{"id":14990,"date":"2019-02-28T11:32:40","date_gmt":"2019-02-28T10:32:40","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=14990"},"modified":"2026-02-20T11:24:48","modified_gmt":"2026-02-20T10:24:48","slug":"why-use-product-information-management","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/en\/base-de-donnees-produits-pim\/why-use-product-information-management\/","title":{"rendered":"Why use Product Information Management?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-9ff35cf8da25c06f811fb84c8317cdf5\">Why use Product Information Management?<\/h1>\n<\/div>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<p>Implementing a <strong><a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\" data-type=\"page\" data-id=\"5404\">PIM<\/a> <\/strong>ensures the consistency of your commercial data across all your distribution channels. Many companies face challenges when it comes to updating and distributing product data across their sales or communication channels, which can negatively affect revenue and relationships with various partners. Bringing all this information together in <strong>a single software solution<\/strong> has therefore become essential.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"783\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/it-organisation-et-flexibilite-grace-au-pim-1024x783.png\" alt=\"\" class=\"wp-image-4045 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/it-organisation-et-flexibilite-grace-au-pim-1024x783.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/it-organisation-et-flexibilite-grace-au-pim-300x229.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/it-organisation-et-flexibilite-grace-au-pim-768x587.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/it-organisation-et-flexibilite-grace-au-pim.png 1264w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"619\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/quest-ce-quun-plm-definition-PLM.png\" alt=\"\" class=\"wp-image-678 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/quest-ce-quun-plm-definition-PLM.png 896w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/quest-ce-quun-plm-definition-PLM-300x207.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/01\/quest-ce-quun-plm-definition-PLM-768x531.png 768w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Similar to an <strong>online database<\/strong>, <strong>Product Information Management<\/strong> software streamlines the <strong>processing and distribution<\/strong> of product information, ensuring its <strong>integrity and real-time consistency.<\/strong><\/p>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-blanc-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<p>Product Information Management provides <strong>consumers and distributors<\/strong> with relevant product data tailored to the specific requirements of each distribution channel. Our solution enables you to <strong>import and export product data<\/strong>, both textual and media-based, in order to increase productivity and support your commercial activities.<\/p>\n\n\n\n<p><strong>Interactiv\u2019 Technologies<\/strong> also provides <strong>training programs<\/strong> (DataDoc\u2019-certified) to help you use the platform optimally according to your business constraints. <strong>Phone support<\/strong> is available on business days until 6 p.m. to assist you with data integration and operational processing based on your needs.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\">Discover our PIM &#8211; DAM<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"775\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/05\/le-PIM-au-service-du-consommateur.png\" alt=\"\" class=\"wp-image-6307 size-full\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/05\/le-PIM-au-service-du-consommateur.png 999w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/05\/le-PIM-au-service-du-consommateur-300x233.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/05\/le-PIM-au-service-du-consommateur-768x596.png 768w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><\/figure><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b42db63c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color has-large-font-size wp-elements-9cd1e2a0d7aff38deabce18f8dba2bb6\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80)\">Other use cases<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-c5bbea69 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f5a44f5b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-aa0ea1acddfc4e72c828aaf87d1de10c\"><a href=\"https:\/\/www.interactiv-technologies.com\/en\/base-de-donnees-produits-pim\/marketing-product-management\/\" data-type=\"page\" data-id=\"14431\">Marketing product data management<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">With the growing number of channels used to distribute product information, it has become increasingly important to structure marketing product data management around a PIM solution. We offer software that is both comprehensive and accessible, adapting to the size of your company and your specific needs. You benefit from <strong>French-based support located near Lyon<\/strong>, and we actively listen to your feedback to continuously improve our solution according to your expectations.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-b1a29a5478bac9866f06fc602141f222\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.interactiv-technologies.com\/en\/the-e-commerce-pim\/\" data-type=\"post\" data-id=\"13918\">E-commerce PIM<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">E-commerce increasingly relies on <strong>multichannel communication<\/strong>. Using multiple distribution channels requires perfect consistency of product data to avoid pricing errors or incorrect product information (specifications, features, sales content, etc.). Such inconsistencies can also lead to marketing challenges and negatively impact the customer experience.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f5a44f5b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-7ec227fe1ee492893d6752cbdfc9ae07\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/product-management-software-pim\/\" data-type=\"page\" data-id=\"13928\">PIM solution: centralized product information management software<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Product Information Management (PIM) refers to the collection and management of product data that is reintegrated into a company\u2019s business processes: design, production, distribution, and promotion. Now at the heart of business processes, data must be stored and handled carefully to avoid issues related to misinformation.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-71e4f6a92db06623a231b4cdbee8f9ab\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/what-is-a-pim-complete-guide\/\" data-type=\"page\" data-id=\"14768\">PIM Complete Guide<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">The complete guide to optimizing your product data! Find all the information needed: advantages, features, steps of implementation, ROI, and PIM definition. As you may already know, a <strong>PIM<\/strong> is a digital platform that facilitates the management of product data, from <strong>importing and exporting<\/strong> to <strong>storage, organization, maintenance, and translation<\/strong> of your data.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why use Product Information Management? Implementing a PIM ensures the consistency of your commercial data across all your distribution channels. Many companies face challenges when it comes to updating and distributing product data across their sales or communication channels, which can negatively affect revenue and relationships with various partners. Bringing all this information together in [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":5404,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Why use Product Information Management (PIM) ?","_seopress_titles_desc":"Centralize, manage and distribute product data across all channels with a PIM solution. 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