{"id":15243,"date":"2024-03-19T14:35:11","date_gmt":"2024-03-19T13:35:11","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=15243"},"modified":"2026-02-20T11:23:13","modified_gmt":"2026-02-20T10:23:13","slug":"how-to-create-a-product-catalog-easily-and-quickly","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/en\/automated-layout\/how-to-create-a-product-catalog-easily-and-quickly\/","title":{"rendered":"How to create a product catalog easily and quickly?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-violet-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center is-style-violet-accent has-blanc-color has-text-color has-link-color wp-elements-4208e896b4483528035ffa8c799ca9e6\">How to create a product catalog easily and quickly?<br>12 tips and steps to create a catalog<\/h1>\n<\/div>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<p>Because deadlines are <strong>tight<\/strong>, requirements are numerous, and the work can be tedious, creating your product catalog may seem difficult. That&#8217;s why, in this article, we provide you with advice on <strong>how to create a professional and perfectly executed catalog<\/strong>, and above all, how to do it <strong>more easily<\/strong> and <strong>quickly<\/strong>!<\/p>\n\n\n\n<p>Tips, advice, steps,<strong> automation software<\/strong>, etc. \u2026 Discover in this article many elements that will help you improve the quality of your catalog, limit the risk of errors, reduce back-and-forth exchanges and proofreading rounds, and<strong> cut the time spent on creation by 30 to 50%<\/strong> (yes, it\u2019s possible!).<\/p>\n\n\n\n<p>Who is this for? Whether you are an internal or external graphic designer, a layout artist, a freelancer, an agency, a service provider, etc., these tips may prove useful in <strong>making product catalog creation easier.<\/strong><\/p>\n\n\n\n<p><strong>Reading time: 5 minutes.<\/strong><\/p>\n\n\n\n<p>Would you prefer personalized advice and a live demonstration? Request a demo for  <strong><a href=\"https:\/\/www.interactiv-technologies.com\/en\/automated-layout\/\" data-type=\"page\" data-id=\"5394\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv&#8217; Publisher<\/a><\/strong> and discover the steps to create a product catalog in InDesign with the EasyCatalog plug-in.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/en\/interactiv-publisher\/easycatalog-demonstration-form\/\" target=\"_blank\" rel=\"noreferrer noopener\">Request a free demo<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/article-conseils-realiser-un-catalogue-easycatalog-1024x586.png\" alt=\"\" class=\"wp-image-4636 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/article-conseils-realiser-un-catalogue-easycatalog-1024x586.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/article-conseils-realiser-un-catalogue-easycatalog-300x172.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/article-conseils-realiser-un-catalogue-easycatalog-768x439.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/article-conseils-realiser-un-catalogue-easycatalog.png 1276w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-violet-accent-border-color has-gris-color has-text-color has-background has-link-color wp-elements-afbc75fdbcefe66136db5d64a55dccb4 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:5px;border-radius:10%;background-color:#fff0f9;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-medium-font-size\">\ud83d\udca1In summary, here are the 12 steps to follow to create your product catalog:<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Know where you\u2019re going:<\/strong> clearly define the objective, deadlines, and the internal and external stakeholders involved.<\/li>\n\n\n\n<li><strong>Create a detailed reverse schedule<\/strong>, step by step, with the various contributors involved in the catalog creation.<\/li>\n\n\n\n<li><strong>Meet with your printer before starting<\/strong> production to understand their constraints and deadlines.<\/li>\n\n\n\n<li><strong>Determine the architecture\/structure<\/strong> of the catalog with a comprehensive flatplan.<\/li>\n\n\n\n<li><strong>Determine the format and orientation<\/strong> of your catalog.<\/li>\n\n\n\n<li><strong>Define and respect the company\u2019s brand guidelines<\/strong>.<\/li>\n\n\n\n<li><strong><strong>Create the specific pages and involve the relevant stakeholders<\/strong><\/strong>: front cover, editorial, back cover, etc.<\/li>\n\n\n\n<li><strong>Create the product pages<\/strong> of the catalog.<\/li>\n\n\n\n<li><strong>Try automatic layout in InDesign<\/strong>.<\/li>\n\n\n\n<li>Don\u2019t forget the<strong> final proofreading and last corrections.<\/strong>.<\/li>\n\n\n\n<li><strong>Proceed with final approval and distribute your catalog<\/strong> across all your media: print, interactive PDF, website, social media, etc.<\/li>\n\n\n\n<li><strong>Anticipate personalization requests<\/strong>: white-label catalogs, product category brochures, etc.