{"id":14455,"date":"2024-11-05T12:40:36","date_gmt":"2024-11-05T11:40:36","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?p=14455"},"modified":"2026-03-19T13:44:05","modified_gmt":"2026-03-19T12:44:05","slug":"artificial-intelligence-ai-within-a-pim-software","status":"publish","type":"post","link":"https:\/\/www.interactiv-technologies.com\/en\/artificial-intelligence-ai-within-a-pim-software\/","title":{"rendered":"Artificial Intelligence (AI) within a PIM software"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-dac1ac509befb588b594f3bf26174c51\">Artificial Intelligence (AI) within a PIM software<\/h1>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/English-Vignette-Article_Intelligence-Artificielle-au-sein-du-PIM-Database-1024x426.png\" alt=\"Advantages of AI within a PIM\" class=\"wp-image-14465\" style=\"width:600px\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/English-Vignette-Article_Intelligence-Artificielle-au-sein-du-PIM-Database-1024x426.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/English-Vignette-Article_Intelligence-Artificielle-au-sein-du-PIM-Database-300x125.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/English-Vignette-Article_Intelligence-Artificielle-au-sein-du-PIM-Database-768x319.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/English-Vignette-Article_Intelligence-Artificielle-au-sein-du-PIM-Database-1536x638.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/English-Vignette-Article_Intelligence-Artificielle-au-sein-du-PIM-Database-2048x851.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-rouge-accent\">Introduction<\/h2>\n\n\n\n<p>Nowadays, the volume of data available on the web continues to grow, and managing it is becoming increasingly complex, accelerating the use of <strong>Artificial Intelligence (AI)<\/strong> to process data more efficiently.<\/p>\n\n\n\n<p>Indeed, AI is becoming increasingly present in our daily lives, as well as in our professional tools, particularly in <strong>Product Information Management (PIM)<\/strong> solutions. By optimizing productivity and the customer experience, the use of AI, both in general and within a PIM, has become a real competitive advantage, enabling companies to remain competitive.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-123a282d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading is-style-rouge-accent\">Table of contents<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#overview-and-use-IA\" data-type=\"internal\" data-id=\"#overview-and-use-IA\">Overview and use of Artificial Intelligence (AI) for businesses<\/a><\/li>\n\n\n\n<li><a href=\"#implementation-AI-PIM-solution\" data-type=\"internal\" data-id=\"#implementation-AI-PIM-solution\">Implementing Artificial Intelligence (AI) in a PIM solution<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#PIM-software-overview\" data-type=\"internal\" data-id=\"#PIM-software-overview\">PIM software overview<\/a><\/li>\n\n\n\n<li><a href=\"#uses-and-benefits-AI-in-PIM\" data-type=\"internal\" data-id=\"#uses-and-benefits-AI-in-PIM\">Uses and benefits of Artificial Intelligence (AI) within a PIM<\/a><\/li>\n\n\n\n<li><a href=\"#AI-in-DataBase-PIM\" data-type=\"internal\" data-id=\"#AI-in-DataBase-PIM\">AI within the Interactiv\u2019 DataBase PIM\/DAM<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#challenges-AI-PIM\" data-type=\"internal\" data-id=\"#challenges-AI-PIM\">Challenges in using Artificial Intelligence (AI) within a PIM<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#change-management\">Change management within teams<\/a><\/li>\n\n\n\n<li><a href=\"#continuous-monitoring\" data-type=\"internal\" data-id=\"#continuous-monitoring\">Continuous monitoring<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"715\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4-1024x715.png\" alt=\"Overview and use of Artificial Intelligence (AI) for businesses\" class=\"wp-image-8710\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4-1024x715.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4-300x210.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4-768x536.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_Placeholders_re_pvr4.png 1051w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-1a512183 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-left is-style-rouge-accent\" id=\"overview-and-use-IA\">Overview and use of Artificial Intelligence (AI) for businesses<\/h2>\n\n\n\n<p>&#8220;A field of computer science&#8221;, &#8220;a technology&#8221;, &#8220;a process of imitation&#8221;&#8230; It is difficult to provide a precise definition to describe AI. Therefore, we propose to use the definition given by the <a href=\"https:\/\/www.europarl.europa.eu\/topics\/fr\/article\/20200827STO85804\/intelligence-artificielle-definition-et-utilisation\">European Parliament<\/a>, which defines it as &#8220;<em>the ability of a machine to reproduce behaviors associated with humans, such as reasoning, planning, and creativity.