{"id":14675,"date":"2025-03-17T12:38:19","date_gmt":"2025-03-17T11:38:19","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?p=14675"},"modified":"2026-03-19T13:43:44","modified_gmt":"2026-03-19T12:43:44","slug":"4-criteria-to-consider-when-choosing-a-pim","status":"publish","type":"post","link":"https:\/\/www.interactiv-technologies.com\/en\/4-criteria-to-consider-when-choosing-a-pim\/","title":{"rendered":"4 criteria to consider when choosing a PIM"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-814beb513d04b5ce396544097e2ed733\">TOP 4 criteria to consider when choosing a PIM<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/English-Vignette-Article_Top-4-criteria-ton-consider-when-choosing-a-PIM-PIM-DAM-1024x426.png\" alt=\"\" class=\"wp-image-14681\" style=\"width:572px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/English-Vignette-Article_Top-4-criteria-ton-consider-when-choosing-a-PIM-PIM-DAM-1024x426.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/English-Vignette-Article_Top-4-criteria-ton-consider-when-choosing-a-PIM-PIM-DAM-300x125.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/English-Vignette-Article_Top-4-criteria-ton-consider-when-choosing-a-PIM-PIM-DAM-768x319.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/English-Vignette-Article_Top-4-criteria-ton-consider-when-choosing-a-PIM-PIM-DAM-1536x638.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/English-Vignette-Article_Top-4-criteria-ton-consider-when-choosing-a-PIM-PIM-DAM-2048x851.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>You are ready to embark on the journey of implementing a PIM\/DAM solution for your company, but you are unsure which tool to choose among the many solutions available on the market. Discover in this guide the top 4 essential criteria to consider in your decision-making process.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">1 &#8211; Continuous features and innovation<\/h2>\n\n\n\n<p>The main criterion to consider when choosing a PIM solution is its ability to meet your <strong>functional needs in terms of features and ongoing innovation<\/strong>.<\/p>\n\n\n\n<p>Among the key features of a high-quality PIM are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Efficient product information management, including attributes, variants, and product associations, as well as media file management through a DAM (Digital Asset Management), and a robust classification system,<\/li>\n\n\n\n<li>Workflow management, featuring efficient data validation and enrichment processes to facilitate collaboration between marketing, sales and IT teams,<\/li>\n\n\n\n<li>Data import and export management, including support for specific industry formats such as <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/nous-sommes-partenaire-fab-dis-inside-une-collaboration-pour-simplifier-vos-echanges-de-donnees-produits\/\">FAB-DIS<\/a>, <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-formats-fab-dis-etim\/\">ETIM<\/a>, <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/fonctionnalites-pim-dam-interactiv-database\/#import-et-export-des-donn%C3%A9es\">BMEcat<\/a>&#8230;<\/li>\n<\/ul>\n\n\n\n<p><strong>Choosing a SaaS (Software as a Service) <\/strong>solution like <a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\" data-type=\"page\" data-id=\"5404\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv&#8217; DataBase<\/a> guarantees a secure cloud-hosted infrastructure, automatic updates with innovative new features to meet market requirements, and easier collaboration between teams, whether working remotely or across multiple locations.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"912\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Des-fonctionnalites-et-des-evolutions-avec-le-PIM-DAM-Interactiv-DataBase-01-1024x912.png\" alt=\"Continuous features and innovation with the Interactiv' DataBase PIM\/DAM, a solution developed by Interactiv' Technologies, French software publisher and integrator.\" class=\"wp-image-10297\" style=\"width:412px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Des-fonctionnalites-et-des-evolutions-avec-le-PIM-DAM-Interactiv-DataBase-01-1024x912.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Des-fonctionnalites-et-des-evolutions-avec-le-PIM-DAM-Interactiv-DataBase-01-300x267.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Des-fonctionnalites-et-des-evolutions-avec-le-PIM-DAM-Interactiv-DataBase-01-768x684.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Des-fonctionnalites-et-des-evolutions-avec-le-PIM-DAM-Interactiv-DataBase-01-1536x1368.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Des-fonctionnalites-et-des-evolutions-avec-le-PIM-DAM-Interactiv-DataBase-01-2048x1824.