<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"804\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/la-realisation-du-catalogue-easycatalog-1024x804.png\" alt=\"\" class=\"wp-image-4639 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/la-realisation-du-catalogue-easycatalog-1024x804.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/la-realisation-du-catalogue-easycatalog-300x236.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/la-realisation-du-catalogue-easycatalog-768x603.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/la-realisation-du-catalogue-easycatalog.png 1164w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">1. Know where you\u2019re going for the successful creation of your product catalog<\/h2>\n\n\n\n<p>First and foremost, as with any project or execution, you need to know where you\u2019re going. The <strong>guidelines must be clear<\/strong>, and you must keep in mind the key elements for proper <strong>project management<\/strong>.<\/p>\n\n\n\n<p>Here is a non-exhaustive list of things to know before getting started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deadlines<\/strong>: what are the delivery deadlines for the documents to be produced? Do certain <strong>intermediate steps<\/strong> need to be validated before a specific <strong>date<\/strong>? When does the <strong>catalog<\/strong> need to be printed?<\/li>\n\n\n\n<li><strong>Stakeholders<\/strong>: who is involved in this project? Which departments\/people will need to <strong>approve the catalog elements<\/strong>?<\/li>\n\n\n\n<li><strong>Objectives:<\/strong> what is the purpose of the catalog? Through <strong>which channels will it be distributed<\/strong>?<\/li>\n\n\n\n<li><strong>Printing and partners<\/strong>: will you need an <strong>external provider<\/strong> for one or more parts of the catalog? If so, when? When will they be available? Do you need a photographer, a communication agency, a printer, etc.?<\/li>\n\n\n\n<li><strong>Target audience<\/strong>: who is the catalog <strong>intended for<\/strong>?<\/li>\n<\/ul>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\"><br>2. Create a backward schedule with the various stakeholders involved in the catalog<\/h2>\n\n\n\n<p>Now that you know your <strong>deadlines<\/strong>, the <strong>delivery dates<\/strong> of elements created by your service providers, etc., you need to build a detailed backward schedule to have an overall view of each major stage.<\/p>\n\n\n\n<p>This will allow you to manage deadlines for each step effectively and deliver the requested elements on time. However, note that<strong> this schedule<\/strong> must also take into account the <strong>time constraints<\/strong> and <strong>availability<\/strong> of other stakeholders\/partners.<\/p>\n\n\n\n<p class=\"has-violet-accent-color has-text-color has-link-color wp-elements-04a3cf7ab330619df03a8a759e07b7fb\" style=\"border-left-color:var(--wp--preset--color--violet-accent);border-left-width:4px;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\ud83d\udca1 Our tip: Since this backward schedule involves several parties, we recommend including <strong>intermediate validation milestones<\/strong>, as well as safety margins to anticipate unforeseen events.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/creer-un-retroplanning-catalogue-easycatalog-1024x692.png\" alt=\"\" class=\"wp-image-4641 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/creer-un-retroplanning-catalogue-easycatalog-1024x692.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/creer-un-retroplanning-catalogue-easycatalog-300x203.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/creer-un-retroplanning-catalogue-easycatalog-768x519.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/creer-un-retroplanning-catalogue-easycatalog.png 1372w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"749\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/delais-et-contraintes-imprimeur.png\" alt=\"\" class=\"wp-image-4643 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/delais-et-contraintes-imprimeur.png 1007w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/delais-et-contraintes-imprimeur-300x223.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/delais-et-contraintes-imprimeur-768x571.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">3. Meet with a printer to agree on deadlines and constraints<\/h2>\n\n\n\n<p>It is essential to keep your <strong>printer\u2019s constraints<\/strong> in mind. For example, you need to know their availability, the different production stages carried out with them, and the technical <strong>parameters<\/strong> required for <strong>printing<\/strong> (bleeds, margins, colors, ink coverage, etc.).<\/p>\n\n\n\n<p>Therefore, knowing all potential constraints will help you reduce <strong>production times<\/strong> by avoiding back-and-forth exchanges between printer and designer, anticipate proofing and <strong>final approval (print proof) times<\/strong>, and ensure the file is delivered within the required timeframe.<\/p>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 18%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\"><br>4.