<\/em>&#8220;<\/p>\n\n\n\n<p>In other words, this technology is capable of analyzing the environment in which it operates, of detecting and solving problems, but also of implementing various actions to achieve a goal set by a human being.<\/p>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-99206830 wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:3rem;padding-right:0;padding-bottom:0rem;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--60);text-transform:none\">For what purposes do companies use AI?<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e477a36d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"repeat\" class=\"svg-inline--fa fa-repeat fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M470.6 118.6c12.5-12.5 12.5-32.8 0-45.3l-64-64c-9.2-9.2-22.9-11.9-34.9-6.9S352 19.1 352 32l0 32-160 0C86 64 0 150 0 256 0 273.7 14.3 288 32 288s32-14.3 32-32c0-70.7 57.3-128 128-128l160 0 0 32c0 12.9 7.8 24.6 19.8 29.6s25.7 2.2 34.9-6.9l64-64zM41.4 393.4c-12.5 12.5-12.5 32.8 0 45.3l64 64c9.2 9.2 22.9 11.9 34.9 6.9S160 492.9 160 480l0-32 160 0c106 0 192-86 192-192 0-17.7-14.3-32-32-32s-32 14.3-32 32c0 70.7-57.3 128-128 128l-160 0 0-32c0-12.9-7.8-24.6-19.8-29.6s-25.7-2.2-34.9 6.9l-64 64z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\">Automating repetitive tasks and complex processes<\/h3>\n\n\n\n<p class=\"has-text-align-center\">A real-time saver, this increases user productivity and reduces human error.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"circle-check\" class=\"svg-inline--fa fa-circle-check fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M256 512a256 256 0 1 1 0-512 256 256 0 1 1 0 512zM374 145.7c-10.7-7.8-25.7-5.4-33.5 5.3L221.1 315.2 169 263.1c-9.4-9.4-24.6-9.4-33.9 0s-9.4 24.6 0 33.9l72 72c5 5 11.8 7.5 18.8 7s13.4-4.1 17.5-9.8L379.3 179.2c7.8-10.7 5.4-25.7-5.3-33.5z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\">Supporting decision-making<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Based on calculations and analyses carried out by AI, humans can rely on concrete data rather than intuition when making decisions.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"lightbulb\" class=\"svg-inline--fa fa-lightbulb fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M292.9 384c7.3-22.3 21.9-42.5 38.4-59.9 32.7-34.4 52.7-80.9 52.7-132.1 0-106-86-192-192-192S0 86 0 192c0 51.2 20 97.7 52.7 132.1 16.5 17.4 31.2 37.6 38.4 59.9l201.7 0zM288 432l-192 0 0 16c0 44.2 35.8 80 80 80l32 0c44.2 0 80-35.8 80-80l0-16zM184 112c-39.8 0-72 32.2-72 72 0 13.3-10.7 24-24 24s-24-10.7-24-24c0-66.3 53.7-120 120-120 13.3 0 24 10.7 24 24s-10.7 24-24 24z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\">Anticipating opportunities<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Using historical data, AI can estimate future outcomes such as product demand, financial risks, and more.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"star\" class=\"svg-inline--fa fa-star fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M309.5-18.9c-4.1-8-12.4-13.1-21.4-13.1s-17.3 5.1-21.4 13.1L193.1 125.3 33.2 150.7c-8.9 1.4-16.3 7.7-19.1 16.3s-.5 18 5.8 24.4l114.4 114.5-25.2 159.9c-1.4 8.9 2.3 17.9 9.6 23.2s16.9 6.1 25 2L288.1 417.6 432.4 491c8 4.1 17.7 3.3 25-2s11-14.2 9.6-23.2L441.7 305.9 556.1 191.4c6.4-6.4 8.6-15.8 5.8-24.4s-10.1-14.9-19.1-16.3L383 125.3 309.5-18.9z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\">Personalizing the customer experience<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Machine learning algorithms make it possible to offer users personalized content and recommendations.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<p>Finance, healthcare, transportation, law, marketing\u2026 Regardless of the industry or profession, today every professional can benefit from using AI.<\/p>\n<\/section>\n<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading is-style-rouge-accent\" id=\"implementation-AI-PIM-solution\">Implementing Artificial Intelligence (AI) in a PIM solution<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-aa016f2c wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading is-style-rouge-accent\" id=\"PIM-software-overview\">PIM software overview<\/h3>\n\n\n\n<p><strong>PIM<\/strong> stands for &#8220;<strong>Product Information Management<\/strong>&#8220;. A PIM software allows you to centralize, manage, and enrich product data (such as name, description, size, weight, price, etc.) in order to distribute it across various communication channels (website, catalogs, marketplaces, applications, etc.).<\/p>\n\n\n\n<p>Using such a tool ensures that data is <strong>accessible and up to date<\/strong>, making it easy to <strong>leverage and distribute as needed<\/strong>. Moreover, centralizing product data enables relevant stakeholders (Marketing, Design, Logistics, Management, suppliers, etc.) to work more efficiently.