{"id":14882,"date":"2019-02-28T12:46:02","date_gmt":"2019-02-28T11:46:02","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=14882"},"modified":"2026-02-20T11:23:40","modified_gmt":"2026-02-20T10:23:40","slug":"master-data-management-mdm","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/en\/product-data-management\/what-is-master-data-management-mdm\/","title":{"rendered":"Master Data Management (MDM)"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-bcc6abdaa41eed019e307eeacdbf7243\">Master Data Management<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.666666666667%\">\n<p>Implementing a <strong>MDM<\/strong> (<strong>Master Data Management<\/strong>) solution makes it possible to c<strong>entralize your product information<\/strong> in a single database and ensure the consistency of your commercial data <strong>across all your sales channels<\/strong>.<\/p>\n\n\n\n<p>Many companies face challenges when updating and distributing product data across their sales or communication channels, which can negatively affect their revenue and relationships with partners. Consolidating all this information into <strong>a single software solution<\/strong> has therefore become essential.<\/p>\n\n\n\n<p>Similar to an online database, <strong>Master Data Management<\/strong> software streamlines the <strong>processing<\/strong> and <strong>distribution<\/strong> of product information, ensuring <strong>data integrity and real-time updates<\/strong>.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\" data-type=\"page\" data-id=\"5404\" target=\"_blank\" rel=\"noreferrer noopener\">PIM<\/a> is a more affordable and better-suited alternative to an MDM solution for small and medium-sized businesses.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.333333333333%\">\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"656\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/01\/schema-produit-attributs-2.png\" alt=\"Master Data Management software enables companies to centralize and manage product information efficiently.\" class=\"wp-image-14889\" style=\"width:353px;height:auto\" title=\"\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/01\/schema-produit-attributs-2.png 800w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/01\/schema-produit-attributs-2-300x246.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/01\/schema-produit-attributs-2-768x630.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.333333333333%\">\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1167\" height=\"950\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/01\/DAM.png\" alt=\"Distribute relevant product data to consumers or distributors thanks to MDM\" class=\"wp-image-14891\" style=\"width:320px\" title=\"\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/01\/DAM.png 1167w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/01\/DAM-300x244.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/01\/DAM-1024x834.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2026\/01\/DAM-768x625.png 768w\" sizes=\"auto, (max-width: 1167px) 100vw, 1167px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.666666666667%\">\n<p>Master Data Management provides <strong>consumers<\/strong> or <strong>distributors<\/strong> with relevant product data tailored to the specific requirements of each distribution channel. Our solution enables the import and export of product data, both textual and media-based, to increase productivity and support your commercial activities. Interactiv&#8217; Technologies also provides certified <strong>training programs <\/strong>(DataDock certified) to help you use the platform efficiently according to your business constraints. <strong>Phone support <\/strong>is avalaible until 6 p.m on business days to assist you with data integration and operational processing.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\">Discover our PIM &#8211; DAM <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b42db63c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color has-large-font-size wp-elements-9cd1e2a0d7aff38deabce18f8dba2bb6\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80)\">Other use cases<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-c5bbea69 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f5a44f5b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-rouge-accent has-rouge-accent-color has-text-color has-link-color wp-elements-3c7bf06e7198eb874b0d9aae2d69e2a1\"><a href=\"https:\/\/www.interactiv-technologies.com\/en\/base-de-donnees-produits-pim\/marketing-product-management\/\" data-type=\"page\" data-id=\"14431\">Product marketing data management<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">With the growing number of channels used to distribute product information, it has become increasingly important to structure product marketing management around a PIM. We offer a comprehensive yet accessible solution that adapts to the size of your company and your specific needs. You benefit from French-based support located near Lyon, and we actively listen to your feedback to continuously improve our solution according to your expectations.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-rouge-accent has-rouge-accent-color has-text-color has-link-color wp-elements-8b39f5224f212543be4b795faa06952c\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/product-management-software-pim\/\" data-type=\"page\" data-id=\"13928\">PIM solution: centralized product information management software<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Product Information Management (PIM) refers to the collection and management of product data in order to distribute it across the company\u2019s various processes: design, production, distribution, and promotion. Now central to business processes, data must be stored and handled carefully to avoid issues caused by misinformation.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f5a44f5b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-f44454f6d83511afd4d3bd052900daee\" style=\"text-decoration:underline\"><a href=\"\/fr\/catalogue-interactif\/publier-catalogue-google\/\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/en\/the-e-commerce-pim\/\" data-type=\"post\" data-id=\"13918\">E-commerce PIM<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">E-commerce increasingly relies on multichannel communication. Using multiple distribution channels requires perfectly consistent product data to avoid pricing errors or incorrect product information (specifications, features, sales copy, etc.). Such inconsistencies can also lead to marketing challenges.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-d966c3ea4cf3cf5c7107fea7c5431934\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.interactiv-technologies.com\/en\/differences-between-pim-dam-plm-mdm-erp\/\" data-type=\"post\" data-id=\"13907\">What is the difference between a MDM and a PIM?<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Today, companies must manage growing volumes of information while ensuring their data consistency and accelerating product development and time-to-market. That&#8217;s why they use different tools, each one meeting different needs. In this article, we will help you understand the respective roles of PIM, DAM, PLM, MDM, and ERP so you can identify\u00a0<strong>which solution you need<\/strong>!<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Master Data Management Implementing a MDM (Master Data Management) solution makes it possible to centralize your product information in a single database and ensure the consistency of your commercial data across all your sales channels. Many companies face challenges when updating and distributing product data across their sales or communication channels, which can negatively affect [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":5404,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Master Data Management (MDM) : centralize and structure your data","_seopress_titles_desc":"Centralize, manage, and distribute consistent product data across all channels with a MDM. 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