{"id":14478,"date":"2025-07-28T10:45:05","date_gmt":"2025-07-28T08:45:05","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=14478"},"modified":"2026-02-20T11:23:30","modified_gmt":"2026-02-20T10:23:30","slug":"comatec-study-case-pim","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/comatec-study-case-pim\/","title":{"rendered":"COMATEC Study Case PIM"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-c248d36e462730ce0a62123ca2d0b80b\">COMATEC &amp; Interactiv&#8217; DataBase: when premium packaging becomes agile thanks to PIM<\/h1>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"392\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/comatec-et-ITDA-test3_Plan-de-travail-1-scaled.png\" alt=\"Hero visual of the case study highlighting the integration of the Interactiv\u2019 DataBase PIM\/DAM for COMATEC teams\" class=\"wp-image-12992\" style=\"width:841px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/comatec-et-ITDA-test3_Plan-de-travail-1-scaled.png 2560w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/comatec-et-ITDA-test3_Plan-de-travail-1-300x46.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/comatec-et-ITDA-test3_Plan-de-travail-1-1024x157.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/comatec-et-ITDA-test3_Plan-de-travail-1-768x118.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/comatec-et-ITDA-test3_Plan-de-travail-1-1536x235.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/comatec-et-ITDA-test3_Plan-de-travail-1-2048x314.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading\">Challenges and objectives<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/www.comatec-shop.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">COMATEC<\/a><\/strong>, a French manufacturer of premium packaging solutions for the foodservice industry, offers a <strong>rich catalog of more than 1,500 references<\/strong>. Faced with the growing number of distribution channels (website, print, technical sheets), the company launched an ambitious project with <strong>Interactiv&#8217; Technologies<\/strong> throught their <a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\" data-type=\"page\" data-id=\"5404\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv&#8217; DataBase PIM software<\/a>, structured around three main objectives:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e022d601 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"1\" class=\"svg-inline--fa fa-1 fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 256 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M32 32C14.3 32 0 46.3 0 64S14.3 96 32 96l64 0 0 320-64 0c-17.7 0-32 14.3-32 32s14.3 32 32 32l192 0c17.7 0 32-14.3 32-32s-14.3-32-32-32l-64 0 0-352c0-17.7-14.3-32-32-32L32 32z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Centralize all product data in one <a href=\"https:\/\/www.interactiv-technologies.com\/en\/what-is-a-pim-definition-of-pim\/\" data-type=\"post\" data-id=\"13897\" target=\"_blank\" rel=\"noreferrer noopener\">PIM<\/a> to create a single source of truth<\/h3>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"2\" class=\"svg-inline--fa fa-2 fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M48 64c0-17.7 14.3-32 32-32l171 0c60.2 0 109 48.8 109 109 0 43.8-26.2 83.3-66.4 100.4l-139.1 59C119 315.4 96 350.2 96 388.7l0 27.3 224 0c17.7 0 32 14.3 32 32s-14.3 32-32 32L64 480c-17.7 0-32-14.3-32-32l0-59.3c0-64.2 38.4-122.2 97.5-147.3l139.1-59c16.6-7.1 27.4-23.4 27.4-41.4 0-24.9-20.2-45-45-45L80 96C62.3 96 48 81.7 48 64z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Automate the creation of the print catalog using EasyCatalog, directly connected to the PIM<\/h3>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"3\" class=\"svg-inline--fa fa-3 fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 320 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M80 288c-17.7 0-32-14.3-32-32s14.3-32 32-32l112 0c35.3 0 64-28.7 64-64s-28.7-64-64-64L32 96C14.3 96 0 81.7 0 64S14.3 32 32 32l160 0c70.7 0 128 57.3 128 128 0 38.2-16.8 72.5-43.3 96 26.6 23.5 43.3 57.8 43.3 96 0 70.7-57.3 128-128 128L32 480c-17.7 0-32-14.3-32-32s14.3-32 32-32l160 0c35.3 0 64-28.7 64-64s-28.7-64-64-64L80 288z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Dynamically feed the e-commerce website with reliable, enriched data<\/h3>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c549a44a wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-text-align-center\">Deployment of Interactiv&#8217; DataBase PIM at COMATEC<\/h2>\n\n\n\n<p class=\"has-text-align-center\">The project was carried out in three key phases, each marked by a structuring milestone:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Step 1 : scoping and first catalog generation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modeling product data within the PIM<\/li>\n\n\n\n<li>Configuration of the PIM software<\/li>\n\n\n\n<li>Integration of visuals via the built-in DAM (Digital Asset Management)<\/li>\n\n\n\n<li>Data integration and cleansing<\/li>\n\n\n\n<li>Connection between Interactiv\u2019 DataBase and EasyCatalog<\/li>\n\n\n\n<li>Automated creation of technical data sheets<\/li>\n\n\n\n<li><a href=\"https:\/\/www.interactiv-technologies.com\/en\/automatically-generate-your-pdfs-from-the-pim-without-pao-skills-in-3-steps\/\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/en\/automatically-generate-your-pdfs-from-the-pim-without-pao-skills-in-3-steps\/\">Automated generation of your PDFs<\/a> without PAO skills<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"1250\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Visuels__-14.png\" alt=\"Each user has a defined role and access rights within the PIM to enrich all product information.