&nbsp;Determine the architecture\/structure of the catalog<\/h2>\n\n\n\n<p>You now need to build the<strong> catalog flatplan <\/strong>to determine the different sections it will contain (for example: cover, editorial, introduction pages, table of contents, end index, chapters with different product ranges, closing note, contact page and details, back cover, etc.).<\/p>\n\n\n\n<p>You should think not only about the <strong>specific pages of the catalog<\/strong>, but also about <strong>how the products will be grouped<\/strong>, and thus structure the main sections of the catalog.<\/p>\n\n\n\n<p class=\"has-violet-accent-color has-text-color has-link-color wp-elements-2514b00621125db7eb88ec4700318a1a\" style=\"border-left-color:var(--wp--preset--color--violet-accent);border-left-width:4px;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\ud83d\udca1Our tip: Several product groupings are possible: by seasonality, promotions vs. non-promotions, and release date. We recommend prioritizing grouping by category\/range, which is the easiest and clearest to implement.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"670\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/determiner-architecture-structure-catalogue.png\" alt=\"\" class=\"wp-image-4645 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/determiner-architecture-structure-catalogue.png 582w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/determiner-architecture-structure-catalogue-261x300.png 261w\" sizes=\"auto, (max-width: 582px) 100vw, 582px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"653\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/determiner-format-orientation-pages-catalogue-1024x653.png\" alt=\"\" class=\"wp-image-4647 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/determiner-format-orientation-pages-catalogue-1024x653.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/determiner-format-orientation-pages-catalogue-300x191.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/determiner-format-orientation-pages-catalogue-768x489.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/determiner-format-orientation-pages-catalogue.png 1271w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">5. Determine the format and orientation of the product catalog pages<\/h2>\n\n\n\n<p>Although<strong> portrait format<\/strong> is the most common, you can also consider a<strong> landscape <\/strong>format, which is less common but <strong>bolder and more original<\/strong>.<\/p>\n\n\n\n<p>This is also the time to decide on <strong>the catalog\u2019s dimensions<\/strong>. The decision may vary depending on the allocated budget, the criteria set for you, the catalog printer, etc.<\/p>\n\n\n\n<p>Also think about the objective and use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does your catalog feature beautiful images that you want to highlight?<\/li>\n\n\n\n<li>Do your customers take notes on their catalog?<\/li>\n\n\n\n<li>Is your catalog meant to be browsed quickly?<\/li>\n\n\n\n<li>Does it contain a lot of technical information? <\/li>\n<\/ul>\n\n\n\n<p>In summary, choose a portrait format if you prioritize <strong>reading comfort<\/strong>, especially for dense and technical content, and a landscape format if you want to emphasize your images with a<strong> \u201cslideshow\u201d effect<\/strong>.<\/p>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\"><br>6. Respect the company\u2019s brand guidelines<\/h2>\n\n\n\n<p>It goes without saying that the catalog must convey the <strong>company\u2019s image<\/strong>, and to do so, it must use the <strong>colors, standards, logos,<\/strong> etc., and comply with the company\u2019s entire brand guidelines.<\/p>\n\n\n\n<p>You therefore need to have all documents related to the <strong>brand guidelines<\/strong> at your disposal, as well as all <strong>official elements<\/strong> such as logos, company color codes, etc.<\/p>\n\n\n\n<p>A review of these elements is recommended during <strong>step 10<\/strong>, as your catalogs are official company materials and you must ensure their graphic consistency and proper application of the established brand guidelines.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/respecter-la-charte-graphique-1024x722.png\" alt=\"\" class=\"wp-image-4649 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/respecter-la-charte-graphique-1024x722.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/respecter-la-charte-graphique-300x211.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/respecter-la-charte-graphique-768x541.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/respecter-la-charte-graphique.png 1162w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"749\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/realiser-des-pages-specifiques-catalogue-1024x749.png\" alt=\"\" class=\"wp-image-4651 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/realiser-des-pages-specifiques-catalogue-1024x749.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/realiser-des-pages-specifiques-catalogue-300x219.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/realiser-des-pages-specifiques-catalogue-768x562.