-field-control form-check-input\" type=\"checkbox\" name=\"consent\" value=\"ok\" required\/><label class=\"it-form-field-inputs-label form-check-label\" for=\"it_form_consent\">En soumettant ce formulaire, j\u2019accepte que les informations saisies soient exploit\u00e9es dans le cadre de la demande de d\u00e9monstration et la relation commerciale qui peut en d\u00e9couler.<br \/>\r\nPour connaitre et exercer vos droits, veuillez consulter notre <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/politique-de-confidentialite-relative-aux-donnees-personnelles\/\">politique de confidentialit\u00e9<\/a>.<\/label><div class=\"invalid-feedback\"><\/div><\/div>\n<\/div>\n<div class=\"wp-block-interactiv-technologies-it-field it-form-field it-form-field-email it-form-field--is-floating form-floating is-style-floating hasNoName\" data-field-name=\"mail_double_check\" data-field-type=\"email\" data-field-label=\"Enter email again\" data-field-required=\"false\"><input class=\"it-form-field-control form-control\" type=\"email\" name=\"mail_double_check\" id=\"it_form_mail_double_check\" placeholder=\"Enter email again\"\/><label class=\"it-form-field-label\" for=\"it_form_mail_double_check\">Enter email again<\/label><div class=\"invalid-feedback\"><\/div><\/div><input type=\"hidden\" name=\"name\" value=\"Testez gratuitement\"\/><input type=\"hidden\" name=\"product\" value=\"itdatabase\"\/><input type=\"hidden\" name=\"tpl\" value=\"31\"\/><input type=\"hidden\" name=\"landing\" value=\"950\"\/><button class=\"btn-form-submit it-form-submit-btn\" type=\"submit\">Je valide<\/button><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"bdf8e2be2f\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/14978\" \/><\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"padding-top:var(--wp--preset--spacing--40)\">Ils nous font confiance pour la gestion de leurs donn\u00e9es produits :<\/h2>\n\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--50)\" class=\"wp-block-interactiv-technologies-it-carousel alignfull\" data-interval=\"1000\"><div class=\"it-carousel-container\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-RAJA-350x200-3.png\" alt=\"Logo RAJA ; client d'Interactiv' Technologies et dot\u00e9 de la solution logicielle Interactiv' Doc\" class=\"wp-image-15775\" style=\"width:400px\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-RAJA-350x200-3.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-RAJA-350x200-3-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Jeremias-350x200-1.png\" alt=\"Logo Jeremias ; client d'Interactiv' Technologies, \u00e9diteur et int\u00e9grateur PIM fran\u00e7ais\" class=\"wp-image-15755\" style=\"width:400px\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Jeremias-350x200-1.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Jeremias-350x200-1-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Au-forum-du-batiment-350x200-1.png\" alt=\"Logo AFDB - Au Forum Du Batiment ; client d'Interactiv' Technologies pour la r\u00e9alisation de leur catalogue produits avec EasyCatalog, service Interactiv' Prestations\" class=\"wp-image-15757\" style=\"aspect-ratio:2.0968146869606152;object-fit:cover;width:400px\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Au-forum-du-batiment-350x200-1.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Au-forum-du-batiment-350x200-1-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Legallais-350x200-1.png\" alt=\"Logo Legallais ; client d'Interactiv' Technologies dot\u00e9 du PIM\/DAM Interactiv' DataBase\" class=\"wp-image-15759\" style=\"width:400px\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Legallais-350x200-1.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Legallais-350x200-1-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"268\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-anjos-350x200-1-e1773674284514.png\" alt=\"Logo Anjos ; client d'Interactiv' Technologies\" class=\"wp-image-15761\" style=\"width:400px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"86\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Wattelez-350x200-1-e1775637385731.png\" alt=\"\" class=\"wp-image-15938\" style=\"width:400px\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Wattelez-350x200-1-e1775637385731.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Wattelez-350x200-1-e1775637385731-300x74.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Top-Accessoires-350x200-1-1.png\" alt=\"\" class=\"wp-image-15944\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Top-Accessoires-350x200-1-1.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Top-Accessoires-350x200-1-1-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Presto-350x200-1.png\" alt=\"\" class=\"wp-image-15942\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Presto-350x200-1.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Presto-350x200-1-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Pierre-Frey-350x200-1-1.png\" alt=\"\" class=\"wp-image-15948\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Pierre-Frey-350x200-1-1.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Pierre-Frey-350x200-1-1-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Louis-Tellier-350x200-2-1.png\" alt=\"\" class=\"wp-image-15956\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Louis-Tellier-350x200-2-1.png 350w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Louis-Tellier-350x200-2-1-300x171.