<\/p>\n\n\n\n<p><strong>Interactiv\u2019 DataBase<\/strong> is a PIM\/DAM solution developed and deployed by Interactiv&#8217; Technologies. It allows you to centralize your product information, enrich it, and easily distribute it across your various channels. 100% modular, this software adapts to your needs (choice of options, pricing based on data volume, etc.).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">To learn more about our Interactiv&#8217; DataBase PIM \/ DAM solution<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"422\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_searching_p5ux-removebg-preview.png\" alt=\"PIM definition\" class=\"wp-image-8712\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_searching_p5ux-removebg-preview.png 592w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_searching_p5ux-removebg-preview-300x214.png 300w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-123a282d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"794\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_file_analysis_8k9b.png\" alt=\"Uses and benefits of Artificial Intelligence (AI) within a PIM\" class=\"wp-image-8714\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_file_analysis_8k9b.png 1022w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_file_analysis_8k9b-300x233.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_file_analysis_8k9b-768x597.png 768w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left is-style-rouge-accent\" id=\"uses-and-benefits-AI-in-PIM\">Uses and benefits of Artificial Intelligence (AI) within a PIM<\/h3>\n\n\n\n<p class=\"has-text-align-left\">These solutions are also incorporating Artificial Intelligence to enhance their <a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/features-pim-dam-interactiv-database\/\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/features-pim-dam-interactiv-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">PIM\/DAM features<\/a> and optimize their usage. Below is a non-exhaustive list of what AI can currently do within a PIM software:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>generate data,<\/li>\n\n\n\n<li>detect and correct data entry errors such as spelling mistakes,<\/li>\n\n\n\n<li>translate content into multiple languages,<\/li>\n\n\n\n<li>optimize media assets,<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<p>Integrating AI into a PIM enables:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>improved quality of product data, boosting competitiveness,<\/li>\n\n\n\n<li>automation of repetitive tasks, providing significant time savings for teams and greater efficiency in managing product data.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading is-style-rouge-accent\" id=\"AI-in-DataBase-PIM\">AI within the Interactiv\u2019 DataBase PIM\/DAM<\/h3>\n\n\n\n<p>Our PIM \/ DAM solution integrates AI technologies, specifically <a href=\"https:\/\/openai.com\/index\/gpt-4\/\">GPT-4 (an OpenAI tool)<\/a> and <a href=\"https:\/\/www.deepl.com\/fr\/translator\">DeepL<\/a>.<\/p>\n\n\n\n<p>Thanks to these AI technologies, we enable our customers to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>generate content based on key product characteristics or prompts,<\/li>\n\n\n\n<li>detect and correct spelling and grammar errors,<\/li>\n\n\n\n<li>suggest assigning a product to the appropriate product range, <\/li>\n\n\n\n<li>shorten or expand existing descriptions or sales arguments,<\/li>\n\n\n\n<li>translate content into multiple languages,<\/li>\n\n\n\n<li>automatically remove backgrounds from visuals,<\/li>\n\n\n\n<li>automatically generate image keywords and descriptions,<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-123a282d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:0\">\n<p>Within our PIM\/DAM solution, <strong>AI is easy to use and provides real-time savings for your teams<\/strong>. As a result, it is also possible to define GPT-4&#8217;s level of creativity and customize each request. For example, when generating content, users can set a maximum word count, request the removal of repetitions from existing text, or ask for content to be simplified using more accessible terms for a non-specialist audience, etc.<\/p>\n\n\n\n<p>GPT-4 offers users several suggestions, and once one is selected, it can be edited as needed.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#formulaires\">Requets for a free demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-1024x610.png\" alt=\"AI tools within the PIM\/DAM\" class=\"wp-image-8754\" style=\"width:364px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-1024x610.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-300x179.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-768x457.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-1536x915.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/Intelligence-Artificielle-dans-le-PIM-Interactiv-DataBase_Plan-de-travail-1-copie-19-02-e1732197540934-2048x1220.