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/realiser-des-pages-specifiques-catalogue.png 1128w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">7. Create the specific pages or determine who will be responsible for these catalog pages<\/h2>\n\n\n\n<p>The creation of specific pages (f<strong>ront cover, back cover, table of contents, editorial,<\/strong> etc.) can be done before or after the creation of the product pages. As with any graphic project, there will be several versions and revisions.<\/p>\n\n\n\n<p>You should therefore decide who will <strong>handle these specific pages<\/strong>.<\/p>\n\n\n\n<p class=\"has-violet-accent-color has-text-color has-link-color wp-elements-16ceb3fccac29d3e428006526f16d466\" style=\"border-left-color:var(--wp--preset--color--violet-accent);border-left-width:4px;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\ud83d\udca1 Tip: It is also possible to outsource one or more parts of your catalog. <a href=\"https:\/\/www.interactiv-technologies.com\/en\/automated-layout\/\" data-type=\"page\" data-id=\"5394\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 Technologies<\/a> can handle the partial or complete production of your document, for example.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/en\/services-realization-of-your-catalogs-and-documents\/\" target=\"_blank\" rel=\"noreferrer noopener\">I would like to outsource<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\"><br>8. Create the product pages of the catalog: the most tedious step but one that can be simplified<\/h2>\n\n\n\n<p>To properly create your catalog\u2019s product pages, you need clean product data. For this, make sure the <strong>product data <\/strong>you use is the latest version. A quick email to the person(s) or department(s) responsible for product data can be useful to ensure that the data you have is correct and <strong>up to date<\/strong>.<\/p>\n\n\n\n<p>Product data can be found in the previous catalog, the <strong>website<\/strong>, a&nbsp;<strong><a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\" data-type=\"page\" data-id=\"5404\" target=\"_blank\" rel=\"noreferrer noopener\">PIM<\/a><\/strong>, <strong>internal data management software<\/strong>, one or more <strong>Excel files<\/strong>, etc.<\/p>\n\n\n\n<p><strong>Structuring your product data source<\/strong> and Excel files is truly essential so that you can navigate them more easily. The more structured your file is, the more it will help you during catalog creation. For example, in your file, you should know the order in which each product will appear in the catalog, <strong>all the information<\/strong> to include for each product, the range each product belongs to, etc.<\/p>\n\n\n\n<p class=\"has-violet-accent-color has-text-color has-link-color wp-elements-7b4eb49096183d28e0df3aae9f7dad60\" style=\"border-left-color:var(--wp--preset--color--violet-accent);border-left-width:4px;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\ud83d\udca1Tip: To make creating these pages easier and save time on layout, adopt automation via EasyCatalog (see <strong>tip no. 9<\/strong>).<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"792\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/realiser-des-pages-produits-catalogue-1024x792.png\" alt=\"\" class=\"wp-image-4653 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/realiser-des-pages-produits-catalogue-1024x792.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/realiser-des-pages-produits-catalogue-300x232.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/realiser-des-pages-produits-catalogue-768x594.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/realiser-des-pages-produits-catalogue.png 1169w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"835\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/lier-des-donnees-produits-a-un-catalogue.png\" alt=\"\" class=\"wp-image-4655 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/lier-des-donnees-produits-a-un-catalogue.png 818w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/lier-des-donnees-produits-a-un-catalogue-294x300.png 294w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/lier-des-donnees-produits-a-un-catalogue-768x784.png 768w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">9. Link product data to InDesign: automated creation of product catalog pages<\/h2>\n\n\n\n<p>Entering all product data into the catalog is a tedious step (<strong>copy-pasting can lead to errors<\/strong>, proofreading is long, there are many back-and-forth exchanges with those managing the data, many manual actions, etc.). That\u2019s why there is the <strong><a href=\"https:\/\/www.interactiv-technologies.com\/en\/automated-layout\/\" data-type=\"page\" data-id=\"5394\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv\u2019 Publisher<\/a> solution<\/strong>, which, thanks to the InDesign plug-in \u201c<strong>EasyCatalog<\/strong>,\u201d automates layout and product page generation.