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/03\/Logo-Leman-Industrie-350x200-1-1.png\" alt=\"\" class=\"wp-image-15965\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"197\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Comatec.png\" alt=\"Logo Comatec ; client d'Interactiv' Technologies dot\u00e9 du module EasyCatalog pour InDesign, du logiciel flipbook Interactiv' Doc et du PIM\/DAM Interactiv' DataBase. R\u00e9alisation de leur catalogue sous InDesign avec le service Interactiv' Prestations\" class=\"wp-image-11428\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Comatec.png 750w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Comatec-300x79.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"167\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Bulteau-e1745333904241.png\" alt=\"Logo Bulteau Systems ; client d'Interactiv' Technologies\" class=\"wp-image-11430\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Bulteau-e1745333904241.png 800w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Bulteau-e1745333904241-300x63.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Bulteau-e1745333904241-768x160.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"165\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Adrien-Riquier.jpg\" alt=\"Logo Adrien Riquier ; client d'Interactiv' Technologies\" class=\"wp-image-11432\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Adrien-Riquier.jpg 512w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Adrien-Riquier-300x97.jpg 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-d9e1831e wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:0;padding-bottom:var(--wp--preset--spacing--70);padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-d83867d4 wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/database-1.png\" alt=\"Ic\u00f4ne pour centraliser et structurer ses donn\u00e9es produits\" class=\"wp-image-15214\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-888b23d451080a806dbf3b1c93885ba3\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/centralisation-structuration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centralisation &amp; structuration<\/a> &gt;<\/h3>\n\n\n\n<p class=\"has-text-align-center\">D\u00e9couvrez comment centraliser, structurer et enrichir vos donn\u00e9es produits au sein d&rsquo;un <strong>PIM <\/strong>afin de faciliter leur gestion au quotidien.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/robot-1.png\" alt=\"Ic\u00f4ne pour optimiser ses donn\u00e9es produits gr\u00e2ce aux fonctionnalit\u00e9s IA du PIM\" class=\"wp-image-15216\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-c31f8e3e1202494aee66c7ab1ee53cc0\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/lintelligence-artificielle-ia-au-sein-dun-logiciel-pim\/\" data-type=\"page\" data-id=\"8764\" target=\"_blank\" rel=\"noreferrer noopener\">Fonctionnalit\u00e9s IA du PIM<\/a> ><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Am\u00e9liorez la pertinence et la compl\u00e9tude de vos fiches produits gr\u00e2ce aux nombreuses fonctionnalit\u00e9s optimis\u00e9es par l&rsquo;IA du logiciel PIM.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/export-1.png\" alt=\"Ic\u00f4ne pour l'export vers formats norm\u00e9s FAB-DIS, ETIM, BMEcat\" class=\"wp-image-15218\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-18e60c2ed135f915b7d48f17ba708a06\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-formats-fab-dis-etim\/\" data-type=\"page\" data-id=\"391\" target=\"_blank\" rel=\"noreferrer noopener\">Export en FAB-DIS, ETIM&#8230;<\/a> &gt;<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Importez vos donn\u00e9es sous PDF ou Excel, puis exportez-les vers des formats norm\u00e9s (FAB-DIS, ETIM&#8230;) directement depuis la <strong>solution PIM<\/strong>.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e477a36d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/pdf-2.png\" alt=\"Ic\u00f4ne pour la g\u00e9n\u00e9ration automatique des PDF\" class=\"wp-image-15220\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-7f9f12b25e512ac18b321859bceded33\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/generez-automatiquement-vos-pdf-depuis-le-pim-sans-competences-pao-et-en-3-etapes\/\" target=\"_blank\" rel=\"noreferrer noopener\">G\u00e9n\u00e9ration auto de PDFs<\/a> &gt;<\/h3>\n\n\n\n<p class=\"has-text-align-center\">En un clic, automatisez l&rsquo;export de vos informations produits dans un format PDF proprement mis en page.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/catalog-5.png\" alt=\"Ic\u00f4ne pour illustrer la cr\u00e9ation du catalogue avec le PIM Interactiv' DataBase gr\u00e2ce \u00e0 la connexion avec le plug-in EasyCatalog\" class=\"wp-image-19552\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-1f099a149bf8e103387177f28fedcb84\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/creation-catalogue-print\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cr\u00e9ation de catalogue Print<\/a> &gt;<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Le <strong>PIM Interactiv&rsquo; DataBase<\/strong> offre une connexion directe avec le plug-in <strong>EasyCatalog<\/strong> pour faciliter la cr\u00e9ation de vos supports print.