{"id":14024,"date":"2025-02-19T11:04:05","date_gmt":"2025-02-19T10:04:05","guid":{"rendered":"https:\/\/www.interactiv-technologies.com\/?page_id=14024"},"modified":"2026-02-20T11:24:23","modified_gmt":"2026-02-20T10:24:23","slug":"publisher-integrator-wich-one-choose-for-pim","status":"publish","type":"page","link":"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/publisher-integrator-wich-one-choose-for-pim\/","title":{"rendered":"Publisher or integrator? Wich one to choose for a PIM solution"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-rouge-accent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-blanc-color has-text-color has-link-color has-small-font-size wp-elements-bf8c93ea3ef9660c3f317439d4e72dba has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-debe0a49e55197cfef0884242e318473\">Publisher or integrator? Wich one to choose for a PIM solution<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-aa016f2c wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-rouge-accent\">Introduction<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Your data is scattered across multiple sources, and your teams waste time updating each product sheet and distributing them separately on ach of your sales channel. Your are lokking for a <strong><a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/product-management-software-pim\/\" data-type=\"link\" data-id=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/product-management-software-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">product management software<\/a><\/strong> solution to simplify the management and distribution of your data.<\/p>\n\n\n\n<p>That&#8217;s why you are looking for a <strong>PIM\/DAM solution<\/strong> for your company. But you are wondering what the difference is between a publisher and an integrator. Are you unsure who you should contact for the implementation of your project?<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>In this article, we explain why working with a <strong>publisher-integrator like<\/strong> <strong>Interactiv&#8217; Technologies<\/strong> ensures better control over your project, from the budget to the timeline.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1018\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/English-Vignette-Article_Editeur-ou-integrateur-Lequel-choisir-pour-un-projet-PIM-PIM-DAM-cut-1024x1018.png\" alt=\"publisher-integrator-which-one-ot-choose\" class=\"wp-image-14033\" style=\"width:319px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/English-Vignette-Article_Editeur-ou-integrateur-Lequel-choisir-pour-un-projet-PIM-PIM-DAM-cut-1024x1018.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/English-Vignette-Article_Editeur-ou-integrateur-Lequel-choisir-pour-un-projet-PIM-PIM-DAM-cut-300x298.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/English-Vignette-Article_Editeur-ou-integrateur-Lequel-choisir-pour-un-projet-PIM-PIM-DAM-cut-150x150.png 150w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/English-Vignette-Article_Editeur-ou-integrateur-Lequel-choisir-pour-un-projet-PIM-PIM-DAM-cut-768x763.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/12\/English-Vignette-Article_Editeur-ou-integrateur-Lequel-choisir-pour-un-projet-PIM-PIM-DAM-cut.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading is-style-rouge-accent\">Definition of a software publisher<\/h2>\n\n\n\n<p>The role of a PIM software publisher is to <strong>design, develop, and market <\/strong>its PIM tool.<\/p>\n\n\n\n<p>A publisher is also responsible for maintenance, updates, and technical support to ensure the tool functions properly in the long run. Finally, the publisher ensures the software&#8217;s compatibility with existing systems.<\/p>\n\n\n\n<p>In other words, the publisher <strong>positions themselves as an expert of their own software<\/strong>, as they manage its entire lifecycle. In modern digital projects, this role also involves continuous technological monitoring to integrate new standards, protocols, and security best practices, ensuring a solution that remains state-of-the-art at all times. This enables them to anticipate future user needs and adapt their roadmap to ensure the sustainability and competitiveness of their solution. <\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-3e917283 wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--rouge-accent);padding-left:var(--wp--preset--spacing--30)\">\n<p>\ud83d\udca1<em>At Interactiv&#8217; Technologies, we are the publishers of our own software. Thanks to the technical expertise of our development team, we continuously enhance our solutions based on our clients&#8217; needs.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--70)\">\n<h2 class=\"wp-block-heading is-style-rouge-accent\">Definition of a software integrator<\/h2>\n\n\n\n<p>Once the software is designed, an integrator steps in to <strong>deploy and customize it within your IT ecosystem<\/strong>.