{"id":14431,"date":"2019-02-25T11:31:25","date_gmt":"2019-02-25T10:31:25","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=14431"},"modified":"2026-02-20T11:24:18","modified_gmt":"2026-02-20T10:24:18","slug":"marketing-product-management","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/en\/base-de-donnees-produits-pim\/marketing-product-management\/","title":{"rendered":"Product marketing data management"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-550256e07ecfc25b91ef4ae36e59f1bf\">Why centralize your marketing data in a PIM software?<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.666666666667%\">\n<h2 class=\"wp-block-heading is-style-rouge-accent\">The most common mistakes in managing product marketing data<\/h2>\n\n\n\n<p>When launching a product, multichannel companies must go through the essential step of omnichannel distribution. Marketing data is distributed <strong>across all sales channels<\/strong>, including web, print, physical stores, live sales, and distributors.<\/p>\n\n\n\n<p><strong>At launch<\/strong>, everything runs smoothly. Each channel or intermediary receives the product information, such as its name, price, technical sheets in PDF format, features, variants, etc.<\/p>\n\n\n\n<p>This data exchange is often carried out via email, file transfers using WeTransfer, or Excel spreadsheets hosted on a company network. However, although widespread, these methods do not guarantee data reliability or traceability.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.333333333333%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2010\" height=\"1350\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Francais-Vignette-Article-1.png\" alt=\"Product marketed across multiple sales channels via a PIM\" class=\"wp-image-14334\" style=\"width:400px;height:auto\" title=\"\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Francais-Vignette-Article-1.png 2010w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Francais-Vignette-Article-1-300x201.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Francais-Vignette-Article-1-1024x688.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Francais-Vignette-Article-1-768x516.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Francais-Vignette-Article-1-1536x1032.png 1536w\" sizes=\"auto, (max-width: 2010px) 100vw, 2010px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.333333333333%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1183\" height=\"762\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_Data_points_re_vkpq.png\" alt=\"Updating marketing data across teams\" class=\"wp-image-14342\" title=\"\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_Data_points_re_vkpq.png 1183w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_Data_points_re_vkpq-300x193.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_Data_points_re_vkpq-1024x660.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_Data_points_re_vkpq-768x495.png 768w\" sizes=\"auto, (max-width: 1183px) 100vw, 1183px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.666666666667%\">\n<p>Moreover, a product <strong>evolves over time<\/strong>. It is often <strong>necessary to update its marketing information<\/strong>: increasing or decreasinf of price to follow market trends, assigning a new technical data sheet to comply with regulations, modifying visuals to make them more attractive, and so on.<\/p>\n\n\n\n<p>This is where such an operating model quickly shows <strong>its limitations<\/strong>. Sales or marketing management may instruct teams to update operational data for a specific product. But teams must then apply these updates for each channel and each intermediary.<\/p>\n\n\n\n<p>In practice, <strong>omissions or data entry errors<\/strong> often occur, natural consequences of manual and human intervention across multiple channels. However, a simple inconsistency of price or features can <strong>hinder purchasing decisions or damage brand credibility<\/strong>. And these are not the only errors that can arise in <a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">product information management<\/a>. The solution is relatively simple: <strong>centralizing product data<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<h2 class=\"wp-block-heading is-style-rouge-accent\">Why has centralizing product data become essential for marketing?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading is-style-rouge-accent\">In many companies, exchanges are handled by email and phone calls. These processes rely on humans, who are fallible by nature.