\" class=\"wp-image-10885\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Visuels__-14.png 1250w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Visuels__-14-300x300.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Visuels__-14-1024x1024.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Visuels__-14-150x150.png 150w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/04\/Visuels__-14-768x768.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1503\" height=\"1111\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/undraw_teaching_58yg.png\" alt=\"Visual highlighting Step 2 of the Interactiv\u2019 DataBase x COMATEC project: skills development and production phase\" class=\"wp-image-12951\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/undraw_teaching_58yg.png 1503w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/undraw_teaching_58yg-300x222.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/undraw_teaching_58yg-1024x757.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/undraw_teaching_58yg-768x568.png 768w\" sizes=\"auto, (max-width: 1503px) 100vw, 1503px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Step 2: skills development and production phase<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definition and implementation of user roles<\/li>\n\n\n\n<li>Training of COMATEC teams on the PIM, DAM, and EasyCatalog<\/li>\n\n\n\n<li>Production of the annual catalog via EasyCatalog by Interactiv\u2019 Technologies and thematic catalogs by COMATEC<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Step 3: web launch and full autonomy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connection of the new PrestaShop e-commerce website to the PIM<\/li>\n\n\n\n<li>Full autonomy for COMATEC in print updates and publishing<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"414\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Prestashop-logo.webp\" alt=\"PrestaShop logo\" class=\"wp-image-12955\" style=\"width:322px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Prestashop-logo.webp 494w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Prestashop-logo-300x251.webp 300w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-rouge-fonce-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-5e1fba9a wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:3rem;padding-right:0;padding-bottom:3rem;padding-left:0\">\n<h2 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-72b4d60781da90afeb6b5671db207da2\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--60);text-transform:none\">Key features of the Interactiv\u2019 DataBase solution<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e477a36d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"database\" class=\"svg-inline--fa fa-database fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M448 205.8c-14.8 9.8-31.8 17.7-49.5 24-47 16.8-108.7 26.2-174.5 26.2S96.4 246.5 49.5 229.8c-17.6-6.3-34.7-14.2-49.5-24L0 288c0 44.2 100.3 80 224 80s224-35.8 224-80l0-82.2zm0-77.8l0-48C448 35.8 347.7 0 224 0S0 35.8 0 80l0 48c0 44.2 100.3 80 224 80s224-35.8 224-80zM398.5 389.8C351.6 406.5 289.9 416 224 416S96.4 406.5 49.5 389.8c-17.6-6.3-34.7-14.2-49.5-24L0 432c0 44.2 100.3 80 224 80s224-35.8 224-80l0-66.2c-14.8 9.8-31.8 17.7-49.5 24z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-fonce-color has-text-color has-link-color wp-elements-9e5076ab33f6c5275331d8ce8e30faf4\">Centralization in<br>PIM &amp; DAM<\/h3>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"83\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/Logo_EASYCATALOG_COULEUR_FRANCE.png\" alt=\"EasyCatalog logo, InDesign plugin \u2013 Interactiv\u2019 Technologies, leading French reseller\" class=\"wp-image-7321\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/Logo_EASYCATALOG_COULEUR_FRANCE.png 638w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/07\/Logo_EASYCATALOG_COULEUR_FRANCE-300x39.png 300w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-fonce-color has-text-color has-link-color wp-elements-13a50d1165125c7f057fbf482109ad11\">Print automation <br>with <a href=\"https:\/\/www.interactiv-technologies.com\/en\/automated-layout\/\" target=\"_blank\" rel=\"noreferrer noopener\">EasyCatalog<\/a><\/h3>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"globe\" class=\"svg-inline--fa fa-globe fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M351.9 280l-190.9 0c2.9 64.5 17.2 123.9 37.5 167.4 11.4 24.5 23.7 41.8 35.1 52.4 11.2 10.5 18.9 12.2 22.9 12.2s11.7-1.7 22.9-12.2c11.4-10.6 23.7-28 35.1-52.4 20.3-43.5 34.6-102.9 37.5-167.4zM160.9 232l190.9 0C349 167.5 334.7 108.1 314.4 64.6 303 40.2 290.7 22.8 279.3 12.2 268.1 1.7 260.4 0 256.4 0s-11.7 1.7-22.9 12.2c-11.4 10.6-23.7 28-35.1 52.4-20.3 43.5-34.6 102.9-37.5 167.4zm-48 0C116.4 146.4 138.5 66.9 170.8 14.7 78.7 47.3 10.9 131.2 1.5 232l111.4 0zM1.5 280c9.4 100.8 77.2 184.7 169.3 217.3-32.3-52.2-54.4-131.7-57.9-217.3L1.5 280zm398.4 0c-3.5 85.6-25.6 165.1-57.9 217.3 92.1-32.7 159.9-116.5 169.3-217.3l-111.4 0zm111.4-48C501.9 131.2 434.1 47.3 342 14.7 374.3 66.9 396.4 146.4 399.9 232l111.4 0z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-fonce-color has-text-color has-link-color wp-elements-9248a96e4c957a076acf63ccd7f1a536\">Dynamic web data feeding<\/h3>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"arrows-left-right\" class=\"svg-inline--fa fa-arrows-left-right fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M470.6 374.6l96-96c12.5-12.5 12.5-32.8 0-45.3l-96-96c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l41.4 41.4-357.5 0 41.4-41.4c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0l-96 96c-6 6-9.4 14.1-9.4 22.6s3.4 16.6 9.4 22.6l96 96c12.5 12.5 32.8 12.5 45.3 0s12.5-32.8 0-45.3l-41.4-41.4 357.5 0-41.4 41.