<\/p>\n\n\n\n<p>The integrator acts as the intermediary between the publisher and you. Their role is to validate your specifications, configure, customize, and test the platform, which becomes part of your IT infrastructure. They also ensure its smooth operation by providing training and support to your teams, and, if necessary, adapting the configuration to optimize the tool based on your needs.<\/p>\n\n\n\n<p>A PIM software integrator must also coordinate with other parts of your information system (ERP, e-commerce, DAM, CRM, etc.) to ensure fluid and consistent data flow. The integrator is also responsible for the quality of implementation: data structuring, analysis of the client\u2019s historical processes and tools, change management support\u2026 all essential steps in the success of a PIM project.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-044ddaed wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--rouge-accent);padding-left:var(--wp--preset--spacing--30)\">\n<p><em>\ud83d\udca1 At Interactiv&#8217; Technologies, we also act as the integrator of our own software. Our customers benefit from <strong>direct support<\/strong> from our <a href=\"https:\/\/www.interactiv-technologies.com\/fr\/entreprise\/suivi-conseils-deploiement-support\/\" target=\"_blank\" rel=\"noreferrer noopener\">team of consultants and product experts<\/a>, from Monday to Friday, 9am to 6pm.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-rouge-fonce-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-5e1fba9a wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:3rem;padding-right:0;padding-bottom:3rem;padding-left:0\">\n<h2 class=\"wp-block-heading has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-dc08c686ae01aa8fb98cc9de562a8d31\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--60);text-transform:none\">Easier Collaboration with a PIM publisher\u2013integrator<\/h2>\n\n\n\n<div class=\"wp-block-group has-blanc-color has-text-color has-link-color wp-elements-7664c7e2656a3f18c84bf8401a8b7bcc has-global-padding is-layout-constrained wp-container-core-group-is-layout-32e57dcc wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"has-text-align-center\">Working with multiple stakeholders during the implementation of a PIM platform can lead to difficulties: extended timelines, misunderstandings, slow support\u2026<\/p>\n\n\n\n<p class=\"has-text-align-center\">Choosing a company like Interactiv\u2019 Technologies, a single provider that is both the publisher and integrator of its solutions, offers many advantages. This \u201cshort-circuit\u201d approach is especially effective for PIM projects, where data quality and speed of implementation are key to the performance of your information system.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e477a36d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"handshake\" class=\"svg-inline--fa fa-handshake fa-3x wp-block-interactiv-technologies-it-fa-icon has-rouge-fonce-color has-text-color has-link-color wp-elements-d24439eecc99daa51cc5015a8ff1aa05\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M268.9 85.2L152.3 214.8c-4.6 5.1-4.4 13 .5 17.9 30.5 30.5 80 30.5 110.5 0l31.8-31.8c4.2-4.2 9.5-6.5 14.9-6.9 6.8-.6 13.8 1.7 19 6.9L505.6 376 576 320 576 32 464 96 440.2 80.1C424.4 69.6 405.9 64 386.9 64l-70.4 0c-1.1 0-2.3 0-3.4 .1-16.9 .9-32.8 8.5-44.2 21.1zM116.6 182.7L223.4 64 183.8 64c-25.5 0-49.9 10.1-67.9 28.1L112 96 0 32 0 320 156.4 450.3c23 19.2 52 29.7 81.9 29.7l15.7 0-7-7c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l41 41 9 0c19.1 0 37.8-4.3 54.8-12.3L359 441c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l32 32 17.5-17.5c8.9-8.9 11.5-21.8 7.6-33.1l-137.9-136.8-14.9 14.9c-49.3 49.3-129.1 49.3-178.4 0-23-23-23.9-59.9-2.2-84z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-fonce-color has-text-color has-link-color wp-elements-5b3c27b92f337e74e9b52b1e76dc3e56\">Simplified collaboration<\/h3>\n\n\n\n<p class=\"has-text-align-center\">thanks to a <strong>single team of experts on the tool you selected, supporting you from A to Z<\/strong>.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"bolt-lightning\" class=\"svg-inline--fa fa-bolt-lightning fa-3x wp-block-interactiv-technologies-it-fa-icon has-rouge-fonce-color has-text-color has-link-color wp-elements-b9a7441bc78fb15a3a6b9a8f95e7a63e\" role=\"img\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M0 256L28.5 28c2-16 15.6-28 31.8-28L228.9 0c15 0 27.1 12.1 27.1 27.1 0 3.2-.6 6.5-1.7 9.5L208 160 347.3 160c20.2 0 36.7 16.4 36.7 36.7 0 7.4-2.2 14.6-6.4 20.7l-192.2 281c-5.9 8.6-15.6 13.7-25.9 13.7l-2.9 0c-15.7 0-28.5-12.8-28.5-28.5 0-2.3 .3-4.6 .9-6.9L176 288 32 288c-17.7 0-32-14.3-32-32z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-fonce-color has-text-color has-link-color wp-elements-e5e00dd1ea83dab396ed08f7261be21f\">Responsive teams<\/h3>\n\n\n\n<p class=\"has-text-align-center\">to answer your questions efficiently and anticipate your needs.