<\/p>\n\n\n\n<p>How does it work? <strong>InDesign<\/strong> creates a link with your product data from your Excel file, PIM, database, etc., and automatically populates <strong>product templates <\/strong>(i.e., product layouts). Thus, in just a few clicks, hundreds of product pages are generated through this<strong> automated layout.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why opt for automatic layout?<\/h4>\n\n\n\n<p>There are multiple benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reduced number of errors;<\/li>\n\n\n\n<li>c<strong>onsiderable time savings <\/strong>(30 to 50% time savings);<\/li>\n\n\n\n<li>easier updates (at any time you can choose whether or not to update the changes made in your Excel files\/database <strong>directly in your InDesign document<\/strong>, such as price updates);<\/li>\n\n\n\n<li>graphic consistency across all your media\u2026<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/en\/interactiv-publisher\/download-easycatalog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download EasyCatalog<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\"><br>10. Proofreading and updates of the product catalog<\/h2>\n\n\n\n<p>Whether you created your catalog using <strong>EasyCatalog\u2019s automatic layout<\/strong> or not, you will probably need to make adjustments and updates.<\/p>\n\n\n\n<p>Note: with <strong>EasyCatalog<\/strong>, thanks to the <strong>link between the data source and InDesign<\/strong>, you can choose to apply data changes to your catalog quickly if desired.<\/p>\n\n\n\n<p>You should also think about<strong> creating the index and table of contents<\/strong> during this phase.<\/p>\n\n\n\n<p>Finally, as with any task, <strong>proofreading<\/strong> is required (and may be faster when automation has been used).<\/p>\n\n\n\n<p class=\"has-violet-accent-color has-text-color has-link-color wp-elements-05146f33c16b35ef6774f980e4867835\" style=\"border-left-color:var(--wp--preset--color--violet-accent);border-left-width:4px;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\ud83d\udca1Tip: Proofreading is a tedious but <strong>mandatory step<\/strong> to ensure that the final format meets your expectations and requirements. We recommend carrying it out in several distinct passes: one dedicated to data (prices, references, descriptions), another to <strong>graphic consistency (<\/strong>alignments, styles, spacing), and a final one focused on <strong>navigation <\/strong>(table of contents, index, cross-references). Changing the medium (PDF, printed version) or having the catalog reviewed by <strong>an external eye<\/strong> can also make it easier to spot remaining errors.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/relecture-et-mise-ajour-du-catalogue-produits-1024x627.png\" alt=\"\" class=\"wp-image-4657 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/relecture-et-mise-ajour-du-catalogue-produits-1024x627.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/relecture-et-mise-ajour-du-catalogue-produits-300x184.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/relecture-et-mise-ajour-du-catalogue-produits-768x470.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/relecture-et-mise-ajour-du-catalogue-produits.png 1279w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/validation-et-diffusion-catalogue-1024x568.png\" alt=\"\" class=\"wp-image-4659 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/validation-et-diffusion-catalogue-1024x568.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/validation-et-diffusion-catalogue-300x166.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/validation-et-diffusion-catalogue-768x426.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/validation-et-diffusion-catalogue.png 1076w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">11. Validation and distribution<\/h2>\n\n\n\n<p><strong>Your catalog is now finished.<\/strong> All that remains is to have it approved through a final validation (although changes and validation phases throughout the catalog development process should have been carried out to ensure you were always moving in the right direction).<\/p>\n\n\n\n<p>Once approved, you will then need to <strong>distribute it<\/strong>. You can print and distribute it in paper format or digitally.<\/p>\n\n\n\n<p>It may be wise to convert it into an <strong>advanced interactive flipbook catalog<\/strong>: this will allow you to insert images and videos, add an interactive table of contents, include a data collection form, a product list, and a shopping cart so that prospects can<strong> place orders<\/strong> directly from your interactive catalog. You will also be able to access viewing statistics and naturally i<strong>ndex all pages<\/strong> of your catalog on search engines.<\/p>\n\n\n\n<p>Try the Interactiv\u2019 Doc interactive flipbook catalog solution for this purpose. Our clients observe a 35% increase in time spent reading their catalog thanks to the interactive format.<\/p>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\"><br>12. Personalizing your catalog<\/h2>\n\n\n\n<p>Because of the professional and \u201c<strong>tailor-made<\/strong>\u201d image it conveys, <strong>personalizing a catalog<\/strong> can be highly relevant for various reasons.