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/promotion-2.png\" alt=\"Ic\u00f4ne pour la gestion des informations marketing\" class=\"wp-image-15224\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-01b05e04f7fcbbd197eeb794fd623931\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/gestion-produit-marketing\/\" data-type=\"page\" data-id=\"3143\" target=\"_blank\" rel=\"noreferrer noopener\">Gestion de donn\u00e9es marketing<\/a> &gt;<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Un <strong>PIM<\/strong> centralise toutes les informations marketing afin de faciliter leur gestion et de garantir leur coh\u00e9rence.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e477a36d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/worldwide.png\" alt=\"Ic\u00f4ne pour la gestion des contenus multilingues et multi march\u00e9\" class=\"wp-image-15209\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-025ddecb05fb06ae0cff01917e8cf8fa\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/gestion-multilingues-multimarches\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gestion de contenus multilingues et multi march\u00e9s<\/a> &gt;<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Pour les entreprises avec une dimension internationale, un outil de gestion de donn\u00e9es facilite la d\u00e9clinaison des contenus et fiches produits en plusieurs langues et pour plusieurs march\u00e9s.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/02\/market-3.png\" alt=\"Ic\u00f4ne pour le time-to-market acc\u00e9l\u00e9r\u00e9\" class=\"wp-image-15222\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-85c90ceeae66a438cc06b2929bf2bb44\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/distribution-omnicanale\/\" target=\"_blank\" rel=\"noreferrer noopener\">Distribution omnicanale<\/a> &gt;<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Un <strong>PIM (Product Information Management)<\/strong> fournit un lien de synchronisation avec les canaux de vente pour alimenter vos sites web (Shopify, PrestaShop&#8230;) et marketplaces via des connecteurs d\u00e9di\u00e9s.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/06\/database-management.png\" alt=\"Ic\u00f4ne pour la gouvernance et qualit\u00e9 des donn\u00e9es sur un PIM\" class=\"wp-image-19554\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-0608290fc4054c7f6b99e916b7f74fa3\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/gouvernance-qualite-donnees\/\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/gouvernance-qualite-donnees\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gouvernance <br>&amp; qualit\u00e9 des donn\u00e9es<\/a> &gt;<\/h3>\n\n\n\n<p class=\"has-text-align-center\">La <strong>solution PIM Interactiv&rsquo; DataBase <\/strong>offre des fonctionnalit\u00e9s de gouvernance (droits d&rsquo;usage, attributions de r\u00f4le&#8230;) pour garantir la fiabilit\u00e9 et la qualit\u00e9 des donn\u00e9es.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-69e3a135d22f7082f7870e6d40188a83\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">Vous n&rsquo;\u00eates pas s\u00fbr qu&rsquo;un PIM convienne \u00e0 votre secteur ou m\u00e9tier ?<\/h3>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"padding-bottom:var(--wp--preset--spacing--50);font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.789), 28px);\">Faites le test !<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-c936322e wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/test-pim-adapte-entreprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Test : un PIM est-il adapt\u00e9 \u00e0 votre entreprise ?<\/a><\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div class=\"wp-block-group has-rouge-accent-color has-text-color has-background has-link-color wp-elements-39d5bc5f8cb3c5707bc82ee9adf658d8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-cd68f3bd wp-block-group-is-layout-constrained\" style=\"border-radius:45px;background-color:#b828341c;margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-rouge-accent has-rouge-accent-color has-text-color has-link-color wp-elements-0b90c420a86a0371c99a171bab3b708c\">Vous ne trouvez pas le cas d&rsquo;usage qui vous correspond ?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-gris-color has-text-color has-link-color has-medium-font-size wp-elements-1bf99c1f82c4f72158aaba3875dd0d5e\">Echangez directement avec notre \u00e9quipe d&rsquo;experts et profitez d&rsquo;une d\u00e9mo personnalis\u00e9e adapt\u00e9e \u00e0 vos enjeux m\u00e9tiers !<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-c936322e wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-demonstration-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demandez une d\u00e9mo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:var(--wp--preset--spacing--70)\"\/>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-3ca3db34 wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-default\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--60);font-size:clamp(18.434px, 1.152rem + ((1vw - 3.2px) * 0.825), 29px);text-transform:none\">FAQ sur les cas d&rsquo;usage d&rsquo;un logiciel PIM DAM<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">\n<details class=\"wp-block-details\"><summary><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-fonce-color is-layout-flow wp-block-details-is-layout-flow\">Quelle est la diff\u00e9rence entre un PIM et un DAM ?