<br><\/h3>\n\n\n\n<p>It is easy for a distributor at the end of the sales chain, or even a webmaster, to <strong>miss a price correction request sent by email<\/strong>. This can result in potential discrepancies between the price displayed online and the one shown in a distributor&#8217;s physical store&#8230;<\/p>\n\n\n\n<p>Similarly, you might call one of your partners who notes your request on a to-do list and eventually forgets it, overwhelmed by other urgent tasks. <strong>This reliance on unstructured processes weakens product data management<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1688\" height=\"1092\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_inbox-cleanup_be27.png\" alt=\"Loss of marketing information through email exchanges\" class=\"wp-image-14344\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_inbox-cleanup_be27.png 1688w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_inbox-cleanup_be27-300x194.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_inbox-cleanup_be27-1024x662.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_inbox-cleanup_be27-768x497.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/undraw_inbox-cleanup_be27-1536x994.png 1536w\" sizes=\"auto, (max-width: 1688px) 100vw, 1688px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"1350\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Francais-Vignette-Article-2.png\" alt=\"Managing all marketing information in a PIM\" class=\"wp-image-14338\" style=\"width:388px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Francais-Vignette-Article-2.png 1792w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Francais-Vignette-Article-2-300x226.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Francais-Vignette-Article-2-1024x771.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Francais-Vignette-Article-2-768x579.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/Francais-Vignette-Article-2-1536x1157.png 1536w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading is-style-rouge-accent\">And since human error is inevitable\u2026<\/h3>\n\n\n\n<p>&#8230;it is also <strong>easy to forget one link in the chain<\/strong>. While you may think immediately of your sales director and your field teams, did you remember to notify your web agency in charge of advertising campaigns on Google or Amazon? Or your graphic designer who is preparing the printed catalog for the next trade show? A single pricing error can lead to a <strong>loss of revenue<\/strong>, <strong>increased human costs<\/strong> for urgent corrections, and a <strong>negative impact on your brand image<\/strong>.<\/p>\n\n\n\n<p>It is therefore <strong>necessary to centralize your product data in the same place<\/strong>. A <a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">PIM<\/a> (Product Information Management) software such as Interactiv&#8217; DataBase allows you to store all essential information in a single database for every link in your marketing and sales chain.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading is-style-rouge-accent\">Immediate benefits for a company:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All your employees rely on a <strong>single and authoritative source of centralized product data<\/strong>. There is no longer any need for email exchanges or confirmations to verify whether information has been validated by management and correctly published everywhere it should be.<\/li>\n\n\n\n<li>Your <strong>marketing information is securely accessible<\/strong> from any computer, whether you are in the office or traveling abroad.<\/li>\n\n\n\n<li>All your <strong>web, print, and physical software solutions<\/strong> are directly connected to this PIM database and <strong>update automatically<\/strong>. This <strong>saves time and ensures data integrity<\/strong>.<\/li>\n\n\n\n<li><strong>Only one update is required in your PIM<\/strong>. This significantly reduces the risk of errors in omnichannel distribution, making the <a href=\"https:\/\/www.interactiv-technologies.com\/en\/the-e-commerce-pim\/\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/en\/the-e-commerce-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">PIM particularly effective for e-commerce<\/a>.<\/li>\n\n\n\n<li>Fine-grained permission management for each employee or department ensures that <strong>only relevant data is displayed for each role<\/strong> while <strong>protecting the database from unwanted entries<\/strong>.<\/li>\n\n\n\n<li><strong>Each product record in your PIM can contain any type of information<\/strong>, document, or media related to the product\u2014all in one place. This makes it easy to find a visual, an AFNOR certification PDF, a sales argument, or a required field for your marketplace.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\">Why Excel is no longer adapted to marketing data management?