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-fonce-color has-text-color has-link-color wp-elements-800a8dda199ade4b671722d2ea4fa5b0\"><strong>ERP <br>connectivity<\/strong><\/h3>\n<\/aside>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading\">Results and tangible benefits<\/h2>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Productivity gains<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Catalog production time reduced<\/strong> by several weeks, with greater confidence in data quality<\/li>\n\n\n\n<li>Elimination of duplicate data entry between print and web<\/li>\n\n\n\n<li>More autonomous and proactive marketing team<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1675\" height=\"1316\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Gains-de-productivite.png\" alt=\"Visual representing productivity gains from implementing Interactiv\u2019 DataBase PIM and using EasyCatalog for COMATEC teams\" class=\"wp-image-12958\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Gains-de-productivite.png 1675w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Gains-de-productivite-300x236.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Gains-de-productivite-1024x805.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Gains-de-productivite-768x603.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Gains-de-productivite-1536x1207.png 1536w\" sizes=\"auto, (max-width: 1675px) 100vw, 1675px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1717\" height=\"1250\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Canaux-de-diffusion-COMATEC-13.png\" alt=\"Diagram showing COMATEC\u2019s product data distribution via the Interactiv\u2019 DataBase PIM\/DAM to the website through the PrestaShop CMS and to InDesign via the EasyCatalog plugin\" class=\"wp-image-12960\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Canaux-de-diffusion-COMATEC-13.png 1717w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Canaux-de-diffusion-COMATEC-13-300x218.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Canaux-de-diffusion-COMATEC-13-1024x745.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Canaux-de-diffusion-COMATEC-13-768x559.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Canaux-de-diffusion-COMATEC-13-1536x1118.png 1536w\" sizes=\"auto, (max-width: 1717px) 100vw, 1717px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Improved multichannel consistency<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consistent product identity across all media<\/li>\n\n\n\n<li><strong>Enhanced customer experience<\/strong> thanks to enriched product pages<\/li>\n\n\n\n<li>Perfect alignment between print and web strategies<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Sustainable ROI and Increased Autonomy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cVery satisfied with the services\u2026 attentive listening, responsiveness, and expertise throughout the project.\u201d<\/li>\n\n\n\n<li>\u201cThanks to the training, we will be able to create our future documents ourselves and update existing ones.\u201d<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1714\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Avis-sur-Interactiv-DataBase-scaled.png\" alt=\"Feedback from COMATEC employees on the use of Interactiv\u2019 DataBase PIM\/DAM\" class=\"wp-image-12962\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Avis-sur-Interactiv-DataBase-scaled.png 2560w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Avis-sur-Interactiv-DataBase-300x201.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Avis-sur-Interactiv-DataBase-1024x686.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Avis-sur-Interactiv-DataBase-768x514.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Avis-sur-Interactiv-DataBase-1536x1029.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Avis-sur-Interactiv-DataBase-2048x1371.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-5e1fba9a wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:3rem;padding-right:0;padding-bottom:3rem;padding-left:0\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--60);text-transform:none\">Summary Overview<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-blanc-background-color has-background has-fixed-layout\"><thead><tr><th>Objective<\/th><th>Tool implemented<\/th><th>Result<\/th><\/tr><\/thead><tbody><tr><td>Data centralization<\/td><td>Interactiv&#8217; DataBase (PIM + DAM)<\/td><td>Consistency, fast updates, and elimination of duplicates<\/td><\/tr><tr><td>Print automation<\/td><td>EasyCatalog connected to the PIM<\/td><td>No rekeying, production time divided by 3<\/td><\/tr><tr><td>Web publishing<\/td><td>PrestaShop PIM connector integrated into Interactiv\u2019 DataBase \u2192 e-commerce website<\/td><td>Up-to-date product pages, improved SEO<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/section>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-5e1fba9a wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:3rem;padding-right:0;padding-bottom:3rem;padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading\">FAQ (Frequently Asked Questions)<\/h2>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">What was COMATEC\u2019s main challenge before implementing a PIM?