<\/mark><\/summary>\n<p>Un <strong>PIM (Product Information Management)<\/strong>&nbsp;centralise les donn\u00e9es produit (descriptions, caract\u00e9ristiques techniques, traductions, prix\u2026) au sein d&rsquo;un seul r\u00e9f\u00e9rentiel et permet de les diffuser ensuite sur vos canaux de vente (site e-commerce, marketplaces&#8230;).<\/p>\n\n\n\n<p>Un <strong>DAM (Digital Asset Management)<\/strong>&nbsp;centralise les assets num\u00e9riques li\u00e9s au produit (photos, vid\u00e9os, logos, PDF, fiches techniques\u2026).<\/p>\n\n\n\n<p>Les deux logiciels sont compl\u00e9mentaires : le PIM g\u00e8re les informations tandis que le DAM g\u00e8re le les fichiers et visuels. Combin\u00e9s, ils forment une base solide pour toute publication multicanale.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details\"><summary><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-fonce-color is-layout-flow wp-block-details-is-layout-flow\">Dans quels cas un PIM\/DAM est n\u00e9cessaire ?<\/mark><\/summary>\n<p>Il existe de nombreux cas dans lesquels un PIM\/DAM devient n\u00e9cessaire. On peut citer quelques cas courants comme la publication produits multicanale (site e-commerce, marketplaces, catalogues&#8230;), la gestion de nombreuses r\u00e9f\u00e9rences ou de nombreux march\u00e9s internationaux, les contraintes de fiabilit\u00e9 de la donn\u00e9e ou de r\u00e9glementation, la liaison entre ERP et site e-commerce ou la dispersion des donn\u00e9es sur diff\u00e9rents canaux de gestion (ERP, CRM, Excel&#8230;).<\/p>\n\n\n\n<p>Sans une base de donn\u00e9es produits PIM, ces situations conduisent souvent \u00e0 des erreurs de donn\u00e9es, des d\u00e9lais allong\u00e9s de mise sur le march\u00e9 et des co\u00fbts de maintenance \u00e9lev\u00e9s.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details\"><summary><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-fonce-color is-layout-flow wp-block-details-is-layout-flow\">Quelles sont les principales fonctionnalit\u00e9s d&rsquo;un outil de gestion des donn\u00e9es ?<\/mark><\/summary>\n<p>Comme son nom l&rsquo;indique, un outil de gestion des donn\u00e9es permet de g\u00e9rer des donn\u00e9es produits. Elles sont centralis\u00e9es, structur\u00e9es, enrichies, puis diffus\u00e9es sur les diff\u00e9rents canaux de vente. Mais un PIM\/DAM comme Interactiv&rsquo; DataBase inclut de nombreuses autres fonctionnalit\u00e9s : la gestion des actifs num\u00e9riques (via le DAM int\u00e9gr\u00e9), l&rsquo;export de fiches produits en format PDF ou en formats norm\u00e9s type FAB-DIS, ETIM ou BMEcat, la gestion de contenus multilingues et multi-march\u00e9s&#8230;<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details\"><summary><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-rouge-fonce-color is-layout-flow wp-block-details-is-layout-flow\">Quels types de donn\u00e9es puis-je importer dans un logiciel PIM ?<\/mark><\/summary>\n<p>Il est possible d&rsquo;importer plusieurs types de donn\u00e9es dans un logiciel PIM. Ce type de base de donn\u00e9es regroupe principalement des informations marketing ou commerciales comme des descriptions ou des arguments de vente. Ces donn\u00e9es peuvent \u00eatre descriptives, comme le nom, la description, les caract\u00e9ristiques, ou tarifaires comme le PPC. Vous pouvez aussi y regrouper des donn\u00e9es d&rsquo;identification du produit comme le code EAN ou le SKU  ou des m\u00e9dias (certifications, visuels, fiches techniques, vid\u00e9os&#8230;) si le logiciel int\u00e8gre un DAM comme Interactiv&rsquo; DataBase.<\/p>\n<\/details>\n<\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les diff\u00e9rents cas d&rsquo;usage du PIM Interactiv\u2019 DataBase : un PIM au service de la performance des \u00e9quipes De nombreuses entreprises rencontrent des difficult\u00e9s dans la gestion et la gouvernance de la donn\u00e9e produit. Et c&rsquo;est peut-\u00eatre votre cas ! Une solution PIM (Product Information Management) r\u00e9pond \u00e0 plusieurs probl\u00e9matiques majeures gr\u00e2ce \u00e0 ses fonctionnalit\u00e9s [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":1559,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Cas d'usage - Interactiv' DataBase","_seopress_titles_desc":"D\u00e9couvrez nos diff\u00e9rents cas d'usage du PIM : centralisation des donn\u00e9es produits, export au format FAB-DIS, g\u00e9n\u00e9ration de PDF, diffusion omnicanale...","_seopress_robots_index":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":"[]"},"class_list":["post-14978","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/14978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/comments?post=14978"}],"version-history":[{"count":36,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/14978\/revisions"}],"predecessor-version":[{"id":20476,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/14978\/revisions\/20476"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/pages\/1559"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/fr\/wp-json\/wp\/v2\/media?parent=14978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}