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1860\" height=\"1250\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Une-integration-simplifiee-dans-votre-ecosysteme-digital-avec-le-PIM-DAM-Interactiv-DataBase_Plan-de-travail-1.png\" alt=\"Seamless integration within your digital ecosystem with Interactiv' DataBase PIM\/DAM\" class=\"wp-image-10252\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Une-integration-simplifiee-dans-votre-ecosysteme-digital-avec-le-PIM-DAM-Interactiv-DataBase_Plan-de-travail-1.png 1860w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Une-integration-simplifiee-dans-votre-ecosysteme-digital-avec-le-PIM-DAM-Interactiv-DataBase_Plan-de-travail-1-300x202.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Une-integration-simplifiee-dans-votre-ecosysteme-digital-avec-le-PIM-DAM-Interactiv-DataBase_Plan-de-travail-1-1024x688.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Une-integration-simplifiee-dans-votre-ecosysteme-digital-avec-le-PIM-DAM-Interactiv-DataBase_Plan-de-travail-1-768x516.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Une-integration-simplifiee-dans-votre-ecosysteme-digital-avec-le-PIM-DAM-Interactiv-DataBase_Plan-de-travail-1-1536x1032.png 1536w\" sizes=\"auto, (max-width: 1860px) 100vw, 1860px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">2 &#8211; Seamless integration within your digital ecosystem<\/h2>\n\n\n\n<p>A <strong>high-performance PIM<\/strong> must integrate smoothly with the existing software used within your organization, such as your ERP, CMS, CRM, and more. The goal is to <strong>simplify data synchronization <\/strong>and ensure optimal consistency across all your channels.<\/p>\n\n\n\n<p>In this regard, pay close attention to the availability of robust APIs for custom integrations with your internal and external tools, as well as <strong>native connectors to the e-commerce platforms you use<\/strong> (Shopify, Magento, PrestaShop, etc.) provided by your integrator to ensure smooth implementation.<\/p>\n\n\n\n<p>Also, make sure the tool is compatible with the data exchange formats you use (CSV, XML, <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/nous-sommes-partenaire-fab-dis-inside-une-collaboration-pour-simplifier-vos-echanges-de-donnees-produits\/\">FAB-DIS<\/a>, <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/pim-formats-fab-dis-etim\/\">ETIM<\/a>, <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/fonctionnalites-pim-dam-interactiv-database\/#import-et-export-des-donn%C3%A9es\">BMEcat<\/a>&#8230;) to easily import and export your data.<\/p>\n<\/div>\n\n\n\n<p>This seamless integration is what will ultimately deliver increased productivity, <strong>significant time savings<\/strong>, and <strong>greater consistency in how your data is distributed across all your channels<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">3 &#8211; Ease of use and team adoption<\/h2>\n\n\n\n<p>End users are the key to success. Choose software that is accessible, intuitive and user-friendly as possible to ensure an optimized experience for all employees who will use the tool daily. Make sure the navigation is smooth and that information is clearly structured.<\/p>\n\n\n\n<p>It is also important to select a highly customizable solution that can adapt to your organization and business processes. In a PIM like <a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\" data-type=\"page\" data-id=\"5404\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv&#8217; DataBase<\/a>, this may include personalized dashboards, role-based access rights, and permissions aligned with individual responsibilities&#8230;<\/p>\n\n\n\n<p>Finally, we recommend choosing a partner that offers training and personalized support to ensure a fast and efficient onboarding process. A responsive support team and up-to-date user documentation are essential to guarantee rapid adoption by your teams.<\/p>\n\n\n\n<p><strong>\ud83d\udca1 <strong>Tip:<\/strong> Involve a few end users early on in your PIM selection process.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"1250\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM_Plan-de-travail-1-2.png\" alt=\"Ease of use and team adoption of Interactiv' DataBase PIM\/DAM, software developed by Interactiv' Technologies\" class=\"wp-image-10149\" style=\"object-fit:cover;width:341px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM_Plan-de-travail-1-2.png 1250w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM_Plan-de-travail-1-2-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM_Plan-de-travail-1-2-1024x1024.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM_Plan-de-travail-1-2-150x150.png 150w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM_Plan-de-travail-1-2-768x768.