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"up-long\" class=\"svg-inline--fa fa-up-long fa-3x wp-block-interactiv-technologies-it-fa-icon has-rouge-fonce-color has-text-color has-link-color wp-elements-10e4e611b40d2e2cf3c7bf08a36bfabb\" role=\"img\" viewBox=\"0 0 320 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M137.4-22.6c12.5-12.5 32.8-12.5 45.3 0l128 128c9.2 9.2 11.9 22.9 6.9 34.9S300.9 160 288 160l-64 0 0 336c0 26.5-21.5 48-48 48l-32 0c-26.5 0-48-21.5-48-48l0-336-64 0c-12.9 0-24.6-7.8-29.6-19.8S.2 114.5 9.4 105.4l128-128z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-fonce-color has-text-color has-link-color wp-elements-d566f74f698bf65cf513d52fe2823b2a\">De multiples \u00e9volutions <br>du logiciel en continu<\/h3>\n\n\n\n<p class=\"has-text-align-center\">to always meet your expectations and guarantee optimal performance.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cd6a0e38 wp-block-columns-is-layout-flex\" style=\"padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"comments\" class=\"svg-inline--fa fa-comments fa-3x wp-block-interactiv-technologies-it-fa-icon has-rouge-fonce-color has-text-color has-link-color wp-elements-f6ec78c8051e7e5176741f52b49493e3\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M384 144c0 97.2-86 176-192 176-26.7 0-52.1-5-75.2-14L35.2 349.2c-9.3 4.9-20.7 3.2-28.2-4.2s-9.2-18.9-4.2-28.2l35.6-67.2C14.3 220.2 0 183.6 0 144 0 46.8 86-32 192-32S384 46.8 384 144zm0 368c-94.1 0-172.4-62.1-188.8-144 120-1.5 224.3-86.9 235.8-202.7 83.3 19.2 145 88.3 145 170.7 0 39.6-14.3 76.2-38.4 105.6l35.6 67.2c4.9 9.3 3.2 20.7-4.2 28.2s-18.9 9.2-28.2 4.2L459.2 498c-23.1 9-48.5 14-75.2 14z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-fonce-color has-text-color has-link-color wp-elements-b568532f4e21d1916893991a81cce68d\">Genuine consulting<\/h3>\n\n\n\n<p class=\"has-text-align-center\">tailored to your business specifics and organization.<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<aside class=\"wp-block-group it-pattern-card has-blanc-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<svg data-prefix=\"fas\" data-icon=\"star\" class=\"svg-inline--fa fa-star fa-3x wp-block-interactiv-technologies-it-fa-icon has-rouge-fonce-color has-text-color has-link-color wp-elements-63a1e20ef9fb77ca93a6e039ebf4f88e\" role=\"img\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" style=\"width:1em\"><path fill=\"currentColor\" d=\"M309.5-18.9c-4.1-8-12.4-13.1-21.4-13.1s-17.3 5.1-21.4 13.1L193.1 125.3 33.2 150.7c-8.9 1.4-16.3 7.7-19.1 16.3s-.5 18 5.8 24.4l114.4 114.5-25.2 159.9c-1.4 8.9 2.3 17.9 9.6 23.2s16.9 6.1 25 2L288.1 417.6 432.4 491c8 4.1 17.7 3.3 25-2s11-14.2 9.6-23.2L441.7 305.9 556.1 191.4c6.4-6.4 8.6-15.8 5.8-24.4s-10.1-14.9-19.1-16.3L383 125.3 309.5-18.9z\"><\/path><\/svg>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-rouge-fonce-color has-text-color has-link-color wp-elements-ac1248b5cb1d0ba26cae37e7000c3440\">Effective knowledge transfer<\/h3>\n\n\n\n<p class=\"has-text-align-center\">to ensure full autonomy for your teams.<\/p>\n<\/aside>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-51c0b34d wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading is-style-rouge-accent\">Our advice for choosing your PIM provider<\/h2>\n\n\n\n<p>It is important to evaluate the provider&#8217;s ability to support your organization long-term and accommodate future changes in your product data needs before choosing a PIM solution.<\/p>\n\n\n\n<p>To help you choose the partner who will support you in deploying a <strong>PIM\/DAM solution <\/strong>like <a href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactiv&#8217; Database<\/a>, here is a non-exhaustive list of questions to consider to ensure project success:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expertise<\/strong>: Does the provider have in-depth knowledge of your product data challenges (print distribution, standardized exports like FAB-DIS or ETIM, website, etc.)? Do they have strong references in your sector or similar complex projects? Can they understand your business specifics and technical constraints?<\/li>\n\n\n\n<li><strong>Support<\/strong>: Is there a support service? If yes, is it responsive? Are there training sessions for your team members? What do users say about their customer support? Don\u2019t hesitate to check reviews of different providers to help guide your choice.<\/li>\n\n\n\n<li><strong>Performance and scability<\/strong>: an the tool manage all your data and adapt if needed? Does the provider offer software updates and enhancements? Is the solution able to handle large data volumes, complex structures, or multilingual catalogs? A good PIM must evolve at the same pace as your digital strategy and omnichannel ambitions&#8230;<\/li>\n\n\n\n<li><strong>Security and confidentiality<\/strong>: Where will your data be stored? Are customizable access restrictions available? What is their data backup policy?<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<p>Feel free to compare multiple approaches to assess the flexibility, transparency, and commitment of different providers.