{"id":14940,"date":"2021-11-26T10:10:40","date_gmt":"2021-11-26T09:10:40","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?p=14940"},"modified":"2026-03-19T13:44:23","modified_gmt":"2026-03-19T12:44:23","slug":"6-main-reasons-to-adopt-a-pim","status":"publish","type":"post","link":"https:\/\/www.interactiv-technologies.com\/en\/6-main-reasons-to-adopt-a-pim\/","title":{"rendered":"6 main reasons to adopt a PIM"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-95965e361d8f28a668ccc0130402313c\">The 6 main reasons to adopt a PIM<\/h1>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/English-Vignette-Article_The-6-main-reasons-to-adopt-a-PIM-1024x426.png\" alt=\"6 main reasons to adopt a PIM : centralization of data, multilingual content, reduction of errors...\" class=\"wp-image-14970\" style=\"width:740px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/English-Vignette-Article_The-6-main-reasons-to-adopt-a-PIM-1024x426.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/English-Vignette-Article_The-6-main-reasons-to-adopt-a-PIM-300x125.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/English-Vignette-Article_The-6-main-reasons-to-adopt-a-PIM-768x319.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/English-Vignette-Article_The-6-main-reasons-to-adopt-a-PIM-1536x638.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/English-Vignette-Article_The-6-main-reasons-to-adopt-a-PIM-2048x851.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>A <strong>PIM (Product Information Management)<\/strong> is a software solution that enables you to<strong> centralize all your product data<\/strong>, <strong>enrich it<\/strong>, and <strong>easily distribute it across your various sales channels<\/strong> (websites, e-commerce sites, applications, marketplaces, print catalogs, digital catalogs&#8230;).<\/p>\n\n\n\n<p>In an increasingly digital and interconnected world, a PIM has become <strong>an essential tool, widely used within companies.<\/strong><\/p>\n\n\n\n<p>Why such strong interest in this type of software? <strong>What are the 6 main advantages of a PIM<\/strong>? That\u2019s what you\u2019ll discover in this article.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"858\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/sync-file-1.png\" alt=\"PIM software\" class=\"wp-image-14958\" title=\"Logiciel PIM\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/sync-file-1.png 1238w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/sync-file-1-300x208.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/sync-file-1-1024x710.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/sync-file-1-768x532.png 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-gris-moyen-color has-text-color has-link-color wp-elements-e6da20e3a076f07772d1f2b44cd864fd\">Table of contents<\/h2>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7d874bf9 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<ul class=\"wp-block-list\">\n<li><a href=\"#centralize\" data-type=\"internal\" data-id=\"#centralize\">1. A PIM to centralize your product data<\/a><\/li>\n\n\n\n<li><a href=\"#distribute\" data-type=\"internal\" data-id=\"#distribute\">2. A PIM to easily distribute up-to-date product data across your sales channels<\/a><\/li>\n\n\n\n<li><a href=\"#work\" data-type=\"internal\" data-id=\"#work\">3. A PIM to collaborate as a team on the same product data<\/a><\/li>\n\n\n\n<li><a href=\"#reduce\" data-type=\"internal\" data-id=\"#reduce\">4. A PIM to reduce the risk of errors<\/a><\/li>\n\n\n\n<li><a href=\"#manage\" data-type=\"internal\" data-id=\"#manage\">5. A PIM to easily manage your multilingual content <\/a><\/li>\n\n\n\n<li><a href=\"#generate\">6. A PIM to generate technical sheets \/ product sheets&#8230; directly in the software<\/a><\/li>\n\n\n\n<li><a href=\"#aller\">To go further&#8230;<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1137\" height=\"717\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/sommaire3-backgroundremoved-1.png\" alt=\"PIM table of contents\" class=\"wp-image-14954\" title=\"PIM Sommaire\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/sommaire3-backgroundremoved-1.png 1137w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/sommaire3-backgroundremoved-1-300x189.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/sommaire3-backgroundremoved-1-1024x646.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/sommaire3-backgroundremoved-1-768x484.png 768w\" sizes=\"auto, (max-width: 1137px) 100vw, 1137px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\" id=\"centralize\">1. A PIM to centralize your product data<\/h2>\n\n\n\n<p>A PIM allows you to<strong> centralize your product data in a single place<\/strong>, within your own database, whether it concerns your <strong>marketing and sales data<\/strong> (descriptions, prices, sales arguments, references&#8230;) or your <strong>logistics data<\/strong> (batch size, item management code, EAN code, etc.). <\/p>\n\n\n\n<p>Using a PIM therefore helps <strong>limit the number of information sources and data files<\/strong>. Thus, you can group all your product data in one place within <strong>a PIM software solution<\/strong>. Note, however, that a PIM is not incompatible with an ERP since many companies choose to <strong>connect their ERP with a PIM software<\/strong> to complement it with more marketing and sales-oriented information).