<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ba75fb5d wp-block-group-is-layout-constrained\" style=\"border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;border-left-color:var(--wp--preset--color--rouge-accent);border-left-width:5px;padding-left:var(--wp--preset--spacing--50)\">\n<p>Managing over 1,500 references across Excel, ERP, graphic design, and print without a centralized tool.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Is EasyCatalog easy to use once connected to the PIM?<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ba75fb5d wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--rouge-accent);border-left-width:5px;padding-left:var(--wp--preset--spacing--50)\">\n<p>Yes. Once templates are defined, page generation is smooth and fully controlled by COMATEC teams.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Is the solution suitable for SMEs like COMATEC?<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ba75fb5d wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--rouge-accent);border-left-width:5px;padding-left:var(--wp--preset--spacing--50)\">\n<p>Absolutely. Interactiv&#8217; DataBase PIM is designed for SMEs and mid-sized companies, with tailored support.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Does the website update automatically?<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ba75fb5d wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--rouge-accent);border-left-width:5px;padding-left:var(--wp--preset--spacing--50)\">\n<p>Yes. Thanks to the PIM-web connector, any validated update in the database is automatically reflected on the website.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What is the main return on investment?<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ba75fb5d wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--rouge-accent);border-left-width:5px;padding-left:var(--wp--preset--spacing--50)\">\n<p>Time savings, error reduction, best product image, autonomy, and global consistency.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Is the PIM scalable if the catalog grows?<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ba75fb5d wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--rouge-accent);border-left-width:5px;padding-left:var(--wp--preset--spacing--50)\">\n<p>Yes, the solution is fully scalable.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1804\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Foire-aux-questions-01-scaled.png\" alt=\"Foire Aux Questions (FAQ) sur l'impl\u00e9mentation du PIM\/DAM Interactiv' DataBase pour l'entreprise COMATEC\" class=\"wp-image-12982\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Foire-aux-questions-01-scaled.png 2560w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Foire-aux-questions-01-300x211.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Foire-aux-questions-01-1024x722.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Foire-aux-questions-01-768x541.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Foire-aux-questions-01-1536x1083.png 1536w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/07\/Foire-aux-questions-01-2048x1443.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>The COMATEC case perfectly illustrates the power of a well-integrated PIM within an omnichannel ecosystem. Thanks to Interactiv&#8217; DataBase, <strong>COMATEC now manages its product content smoothly and consistently across print, web, and other channels<\/strong>, while strengthening internal expertise. An inspiring model for all industrial SMEs in undergoing digital transformation.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-align-center\">Do you want to learn more ?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">To test our Interactiv\u2019 DataBase PIM and DAM software solution or discover how this platform can meet your needs, you can contact us by email at contact[at]interactiv.tech or by phone at +33 9 70 24 89 90.<\/p>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>COMATEC &amp; Interactiv&#8217; DataBase: when premium packaging becomes agile thanks to PIM Challenges and objectives COMATEC, a French manufacturer of premium packaging solutions for the foodservice industry, offers a rich catalog of more than 1,500 references. Faced with the growing number of distribution channels (website, print, technical sheets), the company launched an ambitious project with [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":5404,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"COMATEC Case Study: boosting productivity with a PIM","_seopress_titles_desc":"Learn how COMATEC reduced catalog production time, eliminated data duplication, and gained autonomy with Interactiv\u2019 DataBase PIM and EasyCatalog.","_seopress_robots_index":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-14478","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/14478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/comments?post=14478"}],"version-history":[{"count":11,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/14478\/revisions"}],"predecessor-version":[{"id":14520,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/14478\/revisions\/14520"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/5404"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/media?parent=14478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}