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Many companies maintain a list of product data in an Excel spreadsheet. This solution is often chosen by default due to the lack of a dedicated tool. While it may suffice for managing a few dozen products, once the product catalog grows, this format quickly reaches its limits:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.333333333333%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"844\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple-1024x844.png\" alt=\"All the advantages of using a PIM for marketing management\" class=\"wp-image-13727\" style=\"width:343px;height:auto\" title=\"Mockup avec PUCES_Database\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple-1024x844.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple-300x247.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple-768x633.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/11\/Avantages-PIM_Schema-simple.png 1190w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.666666666667%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<svg data-prefix=\"fas\" data-icon=\"spinner\" class=\"svg-inline--fa fa-spinner fa-1x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M208 48a48 48 0 1 1 96 0 48 48 0 1 1 -96 0zm0 416a48 48 0 1 1 96 0 48 48 0 1 1 -96 0zM48 208a48 48 0 1 1 0 96 48 48 0 1 1 0-96zm368 48a48 48 0 1 1 96 0 48 48 0 1 1 -96 0zM75 369.1A48 48 0 1 1 142.9 437 48 48 0 1 1 75 369.1zM75 75A48 48 0 1 1 142.9 142.9 48 48 0 1 1 75 75zM437 369.1A48 48 0 1 1 369.1 437 48 48 0 1 1 437 369.1z\"><\/path><\/svg>\n\n\n\n<p class=\"has-text-align-left\"><strong>Excel file size on PCs<\/strong>. Opening or saving a file that can weigh several hundred megabytes severely slows down your workstation and overall productivity. A PIM solution is the ideal alternative to Excel for product data. Whether you have 50 or 5 million products, navigation and data entry remain just as smooth.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<svg data-prefix=\"fas\" data-icon=\"user-group\" class=\"svg-inline--fa fa-user-group fa-1x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M64 128a112 112 0 1 1 224 0 112 112 0 1 1 -224 0zM0 464c0-97.2 78.8-176 176-176s176 78.8 176 176l0 6c0 23.2-18.8 42-42 42L42 512c-23.2 0-42-18.8-42-42l0-6zM432 64a96 96 0 1 1 0 192 96 96 0 1 1 0-192zm0 240c79.5 0 144 64.5 144 144l0 22.4c0 23-18.6 41.6-41.6 41.6l-144.8 0c6.6-12.5 10.4-26.8 10.4-42l0-6c0-51.5-17.4-98.9-46.5-136.7 22.6-14.7 49.6-23.3 78.5-23.3z\"><\/path><\/svg>\n\n\n\n<p><strong>Simultaneous editing<\/strong> <strong>of an Excel file<\/strong>. You often need to ask a colleague to close an Excel file left open, which significantly <strong>slows down collaborative work<\/strong>. With a data management system, each user can edit marketing information at any time within the limits of their permissions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<svg data-prefix=\"fas\" data-icon=\"link\" class=\"svg-inline--fa fa-link fa-1x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M419.5 96c-16.6 0-32.7 4.5-46.8 12.7-15.8-16-34.2-29.4-54.5-39.5 28.2-24 64.1-37.2 101.3-37.2 86.4 0 156.5 70 156.5 156.5 0 41.5-16.5 81.3-45.8 110.6l-71.1 71.1c-29.3 29.3-69.1 45.8-110.6 45.8-86.4 0-156.5-70-156.5-156.5 0-1.5 0-3 .1-4.5 .5-17.7 15.2-31.6 32.9-31.1s31.6 15.2 31.1 32.9c0 .9 0 1.8 0 2.6 0 51.1 41.4 92.5 92.5 92.5 24.5 0 48-9.7 65.4-27.1l71.1-71.1c17.3-17.3 27.1-40.9 27.1-65.4 0-51.1-41.4-92.5-92.5-92.5zM275.2 173.3c-1.9-.8-3.8-1.9-5.5-3.1-12.6-6.5-27-10.2-42.1-10.2-24.5 0-48 9.7-65.4 27.1L91.1 258.2c-17.3 17.3-27.1 40.9-27.1 65.4 0 51.1 41.4 92.5 92.5 92.5 16.5 0 32.6-4.4 46.7-12.6 15.8 16 34.2 29.4 54.6 39.5-28.2 23.9-64 37.2-101.3 37.2-86.4 0-156.5-70-156.5-156.5 0-41.5 16.5-81.3 45.8-110.6l71.1-71.1c29.3-29.3 69.1-45.8 110.6-45.8 86.6 0 156.5 70.6 156.5 156.9 0 1.3 0 2.6 0 3.9-.4 17.7-15.1 31.6-32.8 31.2s-31.6-15.1-31.2-32.8c0-.8 0-1.5 0-2.3 0-33.7-18-63.3-44.8-79.6z\"><\/path><\/svg>\n\n\n\n<p><strong>Lack of integrity constraints and dependencies.<\/strong> For example, if you modify a product that depends on another, should the latter also be updated? With Excel files containing dozens of columns per product, it is easy to forget a reference or enter an incorrect one\u2014and one error leads to another. In this context, securing relationships between marketing data is nearly impossible. In a PIM, you can define cascading update rules to ensure catalog integrity and drastically reduce errors.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<svg data-prefix=\"fas\" data-icon=\"lock\" class=\"svg-inline--fa fa-lock fa-1x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M128 96l0 64 128 0 0-64c0-35.3-28.7-64-64-64s-64 28.7-64 64zM64 160l0-64C64 25.3 121.3-32 192-32S320 25.3 320 96l0 64c35.3 0 64 28.7 64 64l0 224c0 35.3-28.7 64-64 64L64 512c-35.3 0-64-28.7-64-64L0 224c0-35.3 28.7-64 64-64z\"><\/path><\/svg>\n\n\n\n<p><strong>Risk of data loss.