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Nos-conseils-pour-choisir-votre-prestataire-PIM-par-Interactiv-Technologies-1024x768.png\" alt=\"Our advice for choosing your PIM provider by Interactiv'  Technologies, publisher and integrator of his Interactiv' DataBase PIM\/DAM solution\" class=\"wp-image-9612\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Nos-conseils-pour-choisir-votre-prestataire-PIM-par-Interactiv-Technologies-1024x768.png 1024w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Nos-conseils-pour-choisir-votre-prestataire-PIM-par-Interactiv-Technologies-300x225.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Nos-conseils-pour-choisir-votre-prestataire-PIM-par-Interactiv-Technologies-768x576.png 768w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2025\/02\/Nos-conseils-pour-choisir-votre-prestataire-PIM-par-Interactiv-Technologies.png 1329w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-gris-clair-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-5e1fba9a wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:3rem;padding-right:0;padding-bottom:3rem;padding-left:0\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<h2 class=\"wp-block-heading is-style-rouge-accent\">Where does Interactiv\u2019 Technologies stand?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"236\" src=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/02\/Logo_IT_COULEUR.png\" alt=\"Logo de l'\u00e9diteur et int\u00e9grateur fran\u00e7ais Interactiv' Technologies\" class=\"wp-image-2628\" style=\"width:266px;height:auto\" srcset=\"https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/02\/Logo_IT_COULEUR.png 900w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/02\/Logo_IT_COULEUR-300x79.png 300w, https:\/\/www.interactiv-technologies.com\/app\/uploads\/2024\/02\/Logo_IT_COULEUR-768x201.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>At<strong> Interactiv\u2019 Technologies<\/strong>, we are both the <strong>French publisher and integrator of our software solutions<\/strong>. This dual expertise enables us to support <strong>more than 1,000 customers <\/strong>at every stage of their project: from design to integration, all the way to continuous upgrades\u2014<strong>without any intermediaries<\/strong>. Our <strong>technical expertise is unified <\/strong>across our development, project, and support teams, who work together to ensure the best possible user experience.<br><\/p>\n\n\n\n<p>If you are looking for a reliable partner to manage, automate, and distribute your product data, feel free to contact us to discover how our tools can meet your needs through a f<strong>ree personalized demonstration by one of our experts<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading is-style-rouge-accent\">Reminder about the PIM<\/h2>\n\n\n\n<p><strong>Interactiv&#8217; DataBase PIM <\/strong>(Product Information Management) is software that centralizes, structures, and distributes product information across various channels (website, catalog, marketplaces, etc.). It manages both marketing data\u2014such as product name and description\u2014and technical data, such as weight, size, price, and visuals.<\/p>\n\n\n\n<p>This essential tool for businesses improves data quality and consistency, enabling fast and reliable market distribution.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/en\/product-information-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about our PIM\/DAM solution<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.interactiv-technologies.com\/fr\/base-de-donnees-produits-pim\/prix-devis-pim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get your pricing estimate<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publisher or integrator? Wich one to choose for a PIM solution Introduction Your data is scattered across multiple sources, and your teams waste time updating each product sheet and distributing them separately on ach of your sales channel. Your are lokking for a product management software solution to simplify the management and distribution of your [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":5404,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Publisher vs integrator: how to choose the right PIM partner","_seopress_titles_desc":"Discover the differences between a PIM publisher and integrator, and why choosing a publisher\u2013integrator ensures faster deployment and better project control.","_seopress_robots_index":"","_it_page_product":"ITDataBase","_it_call_to_action":["{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}","{\"text\":\"\",\"url\":\"\"}"],"footnotes":""},"class_list":["post-14024","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/14024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/comments?post=14024"}],"version-history":[{"count":3,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/14024\/revisions"}],"predecessor-version":[{"id":14036,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/14024\/revisions\/14036"}],"up":[{"embeddable":true,"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/pages\/5404"}],"wp:attachment":[{"href":"https:\/\/www.interactiv-technologies.com\/en\/wp-json\/wp\/v2\/media?parent=14024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}