<\/p>\n\n\n\n<p>For example, a salesperson may want to include the logo of the brand they are approaching; a franchise may wish to modify the contact details shown; resellers and partners may want to receive a catalog containing only the pages of the products\/ranges they sell; points of sale could choose, case by case, the pages containing the products their customers are interested in, etc.<\/p>\n\n\n\n<p>Thanks to personalization, our clients observe better adoption of the material, which reduces paper waste with each new edition and losses linked to overprinting <strong>(up to 22% paper savings<\/strong> according to clients who personalize their catalog).<\/p>\n\n\n\n<p class=\"has-violet-accent-color has-text-color has-link-color wp-elements-9856704703c8cb72a848ef2f7a57ddfb\" style=\"border-left-color:var(--wp--preset--color--violet-accent);border-left-width:4px;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\ud83d\udca1 Tip: For greater efficiency, we recommend defining <strong>clear personalization rules<\/strong> in advance (modifiable elements, optional pages, fixed content). This helps maintain <strong>brand consistency and avoid multiplying versions<\/strong> that are difficult to maintain over time.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/personnalisation-de-votre-catalogue-1024x656.png\" alt=\"\" class=\"wp-image-4661 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/personnalisation-de-votre-catalogue-1024x656.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/personnalisation-de-votre-catalogue-300x192.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/personnalisation-de-votre-catalogue-768x492.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/personnalisation-de-votre-catalogue.png 1345w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/conclusion-article-conseils-creer-un-catalogue-1024x563.png\" alt=\"\" class=\"wp-image-4663 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/conclusion-article-conseils-creer-un-catalogue-1024x563.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/conclusion-article-conseils-creer-un-catalogue-300x165.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/conclusion-article-conseils-creer-un-catalogue-768x423.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/conclusion-article-conseils-creer-un-catalogue.png 1336w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>By following these tips and keeping in mind the major steps required to complete your<strong>catalog project<\/strong>, you can gain in productivity, quality, and relevance\u2014enabling you to approach catalog creation with greater peace of mind! Questions? Feel free to contact us at <strong>+33 970 248 990<\/strong>.<\/p>\n\n\n\n<p>Would you like to entrust the <strong>creation of your catalog<\/strong> to a service provider? At Interactiv\u2019 Technologies, we can handle part or all of your catalog. Thanks to the EasyCatalog plug-in, the catalog service is <strong>high-quality, fast, and cost-effective<\/strong>.<\/p>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b42db63c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color has-large-font-size wp-elements-829d055f3df86de4494f0aef405d1e17\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80)\">Browse our tips and tutorials on creating a product catalog<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-c5bbea69 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f5a44f5b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-violet-accent has-violet-accent-color has-text-color has-link-color wp-elements-8ae59a0ac296037a8c837849f56988b3\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/mise-page-automatique\/\">Automatic layout<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">You determine the layout to be applied automatically to your document: your product data integrates automatically according to this predefined layout\u2026<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-violet-accent has-violet-accent-color has-text-color has-link-color wp-elements-eb549d9539d8c5f2ea0fb6d806320731\"><a href=\"https:\/\/www.interactiv-technologies.com\/fr\/automatisation-catalogues-indesign\/tutos-videos-easycatalog\/\">EasyCatalog tutorials (on InDesign)<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">In these EasyCatalog tutorials, an InDesign module, you will see how to automate the creation and layout of your catalogs, technical sheets, product sheets, directories\u2026<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-violet-accent has-violet-accent-color has-text-color has-link-color wp-elements-70f47ee0efb3b01d12a2ee468d1a4a75\"><a href=\"https:\/\/www.interactiv-technologies.com\/en\/automated-layout\/how-to-automate-the-creation-of-your-product-catalog\/\">How to automate the creation of your product catalog?<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">This article will help you understand why automating the creation of your product catalogs is a real advantage.