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"1250\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM-04.png\" alt=\"Interactiv' Technologies, publisher and integrator of the Interactiv' DataBase PIM\/DAM\" class=\"wp-image-10155\" style=\"width:295px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM-04.png 1250w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM-04-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM-04-1024x1024.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM-04-150x150.png 150w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM-04-768x768.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">4 &#8211; A platform that scales with your growth<\/h2>\n\n\n\n<p>A solution capable of supporting your growth, whether that means managing 10,000 new products at once or expanding to 50 new sales channels\u2014is a critical factor not to be overlooked. Its ability to easily adapt to your organization\u2019s evolving needs is essential when making your choice.<\/p>\n\n\n\n<p>Ensure that the platform&#8217;s performance remains stable even as your product catalog or number of sales channels increase.<\/p>\n\n\n\n<p>If your ambition is to expand internationally, ask yourself whether the tool can quickly translate your product information, efficiently manage media assets, or automate the creation of product publications. Do not overlook smaller yet important enhancements either, such as adding new attributes or product classifications. A \u201crigid\u201d PIM can quickly become a barrier to growth.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Bonus : software publisher only? Or publisher &amp; integrator?<\/h2>\n\n\n\n<p>Among PIM market players, some act solely as software publishers, while others combine both roles as <a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/publisher-integrator-wich-one-choose-for-pim\/\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/publisher-integrator-wich-one-choose-for-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">publisher and integrator<\/a>. By choosing a partner with both capabilities, you benefit from streamlined collaboration with an expert who knows the solution inside and out and supports you throughout the entire PIM\/DAM implementation project, from start to finish.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/publisher-integrator-wich-one-choose-for-pim\/\">To learn more, read our complete article about this topic<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"1250\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM-03.png\" alt=\"Interactiv' Technologies, publisher &amp; integrator of the Interactiv' DataBase PIM\/DAM\" class=\"wp-image-10153\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM-03.png 1250w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM-03-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM-03-1024x1024.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM-03-150x150.png 150w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/03\/Visuels-article-TOP-3-des-criteres-pour-choisir-un-PIM-03-768x768.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">To learn more&#8230;<\/h2>\n\n\n\n<p class=\"has-text-align-center\">For more information about&nbsp;<strong>PIM\/DAM<\/strong>, or the formats we support, <br>feel free to contact us by email at contact[at]interactiv.tech or by phone at +33 (0) 970 248 990.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TOP 4 criteria to consider when choosing a PIM Introduction You are ready to embark on the journey of implementing a PIM\/DAM solution for your company, but you are unsure which tool to choose among the many solutions available on the market. Discover in this guide the top 4 essential criteria to consider in your [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":14681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Top 4 criteria to consider when choosing the right PIM","_seopress_titles_desc":"Learn how to select the right PIM solution with 4 essential criteria covering features, integrations, scalability and team adoption.","_seopress_robots_index":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"categories":[42],"tags":[],"class_list":["post-14675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-information-management"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/posts\/14675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/comments?post=14675"}],"version-history":[{"count":4,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/posts\/14675\/revisions"}],"predecessor-version":[{"id":14687,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/posts\/14675\/revisions\/14687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/media\/14681"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/media?parent=14675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/categories?post=14675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/tags?post=14675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}