<\/p>\n\n\n\n<p>As a result, <strong>using a PIM eliminates the drawbacks associated with having multiple data sources,<\/strong> such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>not knowing <strong>where to find the product data<\/strong>,<\/li>\n\n\n\n<li>the risk of using the wrong version of an Excel file or <strong>accessing outdated product data<\/strong>,<\/li>\n\n\n\n<li><strong>duplicate <\/strong>data sources, <\/li>\n\n\n\n<li><strong>overwriting backups<\/strong> when several people work on the same Excel file,<\/li>\n\n\n\n<li>the inability to<strong> track changes<\/strong> made to data,<\/li>\n\n\n\n<li>etc.<\/li>\n<\/ul>\n\n\n\n<p>In addition, <strong>many PIM solutions include a DAM (Digital Asset Management) module<\/strong> that acts as a <strong>media library<\/strong>. This allows you to also <strong>centralize your media assets <\/strong>and manage their organization, format, file type, associated metadata, and distribution.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1034\" height=\"988\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/memory-storage-1.png\" alt=\"centralize data through a PIM\" class=\"wp-image-14957\" style=\"width:329px;height:auto\" title=\"centraliser donn\u00e9es\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/memory-storage-1.png 1034w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/memory-storage-1-300x287.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/memory-storage-1-1024x978.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/memory-storage-1-768x734.png 768w\" sizes=\"auto, (max-width: 1034px) 100vw, 1034px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1082\" height=\"729\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/Website-Set-Up-br-1.png\" alt=\"PIM sales channels\" class=\"wp-image-14963\" title=\"PIM Canaux de diffusion\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/Website-Set-Up-br-1.png 1082w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/Website-Set-Up-br-1-300x202.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/Website-Set-Up-br-1-1024x690.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/Website-Set-Up-br-1-768x517.png 768w\" sizes=\"auto, (max-width: 1082px) 100vw, 1082px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\" id=\"distribute\">2. A PIM to easily distribute up-to-date product data across your sales channels<\/h2>\n\n\n\n<p>Among the<a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/features-pim-dam-interactiv-database\/\" data-type=\"page\" data-id=\"14297\" target=\"_blank\" rel=\"noreferrer noopener\"> essential features of a PIM<\/a>, the omnichannel distribution is a key point. Thanks to the <strong>product data classification <\/strong>within the PIM, data can be <strong>grouped by sales\/ distribution channel <\/strong>(print, online catalog, website, marketplace, etc.) and can<strong> differ depending on the channel<\/strong>.<\/p>\n\n\n\n<p>Indeed, for the same product, you can <strong>assign different attribute values in your PIM depending on the distribution channel<\/strong>. For example, for a same product, you can enter a long product description for your e-commerce website and a shorter one for your catalog (since space is limited in a catalog). <\/p>\n\n\n\n<p>Moreover, it is possible to <strong>control the visibility of the product in the channels,<\/strong> and to decide if a product will appear in one channel and not in another.<\/p>\n\n\n\n<p>Furthermore, you can <strong>directly connect your PIM to your various distribution channels<\/strong> (via exports, data feeds, or connectors). This gives you a <strong>single data source for all your media<\/strong> (with channel-specific data), allows you to<strong> modify your product information directly in your centralized<\/strong> product information management tool, and to <strong>easily update your data across different channels<\/strong>. Changes made in the PIM will be <strong>automatically reflected in the distribution channels<\/strong>, ensuring fast and reliable updates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Let&#8217;s take the example of a clothing brand managing 4,000 products<\/h3>\n\n\n\n<p>Before implementing a PIM, our customer, specialized in the textile retail, used several Excel files shared between marketing, sales, and graphic design teams&#8230; In the end, they had three different versions of the same file, with inconsistent descriptions between their e-commerce website, marketplaces, and a print catalog production exceeding 6 weeks.