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-blanc-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-616fac81 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color has-large-font-size wp-elements-b4e1c4c689a4181940abefa54e884229\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80)\">Their testimonials regarding automation in InDesign (EasyCatalog)<\/h2>\n\n\n\n<aside class=\"wp-block-group alignwide it-pattern-card it-pattern-card--review it-pattern-card--review--big has-gris-color has-text-color has-link-color wp-elements-305ae9da9752086d0acab082e884aac2 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-16a8afda wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center\" style=\"padding-right:0;padding-left:0;grid-template-columns:21% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"220\" height=\"40\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/wattelez-logo.png\" alt=\"\" class=\"wp-image-747 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-gris-moyen-color has-text-color has-link-color wp-elements-3df2beaafd2174bb291bd97c68cb4257\" style=\"font-size:0.8rem;line-height:1.1\">We have been working with Interactiv\u2019 Technologies for three years. Each year has marked a new step forward. The first year: creation of the catalog by Interactiv\u2019 Technologies.<br>The second year: knowledge transfer on this automation.<br>And the third year, the current one: thanks to the training, we are now able to create our future documents ourselves and update existing documents according to new needs.<\/p>\n\n\n\n<p class=\"has-gris-moyen-color has-text-color has-link-color wp-elements-b34f77e93171fb288811e4ed42518cb6\" style=\"font-size:0.8rem;line-height:1.1\">I highly recommend the EasyCatalog solution and Interactiv\u2019 Technologies.<\/p>\n\n\n\n<p class=\"has-bleu-fonce-color has-text-color has-link-color wp-elements-dc8d58ec353331245dd13126f300d257\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;font-size:0.8rem\"><strong>Marie-Elodie R.<\/strong><\/p>\n\n\n\n<p class=\"has-bleu-fonce-color has-text-color has-link-color wp-elements-923a6a481489adb2a448415957bb1820\" style=\"margin-top:0;margin-bottom:0;font-size:0.8rem\">Wattelez<\/p>\n<\/div><\/div>\n<\/aside>\n\n\n\n<aside class=\"wp-block-group alignwide it-pattern-card it-pattern-card--review it-pattern-card--review--big has-gris-color has-text-color has-link-color wp-elements-bc5f93ce5af4678977894804fd99c187 has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-f52c2fa9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"padding-right:0;padding-left:0;grid-template-columns:auto 21%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-gris-moyen-color has-text-color has-link-color wp-elements-5a449a46f743291d48ccc6d830a368fc\" style=\"font-size:0.8rem\">A big thank you for creating these templates, which meet \u2014 and even exceed \u2014 our expectation<strong>s<\/strong> and which were greatly appreciated by the entire team. The level of automation is impressive.<\/p>\n\n\n\n<p class=\"has-bleu-fonce-color has-text-color has-link-color wp-elements-7fbcda35c9e47ca16116ba9c68ed95b7\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;font-size:0.8rem\"><strong>Calvine M.<\/strong><\/p>\n\n\n\n<p class=\"has-bleu-fonce-color has-text-color has-link-color wp-elements-a4120f21de7e9c0c04fa8ba9c6f484ab\" style=\"margin-top:0;margin-bottom:0;font-size:0.8rem\">Atlantic Group<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/logo-groupe-atlantic.png\" alt=\"\" class=\"wp-image-3621 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/logo-groupe-atlantic.png 200w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/logo-groupe-atlantic-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n<\/aside>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>How to create a product catalog easily and quickly?12 tips and steps to create a catalog Because deadlines are tight, requirements are numerous, and the work can be tedious, creating your product catalog may seem difficult. That&#8217;s why, in this article, we provide you with advice on how to create a professional and perfectly executed [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":5394,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"How to create a product catalog easily and quickly?","_seopress_titles_desc":"12 concrete tips and steps to create a product catalog quickly and easily, to respect your production deadlines and distribute a professional sales support.","_seopress_robots_index":"","_it_page_product":"ITPublisher","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-15243","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/15243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/comments?post=15243"}],"version-history":[{"count":7,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/15243\/revisions"}],"predecessor-version":[{"id":15265,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/15243\/revisions\/15265"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/5394"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/media?parent=15243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}