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading is-style-rouge-accent\" id=\"challenges-AI-PIM\">Challenges in using Artificial Intelligence (AI) within a PIM<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading is-style-rouge-accent\" id=\"change-management\">Change management within teams<\/h3>\n\n\n\n<p>Adopting new technologies is not always easy. That&#8217;s why it is essential to take the time to train teams most impacted by their implementation, as they may sometimes be resistant to change. AI is not the enemy of humans\u2014on the contrary, it supports them in their work by easing their workload.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c748ba87 wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--rouge-accent);padding-left:var(--wp--preset--spacing--40)\">\n<p><strong>Our Support and Deployment team is here to assist you with the implementation and use of your Interactiv\u2019 DataBase PIM \/ DAM<\/strong>. Available by email and phone, 5 days a week from 9 a.m. to 6 p.m., our experts will also guide you in using AI within the PIM.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk-1024x560.png\" alt=\"Introducing AI usage within teams\" class=\"wp-image-8720\" style=\"width:443px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk-1024x560.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk-300x164.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk-768x420.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_teamwork_hpdk.png 1137w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe-1024x637.png\" alt=\"Monitoring AI developments\" class=\"wp-image-8718\" style=\"width:416px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe-1024x637.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe-300x187.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe-768x478.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/11\/undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_undraw_search_engines_041x_-2-_cl95_o7o8_pigd_-1-_wbm3_t5p8_-1-_mt5l_-2-_dhxr_2_nmxe.png 1175w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading is-style-rouge-accent\" id=\"continuous-monitoring\">Continuous monitoring<\/h3>\n\n\n\n<p>Artificial Intelligence solutions are constantly evolving and continuously improving. In order to offer an increasingly optimized PIM tool that best meets our clients\u2019 needs, we maintain continuous monitoring of AI-related news and technologies to deliver a solution at the cutting edge of the market.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--70)\">\n<h2 class=\"wp-block-heading is-style-rouge-accent\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>In summary, integrating AI into a PIM is now a real asset, enabling efficient <strong>processing of product data, significant time savings for teams, and improved competitiveness for companies<\/strong>.<br><\/p>\n\n\n\n<p>However, these results depend on proper implementation and user awareness, as human oversight remains essential\u2014particularly to ensure data quality and consistency.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<section class=\"wp-block-group alignfull has-blanc-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-1a512183 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\" id=\"formulaires\">Would you like an overview of a PIM \/ DAM software?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Feel free to contact us by email at contact[at]interactiv.tech or by phone at +33 970 248 990 and request a free demo.<\/p>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence (AI) within a PIM software Introduction Nowadays, the volume of data available on the web continues to grow, and managing it is becoming increasingly complex, accelerating the use of Artificial Intelligence (AI) to process data more efficiently. Indeed, AI is becoming increasingly present in our daily lives, as well as in our professional [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How AI enhances Product Information Management (PIM) software?","_seopress_titles_desc":"Discover how Artificial Intelligence enhances PIM software by improving product data quality, automating tasks, and boosting productivity and competitiveness.","_seopress_robots_index":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"categories":[42],"tags":[],"class_list":["post-14455","post","type-post","status-publish","format-standard","hentry","category-product-information-management"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/posts\/14455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/comments?post=14455"}],"version-history":[{"count":9,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/posts\/14455\/revisions"}],"predecessor-version":[{"id":14496,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/posts\/14455\/revisions\/14496"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/media?parent=14455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/categories?post=14455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/tags?post=14455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}