<\/strong> A virus? A software bug? Ransomware? Have you backed up your data? Product marketing data security is a critical issue. With a 100% online PIM like Interactiv\u2019 DataBase, this is no longer a concern: your data is secure on protected servers and backed up daily.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-5e1fba9a wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:3rem;padding-right:0;padding-bottom:3rem;padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--60);text-transform:none\">Key features of a PIM software adapted for marketing<\/h2>\n\n\n\n<p class=\"has-text-align-center\">A PIM is not just a database for centralizing and distributing product data. It provides intelligence and specific processing to enhance a company\u2019s data. These features also save significant amounts of manual\u2014and sometimes tedious\u2014work, allowing employees to focus on higher value-added activities.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e477a36d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"link\" class=\"svg-inline--fa fa-link fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M419.5 96c-16.6 0-32.7 4.5-46.8 12.7-15.8-16-34.2-29.4-54.5-39.5 28.2-24 64.1-37.2 101.3-37.2 86.4 0 156.5 70 156.5 156.5 0 41.5-16.5 81.3-45.8 110.6l-71.1 71.1c-29.3 29.3-69.1 45.8-110.6 45.8-86.4 0-156.5-70-156.5-156.5 0-1.5 0-3 .1-4.5 .5-17.7 15.2-31.6 32.9-31.1s31.6 15.2 31.1 32.9c0 .9 0 1.8 0 2.6 0 51.1 41.4 92.5 92.5 92.5 24.5 0 48-9.7 65.4-27.1l71.1-71.1c17.3-17.3 27.1-40.9 27.1-65.4 0-51.1-41.4-92.5-92.5-92.5zM275.2 173.3c-1.9-.8-3.8-1.9-5.5-3.1-12.6-6.5-27-10.2-42.1-10.2-24.5 0-48 9.7-65.4 27.1L91.1 258.2c-17.3 17.3-27.1 40.9-27.1 65.4 0 51.1 41.4 92.5 92.5 92.5 16.5 0 32.6-4.4 46.7-12.6 15.8 16 34.2 29.4 54.6 39.5-28.2 23.9-64 37.2-101.3 37.2-86.4 0-156.5-70-156.5-156.5 0-41.5 16.5-81.3 45.8-110.6l71.1-71.1c29.3-29.3 69.1-45.8 110.6-45.8 86.6 0 156.5 70.6 156.5 156.9 0 1.3 0 2.6 0 3.9-.4 17.7-15.1 31.6-32.8 31.2s-31.6-15.1-31.2-32.8c0-.8 0-1.5 0-2.3 0-33.7-18-63.3-44.8-79.6z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\">Product linking through families or associated products<\/h3>\n\n\n\n<p class=\"has-text-align-center\">For example, a product may be composed of several other products that are sold separately but remain <strong>linked within the PIM<\/strong>. This allows the final product price to be adjusted if one of its components changes, very <strong>useful for controlling production costs<\/strong>.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"book\" class=\"svg-inline--fa fa-book fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M384 512L96 512c-53 0-96-43-96-96L0 96C0 43 43 0 96 0L400 0c26.5 0 48 21.5 48 48l0 288c0 20.9-13.4 38.7-32 45.3l0 66.7c17.7 0 32 14.3 32 32s-14.3 32-32 32l-32 0zM96 384c-17.7 0-32 14.3-32 32s14.3 32 32 32l256 0 0-64-256 0zm32-232c0 13.3 10.7 24 24 24l176 0c13.3 0 24-10.7 24-24s-10.7-24-24-24l-176 0c-13.3 0-24 10.7-24 24zm24 72c-13.3 0-24 10.7-24 24s10.7 24 24 24l176 0c13.3 0 24-10.7 24-24s-10.7-24-24-24l-176 0z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\">Rapid creation of digital (PDF) or print catalogs from your product database<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Layout can be automated via <strong>Adobe InDesign<\/strong> or directly from the <strong>PIM<\/strong>. This is ideal for <strong>creating customized catalogs<\/strong>, for example, to distribute during sales meetings to summarize an offer and highlight your best products.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e477a36d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"rss\" class=\"svg-inline--fa fa-rss fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M0 64c0-17.7 14.3-32 32-32 229.8 0 416 186.2 416 416 0 17.7-14.3 32-32 32s-32-14.3-32-32C384 253.6 226.4 96 32 96 14.3 96 0 81.7 0 64zM0 416a64 64 0 1 1 128 0 64 64 0 1 1 -128 0zM32 160c159.1 0 288 128.9 288 288 0 17.7-14.3 32-32 32s-32-14.3-32-32c0-123.7-100.3-224-224-224-17.7 0-32-14.3-32-32s14.3-32 32-32z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\">Product feeds<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Create <strong>product feeds<\/strong> for major marketplaces such as Google Shopping, Amazon, La Fnac, Boulanger, Darty, and others. Simply map the required marketplace fields to the data available in your <strong>PIM<\/strong>.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"file-import\" class=\"svg-inline--fa fa-file-import fa-3x wp-block-interactiv-technologies-it-fa-icon\" role=\"img\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M64 0C28.7 0 0 28.7 0 64l0 240 182.1 0-31-31c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l72 72c9.4 9.4 9.4 24.6 0 33.9l-72 72c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l31-31-182.1 0 0 96c0 35.3 28.7 64 64 64l256 0c35.3 0 64-28.7 64-64l0-277.5c0-17-6.7-33.3-18.7-45.3L258.7 18.7C246.7 6.7 230.5 0 213.5 0L64 0zM325.5 176L232 176c-13.3 0-24-10.7-24-24L208 58.5 325.5 176z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\">Easy export of all your product visuals in the format you need<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Retrieve all products from the same family with all <strong>required assets <\/strong>in a single click and <strong>at the same size<\/strong>.