<\/p>\n\n\n\n<p>They turned to <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/\" data-type=\"page\" data-id=\"10216\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv&#8217; Database<\/a> in order to centralize their product data, harmonize descriptions across sales channels, and automate update workflows.<\/p>\n\n\n\n<p>As a result, they saved one day in their catalog production time, have eliminated their errors, standardized their product files, and observed a 50% reduction in the time spent distributing product information across sales channels.<\/p>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-5e1fba9a wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:3rem;padding-right:0;padding-bottom:3rem;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e477a36d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"wifi\" class=\"svg-inline--fa fa-wifi fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M288 96c-90.9 0-173.2 36-233.7 94.6-12.7 12.3-33 12-45.2-.7s-12-33 .7-45.2C81.7 74.9 179.9 32 288 32S494.3 74.9 566.3 144.7c12.7 12.3 13 32.6 .7 45.2s-32.6 13-45.2 .7C461.2 132 378.9 96 288 96zM240 432a48 48 0 1 1 96 0 48 48 0 1 1 -96 0zM168 326.2c-11.7 13.3-31.9 14.5-45.2 2.8s-14.5-31.9-2.8-45.2C161 237.4 221.1 208 288 208s127 29.4 168 75.8c11.7 13.3 10.4 33.5-2.8 45.2s-33.5 10.4-45.2-2.8C378.6 292.9 335.8 272 288 272s-90.6 20.9-120 54.2z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Web-related details<\/h3>\n\n\n\n<p class=\"has-text-align-center\">You can <strong>connect your PIM to your website<\/strong>, via APIs. Thus, if you modify your data in the PIM, you can choose to <strong>automatically update it on your website<\/strong>. Therefore, you ensure <strong>fast and accurate communication<\/strong> of information, with<strong> changes made in the PIM being instantly reflected on your website<\/strong> (depending on configuration). It will allow your teams to <strong>save time and be more responsive<\/strong>.<br><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>For example<\/strong>: your marketing team will be able to directly modify your data on your website from your PIM, without involving developers.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"print\" class=\"svg-inline--fa fa-print fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M64 64C64 28.7 92.7 0 128 0L341.5 0c17 0 33.3 6.7 45.3 18.7l42.5 42.5c12 12 18.7 28.3 18.7 45.3l0 37.5-384 0 0-80zM0 256c0-35.3 28.7-64 64-64l384 0c35.3 0 64 28.7 64 64l0 96c0 17.7-14.3 32-32 32l-32 0 0 64c0 35.3-28.7 64-64 64l-256 0c-35.3 0-64-28.7-64-64l0-64-32 0c-17.7 0-32-14.3-32-32l0-96zM128 416l0 32 256 0 0-96-256 0 0 64zM456 272a24 24 0 1 0 -48 0 24 24 0 1 0 48 0z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Print-related details<\/h3>\n\n\n\n<p class=\"has-text-align-center\">You can also <a href=\"https:\/\/www.interactiv-technologies.com\/en\/automated-layout\/\" data-type=\"page\" data-id=\"5394\">connect your product data from your PIM to your InDesign software via EasyCatalog<\/a>. <br>By using this globally recognized plugin, you <strong>automate the layout of your publications \/ catalogs<\/strong> by linking your product data sources to your InDesign document. <strong>Via a bidirectional link<\/strong>, changes in the PIM can be applied to the InDesign document <strong>in real time<\/strong> (and vice versa, if desired).<\/p>\n\n\n\n<p class=\"has-text-align-center\">Your teams thus will work with <strong>reliable and updated data<\/strong> for their graphic designs, and in both web and print catalogs. This means a <strong>significant productivity<\/strong> gain, giving graphic designers more time to focus on creativity.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\" id=\"work\">3. A PIM to collaborate as a team on the same product data<\/h2>\n\n\n\n<p>The PIM product database is <strong>collaborative<\/strong>, and can be used by <strong>the users you define<\/strong> (marketing team, sales team, management, suppliers,&#8230;).<\/p>\n\n\n\n<p>You can assign <strong>specific roles to each user or department<\/strong> and define <strong>viewing and editing rights <\/strong>accordingly. For example, the marketing team can view and edit marketing attributes, while suppliers can access only the product ranges they sell.<\/p>\n\n\n\n<p>These settings make collaboration <strong>easier and faster while reducing the risk of errors<\/strong>. You build a <strong>complete, consistent database<\/strong> and improve responsiveness.<\/p>\n\n\n\n<p>Many PIM solutions are <strong>available as SaaS software<\/strong>. This allows access to your<strong> database via a web connection,<\/strong> directly in your browser, using <strong>login credentials<\/strong>. You can therefore <strong>access the platform anytime, anywhere, and from any device<\/strong>.