<br>For example, convert your <code>.jpeg<\/code> files into <code>.png<\/code>.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"438\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/Logo_IT_DATABASE_COULEUR_CARRE.png\" alt=\"\" class=\"wp-image-3385\" style=\"width:224px;height:auto\" title=\"\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/Logo_IT_DATABASE_COULEUR_CARRE.png 607w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/04\/Logo_IT_DATABASE_COULEUR_CARRE-300x216.png 300w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading is-style-rouge-accent\">Try the Interactiv\u2019 DataBase PIM<\/h2>\n\n\n\n<p>With the growing number of channels used to distribute product information, it is increasingly important to structure marketing product management around a PIM.<br><br>We offer a solution that is both comprehensive and accessible, adapting to the size of your company and your needs. You benefit from French-based support near Lyon, and we are attentive to evolving the solution according to your expectations.<\/p>\n\n\n\n<p>The development of this software is the result of<strong> over ten years of collaboration<\/strong> with <strong>more than 1,000 clients<\/strong> in the field of <strong>interactive catalogs<\/strong> and <strong>automated layout with EasyCatalog<\/strong>, the world\u2019s number one solution. We therefore have in-depth knowledge of the needs of manufacturers, e-commerce merchants, travel agencies, and many other business profiles. Product data management is part of our DNA.<\/p>\n\n\n\n<p>Request a free, no-obligation demo and learn more about the<a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\" data-type=\"page\" data-id=\"5404\" target=\"_blank\" rel=\"noreferrer noopener\"> Interactiv\u2019 DataBase PIM<\/a> by clicking below.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/formulaire-demonstration-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Request a free demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a54e0cfc wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-rouge-accent\">Any question? Contact us!<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Has <strong>product marketing data management<\/strong> sparked your interest? Feel free to contact us by email at contact[at]interactiv.tech or by phone at +33 970 248 990.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b42db63c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-align-center has-gris-moyen-color has-text-color has-link-color has-large-font-size wp-elements-47a83d147383d7653e9d77fe0ae822f8\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80)\">Other pages related to PIM \/ DAM<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-c5bbea69 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f5a44f5b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-33f6e38fa957a5c40ecd861b69c5a8bd\"><a href=\"\/fr\/catalogue-virtuel-interactif\/\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/en\/the-e-commerce-pim\/\">PIM and e-commerce<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">E-commerce increasingly relies on multichannel communication. Using multiple distribution channels requires perfect product data consistency to avoid pricing errors and incorrect product information (specifications, features, sales and marketing arguments, etc.).<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-c98d185ac81b33460fcd5e252da31076\" style=\"text-decoration:underline\"><a href=\"\/fr\/catalogue-interactif\/service-click-and-collect-outils-logiciels\/\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/product-management-software-pim\/\">PIM product management software<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Product Information Management (PIM) can be defined as the collection and management of product data in order to reintegrate it into the company\u2019s various processes: design, production, distribution, and promotion.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-ad41736b1783a4305c2711e5289c7ef8\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.interactiv-technologies.com\/en\/6-main-reasons-to-adopt-a-pim\/\" data-type=\"post\" data-id=\"14940\">6 main reasons to adopt a PIM<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">A PIM sofwtare will allow you to be more productive, to save time, to be more responsive in case of upates and changes&#8230; Discover 6 main advantages of a PIM.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f5a44f5b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-6f8d3bb425152a1e04a8f3eb312c3d0b\" style=\"text-decoration:underline\"><a href=\"\/fr\/creer-flipbook-pdf\/\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/pim-for-whom-which-industries-and-roles\/\">PIM software: for whom and for which roles?<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Discover who uses PIM\/DAM software within a company and which departments and roles require PIM: Marketing, Sales, Logistics, etc.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-16e51b2036815c2019f93f1fec5efb4b\" style=\"text-decoration:underline\"><a href=\"\/fr\/catalogue-interactif\/rapport-annuel-interactif\/\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\">The PIM product database<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Discover our PIM solution \u201cInteractiv\u2019 DataBase\u201d, which enables easy centralization of product data and distribution across your various sales channels (e-commerce website, app, marketing and sales materials, printed catalogs, etc.).<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-c05d4ab2a0f70db87d08ba9a22b71137\" style=\"text-decoration:underline\"><a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/features-pim-dam-interactiv-database\/\">Features of the Interactiv\u2019 DataBase PIM solution<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Product data imports\/exports, product repositories, DAM media library, bulk editing, completeness tracking, history within the PIM, and many other features.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f5a44f5b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-193625bc3efedaf3aa13c25969f9c635\"><a href=\"https:\/\/www.interactiv-technologies.com\/en\/what-is-a-pim-definition-of-pim\/\">What is a PIM? PIM definition<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">What is a PIM? Definition, advantages, and disadvantages of PIM. PIM stands for Product Information Management.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-4fc90fdb897d553a93f9b0ff0db531b8\" style=\"text-decoration:underline\"><a href=\"\/fr\/catalogue-interactif\/collectez-mails-prospects-catalogue-interactif\/\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/en\/differences-between-pim-dam-plm-mdm-erp\/\">PIM, DAM, ERP, PLM, MDM: what are the differences?<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">What are the differences between these data management solutions? Discover the distinctions between a PIM product database, DAM, PLM, ERP, and more.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:100%\">\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-accent-color has-text-color has-link-color wp-elements-ed98530f4b342b5e9c13ccc07231bc81\" style=\"text-decoration:underline\"><a href=\"\/fr\/catalogue-interactif\/fonctionnalites-document-flipbook\/\"><\/a><a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/pim-fab-dis-etim-formats\/\">PIM solutions and FAB-DIS, ETIM formats<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">In industry, a PIM can meet the requirements of manufacturers and distributors working with data exchange formats such as&nbsp;<a href=\"https:\/\/fabdis.fr\/fr\/\">FAB-DIS<\/a>,&nbsp;<a href=\"https:\/\/www.etim-france.fr\/fr\/\">ETIM<\/a>\u2026<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Why centralize your marketing data in a PIM software? The most common mistakes in managing product marketing data When launching a product, multichannel companies must go through the essential step of omnichannel distribution. Marketing data is distributed across all sales channels, including web, print, physical stores, live sales, and distributors. At launch, everything runs smoothly. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":5404,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Why centralize marketing data in a PIM?","_seopress_titles_desc":"Discover why centralizing product marketing data in a PIM improves data accuracy, omnichannel consistency, collaboration, and performance across all sales channels.","_seopress_robots_index":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-14431","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/14431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/comments?post=14431"}],"version-history":[{"count":9,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/14431\/revisions"}],"predecessor-version":[{"id":14977,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/14431\/revisions\/14977"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/5404"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/media?parent=14431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}