<\/p>\n\n\n\n<p>If you previously relied on <strong>Excel or CSV files<\/strong>, using a <strong>collaborative database is even more beneficial<\/strong>. With a PIM, t<strong>here is no longer a need to notify your team when a file is opened or modified<\/strong>, and<strong> issues related to saving conflicts or data loss<\/strong> in Excel\/CSV files are eliminated.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"664\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/utilisateurs-1.png\" alt=\"Choice of users on a PIM\" class=\"wp-image-14956\" title=\"choix des utilisateurs\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/utilisateurs-1.png 974w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/utilisateurs-1-300x205.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/utilisateurs-1-768x524.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1165\" height=\"730\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/reduire-risque-erreur-br-1.png\" alt=\"reduce risk of errors PIM\" class=\"wp-image-14959\" title=\"r\u00e9duction erreur PIM\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/reduire-risque-erreur-br-1.png 1165w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/reduire-risque-erreur-br-1-300x188.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/reduire-risque-erreur-br-1-1024x642.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/reduire-risque-erreur-br-1-768x481.png 768w\" sizes=\"auto, (max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\" id=\"reduce\">4. A PIM to reduce the risk of errors<\/h2>\n\n\n\n<p>In a PIM, many <strong>settings and features help limit errors<\/strong>, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can <strong>standardize your data<\/strong>. For example, you have the possibility to <strong>define the specifications of each field <\/strong>(text, date&#8230;), and to <strong>add rules<\/strong> (maximum number of characters, uppercase-only characters, etc.) so that <strong>only compliant data can be entered<\/strong>.<\/li>\n\n\n\n<li>Concerning the <strong>access and modification<\/strong>, only <strong>authorized persons <\/strong>can modify data, based on user and role settings. For example, suppliers can <strong>be restricted to editing only the products they supply<\/strong>.<\/li>\n\n\n\n<li>If an error occurs, <strong>the modification history allows you to identify when and how it happened <\/strong>and revert to a <strong>previous version<\/strong>.<\/li>\n\n\n\n<li>For an<strong> additional validation step<\/strong>, you can use the feature &#8220;<strong>validation workflow<\/strong>&#8221; to <strong>secure the changes<\/strong> in your database. It will apply a<strong> checking and validation process<\/strong> by another user\/role. For example: a modification submitted by one user is only applied after approval by another designated user.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#formulaires\">Request a demo<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#formulaires\">Test for free<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\" id=\"manage\">5. A PIM to easily manage your multilingual content <\/h2>\n\n\n\n<p>You can directly <strong>manage your translations in the PIM<\/strong>.<\/p>\n\n\n\n<p>You define which <strong>attributes are translatable<\/strong>, making it easier to <strong>integrate multilingual content<\/strong>. For example, for the same \u201cdescription\u201d attribute, you can assign different values depending on the language (an English description, a French description, etc.). All language versions are stored separately within the same product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Let&#8217;s take the example of an industry customer<\/h3>\n\n\n\n<p>A French manufacturer of mechanical components managed 750 technical data sheets in six languages using manually translated Word documents. Any change to a term or technical parameter required updating every document individually, leading to inconsistencies, errors, and potential customer dissatisfaction.<\/p>\n\n\n\n<p>They turned to us to implement a PIM solution. The results were striking: technical attributes were centralized and standardized, teams managed translations directly in the PIM, technical sheets were automatically generated in six languages, and updates were automatically applied across all sales channels and media.<\/p>\n\n\n\n<p>In the end, they observed an 80% reduction in technical errors and significant time savings thanks to multilingual automation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"874\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/international-1.png\" alt=\"PIM multilingual content\" class=\"wp-image-14960\" style=\"width:290px;height:auto\" title=\"traductions PIM\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/international-1.png 907w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/international-1-300x289.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/international-1-768x740.png 768w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"668\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/generation-fiches-produits-br-1.png\" alt=\"generate technical sheets \/ product sheets\" class=\"wp-image-14955\" title=\"g\u00e9n\u00e9ration fiches produits\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/generation-fiches-produits-br-1.png 1025w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/generation-fiches-produits-br-1-300x196.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/11\/generation-fiches-produits-br-1-768x501.png 768w\" sizes=\"auto, (max-width: 1025px) 100vw, 1025px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\" id=\"generate\">6. A PIM to generate technical sheets \/ product sheets&#8230; directly in the software<\/h2>\n\n\n\n<p>A <strong>built-in PDF creation tool<\/strong> is included in many PIM solutions. This allows you to<strong> create custom PDFs by pulling data fields<\/strong> (product attributes) and <strong>applying graphic customization<\/strong>.<\/p>\n\n\n\n<p>As a result, generating technical sheets, product sheets, and other concise documents related to product data becomes much easier.<\/p>\n\n\n\n<p>Since the data comes directly from the PIM, you can be sure the <strong>documents are always up to date<\/strong>. These PDFs can then be added to your website, sent by email, attached to publications, shared with the sales team, printed, and more.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color wp-elements-eb91134d797131b8495a0ad1863f6ab5\" id=\"further\">Want to see what a PIM software looks like in practice?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">There are many other advantages to adopting a PIM solution, as well as some constraints. To go further, you can consult <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/qu-est-ce-qu-un-pim-guide-complet\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/qu-est-ce-qu-un-pim-guide-complet\" target=\"_blank\" rel=\"noreferrer noopener\">our complete guide on PIM.<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\">You can also contact us by email at&nbsp;<a href=\"mailto:contact@interactiv.tech\">contact@interactiv.tech<\/a>&nbsp;or by phone at +33 970 248 990.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/03\/Post-LinkedIn-1024x1024.png\" alt=\"Image_Avatar-r\u00e9daction blog Interactiv' Technologies\" class=\"wp-image-13540\" style=\"border-radius:160px;width:199px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/03\/Post-LinkedIn-1024x1024.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/03\/Post-LinkedIn-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/03\/Post-LinkedIn-150x150.png 150w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/03\/Post-LinkedIn-768x768.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2021\/03\/Post-LinkedIn.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"wp-container-content-9cfa9a5a\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.313), 18px);\">Written by the Interactiv\u2019 Technologies team<\/p>\n\n\n<div style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.469), 20px);\" class=\"wp-block-post-date__modified-date wp-block-post-date\"><time datetime=\"2026-03-19T13:44:23+01:00\">19\/3\/2026<\/time><\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 6 main reasons to adopt a PIM A PIM (Product Information Management) is a software solution that enables you to centralize all your product data, enrich it, and easily distribute it across your various sales channels (websites, e-commerce sites, applications, marketplaces, print catalogs, digital catalogs&#8230;). In an increasingly digital and interconnected world, a PIM [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Why use a PIM? 6 key benefits for product data management","_seopress_titles_desc":"Discover the 6 main benefits of PIM software: centralize product data, manage multilingual content, distribute information across all sales channels...","_seopress_robots_index":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"categories":[42],"tags":[],"class_list":["post-14940","post","type-post","status-publish","format-standard","hentry","category-product-information-management"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/posts\/14940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/comments?post=14940"}],"version-history":[{"count":12,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/posts\/14940\/revisions"}],"predecessor-version":[{"id":14975,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/posts\/14940\/revisions\/14975"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/media?parent=14940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/categories?post=14940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/tags?post=14940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}